This week, Little Green Light shares advice for reengaging your lapsed donors. Then we take a Rewind back to a conversation with Randy Gorod about how to make better use of your donor data to segment your different donor groups and get ahead of those lapsed relationships more easily. In this episode, we mention a few resources you may want to check out! — Find Little Green Light’s Free Resources: www.littlegreenlight.com/jenni — Check out Randy Gorod’s website: pisgahconsulting.com — Get my once...
Mar 11, 2024•29 min
This week, Little Green Light shares four ways you can strengthen donor relationships using your donor management system. Then we chat with Erin Davison, the CEO of Big Brothers Big Sisters of Southwest Louisiana, about how her nonprofit was able to continue fundraising through three back-to-back crises that could have destroyed her organization. In this episode, we mention a few resources you may want to check out! — Find Little Green Light’s Free Resources: www.littlegreenlight.com/jenni — Che...
Mar 04, 2024•49 min
This week, Little Green Light shares research-proven best practices for improving donor retention rates when your nonprofit receives gifts from first-time donors. Next, we chat with Lauren Buitta, founder and CEO of Girl Security, about how nonprofits can demonstrate measurable impact to stakeholders (including funders), even if your program’s ultimate goal will only be achieved in the long-term, or if your nonprofit is just starting out. Finally, we take a Rewind back to an interview with Paul ...
Feb 19, 2024•1 hr 6 min
This week, Little Green Light outlines a simple strategy you can use on Valentine’s Day (or even year-round!) to make sure your donors feel the love. They share insider information about how a nonprofit called GrubStreet has successfully incorporated thank you calls into their donor acknowledgment and engagement strategy. Then we chat with Randy Crabtree, a co-founder and partner of Tri-Merit Specialty Tax Professionals, about four tax credits and incentives your nonprofit may be able to take ad...
Feb 12, 2024•52 min
This week, Little Green Light has 5 ideas for your nonprofit to show your donors some extra love on Valentine’s Day. Then we chat with Pam Gregory, the CEO of The Princeton-Blairstown Center, about how every nonprofit (regardless of size) can improve their environmental sustainability efforts. In this episode, we mention a few resources you may want to check out! — Get Jenni’s 2024 Digital Marketing Content Calendar for free: nonprofitjenni.com/2024-survey — Download Little Green Light’s Guide t...
Feb 05, 2024•38 min
This week, Little Green Light offers tips for documenting your nonprofit’s fundraising procedures to help build and improve your fundraising processes. Then we take a Rewind back to an interview with Kim Patterson about how your nonprofit can develop and maintain long-term corporate sponsor relationships. In this episode, we mention a few resources you may want to check out! — Get Jenni’s 2024 Digital Marketing Content Calendar for free: nonprofitjenni.com/2024-survey — Little Green Light’s free...
Jan 29, 2024•35 min
This week, Little Green Light offers tips for celebrating a milestone year, like your nonprofit’s anniversary. Then Stacye Brim comes back on the show to talk about how to successfully execute a strategic plan at the organizational, department, and individual levels… Plus what to do when unexpected challenges impact your original plans. In this episode, we mention a few resources you may want to check out! — Get Jenni’s 2024 Digital Marketing Content Calendar for free: nonprofitjenni.com/2024-su...
Jan 22, 2024•32 min
This week, Little Green Light offers tips for getting your donor database in shape for the new year. We walk through the five basic steps of creating a digital marketing content calendar. Finally, Jenni’s sister, Michelle, joins us to talk about the six essential types of social media posts every nonprofit should include in their content calendar. In this episode, we mention a few resources you may want to check out! — Little Green Light’s free fundraising library: www.littlegreenlight.com/jenni...
Jan 15, 2024•50 min
This week, we take a Rewind back to an interview with Paul Collier about how to develop an effective Theory of Change that speaks to all stakeholder groups. We share five book recommendations from The Acacia Company to help you learn more about how you can create and implement a DEI strategy at your nonprofit. Finally, we kick off a new mini series with Little Green Light to talk about how you can level up your fundraising efforts in 2024. In this episode, we mention a few resources you may want...
Jan 01, 2024•26 min
This week, we’re continuing our series with The Acacia Company to help your nonprofit strengthen its Diversity, Equity, and Inclusion efforts in 2024, with a focus on developing systems of accountability. We’re also wrapping up our mini-series with Little Green Light about how to retain your donors after Giving Tuesday. In this episode, we mention a few resources you may want to check out! — The Acacia Company’s free DEI strategy assessment: theacaciacompany.com — Little Green Light’s free fundr...
Dec 25, 2023•15 min
This week, we’re continuing our annual Gifts That Give Back season by chatting with the Executive Director of the Mwebaza Foundation. We also continue our series with The Acacia Company to help your nonprofit strengthen its Diversity, Equity, and Inclusion efforts in 2024, with a focus on the early days of your DEI implementation. Finally, we continue our mini-series with Little Green Light about how to retain your donors after Giving Tuesday. In this episode, we mention a few resources you may ...
Dec 18, 2023•26 min
This week, we’re continuing our annual Gifts That Give Back season by chatting with the team from Made by DWC. We also continue our series with The Acacia Company to help your nonprofit strengthen its Diversity, Equity, and Inclusion efforts in 2024, with a focus on developing a DEI plan. Finally, we continue our mini-series with Little Green Light about how to retain your donors after Giving Tuesday. In this episode, we mention a few resources you may want to check out! — Made by DWC: madebydwc...
Dec 11, 2023•40 min
This week, we’re kicking off our annual Gifts That Give Back season by chatting with Gretchen Witt, co-founder and executive director of Cookies for Kids Cancer. We also continue our series with The Acacia Company to help your nonprofit strengthen its Diversity, Equity, and Inclusion efforts in 2024, with a focus on getting buy-in for your DEI plan. We also start a new mini-series with Little Green Light about how to retain your donors after Giving Tuesday. In this episode, we mention a few reso...
Dec 04, 2023•37 min
This week, we continue our new series with The Acacia Company to help your nonprofit strengthen its Diversity, Equity, and Inclusion efforts in 2024, with a focus on reducing harmful interactions at your nonprofit. We also continue our mini-series about how to plan a year-end fundraising appeal, with a focus on evaluation of campaign success. In this episode, we mention a few resources you may want to check out! — The Acacia Company’s free DEI strategy assessment: theacaciacompany.com — Little G...
Nov 20, 2023•10 min
This week, we continue our new series with The Acacia Company to help your nonprofit strengthen its Diversity, Equity, and Inclusion efforts in 2024, with a focus on figuring out whether your nonprofit’s DEI work is incomplete. We also continue our mini-series about how to plan a year-end fundraising appeal, with a focus on gift acknowledgment. In this episode, we mention a few resources you may want to check out! — The Acacia Company’s free DEI strategy assessment: theacaciacompany.com — Little...
Nov 13, 2023•17 min
This week, we start a new series with The Acacia Company to help your nonprofit strengthen its Diversity, Equity, and Inclusion efforts in 2024. We also continue our mini-series about how to plan a year-end fundraising appeal. In this episode, we mention a few resources you may want to check out! — The Acacia Company’s free DEI strategy assessment: theacaciacompany.com — Little Green Light’s free fundraising resources (including their ebook “6 Steps to a Successful Appeal”): www.littlegreenlight...
Nov 06, 2023•13 min
This week, we chat with Eric Ryan about strategic planning for your nonprofit. We also continue our mini-series about how to plan a year-end fundraising appeal. In this episode, we mention a few resources you may want to check out! — Little Green Light’s free fundraising resources (including their ebook “6 Steps to a Successful Appeal”): www.littlegreenlight.com/jenni — Register for the Strategic Planning 101 webinar on Nov 7: philanthroforce.org/events — Get my once-per-week email newsletter: n...
Oct 30, 2023•27 min
This week, we have a jam-packed episode! We talk about Gifts That Give Back, influencer marketing, some trends in philanthropy, and tips for planning your year-end appeal. In this episode, we mention a few resources you may want to check out! — Little Green Light’s free fundraising resources: www.littlegreenlight.com/jenni — Gifts That Give Back: tinyurl.com/jennigifts — Get my once-per-week email newsletter: nonprofitjenni.com/subscribe Produced by Ben Hill Sound Music by Emily Summers ©2023 No...
Oct 23, 2023•30 min
This week, we have some bonus Giving Tuesday planning tips from Little Green Light! We’ll also take a Rewind back to an SSIR article about how your nonprofit can increase donations made through your website. In this episode, we mention a few resources you may want to check out! — Little Green Light’s free fundraising resources: www.littlegreenlight.com/jenni — Jenni’s Giving Tuesday Planning Toolkit: nonprofitjenni.com/coursesandmore — Get my once-per-week email newsletter: nonprofitjenni.com/su...
Oct 16, 2023•11 min
This week, we’re wrapping up our mini-series about how to plan for Giving Tuesday, thanks to our sponsorship by Little Green Light! We take a Rewind back to a segment I recorded a few years ago to address four key reasons nonprofiteers sometimes hate Giving Tuesday. Then my sister, Michelle, comes back on the pod to help inspire you as you brainstorm a campaign theme for Giving Tuesday this year. In this episode, we mention a few resources you may want to check out! — Little Green Light’s free f...
Oct 09, 2023•39 min
This week, we’re continuing our mini-series about how to plan for Giving Tuesday, thanks to our sponsorship by Little Green Light! We take a Rewind back to a segment I recorded a couple years ago with five tips for planning a successful Giving Tuesday fundraiser. Then Jenni’s sister, Michelle, comes back on the pod to discuss how to incorporate a matching gift into your Giving Tuesday campaign. In this episode, we mention a few resources you may want to check out! — Little Green Light’s free fun...
Oct 02, 2023•26 min
This week, we’re starting a mini-series about how to plan for Giving Tuesday, thanks to our sponsorship by Little Green Light! We take a Rewind back to a story about how I helped a client plan their Giving Tuesday campaign. Then we take a deep dive into how to set goals for your Giving Tuesday campaign, along with examples of effective goals. In this episode, we mention a few resources you may want to check out! — Little Green Light’s free fundraising resources: www.littlegreenlight.com/jenni — ...
Sep 25, 2023•32 min
This week, Jenni’s sister is back on the show to help walk through the exact steps you can take to host a successful silent or online auction benefiting your nonprofit. In this episode, we mention a few resources you may want to check out! — Jenni’s Silent & Online Auction Guide: nonprofitjenni.com/coursesandmore — Little Green Light’s free fundraising resources: www.littlegreenlight.com/jenni — Get my once-per-week email newsletter: nonprofitjenni.com/subscribe Produced by Ben Hill Sound Mu...
Sep 11, 2023•26 min
This week, Jenni’s co-host Julia is back to talk about how to curb the national decline in fundraising and how small and medium-sized nonprofits can engage in advocacy or lobbying. We also take a Rewind back to a conversation with advocacy expert Brenda Gadd. In this episode, we mention a few resources you may want to check out! — Little Green Light’s free fundraising resources: www.littlegreenlight.com/jenni — SSIR article about fundraising: https://ssir.org/articles/entry/re_embracing_the_work...
Sep 04, 2023•41 min
This week, we chat with Matt Nash from Blackbaud Giving Fund about how to improve your engagement with donors – especially those with donor advised funds. We also talk about Littel Green Light’s free fundraising guide library. In this episode, we mention a few resources you may want to check out! — Little Green Light’s free fundraising resources: www.littlegreenlight.com/jenni — Get my once-per-week email newsletter: nonprofitjenni.com/subscribe Produced by Ben Hill Sound Music by Emily Summers ...
Aug 28, 2023•28 min
This week, we look back at a conversation with a nonprofit leader about how her organization hosted a stellar charity auction. Jenni gives 8 tips for planning a charity auction. In this episode, we mention a few resources you may want to check out! — Jenni’s charity auction guide: nonprofitjenni.com/coursesandmore — Little Green Light’s free fundraising resources: www.littlegreenlight.com/jenni — Get my once-per-week email newsletter: nonprofitjenni.com/subscribe Produced by Ben Hill Sound Music...
Aug 21, 2023•36 min
This week, we continue our series with Little Green Light about how to manage integrations with your donor management system. Then we chat with Brittaney Jenkins about how your nonprofit can conduct effective community outreach. In this episode, we mention a few resources you may want to check out! — Jenni’s book club: nonprofitjenni.com/bookclub — Little Green Light’s free fundraising resources: www.littlegreenlight.com/jenni — Webinar about fiscal sponsorship: https://www.philanthroforce.org/e...
Aug 14, 2023•27 min
This week, we continue our series with Little Green Light about how to manage integrations with your donor management system. Then we talk with Jeni Putalavage-Ross about how you can start a charity through fiscal sponsorship. In this episode, we mention a few resources you may want to check out! — Jenni’s book club: nonprofitjenni.com/bookclub — Little Green Light’s free fundraising resources: www.littlegreenlight.com/jenni — Webinar about fiscal sponsorship: https://www.philanthroforce.org/eve...
Aug 07, 2023•27 min
This week, we continue our series with Little Green Light about how to manage integrations with your donor management system. Then we talk with Sean Ramsey from Philanthroforce about how your nonprofit can work with consultants to build capacity for serving your mission. In this episode, we mention a few resources you may want to check out! — Jenni’s book club: nonprofitjenni.com/bookclub — Little Green Light’s free fundraising resources: www.littlegreenlight.com/jenni — Philanthroforce’s websit...
Jul 31, 2023•30 min
This week, we continue our series with Little Green Light about how to manage integrations with your donor management system. Then we talk with Kathy Edersheim from Impactrics about volunteer recruitment and engagement. In this episode, we mention a few resources you may want to check out! — Little Green Light’s free fundraising resources: www.littlegreenlight.com/jenni — Impactrics’ website: impactrics.com — Get my once-per-week email newsletter: nonprofitjenni.com/subscribe Produced by Ben Hil...
Jul 24, 2023•30 min
