Data and Discipline. The Mastery Behind Biena Snacks' Newest Product Launch.
Oct 02, 2023•45 min•Ep. 2
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Episode description
When Biena Snacks launched their Tasty Thins line in the salty snacking category, they employed a high ROI, multi-layered retail activation approach that helped them rise to the top - fast. Find out which retailers they worked with first and why, the retailer marketing programs that drove velocity through the roof, and how they track and use data to build a formula for success.
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