#0084 - Jeff Patton - Product thinking and user story mapping
Episode description
Join Murray Robinson and Shane Gibson as they chat with Jeff Patton about product thinking and user story mapping. Jeff emphasises that product thinking focuses on outcomes, not output. He explains that product market fit requires a deep understanding of customers and users problems and a balance of customer desirability, business value and technical feasibility. We discuss how to build a user story map and develop a release plan that reduces your risk and delivers as much value as possible within the time and budget available. Jeff discusses the limitations of requirements and the value of prototyping. He suggests that IT teams should focus on delivering user outcomes rather than delivering requirements. Tune in for insights on how to use user story mapping to deliver great products.
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Connect with Jeff on LinkedIn or at https://jpattonassociates.com/
Contact Murray via email or Shane on LinkedIn shagility.
You can read the podcast transcript at:
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