NHTE 32 Srinivas Rao

The author of the Wall Street Journal best seller “The Art of Being Unmistakable,” Srinivas Rao checks in from San Diego, where he manages to surf almost every day to balance his workload. He has been interviewed by Glenn Beck, who called Srini’s book “one of the most important pieces of writing I have seen in quite some time.” We also talk about his “Unmistakable Creative Podcast,” which has surpassed 500 episodes and had guests ranging from Seth Godin to bank robbers to artists.