874: Data, Guts and Marketing with BWH Hotels' SVP/ CMO Park
Jun 11, 2024•39 min•Season 8Ep. 874
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Episode description
Joelle Park, SVP & Chief Marketing Officer at BWH Hotels shares the company's strategy of leveraging its mothership brand through it’s "Life's a Trip" campaign to promote all its brands. Plus, how AI affects advertising, staying authentic and why travel influencers actually matter.
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