In this episode, I'm breaking down the seven biggest Facebook and Instagram ad mistakes I see businesses making repeatedly - costing them thousands in wasted ad spend and missed opportunities. Based on patterns I've observed in our membership community -- and with personal clients -- these insights will help you avoid the painful trial-and-error process most advertisers go through. Discover why skipping the testing phase is the #1 reason most ads fail (and how to properly test creative, copy, an...
Apr 25, 2025•26 min
In this week's episode of the podcast, I'm breaking down EXACTLY what I would do if I had $1,000 to spend on ads in 90 days. The goal? Generate 200-300 new leads and create a profitable return. This step-by-step breakdown shows you how to structure your quarters and ad spend spend for maximum impact, even on a limited budget. When you tune in you're going to... Learn how to execute a proper 2-3 day testing phase (and why skipping this costs you more in the long run) Discover why listbuilding is ...
Apr 18, 2025•25 min
In this counterintuitive episode, I'm revealing why strategically "losing money" on certain types of advertising is actually the secret to long-term profitability. I break down my three-part advertising framework that creates sustainable growth while avoiding the trap of obsessing over immediate ROI. Discover the three distinct types of advertising I use (long-term, launch-term, and short-term) and why they work together as a system Learn why I intentionally run list-building ads at a slight los...
Apr 10, 2025•21 min
In this episode, I'm breaking down my complete Facebook and Instagram ads approach for 2025 and why the "old way" of advertising no longer works in today's "trust recession." I reveal exactly how I'm structuring my ad campaigns for maximum long-term growth instead of chasing quick ROI. Discover my four-part advertising framework that's built for sustainable growth (not just quick ROI) Learn why I'm spending $150-$200 daily on list-building ads and how I plan to scale to $500/day See how I'm stra...
Apr 03, 2025•23 min
In this episode, I'm breaking down exactly how I ran a successful "non-live live-launch" that generated nearly $7,000 in revenue without the exhaustion of showing up for live events or trainings. I'll share my honest journey of creating a simplified automated webinar funnel when I was too tired to run a traditional launch. See the five specific "rules of the game" I created to make this launch work for my energy levels and goals Learn how I built a simple funnel using a pre-recorded webinar, tha...
Mar 27, 2025•25 min
In this episode, I'm sitting down with Jena Castro-Casbon, who has used my five-day challenge framework to generate over $2.3 million in sales for her speech pathology education business. I'm pulling back the curtain on how a real student has created consistent six-figure launches in a niche market through challenges that convert at 17-18%. Discover Jena's "micro-decision" approach that guides participants through daily steps to plan their private practice Learn how Jena scaled from a team of 3 ...
Mar 13, 2025•40 min
In this episode, I'm taking you behind the curtain to reveal exactly how my recent five-day challenge generated over $52,000 in sales from products priced at just $25-67. I'm sharing an unfiltered look at what actually works in my business as you'll discover: My complete financial breakdown—including $21K in ad spend, affiliate costs, and true profit margins The "Three C's" framework I use for challenges that converted 17.66% of participants My day-by-day content strategy that gets people result...
Mar 06, 2025•26 min
Looking for a more sustainable way to generate consistent revenue? In this episode of the podcast I’m going to reveal our battle-tested 90-day framework that's transformed how we approach business growth and profitability. You'll discover: The "Triple Threat" quarterly system that creates predictable revenue without burning out—including why traditional day-to-day profit tracking might be holding you back The counterintuitive truth about running a "boring" business - and how predictability actua...
Feb 20, 2025•28 min
When it comes to growing your email list, should you focus on getting as many free leads as possible, or is it better to attract buyers right from the start with a low-ticket offer? This debate has been heating up in the online marketing space, and in this episode, we’re breaking down the pros, cons, and hidden truths behind both strategies. Before you make your next move, you’ll want to hear this. Here’s what you'll discover when you tune in! Why some marketers claim "free leads don’t work"—and...
Feb 13, 2025•26 min
On this episode of Not Your Average Online Marketing Podcast, I'm doing a deep dive into the non-negotiable growth strategies that I think will make 2025 a BREAKTHROUGH year in business for us, but can help YOU too! I'm walking through five powerful strategies that range from advertising to content marketing that can stack to create a robust "engine for growth" - whether you've been in the game for 6 months or 6 years you're going to hear actionable steps to help you scale effectively in the upc...
Dec 26, 2024•28 min
In this episode of Not Your Average Online Marketing Podcast I'm talking about (5) major trends that we're seeing in the online course, membership and coaching space that YOU need to be aware of. I'm sure I don't have to tell you that things have shifted in recent years and as the online learning market has become increasingly saturated we have to stay "in front" of these shifts to keep our businesses thriving. When you tune into this week's episode you'll discover.. Why the big, content heavy, ...
Dec 19, 2024•27 min
In this week's episode of the podcast, Zach is introducing you to his good friend & sales expert Aandra Bohlen. Aandra Bohlen, a seasoned conversion rate specialist, excels at boosting sales by meticulously examining every customer interaction from first touch, to webinar pitches, to sales conversations. Zach & Aandra breakdown the power of a well crafted sales message in a live promotion - such as a challenge or webinar - and the key factors that can lead to a lift in conversions. When ...
Oct 10, 2024•58 min
In this week's episode of the podcast, Zach is breaking down some of the strategies and techniques that he used to generate over $48,000 cash in hand sales during his most recent bootcamp launch. Oh and the bootcamp was only $25 to join and the offer on the back was only $67/month! So he managed to collected that cash in mostly low ticket payments... and this episode breaks down the HOW including... The High Level Stats from his launch including revenue, profit, conversions, number of tickets so...
Oct 03, 2024•33 min
In today's episode, we're diving deep into one of my all time favorite topics: Facebook ads, and even more specifically: list building ads. I'm going deep on how building an email list around the clock, using these ads, is more efficient and cost-effective than any other strategy we deploy in our business to scale. I'll be share insights on... How to look at the big picture of listbuilding ads (and why they might even be better than getting customers from ads) Why a relationship with a lead migh...
Sep 03, 2024•27 min
Today's episode addresses the age old question: Can you build a business without creating NEW core content every week... I have determined it's not as simple as yes or no, so, I recorded a full podcast episode on this topic for you... During the show we're gonna dive DEEP into some exciting things including... The (4) key things we shifted our focus to in order to still generate new list growth, audience engagement, and a revenue increase during my time away from creating new podcasts. The (2) t...
Aug 26, 2024•31 min
Join me and my friend Anna for a conversation about accessibility in in business. From those with financial hardships, to those who need support in reading or viewing our information - how do we account for access in what we do? Anna share's her business model and how she serves a breadth of socioeconomics by creating access in her programs! When you tune in you're goin to learn: How Anna's created her payment offerings to reach a wider audience, and how her payments shakeout with this structure...
Apr 26, 2024•45 min
In this week’s episode of the podcast, I’m pulling back the curtain on my 30 day experiment (that I’m chronicling over on Instagram) to generate 100 NEW memberships for our business in the next 30 days. I’m talking about our goals, our process, and the “rules” of the experiment that we hope will help us add 100 NEW people to the membership. I’m going to be covering why we’r ending the experiment in the first place, how we’re leveraging a webinar to hit our numbers, and what’s been happening so f...
Mar 22, 2024•26 min
The week we're diving deep into the core elements of growing an online business with digital products or services - if you're wondering where to "go next" then this is the episode to listen to. We'll explore four key areas to focus on for consistent business growth: growing the audience, making offers, automation, and optimizing & scaling. I'll share practical insights and actionable strategies for each area. his episode provides a detailed roadmap for figuring out that next step to take. So...
Mar 15, 2024•27 min
I'm so excited to be joined this week by Dama Jue - she's an innovative force in the online marketing world that is doing things HER way, and making great money doing it! Dama shares her journey from a traditional job in accounting, to becoming a Pinterest management service provider, and then evolving into funnels and self-study courses. We explore why she choses to offer multiple products instead of one big signature course - a very different approach according to most marketers. When you tune...
Mar 07, 2024•51 min
In this week's episode of the Not Your Average Online Marketing Podcast, I share insights on how to create consistent and ongoing sales streaks in your business. I'm sharing what's been working for us in the quest oof generating 27 days in a row of new sales in your business - we're currently at a 19 day streak. When you tune into this week's episode you'll learn... The Evergreen Ads Engine—a three-tier system that drives leads, engages new subscribers, and retargets potential customers. The Aut...
Mar 01, 2024•23 min
In today’s episode, we dive into the nitty-gritty of ‘Intentional Profitability’ — a mantra the Maliks live by. This power couple goes deep on how past trials, including battles with health and financial tribulations, have shaped their approach to business. With clarity and conviction, they share how starting with modest pricing and growing in alignment with client needs has been their key to success — a refreshing approach in a world that often pushes for high-ticket sales at the onset. When yo...
Feb 16, 2024•57 min
Brett Larkin emerged as a guiding presence in the digital space, intimately engaged in the co-creation process with her audience for years. Her beginnings were marked with the challenge of attracting an audience and providing valuable content. However, as her presence developed, so did her relationship with her followers. They began to voice their concerns and questions - these questions from her community became the seeds from which her YouTube videos, podcast episodes, and social media posts b...
Feb 09, 2024•43 min
On this week's episode of the podcast, I'll break down how I've been able to maintain my business revenue and growth while LIFE happens... I cover various strategies I've deployed to create the ability to rest, travel, and still serve our audience, through the past couple years. When you tune in you'll hear... The FOUR primary strategies that we've deployed to work an average of ~30 hours per week when not launching. The EXACT business models that I've used, and transitioned from (and into) to g...
Feb 02, 2024•28 min
Every found yourself growing a solid email list of LEADS but not seeing the conversion to buyers? Then this episode is for you! In this episode, Zach uncovers (5) ways that you can convert more leads into buyers each day, week, month, and quarter in your business so that you're seeing more sales and growth as your list gets bigger. When you tun in you'll learn... The absolutely essential thing to do with ALL new leads that join your list (whether from ads for organic) The way we thing about list...
Dec 07, 2023•27 min
In this episode we're diving into 4 Facebook ad strategies that will be crucial in 2024 for anyone looking to sell courses, services, or coaching. I'm sharing insights into the changing landscape of content - and how with the increasing difficulty of breaking through organically - ads strategies matter more than ever. Throughout this episode we'll break down 4 ads strategies, including running lead generation ads, engagement ads for warm audiences, messenger ads to increases 2-way communication ...
Nov 30, 2023•25 min
In this weeks episode of the podcast we're talking all about the NEW wave of advertising and marketing that I predict is coming in 2024. It's going to change the way that we grow our list, sell our products, and of course... LAUNCH. Tune in to learn how you can still profit while the industry shifts. Links Mentioned: Zach on Instagram Not Your Average Membership (Code: BFCM49 Through 11/27/23) TIMESTAMPS: 00:24 In this episode I'm excited about sharing industry trends in marketing and predicts r...
Nov 16, 2023•31 min
What does it take to make $300,000 - $49 at a time? In this episode, we're taking you behind the scenes of a membership that's been 2 years in the making. I’ll share the nitty-gritty details, successes, and challenges of running the Not Your Average membership for over two years. From revenue to member retention strategies, this episode provides a candid look at the inner workings of a successful membership program. Tune in for an in-depth exploration of the lessons learned and valuable insights...
Nov 09, 2023•26 min
Where the heck has the podcast been for 10-weeks?! In today's episode, titled "The Missing Episodes," we're diving into a big question that many of you have been asking: Where has the podcast been for the past 10 weeks? But don't worry, we have an exciting answer that you're going to love. In this episode we’ll take a closer look at how (and why) the podcast was able to take a hiatus for ten weeks, yet still experience business growth in the meantime. It's all about consistency and taking action...
Nov 02, 2023•27 min
In this episode of the Podcast we dive into what's working now with Facebook & Instagram advertising - I'll share with you the campaigns that we're running in our business currently, and what strategies seem to be working well. Tune in to discover how to leverage ads to grow you audience, engagement, and sales! Links Mentioned: Episode #066: The $15/Day Facebook Ads Growth Engine Josh Coffy’s CPM Campaign The Facebook & IG Ads Bootcamp Timestamped Content: [00:02:39] The core components ...
Aug 17, 2023•25 min
Welcome back to another exciting episode of Not Your Average Online Marketing Podcast. In today's episode, we dive into a game-changing strategy that will supercharge your business growth using Facebook ads. Get ready to learn about the $15/Day Facebook Ads Growth Engine that will take your online marketing to the next level. This episode focuses on not just growing your email list, but also engaging new leads on social media and generating revenue through offers. We'll talk about the significan...
Aug 10, 2023•23 min
