The not most people podcast is for those who despise mediocrity, reject the status quo and challenge conventional wisdom. Join host Bradley Roth and discover what separates the winners outliers and standouts from most people.
Hello, everyone. Welcome back to another episode of The not most people podcast is the podcast for those allergic to mediocrity groupthink and following the status quo. This is your host Bradley. And first off, before we get into it, just want to thank you guys for continuing to listen and spread the show. It's growing 100% thanks to you guys. So just ask that if you keep finding value that you keep sharing the show, with those who you know, who are going to also get value out of it. So that's
it. We're gonna get right into it. I got an awesome guest today. On Bradley. He's Brad. And we met through the art a syndicate just like a lot of my other awesome guests that I've had. And quick intro. Brad is, I don't know, it's kind of kind of hard to describe in a few words, he's got a lot of titles that he carries. He's an ex con, a US Marine, a sales and leadership trainer, a personal trainer, a coach, motivational speaker, family man, and business
consultant. But his main experience was in leadership and sales training. So we're gonna deep dive into kind of leadership today. So I'm really looking forward to that. But if he uses a term, or use a term that kind of encompasses all of that, which is a multi passionate businessman, which I like, and I haven't seen before, yeah. So how did you come up with that term?
Well, first off, I want to thank you for you know, even having me on here. I appreciate it. I just I love kicking this stuff. So again, as as an RTA Brother, you know, we're going to continue to be a force for good man. So first, thanks for for having us on for having me on. And thank you for coming on. If you need to make some memories, I can't take the
the credit for that. That was actually from me, Emily for Sela we had a call one day and we did a zoom together and man, and this was a big part of my growth was just kind of identifying who I am because I always say, you know, we're in the same space when we hear that word entrepreneur. You know, people got these you know, I'm an entrepreneur and their title and I'm like, That just sounds fucking retarded. And people use it as like this you know, badge of honor, like I'm an
entrepreneur. And really it you know, and I got this from Tony Watley. It's a French word for you know businessman. And that's all it is, you know, your your business man and I, I just, I'm multi passionate about a bunch of different things. You know, I love fitness, you know, that's where my heart lays is in the
fitness industry. I love sales, I fell in love with sales, you know, being in my, my career at LA Fitness, just the the, the mechanics of sales and how you can influence someone in a positive way if it's done the right way. So just, I take pride in professional selling. When I see professional salespeople I, you know, I'm always wanting to just be laid out for them just because of the way they handled themselves. And they, because sales can get a little slimy, right? Right. But you know, I
love sales. I love teaching it and you know, now getting into business, we have commercial property, we have our business, we've got our brick and mortar, I got an E comm going. Now just kind of understanding the different parts of business. I'm in that growth state right now.
But yeah, man, my multi passionate about a bunch of different things and, and I know those passions are going to grow and they can kind of go wherever and it's just an easy way to say, Man, I like a lot of different things.
I love that because that's something I struggle with too is like how do I describe myself in just a couple words, I have so many different interests. I'm kind of I consider myself to be a generalist. I think that is the term for like polymath where you just have like a million different interests. And so I hear that especially, you know, entrepreneur, life coach, those general terms that kind of people throw up in their Instagram BIOS, but it kind of devalues the terms, right? So, I
like that. It's kind of all encompassing, but, and you're doing all these things now, but it wasn't always that way. Right? It seems like you're at this point now where things are kind of firing on all cylinders. A lot of things are really moving for you. But that wasn't necessarily always the case. Right from what I've heard. So Fine. Can you give a little backstory there you
backstory from my childhood kind of thing or like backstory to like what kind of led me to here? Yeah, whatever
you think's kind of relevant in terms of like those kind of big life changing moments maybe,
you know? Yeah, go go and go into the military first and foremost was something that helped frame me to make a super long story short, and this is probably the first time you're hearing it. I grew up in Allentown, you know, was my two sisters and my mom dad left when we were little and typical city kid, you know, no father just
kind of did whatever I wanted. I mean, obviously my mom did her best to try to control me but i mean it's it's a challenge so single moms out there moms of America that are out there doing it on your own, I salute you. It's not easy to raise men but just kind of follow the wrong people follow the wrong crowd fighting you know, stealing all kinds of shit just just a bad bad kid man. I mean, it's just what it comes down it was always into some shit always into fights. And just doing dumb
shit. got in trouble and it was either juvenile hall or the military so I went into the military got a general medical discharge did like almost two and a half years that's where all my back issues came from. never did anything about it
though. Got into fitness down in Florida was working out at some gyms but then even after I got out of the military of still doing dumb shit, man, I just kept getting into shit because now I was just a little bit stronger and had a little bit more discipline in my life. Right. But I slowly veered back to the dark side and moved down to Florida. was part of the ecstasy game there in Tampa for a long time and you know, there's a whole domino effect of
people getting arrested. Thank God I got arrested. Because it got real dark and dirty. When I got arrested like it started to get like real violent or a lot of just craziness happen happening. You know this was supposed to be a love drug right you know, you know feel all warm and fuzzy got real dark real quick. got arrested one of the best pivotal moments in my life was getting arrested because it straightened me out. And you know, going through the trial
got arrested. I got transferred to I got transferred because it was a federal case got transferred up north. The second I get out on the compound I I heard my name you know it made mobridge comm report back to to the you know to the tenants off so I go through the tenants office, hands behind your back and got arrested again they threw me into what's called the hole, the bucket the shoe. A couple different names for it.
In short, it sucks you're in an eight by four room one bed one light frosted glass so you can only see like we can't like really see daylight but you know when it's daytime kind of thing. You got one hour out of debt and anyway I was in the hole for like almost a year waiting for this transfer. And the second I got transferred out to Loretto, I get out on the compound. The first thing that I wanted was a cigarette I had to have the cigarette I was having a cigarette mine You haven't
smoked for a year. I get out of the floor smoking a cigarette turn there's this dude sitting to my left all jailhouse tatted up jailhouse tats and he looked at me and he was like so is this what you're going to do for the rest of your life kid and that that right there was you know, God did something in touch me in some way shape or form. Because I flicked my cigarette out. And I immediately went up into admin, you know, up to like, they have like library stuffs because I was on free time and
enrolled in my GED classes. You fucking name it, I just dug deep into just not going down that path. Because there was there was a lot of conversations when I was in the hole. You have one when you're sitting by yourself for 24 hours a day? Yeah, for almost a year you go fucking batshit crazy, bro, like, thoughts of suicide thoughts or hanging yourself thoughts? Uh, how did I get here, trying to replay the tape and who ratted on who and just all this craziness and a lot of thoughts.
So one of those thoughts is, you know, this was this was meant to be like this was just the natural course for a career criminal, right. From how I was raised to getting arrested to keep my mouth shut to just everything that that kind of ran and then I'm sitting here in prison. It was equivalent to me, and I know you know, our buddy Zack, I said this on his podcast the other day. It was equivalent to me getting my stripes in the military. Like I you know, I got locked up. I broke my chair.
Right. That all went away. I didn't want any of it. I didn't want I don't want to be there. I looked at that guy. And I was like, there's no way in hell, I'm gonna sit here and do this again. And that's literally how I mean that's how I really kind of dug deep down into fitness. Got a job on the at the gym in the compound then and I became like the fitness I became the gym guy in prison. What was right workout programs for
people. And it just when I got out, I knew I was going to be in the fitness industry.
And so how old were you when you were in? or How long were you in? And then what what age was it
went from from like 24 to 28. So 24 to 28 was almost four years. And when I got out this this lady Shelley polaski Fisher, I'll never forget her. She gave me a chance at her mom and pop. She had a privately owned gym as a trainer. And I did whatever I cleaned shitters I white mop, you name it, I did it. I was I would do anything, right because she gave me a chance. And then that just trickled in. fell in contact
with LA Fitness. And then I wrote with elite fitness for almost a little over 17 years. And that was a good run. Man. That was a that was a really good run. And that's when I fell in love with sales. I fell in love with leadership. And, you know, I don't I mean, I got so much love for LA Fitness.
Yeah, man, what a story. I, I didn't know. A lot of that. I thought it was like, Okay, you got arrested. Then you went into the military military straightened you out and that sort of thing. But it sounds like that wasn't really the case at all. It was like, Oh, you know, that was that was like your first chance, you know, at redemption and, you know, didn't quite work out that way. You needed a little bit more of a nudge or a push. And I guess God kind of gave you that second.
Like, okay, yeah, you didn't get it the first time. here's, here's a little bit of a stronger kick in the ass in a way. Right? That's right. Yeah. Give me a little marks in a knot. Get my point here and what? Yeah, that's interesting. Because just like Zack, there's always that kind of one like pivotal moment that you can point to where it's like, Okay, enough is enough, right? It's like addicts, when they hit their bottom. It's like, there's that turning point that I think
allows. I see a lot of people like you who were at the lowest of low. Flip it and I think like, the lower you are, the higher you can go afterwards is kind of like what I see. It's like this inverse relationship. You know, which is cool. So like if that and like you said it was the best moment of your life and I was gonna ask you that I said, you know, were you grateful that that happened to you looking back and you know, it sounds like you are for sure. Great, grateful, you know? Zach's
partner. Travis, did you meet Travis? How did you meet Travis have met Travis? Yeah, one
of his partners, Travis. He we were kind of alluding to that same point. And he goes, did you ever get the guy's name? He goes Did you ever try to figure out what that guy was? I was like, You know what? I I never seen that dude again on the compound. I don't know who he was. I don't know where he was. It could have been I made that in Travis even said this. He said you may have even manifested that shit. And I'm like, Ah, no, it looked kind of real. But I never seen that dude
again, man. And yeah, that was a that's when I just yeah, it was it was an extremely pivotal moment in
my life. Wow. It's amazing to me that it was that moment instead of that year that you spent it like basically in solitary almost that like that you get you spend that whole year you get out you're like Alright, give me a cigarette. Like you're still you're still right and then that one guy says something. So that's just and that's a
and when he said it Bradley when he said it i remember i mean i still kind of get goosebumps once in a while I just been explaining it more I know because and and just the mind you this story has been kept quiet for my 17 years that
I was at LA Fitness. No one like I mean people kind of knew and you know, one time back and like oh wait there was something that was printed in the paper about me and then there was a little flash but then it was kind of like like you thought like oh Brad got arrested before like Yeah, not Oh use told the St. Pete police to go kiss your ass and then they turned it over to the feds and then the feds hit you with the Rico act and then a conspiracy act and in this whole
you know big thing. Yeah, it was a it was it was definitely a great moment in my life man.
Yeah, amazing. So you get out and you go into LA Fitness it's it's funny that that you became the fitness guy within the prison because I feel like everyone like all they do is lift right? Pretty much Yeah, but like but and it's funny all they do well, no That's it's either or that's the stereotype at least if the
stereotype Yeah, there's only a small portion. And then there's some guys down there that lift with them. You know, I started getting muscle and development all these magazines and I'm, I mean, I remember you know, it's funny, you can appreciate this because you know, fitness. I remember reading all the nitrotech ads and the muscle tech ads and I'm like, I'm gonna take this protein, I'm gonna get huge, because I was still green that like the whole fitness industry,
just what I was reading. I remember when I got home, one of the first thing they did, I ran down to frickin vitamin A vitamin world. I bought them nitrotech the cell tag this tag that tag
everything. All the magic pills.
Yeah, everything. And now I know it's all fucking bullshit. Whoa, that, you know?
Yeah. 100%
It was crazy. Yeah. And I just remember like, right now programs for people and shit. You know, tell him that to get extra protein or even extra Canada tuna. Because their macros. Warrenpoint was crazy shit, man.
That's cool. And that's another thing. It sounds like it happened for a reason. Because then you're able to take that afterwards. And you took that to LA Fitness. And you started do you start as just basically like a personal trainer or like a sales I started out as an entry level baseline, membership counselor. LA Fitness was extremely performance based. So
you had to perform to get promoted and get promoted, you had to perform again, to get promoted, everything was just a meritocracy, just you got mirrored on your performance. And I didn't back I mean, I love that I fell in love with it. You know, I can say with great confidence, I was great at it. It's because of the systems that
the company had in place. All you had to do was just run, you heard it before, run the play, all I did was just run of the play, run the play, run the play, and focus on creating culture and building men and women and letting them know that anything's possible. Listen, you're talking to a high school dropout and a black kid from the south downtown.
And, you know, I was vice president of LA Fitness, like nationally, or the chair that won or
I was the vice president for the Pennsylvania market. At one point, I had Pennsylvania and South Jersey at one point, and I had Pennsylvania, South Jersey, a little bit in New York. But overall, just to get that, that, that title, you had to put a lot of work in for it, man. Like I had to fucking work for it. You know, I busted my ass for eight years. As a general manager, you know, 70 hour work weeks now mind you don't get me wrong,
they took care of us. You know, we were making I was making as a general manager. In my first year with LA Fitness I made 100 grand. Right? So now you take a kid who just got out of prison, made like 20 Grand 30 grand the first year, bumped up into a position now making 100 grand, I was able to take care of my family, you know, and that's all kind of led me to where I'm at today. It was, it was because of the work and the grind. And, you know, paying attention to the
details. Pretty much you know what this whole podcast is about? It's doing all of those things that you know, you have to do. Right? that most people won't do them. You do those? Right, all of those micro disciplines, the self development, the reading the books, you know, handling your business, getting up early, Stanley, all of those things that we put in that pot of success. I did it right. I did it for a long time, right for years. And without that, I wouldn't be where I'm at today.
So I needed le fitness like I like fitness was as much as I was for them. They were for me, because they gave me the structure. They gave me the know how they provided for my family. I'm forever loyal to LA Fitness. I wouldn't be where I'm at today. We put my wife through school. And because of that, that's where we're at now. Right? She She got her nursing degree fell in love with injectables and aesthetics, we opened up our Med Spa, we got the e commerce business going,
we got credit repair going. So all these things are just the combination. And I love you know the point of what this podcast represents. It's those people that do that work. I put my own flavor and oddities in there, right because I am who I am. You know, for years I hit that. And then that's kind of the cross between where we're at. Right and we are pretty crazy group of men and women.
It's interesting because I think most people when they see success, success, the end result of it is cool and sexy. And people are like oh, so you must have done a lot of cool and sexy things on the way up and it's like no, it's that constant wrap. petitive boring micro disciplines like you were talking about. And you combine that with understanding delayed gratification. And, you know, for years, you might not see anything, but then look at you
now, right? It's like that analogy of, I can't remember what type of plant or tree it is. But basically for like years, it's like, stays underground. And then all of a sudden, boom, it explodes. And that's something that I still struggle with. And I kind of, I feel like only kind of got that recently myself, like, where I really understood that concept. So the end result of success is cool and sexy, but and the way the way up there, not so much most of the time, you know, so
that's cool. And I wanted to ask you, like, so you're at LA Fitness, about eight years in you got put into more of like a leadership role. And I got promoted to a VP. Gotcha. And so did you. Did you have like a mentor someone who taught you how to create culture in a team? Or was it more of like a trial by air?
You know, it's it's so funny. I just had this conversation with someone the other day. I've been in obviously, you know, I've been a for both followers of Andy, you know, he's, he's a leader to us. And when I started listening to Andy, was in 2015, right when he launched the mF CEO project, I was there from day one. And I remember I would listen to it on because I usually had about an hour commute to one of the clubs every day, right, I there was usually a 45 minutes to an hour.
So every morning, I'd start my day. mF CEO project was it was an every it was it was him. And he would say these things about culture and this and how to do this and his business. And I'd be like, I'm doing that already. I'm doing that already. I'm doing that already. yet. I'm doing that. And all of these things over the years. I'm like, I do that I do that I do that? Yes. Like it almost gave me this. pat on the back, like you're doing it? Because at the end of the day, they're their
work. And to answer your question, there were people that would hold you accountable to run the play. But when it came to actually developing men, one of the things and I was frowned upon about amongst my VP peers. Because there were times where I took the business out of it. And I made it about the person that I was managing. In short, a guy had a bad month of sales. There was a culture in the corporate infrastructure where they will use fear to manage that person.
Like you got to put it on fire, you know, you know, threatened his job. And I'm like, if someone did that to me, I'd be like, Fuck you. I'd literally be like, Fuck you. Like if someone threatened my job because of one bad month. So I always did things differently because it was about the person and and this internal thing when he was doing wrong, or I'm sorry, when he was failing to hit the number. I immediately turned back and I would say, what the fuck did you do wrong? Like,
hold on. Why is this kid failing? What what are you not getting with him? What are you not delivering? What is he not getting? What didn't? I do? What didn't I provide to him as a leader? I fucked up. He didn't fuck up. I fucked up. Yeah, and again, this was just from hearing Andy. I've had people that held me accountable. But I think my books were probably my greatest asset, the self development and the podcast and listening to just just kind of a mixing pot of so many different
people. I I've said this time and time again. And I got no shame in saying it. I probably don't have an original thought in my head. It's someone else's something but I put my flavor on it. And that's what I did well in creating culture, because I knew at the end of the day, I'm a street guy. And I know the loyalty that goes into being a street guy when I say street guy, I mean, there's like this unwritten rule. It's it's a man code, so to speak, right? Where you don't do certain things
right? And you do certain things and you're loyal. I was loyal to my team. And it was conditional. As long as they weren't being unethical or shippers, like if they were really fucking doing their job and they weren't being scumbags. And listen in the fitness industry. You got all all walks of life. You got good, bad. I mean, it's for sure. Right? But if they were doing the right thing, I would fucking bend over backwards for them, I would essentially fall on the sword for them if I knew they
were working. And my guys knew that. But they also knew they had to be fucking honest with themselves and look, look themselves in the mirror? and answer the question, if I said, Are you doing the right thing? And if they said, no, then they knew they had to fall on the sword, it was their fucking job to hold themselves accountable. And that, that just creates a whole different animal for you when you're when you're dealing
with building teams. Because the foundation has been built, structured, and set on doing the right thing. And that's where a lot of people fuck up. I mean, even with themselves,
right? Talking about personal development, you got to be right with yourself, only you know, the shit that you're doing, you know what you're doing when you're off camera, when you're not on social media, you know, what you're doing when your wife leaves or your significant other leaves, you know, how you act out in public, you know, what you do in the conversations that you're having with people. Only, you know, and I'm speaking from experience, Bradley last year, during the pandemic, when this
whole shit went to shit. You know, I had that conversation with myself. And I had to forgive myself of all of the dumb shit, all of the lies, all of the bullshit, all of the things I knew I shouldn't have been doing. I did two things, I forgave myself. And I made a commitment to not do those things again. And I fucking bonded to that. And since that, within the past 18 months, there has been a dramatic growth of physical health, mental health,
spiritual health. And the crazy thing is, is once those three kind of are all synergistically working together. What do you think else grows?
Everything your bank account? Yeah, the bank account.
And it wasn't until I came correct with myself. I had to have an honest conversation now. Do I still struggle? Do I still have vices? I'm a fucking man just like any other man. We all do. Yeah. But my ability to say no to the things that keep me from it. And my ability to do the things I know I have to do, has gotten stronger. And the crazy thing is, is the other day you heard it, extremity expands your capacity. That's essentially the key. That opens
the combination for success. And what I mean that key is discipline. The key is discipline. That is the key that unlocks the box. But then once you open that box, your discipline is going to be able to get you to unlock that box. Once the box opens that it's a combination, then you got to figure out what works for you.
You got to take all of those things that you hear out and you know, Coach land and life coach land and you know, business coach, got to take all of those things, and you got to figure out what works for you. Now finding that combination, you got to pay attention to its cause and effect. You got to see what works for you. I tried sleeping and figuring let me get some good sleep. That didn't work. I tried waking up, hold on. Let's do Jocko, let's do 430 in the morning that didn't work.
So you find your balances in that combination. And then it's gonna take maybe you may think it's a full house. For some people, it could be a four digit code. Some people mean will have fucked up. I'm like a 10 digit code. There's 10 things I got to do to fucking get this ship running right? consistently every day where some people can do it before. Hey, kudos to you. You got to figure out what your combination is. But it all started with having a conversation with the man in the
fucking mirror. I forgave myself for all of the bullshit lies. I'm going to do this, I'm going to do that. not living up to the man I was intended to be. That's number one. forgave myself, and then made a fucking commitment to do what I say. I'm gonna do. Love it. And that's it, man. Mic drop. Yeah. And it's just while you're putting your flavor on it be big.
Yeah. I mean, you touched on a ton of stuff there. I think what you said about original ideas is so true. There's there's very few ORIGINAL IDEAS left in the world is just a unique individual combination of ideas. Right. So and then it sounds like everything that you're talking about when it comes to yourself. When you were talking about with your leadership style, it all comes back to this idea that Jocko talks about of Extreme
Ownership. Right? So if someone under you is not performing, looking at, you're not looking at them and pointing the finger, pointing the finger at yourself, right? And saying, okay, that's
on me, what can I do? And I think that what you were saying, like the whole fear based motivation is just, it's so it's such a, it's a sign of weakness as a leader, if you have to threaten, right, because that means that you're not being strong enough leader to lift that person up and get them to perform and whatever without having to threaten their job or whatever else. So I think that's a, that's a sign of real
leadership. And people think that being a boss, or having a title makes you a leader, which it doesn't at all, you know, it can help sometimes if you're a real leader, but at the end of the day, a leader and a boss are very different. And I think you, you kind of explained that without explaining it in a way. And then you took that same concept from that you're using your leadership, and you applied it to yourself, and looked in
the mirror. And that's, uh, you know, I think people think of leadership in the context of a title or business or other people, but not so much in leading yourself and being like, an internal leader of yourself, like you to look into the mirror. So. Yeah, yeah. So I think that's huge. And I wanted to ask you, you know, do you think that, and I have a feeling what your answer is going to be, but do you think leaders are born or made or a combination of
the two? It's kind of that nature versus nurture question, I guess,
I got to come from, they can be made, a leader can be made. Because leadership is a skill. And just like any skill, it has to be practiced. Number one, so if you practice something with repetition, and over time, you can learn. And it's a skill, which also means it can be perfected, right? Like, you can really perfect the principles of leadership, you know, personal accountability, training your people development, you know, that, that's all going to look
different. And, you know, you're gonna ask 10 people what leadership looks like, you're gonna get 10 different answers. Right? Right. But they're all gonna have that premise of ownership, development, their team, right, that's leadership.
I was gonna say, Do you think so? Do you think it's more of an art or a science or kind of a mix of the two?
It's an understanding. Right? It can be taught, because I have taken young men that had zero skills, who never managed a team. And I've taught them how to have the conversations. Right, you I know, you heard, you've heard me talk about sensory acuity, how you're speaking to, and you know, that's coming from a business setting how you're speaking to your customer? Well, managing and selling, right, managing your team and leading your team. And selling is kind of the same
thing. And what I mean by this is, it's an influence of thought. Leadership is simply influence. JOHN Maxwell was the first personal development book that I ever read 21 irrefutable laws of leadership. And Maxwell is like the godfather of leadership, right? leadership is influence. So if you can understand that, you can teach people how to have the conversation, how to have the body language, how to ask good questions. And then it's just
programming. Right? Making sure that you're doing it not in a way where you're robotic, but where there's fluidity to your conversation. So your people really know that it's coming from the heart. And they have to know that as a leader, that same knowing that your intentions comes from the heart that has to be learned too sometimes, because so many people focus on the money, you focus on the money, you focus on the money. I remember multiple times in my
career. got other VPS would call me and they would say well, do you know how much you get paid? How was your bonus? How to How'd you do? I don't know. I know there's gonna be a paycheck in there. I know what's going to be good. Like, I'm not that fun. What do you mean? I'm like, as long as I'm making, you know, X amount of dollars, I know the company's not going to steer me wrong. It was never about the sale or the commission for me.
It was about fucking stump and every other fucking VPS throat that I competed with, where my name had to be on the top of those fucking rankings. Right. I didn't care like don't get me wrong. I care about making money and I knew That the money was good. But I knew if I was on
top that money was going to come it comes as a byproduct. Yeah, that's right.
So leadership can be it can be taught, I don't think there's no no such thing as natural born leaders. Even kids, now kids may have more energy, they may be more outgoing. They may be wired a little differently. But that doesn't mean that they could lead people, right? It's not, it's I'm a firm believer here, my kid, I'll use my kid for an example. He's my fucking Mini. He's put himself in a position at work, where he got more responsibilities. He's taking
more leadership roles. And he's been listening to me preach fucking Maxwell and 13, fatal errors, managers making, you know, personal accountability, and Andy and all this other stuff. He's a byproduct of all of us. And he's a 23 year old kid, it was a Ford F 150 paid off a Harley sitting in the garage. He's making, you know, close to 70 grand a year. He's got investments. He's got like 30 racks sitting in his bank account. What 23 year old does
that you know what I mean? So it was thought but again, I remember the conversations that I would have with them about accountability, about how you do one thing is how you do everything. So again, to answer the question, yeah, leadership can be taught.
Yeah, that's great. I think that speaks to, to you as a leader having him do that. Yeah. Because my wife
can't take all the credit. My wife. Yeah, of course, my wife taught him how to pinch the penny. I taught him how to make the penny multiply.
Both important, right? That's right, we both get credit for it. I can't take credit for him. Well, I think that's also a good example. And something I wanted to bring up too, is a lot of people think that leadership is just like, you know, this thing, like you see in movies like, oh, you're leading the army, you're leading your team in some big valiant triumphant way. And it or it only applies to business or only
applies to sports. And I think that's an example of how leadership is not just like a business principle, it's a life principle, because you can be a leader in your family, you can be a leader with your spouse, you know, you can be a leader at your local church or whatever you're involved in whatever group you're in, you know, you could be a leader in your extended family, you know, you
could go on and on. And I think that's some important for people to realize, because I think a lot of people are like, Oh, well, you know, I'm, I'm not a leader at work. So I'm, you know, I'm not a leader.
Right. And a lot of people think that, and, you know, that's a big part of, I mean, it's fucking huge problem in America right now. Because it comes from home. I mean, I've had guys I've had I've had executives, where they were always the bottom level executives, right? They were always there was always something going on with their district, or, you know, there was always fucking something, there's always something right. We all have them employees, and it doesn't matter what level
you're on. I looked at it like this. Now, he earned his position because of his ability to sell his personal performance. And then his ability to get people out in the field was good. I remember walking into this guy's car, getting into his car, his car was a fucking mess. And I'm like, bro, you're supposed to be taking your guys out. This is how you get your guys in your car. Now, this is the same guy that had marital issues. This is the same guy who had custody issues. You know, there's you
could just see. So he was healed leader. He had a title, but he wasn't a leader. Right. And, and I think leadership is going to shine through and in all the areas of your life. And that's an important part for people that are out there. Because even for people who are looking to grow people who are looking to get more in life, I always and I've said this for years, it all starts at home. It all starts in your house. How you run your house, is how everything else is gonna channel in the rest of
your life. My house is in order. Yeah, right. You know, the Big Big Sean whale and you always I don't know if you follow them or not. Like Sean's been saying it for years. And it's been again one of those things in the back of my mind. Like get your house in fucking order. My house is in order. You know, the bills are paid everything structured, good relationships with my wife, good relationships with my kids. And that just kind of radiates out
out into the business world. And those are the people who are that that that small group of people who are overachievers who get shit done. That's how we operate. We do see we you know, there are people that aren't us. That's it's so true.
Yeah. And I think you you have a going in all areas of your life because success principles are universal. People think that like Oh, your business principles and health principles, relationship principles, they're all different. And you know, there might be some like new answers in there. But for the most part, the foundational success principles are uniform across all of those major areas of
life. And it's easy. And I'm guilty of this to thinking that like, Oh, you know, I got this area figured out, why can't I figure out this area, it's like, dude, just do the same thing. things that you're doing in this other area, right? It's all transferable. And I think an easy way to kind of relate to that is like, people understand physical things like they understand the gym and fitness because it's so tangible. And you can look and you can see the
results in a mirror. But then there's a disconnect when it comes to these other kind of more abstract areas of your life. Right, but, but with almost everything. Look at the principles of getting in shape health and fitness, just a plot and because those are easy to understand. You might not be able to see the results like with a selfie in the mirror unnecessarily, but take that and apply it to some other area of your life and watch how it all catches up. Yeah, no,
bro. I this is why I did so well. In fitness one it's fucking easy. It's It's literally X's and O's simple in Texas, those calories in calories out. It's it's some really basic remedial shit. And I think this is another reason why I was able to do it because it wasn't fucking too complex. My brain could handle it, right? Yeah. And I'm not trying to dumb myself down. Like, I need simple shit for it to fucking register in my brain. Like I need the big building blocks. When I build a
house. I can't put little fucking Legos together. Make sense? So with that, with that being said, I used to say this is your man I used to this is something I preach for so long. Take the simplicity of fitness. Calories up, calories down gives you a little low belly keeps a little belly fat. Keep sugars out high protein, no protein, you don't build muscle. Those same basic mechanics, protein muscle do the right thing is one
of those success. If you always do the right thing, like from a good place and a good heart. One, you're gonna fucking win every time. Even if you lose, you're gonna win. Yeah, that's number one. Right? work ethic, I think is another big thing. Do the right thing. work ethic and discipline. That would be essential to your proteins, your fats and your carbs. You get all three of those in check. You got ABS by the summer. Yeah, right.
Yep. Yeah. And I think another one is, you know, people, everyone understands that you have to eat clean foods. Right to get the body that you want to have energy. You can't just eat a bunch of junk food. But that same exact principle applies to your mind. And I did a podcast specifically on this concept in your mind diet is like, people guard what they put into their mouth, but they don't guard what they put into their eyes and yours nearly
as much. And it but it's just as toxic as basically eating crap all day. Oh, so that's a good one. Yeah, right. Yeah, it's a simple
one that one day, and that's a great, you're so right. These are the same people. Yeah, that's a whole other podcast. That's That's a good one. Bradley. I like it. You're so right. Why aren't you more focused on what you're putting in your brain?
Yeah. And I so I did an actual it's like a quick if you guys want to go listen, it's like a five minute episode on this. It's called, like, you know, something like, how's your mind diet or something like that. So go check that out. If you want to learn a little bit more about that. Again, I don't keep it brief. But dive a little bit more into that. But then also one other concept that Ed was just talking about in our last call about extending or expand extremity expands
capacity. Right, which basically means that the more fit or more able you get your, the more you expand your ability to make progress and to put in work, right. So like, the more fit you are, the harder you can train. Right. Right. And I think people could take that same concept and
apply it mentally as well. Like, the more that you do personal development, the more that you read, the more that you practice your discipline, the more you get your mind, right, the more ability you have to do that on a regular basis. So like my ability to learn and implement and take things is, you know, triple probably of what it was like even a year ago, you know?
So there's just a whole lot of principles that if you kind of look at the physical part, and just apply that to kind of the more mental areas of your life. It helps simplify those things. Agreed. So yeah, yeah, I
have not I listened to that. Call. Four times already. Yeah, um, extremity expand your capacity. My whole house has heard it probably a million times just talking about it because and I just want to I just want to touch base on something you said there. You said you know it's about constantly feeding but extremity expand your capacity. It's one year it's one you don't feel
like reading, right? It's when you don't feel like doing something you're at your limit extremity means you're at your limit, you're you're extreme, you're at your limit extremity is at that point where there's no more when you expand that and you say, No, I'm not tired. I'm gonna read one more page, like, I can't stop thinking about
this. Because this is the discipline muscle that you're strengthening, you're strengthening that muscle by expanding, just like when we're flexing a muscle when it's at that point where it can't go no more, you do one more force rep, you break it open, your capacity to build muscle builds capacity to build the discipline, your capacity to learn more. That capacity gets greater.
Yeah. And it's the separator because 99% of people are gonna say, Oh, you know, that's, that's cool. Like, I worked hard. I'm gonna, you know, I don't need to do one more set. I'm gonna take a rest day. I'm gonna, you know, I'll read that tomorrow. Yep. And that's what most people do. Yep. And so that's the easiest way to separate yourself. Oh, you know, it's the weekend, I'm gonna chill. I'm not gonna work. And obviously, you know, don't, don't kill yourself. Don't be a
crazy person about it. But look for those opportunities to do one more as Ed says, Yeah, because, you know, separate. One of my favorite podcasts that he put out was called separation season. And he talks about it because you know, going into the holidays, people kind of take their foot off the gas, getting into the summer, people take their foot off the gas, Fridays afternoons, people take their foot off the gas, the weekends.
So there's all these opportunities that you have that one more mentality, you kind of look for those wastes, you're basically moving forward while everyone else is staying stationary. That's how you that's a gain on. Alright, so now we can, we can go on all day about that stuff. But I wanted to ask you also about your business to med spa, right that you run with your wife? Yeah, so I'm getting you know, I'm into Relationship Coaching now. And for entrepreneurs, so I wanted
to get your perspective. What's that? Like? working directly with your wife? Like as like, is that tough to manage? Ever? Or does it just work for you guys? Or Oh, no. Yeah, it's tough. Yeah, I figured, and hold on.
Yeah, it's not even tough isn't the word because she's as alpha and aggressive as I am. Yep. She's 10 times more aggressive. It's very hard.
And if you guys are listened to this, he's wearing a shirt that says default, aggressive. So that's saying something. It's very difficult. How long have you been doing it? together?
I got two years. Um, the first ariete live summit. Funny story. We did at the end of the summit, edit, we had some time left and editing and he said, Hey, we got five minutes, we're gonna do a quick q&a. And I fucking who wants to go I'm pumped up I was like, waving. I was like, cuz I had some like, serious business questions about, you know, S corp and filing and get like, some real serious shit because we were like, really in the baby stages, right? So I get up in line, I
got picked. I get up in line and the guy to the front of me. Fucking literally asked every single question I had. How do you do this? How do you do that? Now I'm standing in line. I don't have a fucking question. I'm like, oh my god. I'm fucking nervous. My boy Anthony's behind me. And I'm just like, Yo, this fucking dude just answered my quits asked my questions. They answered my questions. Well, question. So I get up there. I said, Okay. Here's the deal. I
said, me and my wife. We own a business and she's been, you know, what did I say? I said, How do I get her intensity levels up to the same intensities as mine? And there was more to it. It gets up in the first thing he says he goes first off, I want to tell you, bro, he goes, Brother, you have a gift. He goes, I don't know. He goes, I'm just propex to say this. If you're not doing something with this gift, and this was another like booster for me, goes you need to be
speaking to people. You need to be talking to people. You got something, he goes, you better do something with it. I was like Okay, thank you. I was like, oh cheese. And then Andy comes up and he explains the situation. And he gave me this. He was like, Why does she have to match your intensity? Like, why can't she just be her Let you be you and you guys work some, you know, synergistically to get your went through this very I heard everything he said. And I don't know why, but my answer
was. So how do I get her intensity levels to go up? And he was like, Are you fucking kidding me, he goes, we'll see what the problem is here. And that hit home with me when I got home because I thought about it. Obviously, I respect Danny and Ed, I, you know, I, you know, there are coaches. I went home and I've wanted to embrace who she is. And how this works together is we're very clear
with what our roles are. I'm more of the CFO, the business, making sure the building is structured and making sure money is where it needs to be all the ebbs and flows of the financials. She's the injector she's the artist, right? She's in her element, she told me what she wanted, I built that put that together brought her what's in her brain to life. So I think one my wife never seen me actually in action. She's always seen me and heard me at La, but never really seen me in fucking
flow state. Right? And I think that that opened up something for my wife, because she's like, yo, just fucking, I do have a fucking beast, the VA has been like, this guy does fucking get shit done. Right? She saw how it was working with contractors. So anyway, I think over time, we respect who we are, we know what our strengths are. And we were very clear, we had a conversation about it, we had to know that everything that we did was for the business that was first. And we had to look at it
with a very open set of eyes. If I felt something, we needed to be a certain way or a business or we had to change something, she had to trust me and knowing what she did that I knew what I was talking about. And I think that mutual respect now is just, we're just jelen. And it's just coming together. She's in her state. I'm in my state, I have the ability to kind of do what I want to do on the back end. And now I get my gym open she structure. And it just it worked
well together. But you got to remember, we're together 19 years, right? Like, just to have a relationship with you know, 19 years is a long time. I mean, you've you've seen it happen and hurt us all the time, like how many relationships are done and divorced and divorce that why that happens is because of a lack of communication. I explained to my wife, don't try to change me, I'm not gonna try to change you. You're married this fucking meathead. Right? You know, I curse, you know, I'm
fucking aggressive. You know, I like the fucking I like nice shit. That's not going to change. And I'm not gonna change you. But now let's magnify each other. Yes. And that's just kind of where we're at right now in life. So we'll see where it goes.
Yeah, as my fiance always likes to say her remind me. You picked me? Yeah, that's right. You pick me by the time you pick me back like, yep, I love using that one right back at her sometimes, you know, so. But it's interesting, because even though you guys have been together 19 years, even. So this was a couple years ago, 17 years in, you're like, how do I raise her intensity? How do I make her more like me? Right? It's kind of what you're asking. And I think a lot of entrepreneurs
fall into that trap. Because they want their spouse to be just like them. They're like, Oh, I can't I can't be with anyone who's not an entrepreneur, like they won't get it, they won't match me. And it's, you know, a lot of times to be an entrepreneur and be, you know, like you said aggressive and intense and all that it's a very masculine
energy. And so, a lot of times, if you have one masculine side, and you bring in another, you know, it could be a woman, but if she has to kind of put on that masculine frame and to, you know, get her work done, and stuff like that, and that focus and drive. And there could be a lot of clashing there. Yeah. So a lot of and then people are like, Oh, man, I you know, I found this entrepreneur, and it didn't work out, even though that's why I thought I wanted.
So it's important to understand that you don't have to be the same to make it work. And a lot of times, you don't want to you want that balance, like you guys have figured out that kind of clearly defined role, right? Like you have I had Emily for Sella on the podcast a bit ago. And I asked her about this. And she said, you know, her and Andy are kind of unique, because they're both like hardcore entrepreneurs. And so they understand each other and they make it work and when they're
home. It's like, we don't talk about work, but they're not directly in business together like you guys are. So that's kind of interesting, too. But then you have other guys like Ed, or you know, you could come up with a bunch of different names who They have a spouse who's not an entrepreneur at all. And what that does is that can help, you know, they come home and that can help kind of help them. De stress and unwind from all of that stuff, too. So it's, it's really interesting
how that works. But you know how you guys figured it out? Did you ever have any doubt that like, Oh, I don't know. Maybe we should be working together?
Oh, hell yeah. I told her to kick rocks. I told him, listen, make sure the money's in the bank account. No, I'm I told him, I can't do it. No. And I backed off. And she was kind of doing everything. And she and she handled it. But she got out of flow state then because she was doing a lot of, you know, development operations to her. Yeah, yeah. And then, you know, she came to me, and she was just like, take it over yours. But no, you give it to me. It's mine. Like I don't don't try to
come into my department. I'm very compartmentalised that way. And it's been great. You know, when it comes to building operations, finances, scaling, anything that has to do with the components of the business, besides the actual art of what we do, she handles that she's in her flow state and continued education and teaching her girls and bring in new clients in Instagram, social media, that sort of thing. I run the business.
Yeah. That's awesome. It's, it's cool to see how it works that way. You kind of got the entrepreneur manager, and then you got the the technician or the artist side. Yeah, so yeah, very cool. So I know, you got to run here soon. But I got to ask you, the question I asked. Everyone who comes on the show, is what do the words not? Most people mean to you? Like, what? How would you define? Not most people in your own words?
Not most people? I think what not most people means to me is? Wow, that's such a good question that most people when I think of not most people, I think of some badass motherfuckers I think of people who are born, crafted, skilled, molded, by hardship, by uniqueness by not taking the easy road. I think that's what that's what I think of when I hear not most people, because I know not most people will do the things that we do. And it's looking for the challenge. It's
doing the hard work. It's the getting up early, staying up late making another call. Not most people are some badass motherfuckers. Like, that's what I think, for me, not most people is that top echelon? Because these are the people that are willing to do what they must do. And willing to say no to the things that keep them from it.
I love it. I haven't haven't gotten that exact answer before. So yeah, I love it. Most people are some badass mother or some badass motherfuckers man, it's true. That's, that's, uh, yeah, that was I didn't say it specifically. But that's a lot of what I was thinking. Yeah, we are each part of it. Yeah, it is, man. And I'm glad to be one of those people. For sure, man. Yeah, this has been a lot of
fun. But I want to ask you, you know, is there is there any one last piece of advice or anything that you'd like to share with the audience?
Yeah, you know, this is just because it's it's it's really relevant in my life right now. That extremity expands capacity. Since the you know, and I don't know if you know, this, I don't want to go too far down. This past 16 months has been a an amazing experience. And the core of it was that statement. Because every time I was pushed to my limit, something in me got me to push more. And I started to see that I have other levels.
Right. Now, on the surface. There's some people that would say, Oh, my God, Brad, you're you know, you're doing so well you're doing this and none of it. And I'm just thinking on a whole other level, which I've never thought before. And that's another thing that's expanding is division. If I can give words of advice to anybody is to really focus on your discipline muscle. I'm, I am I am. This is going to be part of my book that's coming out next year. The key that opens the box is
discipline. Then once you open that box, it's your responsibility to figure out the combination to open the second box. There's two boxes. First box, you got to find out what makes you with your discipline. You got it, you got to figure out that you know, you can say no to the bad food, you can say no to staying up late. You can get up early, there's so many things that you can do. Focus on
your discipline. And it can be as simple as saying, you know what, I'm going to start my discipline muscle with reading 10 pages of a personal development book, something relatively pretty simple, takes a little bit of focus. Get that habit and then work. If I if I can tell you how I did it. I started with writing, I listen. You're gonna understand, I practice what I preach. Every day, I get up. And I write down. There's 10 things, I don't know if you can see this. Hold on.
There we go. Yes, I write 10 things down every day. 10 things down, I still do it. There's 10 things that I get down and I check them off every day that are my non negotiables. These are the micro disciplines, the reading 10 pages, the visualization, I check these things off every day, I'm pragmatic about it, this book sits at the top of my desk every day, I write it down. All of those little micro disciplines is creating the macro and what
you're seeing right now. So to create and start this habit with discipline, start with little things that you know, no matter what you can, do, you know what, I'm gonna get up at six o'clock every day. It's 15 minutes earlier than what they normally do. I'm going to create a get discipline, check it off. I'm going to drink half a gallon of water today, check it off. Start with creating these habits on these little micro disciplines. And then expand them. Yeah, extremity expand your capacity.
That's all I did. I started on March 9 of last year, and was super focused on those micros now those micros got bigger, the macros got bigger, and it all comes into play. Yes, my last bit of advice for you guys,
I love it. I think that's super important. Because, like you said, start with something you could definitely do and grow it and expand that capacity. And I think a lot of people when they're like, Oh, you know, they get fired up. And they're like, I'm gonna, you know, this is the year I finally lose that weight. Or, you know, I'm going to start this and they go out and they're like, I'm going to workout twice a day run five miles, and it's like two weeks later, it's done, right.
So you have to start somewhere that you can do and you can achieve. If you're waking up at eight right now, don't go and try to wake up at five because you can be miserable. Try and wake up at you know, 730 and then work your way down. So I think that's a super important thing that a lot of people kind of miss, but a great a great advice. But I want to ask, what do you you know, do you have anything going on that you want the audience to know about anything you'd like to promote?
Now just stay tuned. My vibration, my energy, you're pretty quiet the past almost four and a half months because I was doing some structuring with the med spas and some other businesses. But make no mistake about it. I'm getting back in the fitness game. You know, I don't know if you saw last year I was doing the copier conflict podcast. Conflict is one of my apparel brands that I kind of put on the wayside right now. So stay tuned for the conquer your
conflict podcast. And I'm definitely going to be calling you to get you back on so we can chop it up. It's going to be fun, because we all have conflict, we all go through shit. It's what are you willing to do to fight the fight? What are you willing to do to conquer your conflicts because we all have conflicts. It's just how we beat them. And that's going to be coming out by the end of the year. Nothing may just be a force for good if you're out there do the right thing.
Fucking do the right thing.
That's it. There you go. That's my message do the right thing. So where can people find you as Instagram or your website? What's the best
Ram? Brad mobridge shop comm it's the easiest way I put some hyperlinks in there that take you to my social taking my website, check it out everything that I'm associated with, or insert everything is Brad, moderate Facebook, online, Instagram, LinkedIn, everything is just my name rad monitor.
Awesome. So make sure you guys, check them out, connect with them, gives out a ton of awesome content and value. So man, this was a ton of fun. I had a ton of fun. I know we could probably go for another two hours if we had it. So I appreciate you. Yeah, thanks so much for coming on. So that's it guys. I hope you had as much fun as I did. I know I had a lot of fun with this one. So again, please share it with just one of your friends who you think can
relate to it and find value. And if you're feeling generous, a review on iTunes or Apple podcasts would be hugely appreciated. So that's it. Thanks for listening. See in the next one, and always remember, don't be most people