What is up you gorgeous bastards? It is your boy, Spin Drift aka Rabbi Cant lose aka Noah Kagan. Today I'm sharing with you 5 exact strategies that each generated over 8 figures in revenue for AppSumo. Now we have experimented over at AppSumo.com with so many different things to grow our business over the past 15 years. And now today I'm going to give you the top 5 that worked extremely well. Here's 3 gigantic things you're going to take away in this episode. Number 1,
giveaways. So I'm going to share exactly how we came up with giveaways, how we ran the giveaway, and how we've still been doing them 14 years later. Number 2, email. I know you all heard me talk about email. You all know I love email. You know I love to send you emails, make sure you're on the newsletter, Noah Kagan.com. But I'm going to go behind the scenes of exact things that we've been doing to make 8 figures and more a year via email. Number 3, about me being a dinosaur on the
internet. I'm going to talk about the law of 100. I'm going to talk about continuously producing content over an extraordinary long period of time and have fun along the way. You're going to enjoy those 3 year nuggets plus a bunch more along the way. If you enjoyed this show and you want to know how I'm able to make all this happen and fit so much productivity into my week and be lazy and go bike riding and do my best to be a good husband and father, go back and check out last
week's episode where I break down my 100 million dollar schedule. That is episode 343 in the feed. If you've not gotten a million dollar weekend and left review, we have a free private slack group for people who want accountability buddies. Go grab the book at milliondollarweekend.com, check it out, join the newsletter, and then send me an email at slackatokdork.com. Get the newer times bestselling book million dollar weekend. I also happen to ride it so I'm
biased. That's milliondollarweekend.com. Imagine if you could change your life in 48 hours. You can. It starts today. Go grab the book milliondollarweekend.com. It has been amazing to see your tweets and Instagrams and all of the messages about you all supporting me, but really supporting yourself. Get the book and one of the sweetest things you can do is get the book and give it to someone else if you've already read it or you're already along in your business. That's milliondollarweekend.com.
Also, special free show shoutouts of listener John Naylor from the UK. Corracking shows. I've lost track of how many good ideas and tips I've heard here. Keep the episodes coming. John, I love you, man. I love every other one of you. Gorgeous British and global listeners. If you want to shout out in a future episode, take 30 seconds right now. Go to iTunes, go to Spotify, leave a review. I check every single one of them. Thank you so much.
Let's get it on. Number one, giveaways. The story here was every Friday, Neville and I would do happy hour. It was an all day happy hour because why isn't it happy week, by the way? I was looking at a women's website and in the women's website, they were giving away a free trip to Italy if you joined this giveaway. It's kind of neat. I kept drinking my sex on the beach, Martini. I went back to working on AppSumo and I said, that was really neat.
That giveaway. What if we did it for something that appeals to our type of customer? Let's try giving away drop box, a year of drop box because that's what our target customer would want. I ran the math and I was like, that's 100 bucks. I think we can make our money back. I went to Chad, my business partner. He said, Chad, what do you think about this? He's like, let me just build a giveaway tracking software solution. Of course, that's what some nerd engineers are going to come up with.
I was like, no, I just want to launch it. Let me be impatient. He's like, no. That was on a Friday. We launched it on Wednesday. I remember it because I was having lunch in downtown Austin. So we built this tracking software. We launched it. Instead of just giving it away for one year, we gave it away for life. We thought that most people are going to live till 90. We're going to give away 70 years of it. Drop box is $100 a year, times 70, at $7,000. What's interesting is we
didn't have to pay for it all up front. It's only $100 a year, but we get all these new email signups if the giveaway worked. So we launched the giveaway and I distinctly remember I'm at lunch. Chad launched it. This is in 2011 and by lunchtime, there was 250,000 email signups. And since then, that is generated over $15 million in revenue. For I know my mom's listening and she's asking out there, yes, we are still paying for this person's drop box. And so it was a great
test. It was definitely a risky test, but it crushed. So let me break out a lot of the lessons because then we went on to do a lot more giveaways and we're still doing giveaways 15 years later. So there's a lot of different things that you can take away in your own business about this eight figure opportunity, which is giveaways. So number one, look outside your own industry. So much of our inspiration on Twitter on YouTube is like, let me watch other business people. Let me look at
other AI software companies. Go look in totally other verticals. Look in wine categories. Or one of my favorite examples recently is we did a book launch party for a million dollar weekend. And me and my girlfriend, this was her idea. We looked up baby showers on Instagram and then we use that in the million dollar weekend book birthday party. So number one, look outside your own industry. Sign up for other newsletters outside your industry because that is how we found this
inspiration. Number two, we tested it. This is something I talk about a lot. It's one of our apps. We move out, which is test that invest. So yes, Chad did spend four days building it. And I know we shouldn't have wasted that much time. But it was a test. It was like, all right. So we'll spend a hundred bucks a year. That seems like a pretty decent test. Now in your own business, what I'm noticing a lot of people doing it, whether they want to do ads, PR, giveaways or other things
I'm going to talk about in today's show is can you test it in the next few days? Can you test it this weekend? Then when it works, double down on it. But what I'm seeing people do is spend a lot of money and a lot of time on things they don't know. But now the opposite of that is actually just as important. Double down on what's working. So let me explain exactly. We did that giveaway and we're like, holy shit. This is going to change our business forever, which it did. It was an eight
figure change. Then we did giveaways for life almost every single week for the next year. We did Netflix for life. We did ever note for life. We did Spotify for life. And yes, we are still paying for these. We gave away Macbooks. We gave away AirPods. We gave away iPhones. And so we did it every single week until after a year of doing it weekly. We noticed that the amount of science was happening, but there was zero revenue coming in because all of the science were coming in from
sweepstakes people. So it was coming in from these websites where people were like, oh, just joined sweepstakes. But the point being though is that if you find something working, people hear this phrase, double down. You got to really double down. So we double down every single week until we saw that it wasn't working and we pulled it back. And now we're doing giveaways about twice a year. So for Black Friday of AppSumo.com last year, we give away seven Apple Vision pros.
It costs us around $40,000. And we can look. We track all the sales and stuff through it. We make a break even meaning we make just our money back. And you know what? That's fine because the whole marketing of it is cool. It's cool. People are talking about apps. People are sharing. Hey, go check this out. There's this app soon. I don't know what it is. Maybe it's software deals. And they have these cool giveaways. Now, if you're just getting started out and maybe you don't
have a hundred bucks a year, because that could be a lot. What I have found here's two ways you can run your giveaways. Number one, do it with other people. So if you don't even have money, go to different software providers, go to different vendors, go to different creators, get their stuff and be the organizer of the bundle. That's number one, where one, those people will promote it. But two, you don't even have to own anything or put up money upfront for yourself. The second thing that you
can do is books. So with no cagin.com in my own email list a few years ago, I was giving away Seth Godin's books. So books are like $20. You can even give away a million dollar weekend. 20 bucks. The cheapest thing you can give away to make a million dollars. So I recommend you try and give away books or whatever is working backwards from your target customer. And I'm just
going to give you a sneak peek because you guys are early on the show. For this year's sumo day, which we haven't done really giveaways for sumo day at app sumo, we are giving away a cyber truck. You heard it first. So stay tuned for that. Make sure in my email list, I'll be telling people about it. Second of the strategy that's been an eight figure opportunity and eight figure gain changer for app sumo is selling your services. So remember how I told you Chad was like, I'm going
to build this thing. That thing turned out to be king sumo.com and king sumo.com is giveaway software that we built for ourselves. So moving into the second thing that's an eight figure business opportunity, it is called app sumo originals. So in 2013, Damian down in Australia, he took that software that Chad built made it a product called king sumo.com and we started selling it publicly. So this is just a good business principle in general, which is what are you making for yourself that
maybe you can sell to others? This doesn't just have to be software. This could be a service you've done that people responded well to. This could be anything that you've used that benefits you that other people might be interested in and you could pre-sell it and see if there is interest. And so fast forward today after we did that as an experiment, we've built our tools for our own needs. So I talked about just king sumo. It turns out this is actually our number one driver
of all new customers 30% plus of app sumo.com. So we've built two other major products here. One is called Zenfox.com, which is a male chip alternative and our mega big hit, which is tidycal.com, which is a calently alternative. We have a brand new product coming out. Just stay tuned on app sumo, which is going to be a docuSign alternative. I used an early version of it. We launched it within a month. I think you guys, if you've seen my YouTube video where I pre-sold it and validated
it, I think this is definitely going to be a seven figure business. But the thing for you to think about in your own businesses, what is your low cost or free product that creates your marketing motion? So I'm going to explain this just so that you can really think about it for your own businesses. What is something that you can have always that just drives new customers into your business ecosystem? And as I said earlier, is there anything you've already done? Maybe there's templates.
Maybe there's a checklist. Maybe there's email copy you've done. Maybe there's some software you've built. Is there anything you've done that you can make that public? And that is your new business marketing motion that's continually and consistently around the clock driving you in new customers. So this is from our marketing advisor, Moody Glasgow, who always talking about
marketing motion. And your marketing motion again, I just want to repeat it because I think it's so critical is what's the thing that's out there in the universe that's saying, hey, come check out my business. And if you have a product like AppSumo, which has a lot of different things we sell, what's your gateway candy? So, tidy Cal is it. So right now, it's about $4,000 a day of people spending and buying tidy Cal. They get this product. They use it and then they get path to buy
it via AppSumo and they're thinking, huh, what else is here in AppSumo? And that is our marketing motion. Now, here's what I'm going to recommend for you if you're thinking, huh, what is my free or low cost gateway candy to start my marketing motion? So your marketing motion, you have to get them in, then you get them monetized, then you get them referring. There is a motion within your business.
So how we like to think of it as AppSumo is use a framework for prioritizing things to build. So we have three real categories in our framework and I love frameworks and deciding almost everything in our business. One, do we want it? So there's things like AI writing tools were on the team, no one really just wants to use it. There's enough tools out there that we have an AppSumo. Number two, does it have viral or word of mouth built in? Think about that. And number three,
is there a high cost alternative that doesn't have a lock-in? So we ranked 50 different products to try to understand this. And before, a lot of the tools that David, Garrett, Ibaldo, Marnie, Serba, Luca, Gary, they're the people who run the AppSumo original. They were just kind of build whatever I pressured them to build. And it wasn't really systematic nor structured. And so we built things that competed in Sclavio, no one switched off. We built things like things for email signatures.
It didn't go viral enough. It wasn't actually as significant. People did, there's not really an expensive alternative that people wanted. But when we launched TitleCow, it was like holy crap or onto something huge. So what is some basic columns or data that you can use to make better decisions about what thing you can build to start your market emotion? Two other things. When you're building something like this, build products or have products free. And by the way, you don't
have to build them. You could buy other products or you can license other products. So we just did this with clean shot over at AppSumo. And we just bought licenses to give out for free to bring people into AppSumo as an experiment. The core thing you need to be thinking about is does this support your core customer? So when we talked about giveaways or when we talk about this low cost or free product, if it's bringing in people who are not your actual customers or who can become
your customers, you're wasting your time. And so be very intentional about is this supporting core customers or brand new customers? And you have to be intentional about that. The other thing to be mindful here is that we have built over six other products in the past five years that no one's used. Email badge, sleep bio, million dollar email templates, shorty SMS. And so just because you build it doesn't mean they're going to love it. So that's again, come back to million dollar weekend.
And a lot of these examples is how do you test it quicker? Can you test it in a week? Can you test it in a weekend? Can you test it in a day? So as you do it, you know that your customers are going to be excited about this is something I've been encouraging everyone to do. And I've seen the results of it about building with public, not in public, but with public, meaning with your customers. Have a Slack group, have a WhatsApp group, have a text group with your customers. So on the regular,
you can say, hey, I'm working on this kind of idea. What did you guys think? Because so many of our times were building and then hoping that those other people are interested in what we are doing. So that's a nice little hack that anyone can do. Whether you have one customer or thousands, have a way that you can chat with a few of the core ones that you'd like to on a regular basis. All right, number three, being public in the year 2000, there were dinosaurs. No, I started blogging
on okdour.com. And now I'm blogging about random college crap, things from high school, my pet frog, and 24 years later, I'm still tweeting and blogging about that said frog and creating content and podcast and all these other things. But the point being is that being public has been the number one way I've connected with amazing people like Tim Ferris. Y'all love this guy. I love him too. I found my business partner and life partner Chad Boyd. Shout out to my man. And this is the number one
way that I was able to promote million dollar weekend. Now, if you're introverted, don't worry, you're unlocked. If you don't know what you shouldn't even talk about in public, don't worry about that. Got that for you too. Also, if you're like, hey, people don't need to be hearing about their gardening. Guess what? Got you as well. So here's a few things to be thinking about about being public. And a lot of the best thing about public, it's not just about direct ROI transaction.
Like I'm public, I get money. There's so many amazing benefits about being public. You learn how to communicate well. You're putting yourself out there. So you're learning about communication too. You're just going to meet awesome people. I literally just got back from a dinner with Ian showing from the Tropical MBA podcast. And I met him because I'm been blogging and talking about absume on all these things for such a long time. He invited me to speak at his event years ago.
And now he's one of my best friends. A few other things that have been so powerful about being public is that it's going to evolve. So if you're writing content, I just started writing about college and dating and high school and friends. Over time, I noticed I like writing about business and marketing and people seem to be responding when I put that kind of content out there. So don't worry that you have the right content right now. Just worry that you're writing right now.
It's also been an amazing place to hire. So Jay Yang, who helps run all of social media and content for me. They saw me by being public. And then he's like, hey, I want to work with you. So if you're trying to hire people, you're trying to find a husband, go be public. That actually works. But you can hire within your audience. It also just creates such cool experiences when I was living in Malibu with Neville, who by the way, now I'm a door, copwritingcourse.com. I met him because I was
blogging. He was blogging. I was like, yo, dog, you blog, I blog. Let's hang out. And then we became best friends 20 years ago. Seriously, true story. And we were living in Malibu during COVID because it was cheaper by the way. We're doing a ball out of just those on sale. And this guy, John, Sennstrom was like, yo, man, I do, I do spear fishing. Can I take you under water with a gun? Or like, of course, we want to go as strangers and spearfish. That's all could be tied to the fact
that for free, I just put myself out there. So I encourage you highly to be thinking about being public. Number four, pre-fluencers. So this is something I covered in a million-dollar weekend. It has been a strategy I've used at Mint. It's been a strategy I've used at AppSumo. It's a strategy I've used at, you know, a Kagan with this book launch. And it's something I recommend all the time. So let me tell you a story about this. I talk about pre-fluencers and video ambassadors and
affiliates. When I started AppSumo, I met Tim Faires early on right before his book came out. And I started sponsoring his site, you know, very early. And we were paying about $5,000 a month to fully sponsor his website for our work week. You've probably heard of it. And so we did this for two years. So at the time, 60,000 years, it's a decent amount of cash. And we made millions from it. Millions, literally eight figures worth for 60,000 a year that we were spending. Now if I asked
for it to today, Tim charges minimum, $50,000 and it could be higher. This is numbers I've seen from a few years ago. Per episode of his show with a minimum podcast commitment. I'm going to have to do a few of the shows. So the reality for you is that growth in marketing happens when you find things that are not on the market. So you can do your best marketing when you're not doing it on the market. And the best way to do that in the highest ROI you're going to get is through doing
pre-fluencers. And this is what again, I did it minted and in AppSumo, I did it with a million dollar weekend. Now at AppSumo, we're also doing this recently where we're on YouTube, we're on Instagram, we're on TikTok looking for people that have good engagement, good quality content, meaning we watch it and we like it and it's relevant to the customers, aka for AppSumo solo printers and they're not someone who has a press kit. They're not someone who has a business
manager and you can DM them or email them and they're excited to respond to. They're excited just to get a few bucks. So pre-fluencers has been with AppSumo a huge thing. And so one thing I want to share with you is we tested it before we invested coming back to some of our themes. So when we started testing affiliate marketing with AppSumo, which means you promote the product on AppSumo, we give you
15% or 100% whatever the payouts evolve over time and that's important to think about. But we tested it with the Google spreadsheet. I think we used a bitly tracking link, gave it to a few people and said, hey, just tell people about this product. It worked. And then we're like, oh, this is working. Now let's actually use, I think I'd have affiliate and now, you know, almost 10 years later, we're using impact.com, which is about $100,000 a year and we're going to be competing with them either
sometime later this year and next year with a more affordable affiliate software. But the point is in your own business, test pre-fluencers. So no, I don't have a lot of budget. Great. These are people that don't need a lot of money to be involved with you and they're excited to build a long-term relationship because no one else is hitting them up. No one else, but you are, you're giving them a chance. So as they get bigger, you're getting bigger with them. And think about this. This is the
same thing kind of what a VC does, but you do it in your marketing. And a VC has hundreds of bets and one or two do well and the other do okay. Same thing with your pre-fluencers. But most of them should actually do pretty well because you can set the payments amounts and a few of them are going to get gigantic and you're going to be with them the whole way and have good rates with that. A few other thoughts with marketing specifically around this and with pre-fluencers is that if
you're doing it, the marketing everyone's, everyone's on Twitter begging for a follow. Now, everyone's kissing ass going over to threads or people are going to be kissing ass, you know, doing, oh, you need to try these Twitter ads. When everyone's paying market rates, you're going to be paying market prices. So it's really hard to get great ROI when you're paying full price. And that's why pre-fluencers are better because there's no market for their rates because you're
contacting them directly. Is it more work? Yes. This is the shit that doesn't scale. And it's the stuff that works. A few other key lessons from this eight-figure opportunity. Pay attention to what captures your attention. So I don't really care about the follower count. I care about the engagement count. I care about the engagement count. Meaning if they have a thousand subs, I don't really care, but if it has a thousand views and it's got like 500 comments, that's great. So you look for the
engagement and then look for content that you're paying attention to and book market. And a lot of the times what I'll do is I'll just reach out and be like, hey, I like your content. I'm not trying to have some very complicated ask, which is what I teach people. I'm just saying, hey, I like your thing. And maybe later I'll say, hey, can I send you my book? Hey, can I give you money for AppSumo? And I think some of you who listen to this have probably been sponsored by AppSumo. I even think
Pat Flynn very early on 10 plus years ago, we sponsored his podcast. And that was one of the ways we were able to connect with him. And now I've been on a show and he's been on my show and we're friends. And I love Pat Flynn. So again, it's looking for people that are kind of capturing your attention and the earlier the better. I'll give you another angle you can think about this is testing foreign countries. So at AppSumo, we're testing things in Spanish. Hmm, test Portuguese,
test Russian, test Chinese, test one of the Indian languages, a lot of opportunities. Again, so the whole concept though is whether it's affiliates or for AppSumo, we're doing a lot of video ambassadorships, meaning people specifically create video content. The whole point though is find them early. And the last eight figure thing drumroll, email marketing. A lot of things in business are obvious until you do them. And so when I launched AppSumo 15 years ago, for the first
12 months, I never sent an email. I just kept every time launching these deals, I would just have to go get new press. And one time my friend, Heaton, was like, dude, what are you doing? Check out this thing called email. It's like an e with a mail. It's like electronic. My joke sucked today. It's because I'm becoming a dad and working on my dad jokes. And I would be like, oh, let me send an email and then we sent an email and then eventually, Neville wrote an email and then it was
like holy crap. Fast forward 15 years later, run by team. His name shout out Chris Grouillon with a loan who's helped really set that up. They're generating nearly 50 million dollars a year from email. So this applies whatever business you're in. If you're in gardening, remind your people they need new gardening. If you're a pool cleaner, remember, hey, summer's coming. If you're a service provider, educate your people. If you're an e-commerce person, yes, you can have sales regularly,
but maybe just have cool stories related to the customer you're trying to appeal to. People always ask how much to send. Ask your customers how much someone has here from you. But generally, I would say the healthiest thing is once a week and having at least a 25% open rate. At AppSumo, we do once a day. We used to do twice a day, but we saw that our unsubs, opens, clicks, were trending in a downward direction. So we wanted to keep our revenue while get those numbers
actually trending up and line graphs are really helpful for that. We can do a whole other episode. And I think we actually might do something in the future about how we do email marketing at AppSumo. But if you have the key lessons about email marketing specifically, it's really owning your distribution. The last two YouTube videos have barely broke 100,000 views, even though we have a million subs. Because Uncle YouTube's mad at us. They're like, no, not good enough. I don't want
to show the children. Please, Uncle, just some soup. No. So email you own your distribution and it doesn't really cost you that much more to get that distribution. But with SEO, you have to write all these articles with YouTube, you have to create the content. So there is a really beautiful thing with email that you can literally right now test an idea right now, send a promotion. Right now, you could just get some love in the world if you want your audience to hear from you.
Number two, having an auto responder and creating a repeatable system is where we make almost 50% of AppSumo's email. You can create ones and leverage it forever. So think about this. When you come to a restaurant, you know every dish is going to be the perfect one for each person because you know that these are the best ones. With noakagan.com, send it for my auto respond. You'll see it. I'm like,
please check out my book. Please check out some of the stuff. What questions do you have? By the way, leave a review every single time around the clock. It's working and it doesn't take vacation. It's happy to work. So create auto responders repeatable systems. Number three, create urgency and FOMO, fear nursing out. So as people are getting your emails, doesn't mean every single time because you know if it's every time urgent, they'll eventually get numb to it. But what is the reason
that people need to do something right away? Like there's only so many of them. Hey, you want to go use it this weekend? Guess what? No, you don't know the weekend. Hey, we're having an experience. Hey, there's limited time. So think about what's the reason that someone's going to take action right away. There's so many some people limit on that last day call it 10 80 10 in marketing. It's
10% never buy nothing 10% always buy everything 80% aren't sure. And so how do you make your content, but specifically emails so good that people even if they don't buy it, they love your emails. And I believe that's one of the key things with app sumo why we've done so well where for a long time and I would say to this day where it's pretty damn good where you're like, hey, I don't want to buy
anything. But what are they actually promoting? What are the new ways they're promoting it? Or what are the tools they're actually talking about over at app sumo? And so definitely make your emails so good that people will miss them if you stop. And how do you know if they miss them? Don't set an email. See what happens? There's a lot more email stuff. If you guys are curious and you want more of that,
let me know. We were thinking about putting together an email marketing masterclass. So what's interesting is I've shared five exact things that are all eight figure activities that you can copy in your own business regardless of which business you're in. So a few things that have not worked. TikTok, Instagram and Twitter almost nothing like nothing. We almost never even post on them anymore. Our Facebook group has been hit or miss. Doesn't mean this doesn't work for other businesses. I'm
just saying for us, this is not worked as an eight figure channel. Number two, hiring superbuller people. Our best people have been found homegrown and partnering them with superbuller people. I think a lot of companies are like, oh, man, if I could only find that one person who worked that one company and they'll save me, we just haven't had it. Our success has really been people come in up, you know, Lona, Amon, Sean, Kellen and having support and paying for advisors that really coach
those kind of people. Number three, CRO. So conversion rate optimization. So we have an awesome product team that's doing a B test across throughout the entire site as well as our email marketing tells a lot does a lot of A B test. Now these all add up to eight figures, but a lot of them are micro. So it's like, hey, we got a half a percent improvement here. We got a 10 percent growth
increase on sessions. One of them was an eight figure thing. I can just say, hey, go do this A B test and it works, but definitely all of them compounded over a long period of time have added up to eight figures and beyond. We actually historically have looked at the data there and it was about 16% of our
tests work. And so the thing that I always think about with that is that you're going to do so many things that are just not going to work, but 16% of the time they will and that's where you're going to get your upside. Last two things launching courses. So we've gone back and forth. We've had two phases where we've done a lot of course sales on AppSumo and it's only we're actually going to revisit and
consider, but really we're focused on software. And so in your own business, it doesn't mean exclude things, but be mindful how many things you're like, well, that we did in the past. We're never going to do it again. Just at least test it again. And we are either this year or something next year, have some lighter tests around courses and content for sale, but really we're focused on software. And that's not really worked. And lastly, we did these like low priced offers. We've done so many
things. I just want to share some of the highlight real of non things, but you hear businesses like mostly kind of internet scammers. Yeah, it's one dollar and then it's this thing afterwards. And we notice we got a lot of customers who never bought anything ever again. So it doesn't mean it can't work again. It could. I think what I always talk about to our team about is what's actually real value in business versus like gimmick. And sometimes yeah, it's like, hey, just try it out. It's a buck.
Doesn't even matter. There's zero risk. And most of the times the customers come and they don't use it or they don't appreciate it. But other times it could work. And so I just try to think about what's real value you're creating and that's urgency and going to be good for the customer. And then they'll be happy about it versus just a marketing one dollar gimmick. And that has not worked for us. We've definitely tried that twice, having like a super low priced offer for things within our
business. So a few things that everyone can think about and implement overall. Number one is giveaways. So look outside your industry and run a giveaway. Number two is marketing motion. So solve your own problem for your ideal customer and have a low or free price product that's going to continually bring people into your ecosystem. Number three, content is your opportunity magnet. So be public. Go be public. Number four, if everyone's doing it, you're too late. Get some pre-floor answers.
Find these people early in the game. Number five, email marketing, own your distribution. Now what's interesting with all these things and a lot of people might go do all five, which is amazing. And let me know how it goes. But it all depends that you have a product people want. You have to have a business that people want. And as you do these things, this is just accelerating that more people are going to want it and have joy and find out about it. So you got
to always keep starting. And as we talked about a million dollar weekend, as I've talked about in a lot of things in business, keep trying things, lots of things keep starting. Throw it at the wall. Most of it won't work. You know, we've put out these tweets now that go extremely viral. Hundreds of thousands of views where it's even looking at musicians and finding out that how many other songs actually make tons of views and people know about. It's like less than 10%. And they're even right
there on songs. Just crazy. They're literally using the best of the best. And if you can just keep going in your own business, you try these things out. Eventually, yes, one thing will work and you keep writing that out. And you're going to have a lot of amazing success in your life. I love you. And I'll see you out there. That's a wrap. I hope you loved the episode as much as we did creating it for you. Go check out my brand new best selling book, Million Dollar Weekend. Change your life in
40 hours. Have a better Monday. Next, Texan friend, you love them. Yo, dog. Let's go write some poetry slame together. And before you go, tweet at me, slide on my DMs at Noah Kagan. I love hearing from you all. And if you're not on my newsletter, go to NoahKagan.com and sign up. We have a meaty newsletter each and every Thursday coming out spicy hot to help you in your business
journey. We have about how I run a hundred million dollar business, how to get rich as an extra vert, advice to my younger self, advice to my older self and a lot of their goodies along the way. Follow me a couple of shout outs to amazing team who helps make this happen. Special thanks to Jason at podcast tech.com. Thank you to Jeremy for everything you've done. Kami, Tommy, Sylvie, J.E. Memo, Noah E from the dork team for all the magic y'all do. The team is really
fire. Shout out to Garrett as well. And everyone over at the AppSumo team, what a treat. It's been to spend our lives together. And I'm so grateful to be the chief sum one CEO over there. Because there's no way I get a job at AppSumo today. And we are hiring an AppSumo. AppSumo.com slash careers. Have a tremendous day. What's your favorite pickle? And they're okay, honestly there's two kinds. There's the like,
Dill ones which is the right choice. And then like the butter sweet one which is the wrong choice.