The Visual Campaign

As we turn to the visual elements of the general election campaign, Michael Jardine of Queen’s Radio and Matt O'Neill of Northern Slant are joined by communications specialist Rebecca Toolan. They ask: Has the campaign so far been dominated by style over substance? Do we spend too much time focusing on whether candidates 'look' prime ministerial, rather than asking who would make the best Prime Minister? And how does the impact of posters and billboards compare to traditional canvassing? Listen to the conversation.