NSCA’s Coaching Podcast, Episode 48: Bert Sorin

Bert Sorin, President and Co-Owner of Sorinex Exercise Equipment, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about Bert Sorin’s upbringing and his experience being a collegiate athlete, how Sorinex is contributing to the field, and how TSAC is continuing to grow and improve.

Find Scott on Twitter: @scottcaulfield

Find Bert Sorin on Instagram: @bertsorin @sorinex

Or Email info@sorinex.com & bert@sorinex.com

“Taking the science, taking the training, taking the strength gains and making them into something.” 4:12

“I learned pretty quickly that there are genetic freaks in this world.” 13:18

“My life revolved around gaining weight, getting strong, and throwing far.” 14:23

“How you do anything is how you do everything.” 17:25

“Two things that I’ve noticed from people who have become successful: one is positivity, I’ve never seen a champion who is generally negative. They always believe there is a shot. Two is curiosity, keeps you pushing the edges and always fighting for the last inch.” 21:08

“People get into business because they like what they do, not because they like business.” 33:19

“If you only have one source of knowledge or a group of knowledge, then you only have a specific source of experiences.” 39:52
“SET: struggle, eat, and talk.” 43:38