Today's podcast is sponsored by Community Boost, a digital marketing agency empowering social ventures changing the world. We invite you to join The Nonprofit Marketing Summit: Fundraise To The Future for free on August 16-18th, the biggest virtual conference for nonprofit professionals! Get your free ticket to the future at https://www.nonprofitmarketingsummit.org/ Happy Black Philanthropy Month! Black Philanthropy Month is about celebrating not only Black organizations but also Black donors, B...
Aug 03, 2022•33 min•Season 1Ep. 47
Today's podcast is sponsored by Community Boost, a digital marketing agency empowering social ventures changing the world. We invite you to join The Nonprofit Marketing Summit: Fundraise To The Future for free on August 16-18th, the biggest virtual conference for nonprofit professionals! Get your free ticket to the future at https://www.nonprofitmarketingsummit.org/ How has philanthropy changed in the last two years? Where is it going? What do nonprofits need to know about the ever-changing land...
Jul 27, 2022•34 min•Season 1Ep. 46
Today's podcast is sponsored by Community Boost, a digital marketing agency empowering social ventures changing the world. We invite you to join The Nonprofit Marketing Summit: Fundraise To The Future for free on August 16-18th, the biggest virtual conference for nonprofit professionals! Get your free ticket to the future at https://www.nonprofitmarketingsummit.org/ Over the past two years, the pandemic has left nonprofit professionals feeling disoriented: the lighting-speed shift to digital mar...
Jul 20, 2022•33 min•Season 1Ep. 46
This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there! Want to know the secrets of getting legacies right in order to secure more gifts? In this episode, I talk with Ligia Peña, CFRE, an internationally-recognized expert in gifts in wills/legacies. We cover all the nuts and bolts of legacy programs for nonprofits, how to build and market these programs, and how to...
Jul 13, 2022•34 min•Season 1Ep. 45
This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there! If you’ve got a Strategic Planning document on a shelf somewhere that was written after an enormous number of meetings but never cracked again, you are in good company. Many nonprofits spend time, resources, and precious bandwidth creating a Strategic Plan - never to look at it again. Yikes. In an ideal world,...
Jul 06, 2022•34 min•Season 1Ep. 44
This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there! "Your career has real value and potential, even if you didn’t start out with a fixed idea of what you wanted to end up doing, then pursue it in a series of obvious, tried and tested steps." For the past twenty years, Russ Finkelstein has worked to change how individuals view their current and future work and h...
Jun 29, 2022•37 min•Season 1Ep. 43
This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there! Nonprofits often struggle with how to write emails, newsletters, and other copy that can connect with donors. The key? To incorporate vulnerability, warmth, authenticity, and even some silliness and disregard for proper grammar and style. And who best to teach us this style than someone who was in the trenches...
Jun 22, 2022•38 min•Season 1Ep. 42
This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there! Email still remains the best way to communicate with a large group of people at scale – when implemented in a thoughtful, strategic fashion. And while email marketing boasts a high return on investment for the average nonprofit, you should continuously be working to improve your email effectiveness. Did you kn...
Jun 15, 2022•38 min•Season 1Ep. 41
This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there! The data we have is flawed. My guest this week, Meenakshi ‘Meena’ Das, writes: “For far too long, we have ignored collecting critical data points, missed creating healthy dialogues around that data, and we have added our biases to all of it — all of it — to perform research operations and take crucial decision...
Jun 08, 2022•42 min•Season 1Ep. 40
On top of all the other fundraising strategies nonprofits have to master, you may be thinking that the additional hassle of figuring out cryptocurrency donations may not be worth it. However, 220,000,000+ people use cryptocurrency today. And half of millennials prefer crypto investing to stocks. And in a recent study, Fidelity Charitable found crypto owners to be more charitable than the typical investor , but 46% of these donors noted it was difficult to find nonprofits that accept cryptocurren...
Jun 01, 2022•36 min•Season 1Ep. 39
Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.com Storytelling has been receiving a lot of press lately, as a content marketing tool and as an effective way to engage audiences on social media. Brands and businesses are getting their stories out there – stories about their origins, their values, their customers. ...
May 27, 2022•8 min
Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.com Nonprofit organizations live daily in working to outpace need. Yet, the nonprofit fundraising landscape is one that hasn’t changed much in the last several decades. What if our dreams are bigger than simply hitting revenue goals? To better help the sector dream bi...
May 25, 2022•40 min•Season 1Ep. 38
Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.com Nonprofits, no matter their size or mission, are working to change hearts and minds around important issues every single day. Whether you are trying to get new members for your performing arts center, to entice people to adopt dogs and cats, or to create advocacy ...
May 23, 2022•6 min
Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.com This episode audio is taken from a free live webinar that I did, called How Nonprofits Can Adapt Their Storytelling in the Time of Social Distancing. Enjoy! You'll learn: ✅ How to make the case for storytelling at your nonprofit. ✅ Real-world examples of compellin...
May 20, 2022•47 min
Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.com Cause marketing, as defined by cause marketing expert Joe Waters, is a partnership between a nonprofit and a for-profit for mutual profit. Joe is my guest this week, and he sheds light on the many definitions and facets of cause marketing as well as specific ways ...
May 18, 2022•43 min•Season 1Ep. 37
45% of worldwide donors are enrolled in a monthly giving program. In addition, online monthly giving revenue grew by 40% in the past year as recurring donation options become increasingly popular with online donors. I sit down with monthly giving guru Erica Waasdorp, an expert in helping nonprofits of all sizes create and grow vibrant and successful monthly donor programs. Erica lives and breathes direct response and fundraising and considers herself a "Philanthropy-holic". Building partnerships...
May 11, 2022•37 min•Season 1Ep. 36
Long-term planning - right now??? If this concept seems foreign or unattainable to your nonprofit, especially with what we've gone through in the past two years, then listen up. Enter Cherian Koshy, Certified Fund Raising Executive (CFRE), Chartered Advisor in Philanthropy (CAP), & AFP Master Trainer. He spent over 25 years in nonprofits, mostly as a fundraiser. Cherian is a nonprofit investment consultant and principal at Endowment Partners, an investment management firm that solely focuses...
May 04, 2022•38 min•Season 1Ep. 35
In some ways, we're in a golden age of fundraising. There have never been more ways to capture attention, rally supporters, generate revenue, and measure fundraising performance than there are today. The accessibility of this technology has also never been greater, even to the smallest charities. But with all the software, tools, apps and intelligence available to us, why has fundraising performance stagnated? Has technology actually gotten in the way of building a personal connection with our s...
Apr 27, 2022•37 min•Season 1Ep. 34
This episode is sponsored by the Donor Participation Project Conference! Join me and dozens of others for a different kind of fundraising event. Register at www.joindpp.org/conference In 2020 a tsunami in the form of a global pandemic hit us all. Too many nonprofits were left scrambling, trying to pick up the pieces. Wondering how they were going to replace the $600k their spring gala typically raises. Often left afraid to fundraise, disempowered by well-meaning boards and directors. We’re still...
Apr 20, 2022•34 min•Season 1Ep. 33
Nonprofits of all sizes are strapped for capacity, and often staff isn't trained in marketing, advertising, or social media. When you lack internal marketing skills, it may make sense to hire a third party to help, whether that be a large agency or a solo consultant. Sometimes this can be more cost effective and less risky than bringing in a new full-time employee - but going outside the org requires more intentionality and oversight to ensure results. In this episode of Nonprofit Nation, Chris ...
Apr 13, 2022•31 min•Season 1Ep. 32
This episode is a replay to celebrate the launch of Rhea's new book, Get That Money, Honey!: The No-Bullsh*t Guide to Raising More Money For Your Nonprofit! Do you ever feel icky asking for money - or just downright scared? Does this prevent you from raising the amount of money you need for your nonprofit? There may be emotional and mental blocks that hold you back from being an effective fundraiser. In this episode, Rhea Wong joins me to drop some "truth bombs" about fundraising mindset and giv...
Apr 09, 2022•32 min•Season 1Ep. 7
About 87% of nonprofit CEOs in the U.S. were white in 2019 , down from 90% in 2016. Similarly, roughly 78% of nonprofit board members were white in 2019, down from 84% in 2016, according to Board Source , a nonprofit that tracks this information. In a country where Black and Latino individuals and other people of color make up about 40% of the population , this lack of diversity is a major concern for nonprofits that provide services or advocacy primarily to communities of color , and among thos...
Apr 06, 2022•34 min•Season 1Ep. 31
This is a quickie episode to celebrate my new nonprofit master class, Instagram for Nonprofits: How to Raise Awareness & Drive Donations, using the news feed, stories, and reels. To register for this class, and to get your Instagram account personally evaluated by me, go to InstagramforNonprofits.com and sign up. But you have to hurry, class starts April 7. Save your spot at InstagramforNonprofits.com! Spring is in the air – hopefully coming soon to Boston – and it’s time to put a fresh coat...
Apr 04, 2022•12 min
Love them or hate them, fundraising events are here to stay. But in the age of COVID, your events may look a bit different. Virtual, in-person, hybrid - how will your nonprofit know which one to choose? And how to balance health and safety considerations with our very human longing to get back together in person? In the latest episode of Nonprofit Nation, I ask fundraising visionary Claire Axelrad, J.D., CFRE, how to manage a fundraising program through times of uncertainty, how to use digital f...
Mar 30, 2022•36 min•Season 1Ep. 30
This is a quickie episode all about Instagram, to celebrate my new nonprofit master class, Instagram for Nonprofits: How to Raise Awareness & Drive Donations, using the news feed, stories, and reels. To register for this class, and to get your Instagram account personally evaluated by me, go to InstagramforNonprofits.com and sign up. But you have to hurry, class starts April 7. Save your spot at InstagramforNonprofits.com! Instagram is a powerhouse when it comes to social media marketing and...
Mar 28, 2022•10 min
Capital campaigns are usually organized as big, multi year fundraising efforts, designed to get an organization to the next level of programming and service. But it doesn't always have to be about a new building or a renovation. Capital campaigns can be about technology and rebranding - whatever needs to be done to build the capacity of an organization to jump to another level of service. You'll know success if at the end of the campaign, your community and your organization looks and feels diff...
Mar 23, 2022•35 min•Season 1Ep. 29
This is a quickie episode all about Instagram, to celebrate my new nonprofit master class, Instagram for Nonprofits: How to Raise Awareness & Drive Donations, using the news feed, stories, and reels. To register for this class, and to get your Instagram account personally evaluated by me, go to InstagramforNonprofits.com and sign up. But you have to hurry, class starts April 7. Save your spot at InstagramforNonprofits.com! Instagram is a powerhouse when it comes to social media marketing and...
Mar 22, 2022•11 min
There’s no better place to connect with businesses and donor prospects than on LinkedIn. With 800+ million members, LinkedIn is not the largest of the social networks, but with a specific business focus, it’s an audience worth noticing. While LinkedIn might initially seem to be useful only for B2B marketing and sales, there are many ways nonprofits can utilize LinkedIn. LinkedIn can provide your organization with networking and marketing benefits, no matter the size. Nonprofits can find corporat...
Mar 16, 2022•31 min•Season 1Ep. 28
Beth and Allison's new book comes out today! Get your copy on Amazon or ask at your local bookstore. The use of smart tech by nonprofits exploded during the pandemic. Smart tech is becoming integrated into internal workflows, fundraising, communications, finance operations, and service delivery efforts, freeing up staff to focus on deeper societal changes that need to be made. The hope is that smart tech may also enable us to turn the page on an era of frantic busyness and scarcity mindsets to o...
Mar 09, 2022•34 min•Season 1Ep. 26
The answer is... 42. (Listen to find out what that means, and thanks for all the fish.) In all seriousness, the question is not should our nonprofit have a budget for advertising. In 2022, the more important question is - just how much should we spend, and how do we determine this? Which channels are most effective for nonprofits? These questions are especially important as social platforms like Facebook/Instagram/LinkedIn continue to reduce organic reach across the board. Samin Pogoff is here t...
Mar 02, 2022•28 min•Season 1Ep. 27
