The not most people podcast is for those who despise mediocrity, reject the status quo and challenge conventional wisdom. Join host Bradley Roth and discover what separates the winners outliers and standouts from most people.
Alright, Hello, everyone. And welcome back to another episode of The not most people podcast. This is the podcast for those allergic to mediocrity groupthink and following the status quo. And before we get into it, I just want to give you guys a quick reminder of what this is about. This is not just a podcast, me talking to you and you listening, this is an idea. It's an philosophy, it's going to be
a major movement. And we got a lot of exciting things coming down the pipeline, we got a community in the works, YouTube's coming up soon, and a website launch as well. So if you want to stay up to date on all of those big announcements that are really made for you guys, go ahead and jump on the email newsletter, and you can find the link for that in the show notes. So that's it. And then again, if you continue to find value in the show, please
share it with a friend. And I got a really awesome guest for you today. Here. His name is Zack Babcock. Zach has a really interesting story. He's an ex con turned entrepreneur. He spent over five years in prison and then after he got out in 2014, he ended up going on to eventually become a successful podcaster entrepreneur and now
public speaker. He now runs underdog empowerment, which is a top rated Apple podcast, and a resource designed to help alpha underdog entrepreneurs win by building a dominant brand and explosive six figure businesses. Now in conjunction with underdog empowerment, he also has a podcast marketing agency called podcast powertrain that helps podcast get ranked at the top of iTunes. Very, very fast. So thanks for coming on. And welcome to the show. Zack.
Bradley, dude, I can't say it enough, man. Thanks for having me. And I'll tell you what, man, I dig the podcast so much. Not most people, dude. I'll tell you what. I'm on my bio. Currently, right now my bio on Facebook says if everybody else is doing it, I'm probably not. I've always been that way my entire life. I like always wanting to do the opposite of what everybody else is doing. Just because I don't want to fit in. I don't want to, you know, just be like everybody else. I'm
Dude, I'm unique. Just like every single one of us is so I got to stand out. So man, I'm fired up to be here, man. Thanks for having me. glow man.
Yeah, exactly. Great minds think alike. Right. So. So I'll get right into it. So you go to prison for about five, six years? Is that how long it was? And then you get out you begin pursuing entrepreneurship? Did you have any prior experience in entrepreneurship? Or is it like you got out and kind of just dove in off the deep end?
dove in off the deep end? For sure. I mean, I've had experience before, but I didn't know that's what it was. But like what I mean by that is I used to sell Pokemon cards and bags of weed and in grade school and stuff. And I used to sell t shirts. I was in a in a rap group when I was in my teens and I wasn't even the best rapper in
the group. But I was the guy that got killed the group together like hey, schedule studio time by show tickets, sell the tickets all you know, I'm saying so I've had that experience. But no, not as far as like legit business and entrepreneurship knives is to start with nothing.
Gotcha. So then how did you decide that was the route for you? Like, I'm guessing you had a lot of time to think while you were in prison? Right? And kind of what you're gonna do coming out?
Yeah, so I wasn't calling it entrepreneurship at that point. I don't even know what that word meant at the time. But uh, I was in prison when I went back this last time and I went back for eight months. I didn't know how long I was going to do when I first went in, but I knew I wasn't going to do that long because I already did most of my bid the first time and my parole is
coming to an end. But I knew in there I was like, man, I know I'm not going to be able to get a job, you know, anywhere are anywhere significant and like I'm either gonna have to work on the table somewhere. That's about as good as I go. I was like, Man, I'm I have to start a business. And so my deal was to create the shirts that said, I heart Ferguson on them, and wristbands, because at the time that Michael Brown situation literally happened while I was
locked up. And I'm from Ferguson, Missouri. And so I was like, man, I was gonna create these wristbands and go door to door selling them. That's a hell of a business idea, by the way, but that model never worked. That never panned out. But that was like my, my idea going into it.
Gotcha. So you had that idea. And then that didn't really work. So then you just kind of continue to try different things. And that led you to kind of where you are. Is that how it went?
Yeah, so like, I got out, and I was gonna do you know that, but then I needed some startup capital, and I didn't have it. And so I was like, Alright, I'm gonna find a job at a bar and grill, or a construction job somewhere underneath the table where I could just get some cash to go in on this. And I couldn't find a job anywhere. And I was looking for like, almost two months with no success phone five to 20 applications every single day. And, you know, it's getting denied left and right.
And then a guy reached out to me in network marketing. And at the time, I don't know what the hell that was. He couldn't scare me off of the word pyramid scheme. And I start off in network marketing actually had some success. For the day, I did it for about two years. But then I was like, Man, this isn't the end I broke off to do do I'm doing now.
Okay, so you go to network marketing, you decided that's not for you. And so is it just like at this point. And I want people to hear this, because a lot of people out there kind of think I want to start a business, but I don't have the resources. I don't have the time I don't have whatever and you are coming out of prison. You don't have you can't get a job. You have no cash saved up. Right? No experience. So I think that's a really interesting story of like, how you started there and got to
where you are. So it sounds like it wasn't like, you know, people might read your bio and be like, oh, ex con turned entrepreneur crushing it now. And that's just, it was smooth sailing. But I don't think that was the case. Right? So I wish I could say so. Right? Yeah, don't we all so you come out, can't get a job. You try network marketing, you try a couple other things. And then when was it that you can't things finally started to kind of click or, or catch a little bit
we are doing when I left network marketing. I didn't know exactly what I wanted to do. But I wanted to do what Gary Vee was doing. I didn't know what the hell he was doing, either. I was just like, Dude, this dude looks like he's having an awesome time. And so I was like, I'm gonna start making videos and put in publishing it and stuff. And then I started learning about YouTube and all that stuff. And then no success.
I mean, nothing for real. And and then I started to try and be a life coach and have success with that at all. I didn't know anything about anything, right. And this went on for over a year and a half after I left network marketing on 2017, and a nice chunk of 2018. And then I ended up launching underdog empowerment, the podcast. And at that point, like, you know, I'd put off long enough podcasts for so long because I thought it was
lame. I was like, Man, you just talk into a microphone, I'd rather do video into YouTube. But, you know, I was just throwing anything on the wall to see if anything would stick at this point. And so we did the podcast and we got it ranked on Apple on day three, and then had Billie Jean is marketing on the following week, which was crazy to me, dude. Because before that, anytime I try to collaborate, if anybody nearby was laughing at me, nobody gave me the time of day that I was a
joke. Like, who is this dude, he's from prison. He's trying to be an entrepreneur. I'm not gonna respond to this dude. And so yet, the podcast has put me in the game pretty much overnight.
Well, so it sounds like you had something kind of figured out if you're able to get ranked that fast, right? Was that something that you just through all your trial and error you learned? or How did you manage that? Going from nothing and getting ranked?
Yeah. So I had Justin shank on my podcast. And then he told me said, Hey, dude, you get a bunch of written reviews in a short period of time, you can get your podcast ranked on Apple. And I was like, okay, whatever. And so I, I had, I gotten like, 11 reviews that day. And then later on a few hours later, my podcast was ranking, I was like, holy shit, this is real. Like, this is crazy. And so, you know, at that time, I didn't have much going for me, you know, I didn't have
a business in place. I wasn't making money or nothing. And so I had a lot of time. And so I cleared my schedule for the next two weeks and blasted the script out of getting reviews dmws to people and um, and in evolved It started off at something different but evolved to what it
is to what it is now. And it's super doubt in because I literally did it over 4000 times, no exaggeration, but it's a sequence it's not just copy and paste in a message saying the same generic as shit trying to get people to leave you a review. It's a conversation like Hey, man, I got a huge favorite as you wait for me to respond. But hey, man, can you subscribe to my podcast? write a review if I send you a link. wait for him to respond like Dude, thank you
so much. Appreciate appreciate you taking the time to do this. And I'm like, it's really that simple. It's super simple, just you know had a little bit of hustle to it.
I'm definitely going to get thing I have this recorded. I'm going to copy that and and use that immediately. So make sure that it works. Yeah, we got over
200 people that we've helped launch their podcasts with 100% success rate using that exact script. Wow.
Yeah, I wish I knew that probably about two months ago when I was launching but all good man, you better late than never. Right?
Exactly. And you can get ranked to do because we've had many, many clients come through that had existing podcasts like I missed the boat. I didn't do it when I launched manana. Just run it now and get it right now. And yeah, it works. Awesome.
Cool. I'm stealing that for sure. So, one, one other thing you shared recently on Instagram that I saw was a story where this was I think, back 2016 or 2017, you said, you had your wife and your four kids, your bills were backed up, your credit was maxed out, your water was shut off, things are not looking so great. And you still took a title loan against your car for $4,000 to join a mastermind to help you learn how to craft your offer and write
copy. And all those things. And I think most people who have plenty of money in the bank still wouldn't pay 4k for a mastermind. Right? So what was your mentality when you did that? Did you see that as like a major risk? Or did you see that as like, the only option what because most people would never do something like that
deal was definitely a burn the boats mentality. It was, it was like, Hey, man, we're doing this because we believe this is what's going to get us to that level where we need to be it and we're gonna do whatever we got to do to make it happen, like kind of, like get rich or die trying, you know, 50 cent or whatever. But, uh, that was like the mentality about it, man, it was literally like time to go to war and make it happen.
And, um, you know, I wouldn't recommend this to anyone, unless you are absolutely committed to that process of like, Hey, I'm gonna either this is either going to happen or we're going to die trying. That's like literally was my mindset, like going to war. Like, there's nothing else to do like we're going in. And I'm, you know, it's weird, because, you know, a lot of people hate on the, the burden of boats mentality. And it's not always the smartest
thing. And I wouldn't recommend, you know, just doing it just to do it. But right, there's something about when you have your back against the wall, when we place to go is forward. And so if you're in a situation like where you got to, you got to make a move, it's either do this and settle for mediocrity and live the rest of your life average or whatnot, or take this calculated, risk this bet on yourself and go all in. And I chose to do ladder and it worked out. Amazingly.
I love that. Yeah, I think people hear the burn the boats, and they say, Oh, that's such a risk. But it's always it's always a calculated risk. Right? There's a huge difference between just being a risk taker who kind of blindly you know, does things just for the sake of it. And again, you took like a calculated risk you have your back was up against the wall, you don't really have a lot of choice, but I'm sure you thought through that decision before you just jumped in blindly. And so
Oh, you make that? Yeah. Yeah, dude,
like, I'll tell you the whole thought process here it was, I'm broke as a joke. Alright. And, you know, like you mentioned, water was shut off, bills are backed up, we got four kids credit cards maxed out. And I'm like, dude, I need to learn how to make money online. Like, I like I started building this audience also, so but I'm not, you know, we're backed up
because we don't have money. And you know, the guy that I that I came into contact with Mitch Miller, who is mastermind I invested in, I knew his stuff was the real deal. You know, and I could, especially at this point, because I made some bad investments prior to this, and I learned from those mistakes on that investment. I knew this guy was a real deal. And plus, I seen all the people that he's helped. And, you know, just the guy's understanding the psychology and marketing. It's
pretty, pretty gnarly, dude. And so I was like, dude, I know. It's not gonna wait, no magical one. But I know if I get around this dude and learn underneath him. I can learn how to do this stuff, too. And so I got all these other stuff going for me, like the podcast and interviewing big name. Guests on my show. I just need to, you know, learn how to craft an offer. And so I'm going all in and my thought process was, if this doesn't work, am I gonna die? I was like, no. Alright,
let's do it. And so I did it.
I love it. Yeah, I think that's a that's an that most people mentality move. Right there. So very cool. Now, as you know, kind of one thing I want to dive into was your mentality when you went to prison, kind of when you went there during and afterwards because it's one of those things that can completely derail your life long term, play after you're out, right if you let it and I'm sure you know, you probably saw that happen for a
lot of people. You know, who were in a similar situation and I don't If that was the majority, maybe, but what did you do? or decide differently than them? Was it a conscious decision? Or did your, you know? What was that? Like? Yeah, man.
That's a question that I ponder on a lot, dude. And, um, you know, because because there's so many people that go to prison, and then don't come out the other side, you know what I mean, they continue to live that life. And, um, I really think it all comes down to I had a conviction that I was going to turn my life round because of what happened in my life, like I missed out for me personally, it was, I went back to prison, 20 days for my twin
sons were born. And when I woke up and realized that I wasn't gonna be there, for them being born, like that hurt, like none other. You know, I held on to a lot of baggage, emotional baggage and wounds for years, because I was mad at my dad, because he left us at sea, we left my mom at six, you know, still in our lives, but then he died when I was seven. And I didn't have them growing up. And so I held on to that for so long. And I couldn't wait to be
a good dad. And when I was missing out on that, you know, that was enough pain for me to be like, Nah, I'm done. And so I became convicted inside while I was still in prison, that I was going to turn my life around live an extraordinary life, even though I didn't know what that looked like, I had that conviction of it.
Yeah, it's an interesting, interesting story. Because a lot of people in that situation, it's, it sounds like it took a deep amount of pain to really kind of snap you awake and get to that point, you're like, okay, right. As far as a lot of people say, you know, when when someone hits rock bottom, and they finally make that change. So it sounds like that's what it was for you. Do
you? So do you find that like, a lot of these other people who maybe didn't kind of have that transformation after getting out? Did they not have someone like that, or a story like that to? I don't know, kind of motivate, like motivate them or get them in the right spot?
Yeah, it's, it's hard man. Because, um, you know, some guys, they their rock bottom is death, you know what I'm saying? Like, and then it's too late. And, and then there's other guys that had these rock bottom moments. And then that rock bottom moment, just breaks them completely, you know what I mean? And then they're just like, is give up all hope on life, and then just go down and there's, in there's nothing you can do for someone like that. You know what I'm saying?
There's literally nothing you can possibly do to help that person. You know what I'm saying? Because he, they have is, in order for someone change, they have to want it for themselves. And if they hit that rock bottom moment, and then just give up all hope, and this throw in the towel, nobody on the face of Earth can help them. So it's kind of kind of sucks when that happens?
Yeah, for sure. And it is definitely a complex, tough subjects. But in to kind of piggyback on that, do you think that you would have had nearly the success that you have today? If it wasn't for that whole experience?
Oh, hell no, dude, nah. Well, well, no, I'm there. It's weird. But like, I've always had this feeling inside of me, I think we all do to an extent, but I've always had this feeling inside me, like I was meant to do big things. And like, I've always been a good person inside, even though I did stupid shit that was outside of my character, and outside of my values are what next I wanted to fit in. But I still always had a good heart and good intentions
and cared about people. But to say, you know, that I'd have you know, I'd be where I'm at right now. Without that experience, I don't think so. Because that experience helped me become stronger. You know, and it helped me, you know, develop a mental fortitude that I wouldn't have had without that experience. So I would lean towards No, but I can't say for sure, obviously. But yeah, I would I would lean towards No.
Yeah, I can't say exactly, but probably have kind of a feeling right. So. And I think it's people can either take that pain or those tough situations, and they can let it beat them, and never come back and do those great things, or they can use it as fuel. And I think that's a common theme that you see with the people who kind of turn things around as they use those tough situations like most of the people who are like the most successful have had a lot of the toughest situations
growing up, man. Right. And I'm sure you've seen that correlation as well. But with with underdog empowerment, right, so you get out and you're, you finally catch traction, and you're building up underdog empowerment in the podcast. One ask you about what an alpha underdog entrepreneur is because it's almost it seems like a paradox or like an
oxymoron, right? Like if you're an underdog, can you really be an alpha So, I mean, what was what was the vision or the thought behind that and kind of who you were trying to reach?
Yeah, man. Alright, so I don't really I haven't talked about this much on in my content. But uh, I been hinting around like how I'm dropping this brand when I get this six pack, right? Because I started saying I wasn't gonna cut my beard until I got six pack and that was back in 2018 my beard is now down to where my six pack is supposed to be. But uh, but good news is I've been making
hell a bra. Like every single week, I've been dropping body fat percentage, even if it's only point 02 I've been still been dropping every single week this year. But, um, anyway, so that brand that I'm launching, it's called alpha underdog. And, and so what it is like the evolution of underdog empowerment, but I'm an alpha underdog. So how I, how I categorize that is that, you
know, we're all underdogs. You know, if you're striving for a goal that you've never achieved before, we're all an underdog. Yeah, if you've never done something before, and you're going towards it, you're an underdog if you've never done it before. So everybody can kind of relate to that. But an elephant a dog is where you have this vision. That's so grandiose, so big, so huge. But nobody believes you're gonna make it
happen because it's so big. You know, people are counting Yeah, they're laughing at you because of it. But none of that matters because you're an alpha underdog, meaning it don't matter who believes you're not you're committed to yourself, you believe in yourself, you're betting on yourself, and you're going to do whatever it takes to level up and win. And so that's how I would classify an alpha underdog.
I love it. Yeah, it works. It works when you explain it that way. And I when it comes to underdogs, a lot of people don't want to be the underdog, or they're afraid of looking like the underdog, but at the same time, everyone roots for the underdog, right? Everyone loves the underdog story. That's like almost every movie ever made is the underdog story. Right? So do you think I mean, I think I know what you're gonna say. But how much do you think it's an advantage to be an
underdog? Personally disadvantage?
It's an advantage all day long, dude. And I can go into many reasons why but I do that. I intentionally lock like so I had a brain before underdog empowerment that never took off because I didn't know anything about branding and marketing. And and the name was cheesy, but it was when with Zach Alright, for one that name is cheesy is I'll get up and for two, it was all about me when nobody cares about Zack All right, you know, people care about what's in it
for them. And so learning from that experience, I was like, I'm gonna launch something that's you know, very more intentional. And you know, I got clear on who I was and I was like man, I'm an underdog I'm an entrepreneur
underdog entrepreneur. And then and then also was like man people love like you said people love the underdog the whole rocky like all that so I was thinking about when I was doing when I was designing this stuff and so so yeah, but anyways, do you have an advantage being an underdog 100% because I'd say like this I even made a video clip about this I use a different word just because people were thrown around the word privileged and stuff and I'm like I said this I said look
being underprivileged is the privilege I because it is I mean, like Dude, you you you put me up against some silver spoon fed mofo and I'm gonna dominate every single time. Maybe not right out the gate because because they have more resources than me out the gate. But I'm gonna be more resourceful because I want it more because I'm more close to reality. I you know, I had to fight and scrap
for everything that I got. So I'm gonna I'm gonna outdo this person, every time that's had everything handed to him that's never had to face any type of adversity or pain or struggle in their life. They had it all handed to him. That's why there's a clear advantage when you are underprivileged or when you are the underdog because you want it more, you'll fight more, you're more resourceful.
Yeah, it forces you to become better. Basically, to sum up what you just said. And then also, Gary Vee says this all the time to that it's, it's the best gift like as an entrepreneur to be underdog, the underdog or be under not really noticed. Because if you're, you know, if you're the top dog, everyone wants to be the top dog. Everyone's coming for your neck, right? Everyone's trying
to dethrone you. But if you're the underdog, you can kind of work in silence, no one really notices you at first, and then boom, you come onto the scene and everyone's like, Damn word, that word that person come from or that business come from. And so it's it's a huge gift to be the underdog or to be underestimated in the beginning. And so I think that's something that, you know, people don't want to be seen there. They don't want to be the underdog.
They want to be like the influencers that they see on social media or you know, the big entrepreneurs of the world, but, man, you're only going to be an underdog for so long. Because eventually you'll make it but relish that time I know I am right now kind of because you can kind of work in the shadows and no one sees you coming, and then boom, you're there. So,
bro. So check this out. Like, it's weird because a lot of people tell me like he can't be the underdog anymore or whatever, because I started to have success but I'm like, bro, I'm so far away from where I'm at in my mind where the vision is I'm like, dude, I haven't I haven't gotten there yet. I'm
not even close. But when I was at MDM million dollar mastermind not this past weekend, the weekend before I was speaking at that event, and I'm super grateful that Ryan Orion Suman, let me speak on a stage super grateful. Like grateful as all get up dude. Like, that's awesome. It's incredible. There's over like 2000 people there so but um, but at the same time, they had me on a panel and it was like a short like panel with the widgets. It was like 10 of us up on on stage or whatnot.
And I my an underdog mentality started kicking in like, what y'all don't y'all want to give me a whole slab on myself? Okay, like, you know, the underdog You know, that's how I roll man and so so I'm super grateful for the experience to get out in front of those people and be able to you know, be offered that
opportunity was amazing. But at the same time, I'm like, dude, I ain't stopping to y'all are paying me 100k to come speak at your event you know, I'm saying like, that's that's that stuff you know so you so you know, Michael Jordan did this and if you watch the last dance the documentary love that came out last great great documentary. But But long after he was the dominant Alpha Dog in the league
like way past that. He consistently found external motivation to tap into, like when that dude dropped 36 on them in the game and said nice game Mike. Afterwards he even say that up, he made that up in his mind that might drop 36 in the first half on the next
playoff game. Like that's the kind of stuff I'm talking about, like that alpha underdog, where you keep on tapping into that you're driven by eternal internal reasons why that you have to have first and foremost that's the foundation and then you always find that external motivation to give you that extra oomph.
Yeah, there's there's always another level and the top dogs they always manage to find it and keep. Keep elevating. So, bro, Tom
my bed for cadaver dogs. Lessing, Tom Brady was still working on his throwing motion with his throwing coach, just two years in the time verse time documentaries. Tom Brady working on his throwing the greatest quarterback to ever grace the earth was still working on a stone motion at age 40. Something?
Yeah, he should he shouldn't even like have that that arm shouldn't even be existing anymore being able to be able to throw at this age. Right. But if he's doing it, so yeah, he's a great example. But I want to switch gears real quick towards podcasting. Right. And I this maybe this is kind of a selfish question here. Because again, I have a kind of a newer podcast. But I think there's some lessons here probably that apply to starting anything new. And that's because most podcasts
out there. And this goes for blogs. This goes for YouTube channel, Cisco's for everything. The vast majority of them fizzle out early people quit. They struggle to grow. They're stagnant. I think the stat that I saw yesterday was only 36% of the podcasts on iTunes have 10 or more episodes. So it's like, you know, if you do 10 episodes, you're in the top third, for the most part already of podcasts
out there. So beyond the foundational principles of staying consistent and producing what we call quality content, I know that's kind of a big catch all term but what are a couple of the things that you see the really successful podcasters like yourself doing differently than most most people out there?
Yeah, man. Glad Yes. I'm glad you brought that up. And if you guys go to nielsen.com this is like stats and facts of the listenership, you know. Dude, the last time I checked it, dude, and so if you seen that set might be more recent, but last time I checked it, they said 90% of people that start podcasts on Apple podcast that they never make it past episode 13 90% so if you make it past episode 13 you're in the top. Not top 10% of all podcasts
are sued. So that's crazy, but is dmn Um, exactly like you said, they think they're gonna come out and crush it. And then when they don't have the downloads, and they're getting like a couple downloads, they're like, oh, man, they quit, because they wanted a quick fix. But um, you know, obviously we know that's not you, nor me, or probably nobody listen to this podcast. But uh, what I see people doing different for me, I came out the gate and got ranked right out the gate, which was
awesome. And then I was able to land big name interviews because of that, because I leveraged my ranking whenever I was reaching out to these people. And so that was cool. But my downloads weren't growing. And, dude, it was really frustrating because it was over for over a year, it was just like, ebbs and flows on my download numbers when you look at a graph, and I can never break 2000 downloads in a month. And it was just like getting
really frustrated. And at the time, my thought process was, how do I promote my podcast, I'm going to share it on social media, and I'm asked guests to share it. And I think that's what most podcasters think whenever they're, they're starting. And that's saying you shouldn't do it, because that'll that'll help. But it's definitely not going to it's not, it's not going to grow your
podcast. So the way to grow the podcast, and this is probably the most important thing you can do, period, because this pillar, I got a whole system, I got five pillars to the podcast marketing system that I developed over the years. But this pillar in particular, that came to the fucking were particularly that I said,
Hey, you got it? Yes.
This word, I'm not gonna say specifically because it's easier to say for me. This pillar specifically feeds all the other pillars, right. And so it's growing your downloads growing your audience, because if you got more people tuning into your show, you're going to climb higher on the charts, you got more people tuned into your show, you'll be able to invite bigger name guests. I mean, think of Elan musk. And Joe
Rogan. Joe Rogan has the biggest audience, Elon Musk, when he goes on his show, if you got more people tuned into your podcast, a bigger audience, the more money you'll make from your podcast, because more people hear your offers and are exposed to you and your brain. So um, so it's definitely super important. And there's a lot of ways to grow the podcast. I mean, just organically even there's a bunch of different ways and then you got paid traffic on top of that.
But the 8020 that I've done and that I teach people would be to just go on other podcasts that are similar to yours, just like I'm doing right here right now. And be yourself do interviews, and people ask you about your podcast sound where they can find it underdog empowerment. And that's it. And then if people want to come check out your podcast, they will. The reason why that works so well is because you're getting in front of other people's audiences that are similar to yours in they
already listen to podcasts. So if they like you and what you're about to come check out you on your podcast as well.
Love it. Yeah, I mean, that's one of the things I've been trying to do lately, too, right? Go on, go on other podcasts, which I have recently. So that's, that's a fun one. Honestly, it's fun to like, you know, when you're hosting all the time, and you got to be dialed in, and like you're asking questions and all this stuff. It's fun to just go on and flip roles and that sort of thing. So it I mean, the same thing goes for YouTube for social media, right? You know, how can you contribute to other
people's communities? Right, so that means you know, someone's doing a facebook live in their Facebook group? What's what expertise Can you share with them? Right? What kind of YouTube collaborations could you do? You see, more and more these days? Big music artists doing a lot more collaborations, music that, you know, it's almost like rare these days to find a song that's only by one artist, right? They're all by all
they're all collaboration. So that's, I think, something that you can take and apply to almost anything you're doing. Right. So that's, that's powerful. But I wanted to ask you, and I asked this to everyone who comes on show, what does not most people mean to you? How would you define that? When you hear those words?
I I instantly went when I heard it, you know, you talk he talked with me before the podcast behind the two sides of the coin. For me though, I was the second side of the coin that I resonated with, like not most people like I don't do what everybody else is doing. You know, I'm a I'm a trailblazer a trendsetter, not a not a follower, you know what I mean? So, that's what resonated with me the most.
Gotcha. So someone who who does something differently does marches to the beat of their own drum. Right and Amen. I think you're a great example of that. So, thank you. Is there any last piece of advice that you'd like to share with the audience? Um, man it's,
uh, you know, whenever you're when you are that trendsetter or that Trailblazer you know, the the person that you doesn't follow the crowd, you make your own rules, there's gonna be a lot of times that you have strongly held beliefs that you're about that everybody else is like, no, like, That's crazy. And so your initial gut reaction instinct is to follow the crowd or to not talk about it because then nobody's gonna like you.
And that's like a really deep wired psychological deal that's within us because it goes back to our primitive days, you know, when, when we needed to have a tribe to survive, because it's saber toothed Tigers would eat, harass and type shit. So yeah, so don't be afraid. It's not like that, man. You're never gonna be remembered if you're afraid to speak your truth. So speaking your truth, not holding back those punches, letting them
go. Knowing that is gonna piss some people off, but not saying it just to piss people off. Like, don't say stuff to try to be polarizing, say be polarizing, because you're speaking your truth. And when you do that, man, you'll be surprised how quick of an how, how big of an audience you can truly build and impact people's lives that believed those same things as you and that, you know, are going to ride with you because you're not afraid to say it.
100% that's powerful advice. I think. You don't want to just stir the pot just to stir the pot. Some people hear like, oh, be different bu and they go and they just start, you know, causing a ruckus. But you have to have that purpose behind it.
And people will resonate with with that, because there's so many people out there who are thinking the same, but they're not saying it, they're not sharing it the needle leader, and you can be that leader, and I think you want to fit in by standing out and what I mean by that is you stand out from the majority of the crowd, you're gonna fit in with the other high
achievers. Right, that's how you like, you're still gonna fit in, you're just you're just kind of switching crowds, you're switching to a little bit smaller, maybe more exclusive, more elite group. So awesome advice. But I know you got to go here in a couple minutes. And I've I've managed to stay mostly on time, which is rare for me. So I want to ask, before we hop off. What do you have going on? What would you like to promote? I know you got another big project big podcast coming here
soon. And where can people find you?
Hey, man, right on appreciate that dude. Yeah, man at the time this recording is may 11. May 12. Tomorrow, maybe not when this podcast he releases exam about you. But I batch mine out and they don't come out for for right when I record Yeah. But tomorrow, we're launching convicted life podcast now convicted life. It's, you know, if you're listening to this, unless you did some time in prison, unless you're a convicted felon, it's probably
not for you. But maybe you know, somebody that is a convicted felon that you care about and that you'd want to see, you know, turn their life around when so convicted life is for convicted felons, that you know, are getting ready to go into prison or currently in prison or getting ready get out because we're getting this in the prison system itself. And it's not just for any felon, you got to be absolutely convicted of living
an extraordinary life. And this is going to be the number one resource is going to help you live that life you know, because it's being taught by two guys that have been there where you are and you know, built an extraordinary life after getting
out. So that's convicted live calm, you can check that out or anybody that you like to that if you ever need help with podcasting yourself, we got podcast power, train calm, you know, we help people launch their podcast, produce it marketed and all that good stuff. But most importantly, underdog empowerment calm. That's where all my social media stuff set where you can connect with me and the podcast is there. Hope to see you guys on the underdog empowerment
podcast. And Bradley, dude, thank you for having me on your show, man. It's been a blast, man.
Awesome. Yeah. Thank you so much for coming on. And that's it's such an awesome project. I can't wait to follow along, because I think that's something that is, as I'm sure you know, a very underserved kind of area. Right. So I think you guys will really fit in and be able to make a big difference there. So make sure you guys check out Zach and all the awesome stuff he's got going on. But I wanted to thank you for listening today, if you're still
listening. And once again, there's that email list if you want to hop on there and stay up to date on stuff. Otherwise, as I always ask, if you got value out of this episode, please share it with one or two people who you think it's really going to impact personally. So if you can do that, I would really appreciate it and I'm sure they would too. So that's it. Thanks for listening. And always remember, don't be most people