Exciting new episodes and format coming in 2019! Taking December off to prepare. Note To Future Me returns 1/2/19! Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH. Subscribe to my free weekly Open The Mic Newsletter at www.circle270media.com . It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insights on how to grow your podcast. Anything that catches my eye that I think you, the Podca...
Nov 28, 2018•3 min
Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH. Subscribe to my free weekly Open The Mic Newsletter at www.circle270media.com . It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insights on how to grow your podcast. Anything that catches my eye that I think you, the Podcaster, should know about. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With...
Nov 21, 2018•5 min
Why Millennials Are Choosing Podcasting Over Blogging To Build Their Personal Brands According to a recent Forbes online article, Has 'Millennial Travel' Gone Too Far?," Millennials are on the move far more than generations before them and their mobile devices are their lifelines. Millennials want to stay connected. Millennials want to make their mark. To do these, more and more millennials are developing a personal, as well as a professional brand, that they can expand into a growing community....
Nov 14, 2018•4 min
With me on this episode is Mark Nuce, a broadcast veteran of 30+ years. He is the news and public affairs director at North American Broadcasting, Incorporated in Columbus Ohio. We're going to talk about how to develop your podcast interviewing skills that will: 1) Make you a better podcast host. 2) Develop more insightful conversations with your guests. 3) Make your podcast stand out and get more shares and reviews and probably bring a ton of value to your listeners as well. The four key areas ...
Nov 07, 2018•16 min
11 Years of National Podcast Post Month kicks off on November 1, 2018! In 2007, 50 podcasters participated in the first ever National Podcast Post Month aka NaPodPoMo. Created by Jennifer Navarrete as an answer for an audio version to other 30 day challenges happening in the month of November. NaPodPoMo is a month long event where you are challenged to podcast every day for 30 days from November 1st-30th. Use any platform you desire. From full production studio to iPhone app and just about anyth...
Oct 31, 2018•3 min
You're a podcaster that interviews guests. You're doing so because of the content, or the chance to interview people you've always wanted to interview. The podcast gives you that opportunity. You ask guests to your podcast because they bring value to you, to your audience, and you're hoping that your guest will promote the episode and help you build your audience as well. What can you do to get that guest engaged to help? So they will help promote you and your podcast? I present a pretty basic, ...
Oct 24, 2018•5 min
Tips for podcasting success are a dime a dozen. Each podcaster has their own success tips, and are specific to their podcast. But there are some very good tips that cover all categories of podcasts. And to bring in another aspect of the ones I have chosen, I chat with Marty Daniels, long-time friend and media veteran in his own right, owner of Podovox Professional Podcast Services. Our 5 tips we cover include: 1) Clarify and write down your "why" 2) Just get in there and do it 3) Energy manageme...
Oct 17, 2018•32 min
You own a business, you have some competition. Maybe your service or product is superior to others in your market. Maybe not. And you don't want to enter into any pricing war with your competition. Instead, concentrate on making sure your target market knows that your company is the right one for them. Until they believe, they will never buy from you. How can you set yourself apart from the competition? Publishing content online is a great first step. It has to be high-quality material that trul...
Oct 10, 2018•7 min
Today’s business owners are savvier and competitors are more numerous. This means when finding sponsors for your Podcast, there’s little room for mistakes. Marc Wayshak, in a recent Entrepreneur article, points out nine “rookie” mistakes. Here are four to highlight from his list. https://www.entrepreneur.com/article/289556 Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH. Subscribe to my free weekly Open The Mic Newsletter at www.circle270media.com . It's ch...
Oct 03, 2018•7 min
Audio content marketing is here to stay. In this episode let's focus on podcasting as a core audio content marketing strategy, and then look at supplementary content options that support each other. Podcasting Webinars Audiograms Voice Search How are you planning to add audio content to your content strategy starting now? Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH. Subscribe to my free weekly Open The Mic Newsletter at www.circle270media.com . It's cho...
Sep 26, 2018•7 min
As Podcasters, we can learn from Radio. The good and the bad. Why compare a Radio station new format launch to a Podcaster Episode 0 launch? Because we as Podcasters do a better job at it, and we need to recognize that we do. Whatever we do, as long as we do something. And not do what Radio does. Here's a video example of a recent format launch in Huntsville, Tennessee... https://www.facebook.com/ALT929Huntsville/videos/1260040690804354/ Yeah, if that was a Podcast launch, well, you know...
Sep 20, 2018•5 min
Without naming names, I have heard so many podcasts that need a third-party, un-objective pair of ears to critique their podcast. Here are some examples of what I heard on a recent episode of ******* Podcast. Circle270Media Podcast Consultants offers podcast content critique for all of our clients. Our podcast partners benefit from this feedback, and have felt that this service has made them, and their podcast, a better marketing tool for their business. Have some questions on how this works? Co...
Sep 13, 2018•8 min
No matter how your describe your podcast, from a hobby to full-time income, one of the most important planning items you can use to ensure a more successful podcast (however you define this) is to hold podcast brainstorming sessions with all of your key podcast people. Here are 7 easy guidelines to follow to brainstorm your podcast's success. Be sure to sign up for my free email newsletter at www.circle270media.com !
Sep 06, 2018•5 min
Content is everything for a podcast. And for a B2B podcaster, creating content, or story, is the best way to help your listeners tell stories about your business. Shareable content and call to action, two major goals accomplished with great content becoming word of mouth. Be sure to sign up for my free email newsletter at www.circle270media.com !
Aug 29, 2018•4 min
Podcasters take a different view, or listen as it were, to podcasts. Or do we? Is out listener experience much different than that of a non-podcast producer? Here are some pet peeves I ran across listed by podcasters. If these are pet peeves for podcasters, they could very well be for your podcast listeners as well. Sign up for my free daily newsletter at www.circle270media.com !
Aug 27, 2018•5 min
IGTV is relatively brand new. What are your thoughts on how you can and/or will use the platform for your podcast? Usually high rewards for early adopters. Time will tell. Let me know what you are doing at podcasts@circle270media.com and I will mention you in a future podcast. Sign up for my free daily newsletter at www.circle270media.com !
Aug 16, 2018•5 min
As of this podcast recording Apple Podcasts is “broken” it seems, with no roadmap or intel from Apple to update us. What does this do to your podcast premiere plans? Sign up for my free daily newsletter at www.circle270media.com . News, sales 101, social media and production tips and a lot more.
Aug 14, 2018•4 min
Interview podcasts are not for everyone but you never know when you might have the chance to interview that person you’ve always wanted to get to know better and bring to your audience. Here are some simple things to keep in mind. Sign up for my free daily Open The Mic Newsletter at www.circle270media.com . Podcast news, sales 101 for podcasters and much more.
Aug 09, 2018•7 min
Thanks to my friend Matt Holsinger, Founder of RevSquad.com for asking me on LinkedIn about this news about Breaker! Sign up for my free daily newsletter at www.circle270media.com . Short easy to read in your email box at noon each weekday.
Aug 07, 2018•6 min
A big thanks to Mike Rudd of Hutchison Media and Marketing Fun with Mike for asking me to be a guest speaker at the August Marketing Mastery Club. The club meets monthly, and this month he covered for the group blogs, vlogs, and podcasting. One important takeaway I felt is worth noting is the similarities all three mediums have with each other. I think Amy Landino covered it well in her vlog Mike presented. 1) If you are going to put all this work into your blog/vlog/podcast, ask for their atten...
Aug 03, 2018•5 min
Data from Search Engine Journal releases in July 2018 is showing that blogging and blogs are on a downward trend and podcasts are gaining popularity. Coupled with Google now recognizing audio as a first class citizen in search beginning in July with the launch of the Google Podcast app that is integrated with Google AI, don’t abandon blogs, but get podcasting! Sign up for my free daily newsletter at www.circle270media.com !
Jul 31, 2018•5 min
Oh, the great information coming from this report for podcasters. IF you title your podcast better and include key words and terms in your show notes and blogs. Voice activated technology owners are asking their device to answer a general question third on the list only beaten by “play music” and “what’s the weather?” Google recognizing audio as a first class search citizen, coupled with the Google Podcasts app with a majority of the world on Android, this is a great time to be podcasting. Need ...
Jul 18, 2018•6 min
"Brett Johnson of Circle270Media sat down with Michelle for our most recent Business Inspires podcast! Circle270Media is the reason our podcast exists, so we were excited to get Brett on the other side of the soundboard to talk with us as a guest. Brett discusses the power of audio, the future of radio, and why the medium can bring out such powerful stories." This episode from Business Inspires originally was published on July 17, 2018. Podcasting is a MARATHON, not a sprint. Be patient, take ac...
Jul 18, 2018•33 min
Thanks to Michelle Wilson, Executive Director at TriVillage Chamber Partnership for having me as a guest on the podcast Business Inspires published on July 17, 2018. We cover a lot of topics about podcasting, radio, marketing and my thoughts on the future of this exciting medium. The full transcript and podcast is available on my blog at http://bit.ly/c270mBI Be sure to subscribe to my daily email newsletter, Open The Mic. It's free, and covers podcast news, sales tips, social media tips and my ...
Jul 17, 2018•4 min
Dynamic ad insertion can be a great way to make a few dollars as well as begin to train your listeners to become accustomed to ads in your podcast. But if you don’t start to format your podcast to make it sound good, there goes your listeners. Here’s how to keep from alienating your audience. Sign up for my free daily newsletter at www.circle270media.com . www.circle270media.com
Jul 10, 2018•6 min
An incredibly fun and unique way to promote your podcast is to be nominated and/or win an award! Through July 2018 show registration remains open at www.podcastawards.com . Sign up for my free daily newsletter at www.circle270media.com . www.circle270media.com
Jul 03, 2018•3 min
Everyone wants innovation in their company. Here are 5 steps to help you get the approval of your podcast project for your company. http://circle270media.com/5-steps-to-get-approval-for-your-company-podcast-project/ Contact me if you need more help in getting your podcast idea off the ground. Email me at podcasts@circle270media.com .
Jun 28, 2018•4 min
With Google Podcasts now at Android phone users disposal, your podcast listenership can increase starting today. If you do these simple things to engage Android phone users. Sign up for my free daily newsletter at www.circle270media.com . Sales advice, production and social media toolbox, podcast news and podcasts to binge on over the weekend. In you your inbox daily.
Jun 26, 2018•12 min
I am at the 2018 Digfest in Grandview OH to enjoy a great evening of local spirits and brews. We will be interviewing some vendors and posting to our podcast partner Business Inspires in the very near future. A big thanks to Michelle Wilson and the TriVillage Chamber Partnership for allowing Circle270Media to be a media sponsor of this event again this year!
Jun 17, 2018•3 min
US podcast advertising captured $314 million in revenue in 2017. A rise of 86% year over year. The research predicts podcast revenue will surge to $659 million by 2020, a triple-digit 110 percent hike from 2017. http://www.iab.com/podcaststudy2018 https://www.warc.com/content/paywall/article/event-reports/ford_has_a_newer_idea_podcasting/121260 https://www.warc.com/content/paywall/article/warc-data/global_ad_trends_april_2018_radio_and_digital_audio_advertising/121663 Be sure to sign up for my f...
Jun 14, 2018•8 min
