Margaritaville's Booming Brand

This week Glenn is flying solo again as his schedule has been wackier than normal. This week he’s in Bend, OR, sharing mega trends with a hotel ownership group. And that’s making him think about loyalty. Is loyalty a two-way street or are brands abandoning their ability to be loyal to the travel customer? Glenn examines this topic and warns airlines and hotels they may lose a critical piece of business by focusing too much on the bottom line and not enough on customers.

Then Glenn has a great conversation with John Cohlan, CEO of Margaritaville Holdings. They talk about the legend behind the brand, Jimmy Buffet, and musician managed to became the centerpiece of a branding empire. Buffet is the ceremonial figurehead of a major lifestyle trend, and Margaritaville is leveraging this opportunity to add hotels and resorts to a portfolio that includes restaurants, a beer, music and much more. It’s an amazing story you won’t want to miss hearing.

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Send your comments and questions to be answered on air to Glenn@rouse.media.