Video is a critical tool in a nonprofit fundraising and marketing plan. Video storytelling can bring a nonprofit mission to life, fostering emotional connections. Visual narratives engage audiences, making complex issues relatable, driving empathy, and compelling action. Video's shareability amplifies impact, reaching wider audiences and enhancing donor engagement. My guest this week is Rachel Jellinek, the President of Reflection Films, Inc., a WBENC-certified woman-owned video production compa...
Dec 20, 2023•33 min•Season 2Ep. 120
Today, we're diving deep into the intersection of nonprofits and the digital influence world. Joining us is the innovative Ashwath Narayanan, CEO of Social Currant, who is championing a groundbreaking approach to amplifying social causes. Ashwath recognized a crucial gap in the way nonprofits connect with digital-savvy youth and decided to bridge it with an incredible platform that teams up nonprofit missions with the dynamic power of content creators and influencers. About Ashwath Narayanan Ash...
Dec 13, 2023•35 min•Season 2Ep. 119
Are you heading into 2024 with fundraising tools that make your job easier? Today's sponsor Qgiv can help! Over 20,000 fundraisers trust Qgiv to help them raise more money and improve their fundraising events. Visit www.jcsocialmarketing.com/qgiv to get a custom walkthrough of the platform and a free "This Is My Fundraising Shirt" t-shirt. It seems to be a common struggle in nonprofit organizations - the complaints about recruiting qualified staff, keeping great talent, and increasing diversity ...
Dec 06, 2023•31 min•Season 2Ep. 118
Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter ! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter's all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign mark...
Nov 29, 2023•36 min•Season 2Ep. 117
Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter ! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter's all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign mark...
Nov 22, 2023•37 min•Season 2Ep. 116
Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter ! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter's all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign mark...
Nov 14, 2023•36 min•Season 2Ep. 115
Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter ! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter's all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign mark...
Nov 08, 2023•44 min•Season 2Ep. 114
Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter ! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter's all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign mark...
Nov 01, 2023•37 min•Season 2Ep. 113
Join us at the 2023 Nonprofit Social Media Summit! All virtual, totally free to join live! What is the Summit? A two-day virtual conference for nonprofit professionals looking to exchange ideas, experiences, and knowledge with a hyper focus on social media. Nonprofits of all sizes use social media every day to grab attention, inspire curiosity, and ultimately raise money for their causes. However, many nonprofit social media campaigns fall flat, launch to crickets, and fail to get results. It’s ...
Oct 31, 2023•4 min
The Nonprofit Social Media Summit sponsored by Neon One is back and bigger than ever! Go to nonprofitsocialmediasummit.com to get your free ticket, and you’ll get access to the complete session line-up, with speakers on social media advertising, LinkedIn for nonprofits, AI and ChatGPT, influencer marketing, YouTube strategy, and more. You can upgrade your ticket to get the recordings, slides, and a special bonus live training with me to plan for next year. I know you are a smart cookie. If you w...
Oct 25, 2023•40 min•Season 2Ep. 112
The Nonprofit Social Media Summit sponsored by Neon One is back and bigger than ever! Go to nonprofitsocialmediasummit.com to get your free ticket, and you’ll get access to the complete session line-up, with speakers on social media advertising, LinkedIn for nonprofits, AI and ChatGPT, influencer marketing, YouTube strategy, and more. You can upgrade your ticket to get the recordings, slides, and a special bonus live training with me to plan for next year. I know you are a smart cookie. If you w...
Oct 18, 2023•38 min•Season 2Ep. 111
The Nonprofit Social Media Summit sponsored by Neon One is back and bigger than ever! Go to nonprofitsocialmediasummit.com to get your free ticket, and you’ll get access to the complete session line-up, with speakers on social media advertising, LinkedIn for nonprofits, AI and ChatGPT, influencer marketing, YouTube strategy, and more. You can upgrade your ticket to get the recordings, slides, and a special bonus live training with me to plan for next year. I know you are a smart cookie. If you w...
Oct 11, 2023•37 min•Season 2Ep. 110
Join me at the Fundraising.Ai Virtual Summit - totally free - on October 23-24, 2023! There is no doubt that Artificial Intelligence has reshaped and continues to reshape industries and society. It holds incredible promises, but navigating the Responsible AI landscape is full of challenges. The Fundraising.AI Collaborative is focused on providing tools for organizations and AI practitioners to build, buy, and support responsible and trusted AI systems for fundraising purposes. In this special bo...
Oct 10, 2023•22 min
The Nonprofit Social Media Summit sponsored by Neon One is back and bigger than ever! Go to nonprofitsocialmediasummit.com to get your free ticket, and you’ll get access to the complete session line-up, with speakers on social media advertising, LinkedIn for nonprofits, AI and ChatGPT, influencer marketing, YouTube strategy, and more. You can upgrade your ticket to get the recordings, slides, and a special bonus live training with me to plan for next year. I know you are a smart cookie. If you w...
Oct 04, 2023•33 min•Season 2Ep. 109
This episode is sponsored by Bonterra . Bonterra is a social goods software company focused on powering those who power social impact with best in class fundraising engagement, program management, and CSR solutions. By bringing together intuitive technology and social impact expertise, Bonterra enables unmatched connectivity between organizations and their communities of supporters and constituents, ultimately creating more ways for social good organizations to maximize their impact. To learn mo...
Sep 27, 2023•33 min•Season 2Ep. 108
This episode is sponsored by Bonterra. Bonterra is a social goods software company focused on powering those who power social impact with best in class fundraising engagement, program management, and CSR solutions. By bringing together intuitive technology and social impact expertise, Bonterra enables unmatched connectivity between organizations and their communities of supporters and constituents, ultimately creating more ways for social good organizations to maximize their impact. To learn mor...
Sep 20, 2023•33 min•Season 2Ep. 107
This episode is sponsored by Bonterra. Bonterra is a social goods software company focused on powering those who power social impact with best in class fundraising engagement, program management, and CSR solutions. By bringing together intuitive technology and social impact expertise, Bonterra enables unmatched connectivity between organizations and their communities of supporters and constituents, ultimately creating more ways for social good organizations to maximize their impact. To learn mor...
Sep 13, 2023•39 min•Season 2Ep. 106
This episode is sponsored by Bonterra. Bonterra is a social goods software company focused on powering those who power social impact with best in class fundraising engagement, program management, and CSR solutions. By bringing together intuitive technology and social impact expertise, Bonterra enables unmatched connectivity between organizations and their communities of supporters and constituents, ultimately creating more ways for social good organizations to maximize their impact. To learn mor...
Sep 06, 2023•35 min•Ep. 105
The data on donor retention is not good. On average, over three quarters of new donors do not make a second gift. Also, the number of individual donors has dropped nearly 20 percent since the beginning of this century. It is not difficult to believe that this large drop is connected to donors feeling unappreciated and even commoditized. This purely transactional approach to donors is a particular turnoff to younger generations who are used to having lots of choices in everything they do, and nee...
Aug 30, 2023•37 min•Season 2Ep. 104
Strong organizations need passionate, competent, well-trained leaders. In this episode, we talk to The Board Pro, Christal Cherry, about her essential S teps to Build a More Engaged Board , plus other helpful tools like Board Maps and onboarding. About Christal Cherry: Christal M. Cherry is a nationally recognized nonprofit executive and professionally trained fundraiser. With over 20 years in the nonprofit sector, she has supported higher education institutions, human services organizations and...
Aug 23, 2023•38 min•Ep. 103
This episode is sponsored by Qgiv , a comprehensive fundraising platform trusted by over 20,000 fundraisers. The Qgiv team understands that fundraising isn’t always an easy job. To help, they recently surveyed fundraising professionals and donors to create a soon to be released report, The Sustainable Giving Report . This report explores how the economy, staffing issues, declining donor numbers, and more have impacted nonprofit teams. To learn how you can build more sustainable fundraising reven...
Aug 16, 2023•36 min•Ep. 102
Having an effective email program is an important part of building an engaged community. 48% of donors prefer to receive updates and appeals via email. But accurate data about nonprofit email performance has historically been hard to come by—especially for small to midsize nonprofits—and that makes it hard to gauge your own campaigns’ performance. That all changes with a new sector report, The Nonprofit Email Report: Data-Backed Insights for Better Engagement . My guest on this episode is Abby J...
Aug 09, 2023•37 min•Ep. 101
Marketing has never been more challenging than it is now: As technology has matured, so have the layers between you and your audience become murkier. Your outreach is likely dependent on third parties in ways you may not realize. Economic forecasts and audience demand for privacy seem daunting. And though innovation is desperately needed, it never feels like the right time to ask for more investment dollars. Data privacy has become such a concern for consumers that they’re demanding more control...
Aug 02, 2023•33 min•Ep. 100
This episode is sponsored by Qgiv , a comprehensive fundraising platform trusted by over 20,000 fundraisers. The Qgiv team understands that fundraising isn’t always an easy job. To help, they recently surveyed fundraising professionals and donors to create a soon to be released report, Building a Sustainable Future: A Guide to Healthy Fundraising . This report explores how the economy, staffing issues, declining donor numbers, and more have impacted nonprofit teams. To learn how you can build mo...
Jul 26, 2023•39 min•Ep. 99
This episode is sponsored by Qgiv , a comprehensive fundraising platform trusted by over 20,000 fundraisers. The Qgiv team understands that fundraising isn’t always an easy job. To help, they recently surveyed fundraising professionals and donors to create a soon to be released report, Building a Sustainable Future: A Guide to Healthy Fundraising . This report explores how the economy, staffing issues, declining donor numbers, and more have impacted nonprofit teams. To learn how you can build mo...
Jul 19, 2023•37 min•Ep. 98
Before we get into this special bonus episode, I want to tell you about my new live training, How to Create a Content Marketing Strategy + Calendar for Your Nonprofit . In this one-hour deep dive, I’ll show you how to create and execute an effective content marketing strategy for your nonprofit, complete with marketing calendar. To join me, go to nonprofitcontentcalendar.com and sign up. All registrants get the recording, slides, and bonus materials. How can nonprofits get started on Threads? Si...
Jul 17, 2023•9 min
Aron Murch is the Co-Owner and CIO of 2H Media. Aron helps non-profits improve their visibility by building video-driven websites that reduce confusion and encourage engagement. Leveraging close to 20 years of marketing experience, Aron oversees and implements crucial strategic projects for non-profits. Aron ran his first fundraiser when he was 12 years old and has never lost his passion for making an impact. Connect with Aron LinkedIn: https://www.linkedin.com/in/aron-murch/ Twitter: https://tw...
Jul 14, 2023•37 min
This episode is sponsored by Qgiv , a comprehensive fundraising platform trusted by over 20,000 fundraisers. The Qgiv team understands that fundraising isn’t always an easy job. To help, they recently surveyed fundraising professionals and donors to create a soon to be released report, Building a Sustainable Future: A Guide to Healthy Fundraising . This report explores how the economy, staffing issues, declining donor numbers, and more have impacted nonprofit teams. To learn how you can build mo...
Jul 12, 2023•43 min
Before we get into this special bonus episode, I want to tell you about my new live training, How to Create a Content Marketing Strategy + Calendar for Your Nonprofit . In this one-hour deep dive, I’ll show you how to create and execute an effective content marketing strategy for your nonprofit, complete with marketing calendar. To join me, go to nonprofitcontentcalendar.com and sign up. All registrants get the recording, slides, and bonus materials. Should Nonprofits Be On Threads - Meta’s Twit...
Jul 10, 2023•11 min
This episode is sponsored by Qgiv , a comprehensive fundraising platform trusted by over 20,000 fundraisers. The Qgiv team understands that fundraising isn’t always an easy job. To help, they recently surveyed fundraising professionals and donors to create a soon to be released report, Building a Sustainable Future: A Guide to Healthy Fundraising . This report explores how the economy, staffing issues, declining donor numbers, and more have impacted nonprofit teams. To learn how you can build mo...
Jul 05, 2023•37 min•Ep. 97
