It’s hard to believe that it’s been 50 episodes. That seems like a big number. It’s time to reflect on how far I have come and what I have learned with the podcast. When I started off my goal was to get good at podcasting. I didn’t really have a very clearly defined strategy. I knew I liked creativity, strategy and leadership. I knew that I wanted to talk about storytelling and filming. It was a lot of fun and while I didn’t directly monetize off of the podcast, because I produced one, it gave m...
Sep 15, 2020•26 min•Season 1Ep. 50
Gabe Petersen was bored and at home scrolling through LinkedIn when he realized that he had a lot of connections. It was towards the beginning of COVID-19 people didn’t have anywhere to go and were happy to jump on zoom calls, especially if it meant they would get to be on a podcast. And that is what Gabe did. With his background in real estate, he started The Real Estate Investing Club Podcast where he has produced over 40 episodes within the span of four months. What Gabe found worked the best...
Sep 08, 2020•42 min•Season 1Ep. 49
Eric Thayne started filming super hero videos as a kid with his friends in his backyard using Hi8 tapes. He has always loved filming and producing beautiful looking images. He continued pursuing his passion and love of filming and turned it into a business where he started off shooting anything people would pay him to do. But he had this passion and desire to get better and produce more cinematic pieces. Eventually he was ready to take the next big step and spent about $10K on a Canon C100mkii a...
Sep 01, 2020•53 min•Season 1Ep. 48
“In 2020, every story is a COVID story.” For many nonprofits the season between Giving Tuesday, the Tuesday after Thanksgiving, and December 31st is traditionally a big time for giving. It's an important time for ensuring that the nonprofit can continue to work the following year. During this time being able to communicate the impact of your work is crucial. When COVID-19 first hit the US, everyone wondered if it was going to be a season, but it’s clear that for those who work globally, this is ...
Aug 25, 2020•57 min•Season 1Ep. 47
Getting a lot of likes may feel good, but they don’t pay the bills. If you want to be able to actually make money online eventually you need to bring online followers into a sales process. Nicki Friis started off doing modeling work and enjoyed all of the attention and likes, but it led to eventually dealing with a bit of depression. After working through it, he reached a healthy balance where he was able to get back into marketing, but not attach his self worth to the number of likes of his per...
Aug 18, 2020•38 min•Season 1Ep. 46
“Every day that you decide not to take action, who suffers the most and why? The more specific you are about the person who is suffering about your inability to take action the easier it will be for you to take action.” In this episode with Brenden who runs the MasterTalk YouTube channel, we dive into what it was like for him to be committed to creating his own content related to public speaking. But guess what, Brenden doesn’t even like the filming or editing process. However he knows that some...
Aug 11, 2020•40 min•Season 1Ep. 45
When he was in high school Erik was a self described “C” student who didn’t really like school. He had undiagnosed ADHD which meant that he had a hard time focusing on the right things. Then when he realized that if he set up systems, rules and productivity workflows that he would be able to get the right work done, he became a lifelong learner of the topic. He started the podcast Beyond the to Do List back in 2012 and has produced over 330 episodes. In this episode we talk about he focuses, the...
Jul 28, 2020•43 min•Season 1Ep. 44
Welcome to a special edition of No Fat Cats, where we are going to take a break from our normal programming to honor someone who very much embodies so many values that our country needs today, Representative John Lewis. I have the privilege of filming the video and audio of an interview with him back on May 6th, 2014 as a part of a team from the US Institute of Peace. Representative John Lewis is know as one of the big six leaders of the Civil Rights Movements. He was arrested and beaten over 40...
Jul 20, 2020•20 min•Season 1Ep. 43
Evan is the Founder of Caffeine Marketing and small business investor. Caffeine Marketing makes profitable marketing easy for small companies. As an investor Evan helps small companies double and sometimes even triple their bottom line. If you haven’t heard about StoryBrand, you gotta check them out as they are one of my go to resources for marketing tips. But before you do, listen through this episode with Evan. He really brings some great great advice by walking through elements of StoryBrand....
Jul 13, 2020•44 min•Season 1Ep. 42
What if your company’s most valuable asset is being underused ? What if listening and collaboration is actually key to unlocking the brilliant ideas hidden under the surface? In this episode, Lauren Green, a professional graphic facilitator and the founder of Dancing with Markers, talks about the power of using unorthodox methods and engaging the people around you to foster creativity. With the Covid-19 pandemic still raging on, she gives some essential tips for facilitating collaborative creati...
Jul 06, 2020•43 min•Season 1Ep. 41
Trying to have conversations about race can often feel overwhelming. We can be consumed by worry, always wondering, “What if I say the wrong thing?” Feeling like you don’t know what to say, many people ignore these tough, but important conservations about racism in hopes to avoid the risk of awkwardness. But, in this conservation, Tay Brown--athlete, talk show host, and influencer--talks about the importance of engaging in these conversations, despite the fear of being uncomfortable. In this epi...
Jun 29, 2020•40 min•Season 1Ep. 40
Everybody loves comfort. But, what if the modern age of comfortability we are so addicted to actually has negative effects on our creativity? World-renowned entrepreneur, speaker, and author of the upcoming book, The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability, Nir Bashan gives fresh insight into how everyday people can rejuvenate their creativity by embracing uncomfortably. In this episode, we dive into the world of creativity and its importance for...
Jun 24, 2020•45 min•Season 1Ep. 39
Are you struggling to find guests for your podcast? Let’s face it, regularly finding people for a podcast can be a lot of work. At first you can pull on your friends and family, but at some point your immediate circle of people to have on your show starts to slim down. You can tap connections and ask for referrals, but at some point it’s easy to get stuck in the place where you aren’t big enough that everyone wants to be on your podcast, but also need to grow and find more guests. Wouldn’t it be...
Jun 15, 2020•1 hr 25 min•Season 1Ep. 38
Dave Schneider was one of the founders of ninjaoutreach.com , a company that connects business with social media influencers. He ran the company while backpacking around the world for five years. In case you were looking for examples that you can run a team while being remote, the answer is yes! During the process he learned how to delegate responsibility, because his internet connection wasn’t always very reliable. After building the company up, he sold it and transitioned to the next thing wit...
Jun 08, 2020•33 min•Season 1Ep. 38
How to Work Cross Culturally with Video Crews — Barak Bruerd In this episode we dive in with Barak Bruerd who is based in Jinja Uganda and explore how to better work with international video crews. Right now with very little international travel happening, working with local crews on the ground is a must if you want to get anything done. This requires even more being able to communicate the key purpose behind your goals, what you want to do with the video and spend even more time making sure eve...
Jun 01, 2020•41 min•Season 1Ep. 36
Not all video content has the same goals and purpose. In this episode we dive into the various types of content people create. Awareness videos for social media. If you are producing these videos the goal is weekly content. Lead magnets. The goal with these is to drive online track by building email lists that you can sell too. Online courses. With these you are helping people learn and solve their problems by producing a quality course that people will pay for. Brand Stories. With these you are...
May 18, 2020•28 min•Season 1Ep. 35
How do you tell stories in the middle of a pandemic and how do you produce films that inspire people? No one is producing highly polished pieces right now unless they were filmed before the pandemic, but there are ways of telling great stories without necessarily relying on high production values. In Wesley's conversation with David Johnson from Silent Images we dive into how they are dealing and moving forward in the midst of the shutdown. Silent Images is based out of Charlotte, NC and does ph...
May 11, 2020•37 min•Season 1Ep. 34
The last several months our online interactions have skyrocketed. It has become apparent all the more during the Covid-19 Pandemic. In this podcast we dive into a conversation with Manuel Leon who is a digital designer who has transitioned over to being a user interface designer. Right now more than ever business is happening online and the way you interact with potential customers is crucial. But during this period areas of our lives have gone online very rapidly and in some cases this territor...
May 04, 2020•24 min•Season 1Ep. 33
With the Covid-19 shutdown, everyone has been affected, and churches and houses of worship are no exception. During this time video has become central to the way that a lot of churches operate. For some that have already been doing video and streaming it online, the transition has been fairly easy, but for others that haven’t done anything online before it’s been a learning process. Everyone is having to pivot and learn some tips for how to adjust to an online only audience. In this episode with...
Apr 27, 2020•42 min•Season 1Ep. 32
How is working from home going for you? I personally love the fact that I can be around my family more, and connect with people through video calls. I’ve been able to attend several webinars related to topics surrounded Covid-19 and how it’s changing our business models. But several weeks into the lock down, I noticed that I was having a hard time going to sleep. It was a bit harder to separate work from home life. I would lie in bed for a while and was having a hard time calm down. I think in p...
Apr 20, 2020•44 min•Season 1Ep. 31
Melissa Henry is a personal brand photographer who works with business owners and helps solve the problem of obscurity. She does that by helping them narrow their focus and then by capturing unique, creative images that help them be more visible. She works with entrepreneurs, speakers and authors who have a message that they want to get out there. During the Coronavirus pandemic, Melissa has seen all of her photography shoots be canceled as no one is interacting with others in person. But what s...
Apr 13, 2020•47 min•Season 1Ep. 30
“The new norm is that we are in an unprecedented time and we need to create a communications plan that responds to the crisis that we are in. We are all having to go into crisis communications mode. Hit pause on your brand comms and start thinking of a new communication strategy that will take us through the near term.” With the coronavirus outbreak all of us are having to think through how we communicate internally and externally and Kathleen one of the co-founders from Mighty Ally brings us so...
Apr 06, 2020•33 min•Season 1Ep. 29
Mary Dougherty is a wedding photographer who only does 15 weddings a year. But like all of us she started doing anything that people would pay her to do. Overtime she built a base by blogging consistently and posting regularly on social media. However once she had her first kid she no longer could keep up with everything she was doing and it forced her to focus on what was essential to keeping her business going and that was really making sure that she took care of her clients. During that seaso...
Mar 30, 2020•51 min•Season 1Ep. 28
Right now everyone is staying at home, but that doesn't mean the work has to stop. In fact now is a great time for establishing a video strategy for yourself or your company. Shoots are being canceled and no one is meeting in person. With no one bugging you at the office, you can turn your phone off and create a video strategy for yourself right now. Here are the 5 steps I take you through in this episode. 1 Audience: You need to know who you are targeting and I need to understand who your audie...
Mar 23, 2020•27 min•Season 2Ep. 28
10 Video Maxims that will Save the World T he Coronavirus is here and the social distancing has begun. During this time where large groups are limited and travel is being restricted, the power of video is only more important for connecting people and keeping trust strong. Also not to mention that doing more video conferences reduces greenhouse gas emissions and helps mitigate climate change. During this season here are 10 video maxims to guide your video strategy. Video will save the world Perso...
Mar 16, 2020•19 min•Season 1Ep. 26
Season 2 kicks off with an interview from Ryan Koral who runs both Tell Studios and Studio Sherpas. On one hand he manages a business that produces documentary-style videos for companies and on the other he tells other video business owners what's working and how to do better. He is never worried about training his competition, because there is enough work to go around. In this episode he shares how he co-founded a coaching business while managing his own. When it comes to promoting his business...
Mar 09, 2020•58 min•Season 1Ep. 25
How often do you share your work with your audience and show them your metaphorical scrapes and bruises along the way. Often we think that we need to portray that everything is awesome with our lives and our work in order for people to want to work with us. But what is perhaps more powerful is showing that we have the ability to grow, adapt and improve. No one wants to showcase bad work, but when we have the ability to show our mistakes, and explain how we are learning, growing and overcoming th...
Mar 02, 2020•56 min•Season 1Ep. 24
Tess was excited about her high school track season when the unexpected happen, she suffered an injury that put her out. So what did she do? She decided to start a photography business by posting one photo a day for a year. Guess what? It worked! She took photos for people for free and then asked them to invite all of their friends to like her Facebook page. In this two part series Wesley sits down for an interview with a Gen Z photography creator to hear directly from her about what it was like...
Feb 24, 2020•58 min
Everything seems to be going subscription these days. Whether it’s the movies we watch, the groceries we buy, the cell phones we use, the software we use, everything has an subscription model these days. It provides the producer a more reliable stream of income and in turn allows them to offer the consumer a discounted rate due to reliability. In this episode Wesley talks with Mitch Beattie about he is leveraging the Subscription Model for his production business. We also discuss the importance ...
Feb 17, 2020•42 min•Season 1Ep. 22
Every organization has people in it that wouldn't be considered "creatives" in the traditional sense. They are great at doing their job, but aren't necessarily used to expressing their work in a "creative" medium. Helping those people produce something amazing takes excellent communication skills and the ability to sell a goal and a vision. Whether it's archeology or international affairs, Nick has always found ways of producing creative content wherever he is at. In this episode we hear how Nic...
Feb 10, 2020•56 min•Season 1Ep. 21
