438: Revenue Management Recovery Reboot
Apr 21, 2021•1 hr 9 min•Season 5Ep. 438
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Episode description
As we continue moving through recovery, Revenue Management is more critical than ever to generating maximize revenue from every reservation. That’s why we went to Cesar Wurm, VP of Commercial & Revenue Management for IHG. He shared best practices and strategies, especially with major demand discrepancies across the country. This is essential viewing for all hoteliers!
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