From the vault: We're all hypebeasts now, with Alec Leach

For this end of year episode of Non-Toxic, we dive back into the vault to revisit a fascinating conversation with Alec Leach, a sustainability strategist and author of The World is on Fire but We're Still Buying Shoes. (He's also ⁠got a great substack.)

Alec shares his eye-opening journey from a high-flying fashion editor to an advocate for mindful consumption. We discuss the myths around sustainability, the psychological grip of fashion marketing, and practical steps to deprogram from excessive buying habits. Alec also talks about the pervasive influence of "hype culture" on contemporary fashion, his own wardrobe mistakes, and ways to make more sustainable choices.

For more Non-Toxic fashion advice, ⁠check out my conversation with Nicolaj Reffstrup⁠, former CEO of Ganni. And to hear more about consumer culture and the climate crisis,⁠ listen to this episode with sustainability advertising expert Lucy von Sturmer⁠.

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