Why are people glamorising sunburn?

Jez attended an Australia Day event recently where last year's Australian of the Year recipients, Richard Scolyer and Georgina Long, were speaking about their work. They shared their concerns that young people aren't paying attention to sun-safe messages. They say we've seen worrying trends on social media in the last few years which glamorise tanning and sunburn. So why are #sunburn and #tanlines trending?

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A TikTok tanning trend is making the rounds on social media. Here's why it's dangerous: https://www.abc.net.au/news/2025-01-04/dangerous-tiktok-tanning-uv-levels-trend/104776700