Episode description
What simple tricks make call centers more effective? How do Amazon, Google and Netflix increase product usage? And what can private organizations learn from governments when it comes to behavior science? In this episode Richard Chataway, Vice president of BVA Nudge Unit UK and author of Behavior Business, explains how the world's leading governments and organizations use nudges within their work, and tips you can follow to do the same.
Link to Richard's book: https://amzn.to/2TyIfuE
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
For the best experience, listen in Metacast app for iOS or Android
Open in Metacast