#66: The dark nudges behind digital manipulation
Oct 11, 2021•27 min
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Episode description
60% of us think spending +3 hours a day on the web is unhealthy. Yet the UK average time spent online is +4.5 hours. We’re hooked to our devices and suffering. The mere presence of a smartphone can reduce performance in memory tasks by 11%. In today’s show, I’m joined by Elisabeth Costa, senior director at the Behavioral Insights Team, who talks through how nudges are used to manipulate us online.
Read Lis’s and David Halpern’s paper: https://bit.ly/3zKJv0Z
Follow Lis on Twitter: https://twitter.com/Lis_Costa_
The Science of Marketing Course: https://scienceofmarketing.teachable.com
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