Conversations About Marketing

What you mean video record what We're supposed to be doing a podcast at the podcast studio, not in the recording studio, and had a camera set up so we could record and start doing visuals because we've missed a lot of marketing because of that. We're leaving a lot on the table and then we'll get on that next week. Yeah, so we need to get that done. We're gonna do that next week instead of just walking the hunt of yards. We don't have the camera still here, cameras at home,

but I need to set them up. I need that joker comes set them up. Are we gonna get that little mixing board I've been seeing everybody having the podcast operates our three cameras. Uh, we can do that and talk about the one like they had a blue leg Cavs all of them had it so far. I've seen Kevin was trying to call, said he was gonna help us, so I'll make sure I reach out to him because people want to see this ship, and I didn't realize it was a big deal. So it's a huge deal.

I don't know why, but it is. M hm. So no seilings, g l my man Peter, and the ship is not as usual. I own a motherfucking engineer. Tip my Nigga king a K A Diddy a k A Leon phelps the ladies man. Damn right, it's a lady. You gotta watch that, bro because you are the ladies man. Like the way he talks ship. I can see him with that brown suit on. You know, his life should be a movie and and Tim Meadows should play him. That would work. Broke dick dog. Oh god, So this

is the subject today? Is meat today? Subject we really just talked about that happened to me in a movie and a ladies man and I ain't got no lady. That's funny. You got ladies, that's ironic. You got the ladies man with no lady. That's ladies. You just get rid of all the ladies all the time, you know, more. It's a lated Yeah, yeah, I'm gonna watch that. I'm gonna watch that keep so today right, Yeah, I'm on a clubhouse and this whole weekend because has been like

all our wore on Karen Civil. You ever heard of Karen Civil? Was it Karen Civil or Karen Civil? I have not. So Karen Civil is like a a really brilliant marketing lady. Um. She does a little bit of publicity, a little bit of brand. She does more I'm sure promotion. She probably knows a lot about ads. Let's let's set kind of a standardized achievement threshold for that industry, will call it the Pete test. If you can allocate a thousand man hours to making me famous and it works,

then you're you're adequate in the field. If not, you ain't ship. You just got lucky and you're the ultimate test. Yeah, if you can make me famous, oh bit you good? Oh look it's so lower story short, like they've been on her head. So it's his story. UM shout out to Helmi Joinning Lucas. I've been working with Joining for a while now. Um, join her is a big inspiration for Tupac Must Die. Joinner Lucas is like the super creative god when it comes to making these records on

these visuals. And his manager is my guy, Drew. Drew is like one of the straightest shooters you'll ever meet in this business. Uber talented, uber knowledge knowledgeable when it comes to promotion and adds, He's unbelievable. It's like tough um long story short. Journa writes a letter or he tweets some ship about a situation that happened with him and caring civil I'm pulling it up right now so I could read to you the tweets to see if he's in the podcast room, I'll have that up on

the screen for you exactly. But of course you're in the recording studio in my way, and we're doing and we're doing the crypt style always always, we're in a deep blue sea. Anyway, to make a long story short, he was saying, he gave her somewhere between sixty dollars for her to do some work, and he was totally unsatisfied what the efforts made by Karen and other people. Right, Jason Lee who runs Holly one Unlock, and I know Jason,

Jason's a cool dude. I did a boxing event with him. Um, real cool guy, as cool as hell, um and somebody else and they're just now it's a mob on Karen's head. They are on Karen's ass, man, and it's bad as fuck. You know, make sure y'all look it up and you listen. It's bad. Cameron has been owner. Um, Cameron was on Karen. Anyway, everybody's on caring ass right now, and I tried to stay away from it because I don't like joining mobs. Like usually the mob is wrong a game band. What's

you talking about? Yeah, I'm seven Street Crib, not the Mob to the North. Yeah, but that's still different. Like we don't have a big mob of people. I know, we have a very center core of truly distinguished gentleman you feel me? That make it work. Long story short, I thought about that whole situation right, and I didn't want to be a part of the mob, even though

my little sis was putting together the room. And that was hard because I always support my little sis shout out the key to because she's a super solid But it's a lot of artists trying to get into the business and me and my home girl tesling was arguing about it. I love Tesla with all my heart. She's one of the illness uh like like she's like a super knowledgeable person about anything going on, but her real kill is politics. And I think the average artist doesn't understand.

So even you as a comedian and everything you do, Pete and King, you two as an artists, as a brand, I don't think motherfucker's understand what marketing is about. Um. I think people tend to believe they just lack exposure her. The average person trying to get any in any business when it comes to entertaining the their problem is they think they lack exposure. But it's not a lack of exposure. You don't have the act for sure, I don't where

you at. So the average person will hire Karen right and maybe pay her entirely too much because of her brand of success or that's being reported, and they don't have the story that fits what she does well. They don't have the metrics, they don't have the following. Even if she had a situation with Pepsi, you feel me,

and she's got people brand deals and PEPSI. If you got two hundred followers PEPSI probably just not gonna funk with you, yet you might have paid Karen said, well ten thousand dollars a month, believing that was in the cards for you. But my question is do you agree with the story like she did something wrong or do you just people think that people don't understand exactly what she did honestly in that particular situation with Joyner and Um and Karen, I don't know, Like I mean, I

don't think Jodna got a reason to lie. But again, it's always gonna be what's supposed to happen is what actually can happen. Yeah, so yeah, yeah, to give you know, X images of some sort of content that she could run that, well, that may not be what it is, right, the value needed to obtain certain things to make certain things like we people tend to look for publicists to create stories out of nothing. Yeah, like prime example, like when I when I went on that whole journey and

I started studying records. Um, it took me a year to get to a rudimentary understanding of what records were about. Yet I'm still learning, right, I'm like a doctor. I went to school and I keep learning every year about records. But I got to a a fossil understanding of what records were about in a year hip hop another year. I got to a rudimentary, fossil like understanding of what hip hop was. Marketing took three years. It was a long journey to understand, and King was around me at

that time for me to figure out marketing. Marketing is one of the most misappropriated concepts because ever when you hear people talk about marketing, bro that ship sounds so stupid. And I mean, there's people with jobs. It's people who got degrees, and I can tell you right now because they don't know shit about marketing. And when I say they don't know shit about marketing, they don't know shit

about marketing. So a lot of times you have you know, artists and brands and entertainers just spending money, and most of the time I think it's because they lack They feel like they just lack exposure. Somebody told them that their stink was something. And the reality is if you're sticking something, you will have a lot of action way

before you have you know, exposure. Yeah, you get a pr person when you're career is way past prime and you need to trump up some sort of weird affair to try to get on the Dancing with the Stars. I wouldn't go that for I think you get a pr person when you actually have a story worth telling. Yeah, like, what's an attractive story? What do you think marketing is? King Man? You know you've been on my head about it.

I have no clue. It's crazy, right, And my question is is there different levels of marketing When you say, like a person has a product or themselves or a good product with a good following, would that be one level of marketing versus somebody that has nothing in their expectations is to be marketed like somebody that has a story. I don't know what. Yeah, I understand what you're saying.

I think it's it's like the level of marketing dimensional, but it's certainly two dimensional, you know, Like you said, it's easier to market somebody with the story than it is with somebody without a story. So it's at a different level of you need the product that's marketable, but you also need to like if you have someone's marketable, you there's certain like efficiency metrics and and being in touch with like various analytics where you know, okay, if you do this in a BC or D fashion, it's

gonna have a greater reach. And if you do it in G H I and J fashion, you know what I mean? And this is what I don't like about marketing, because we just really didn't say ship even though we said a lot marketing right for me? Now, whether the best marketing mind you grew with me or not, I don't give a funk. I know I'm right. Marketing for me is the story about something like marketing is the choice of the new generation. The brand of the product

is pepsi. Marketing is the choice of the new generation. Um, Promotion, advertising, publicity is how you deliver said marketing the actual story itself. Right, That's a big thing to me. That's how I simplified it. Right. So an artist who doesn't have a story to tell, like you, you're trying to pay somebody to come up with something to make it intriguing. Yeah. Um. One thing that maybe not want to sign artists anymore is I don't know if anyone is really as talented as they

used to be. Um. I would only sign an artist that had enough talents where whenever they did they could sit in front of seven eleven and do that and people will put money inside of a pot for them. Like, that's how talented you needed to be. You could sit out in front of seven eleven and do whatever that talents. So, if you tell jokes, your jokes are so funny that people would drop dollars in your pot. If you sing, you're sing so good, people would come and drop dollars

in your pot. If you wrap, you wrap so good, people would drop dollars in your pot. If people won't just drop dollars in your pot, you know, I wouldn't sign nobody no more. That's true. I tried a similar approach when I was contemplating signing strippers. I had a bunch of strippers in front of seven eleven off of what was it like, not corn Bloom, but one of those streets, and seven eleven over there. I just couldn't make a red scent. Went out of business in six

months as strippers. So what I'm saying is, I think that's when you can start formulating the stories. What's happening now is you have a lot of products that our stories are formulated around them, But yet when they get down to the talent man, nobody dropping the dollar in the pot for these motherfuckers. They're not good. They're not they haven't put enough working on their fucking ship. So really, the genius of that situation particularly is the marketing person,

whoever that person is, they're the true talent. Problem is the act itself is not the talent anymore. Um. Back to the concept of marketing and and ship about the business, Um, some things are not We're in a time now man, with social media, right, because where everybody needs their own content. Everybody is a star, right, and you're you're empowering them, right, You're empowering them on their own platform to create conversation for their own platform. Everybody want to post viral content.

Everybody wants content that's engaging. So as a content creator, if you're not you know, mindful of that right there, you're doing yourself a disservice. So I think most people are hiring publicists when they don't even have a story. So then that publicist needs to create a story for you, right that still fits and then you have a breakdown and artists as far as the brand, like does it

fit that person's brand? Um, So a lot of people feel like they need publicists or they feel like that's all they're missing is money for this and money for that. Money for advertising? Bro, what are you advertising? What are you advertising? Is it worthy of me talking about it? Like? If you have to spend twenty million dollars to get twenty million views, your product isn't great what I'm saying, Like, especially as a hip hop anything in hip hop concerned.

Hip hop is all word of mouth. That's what makes it so sweet. It takes much less dollars. Um, So it just depends. Um. A lot of people don't need publicists. They don't have a story to tell. What's what's what's great about their story? Like what's great about the story of the song? If you just make a song that's about funck bitches or I got a nice watch on? Why do I care to talk about it? See back when hip hop first started in its infancy, when I

was a little last kid. Um, not when it started, but when it started kind of coming into its real prime in the nineties and stuff. When I was a kid. Um, all that means in his mind is when it started being more centatored around Los Samueles, which is a little bit more familiar. He's still a little ass kid, That's what I'm tripping out about I wouldn't say that. I wouldn't say that. I just think I think. I think once you get into the nineties, you just have representation

of all the country. You got a better act, you get twisted and do or die, you get common right, you get you know, outcast, you getting all the HUMANDU Priest stuff. He's doing one the other day from New York was talking about the only gay like and you see that with it, and it's very obvious why that is. Like people from New York think that they have some sort of equity steak and hip hop culture because from being from New York, I'm gonna impart any kind of

contributor to the culture that made this genre. So if you discredit New York's value of the genre, you discredited me. I call him like rap races. Yeah, it's like how white people act towards Black country, Like, bro, you're not part of that leaving each other white people that started this country. You're just white. Yeah, I'm saying they trying to act like they was like like Thomas Jefferson or George Watson was up. Bro, You're not down. You're just white, bro.

But that's what a lot of people do. So what what the reason I called the nineties that the twilight years of hip hop is because you've got equal representation of all the country. Right, you got you know, death row Snoop, you know, you got the ship qu was doing mac ten and you had bone, you had you know, twist to do a die. You had eminem late at

that time. Right then in the South the ghetto boys scar face right, you got juveniles coming out right, cash money moving, no limit is starting to do damage, right, and Luke was already in the fourth swing. You even had a little Trick Daddy on the East coat. You had Biggie Woutang nas J. So that's why I say you got equal representation of of all cultures and hip hop to choose from, Like all right, who's actually has a great culture and who's making the best music. So

that's why I say that. But back to the point, um, and I think the cool part about that, I'll say on the same notice, what we've seen go away from that is there was a decentralized, entrepreneuristic type of foothold in that era where you could get more of a genuine authenticity rather than you have now like a corporate footprint that's homogenized every other region of the country, which were gonna get you that because I had me and Mr fab had Adulpe conversation about that. So make sure

we're talking like shout out to Mr Northdunkland. Um, long story short back at that time, just to have the title of the song, to use bitch in the title of a song in the early nineties was prolific. Yeah, like Dan did he call her a bit like saying nigga or because all of these initial things were like huge in the music world. They were like correct me if I'm wrong, but I really really want to say.

Maxine Waters had a congressional hearing calling out Snoop Dog over bitches and host a little boy sell host short forty. All this stuff is in the nineties, so you had equal representation of all the country. Right, you had everybody putting their being in for dope music and who ship is fired? So um, I think at that time period some of the things that we're doing now, right, it was just the ship to have a dope ass loop and rhyme over that motherfucker with some drums was fired.

But this is thirty years later. You know what I'm saying, so, I think the story is kind of like mainstream now, like Justin Bieber is calling women bitches in his song. There's still guys. I mean, honestly, if we're being real like this, still rappers talking about like pushing rocks and still pushing rocks. Just not over here. I mean, that's but but but that's my point, and let me let

me say this. So, um, that was the story then to say bitch, Yeah, I saw all the publics need to Oh he's the one that said bitch, you know, or or Mactin called himself Charles Manson, how dare you know? That was it? You get protested. So I think today we're you know, black culture is becoming very close to mainstream. You know, the way black women look is pretty mainstream method really soft ware. I mean, the way that talk is mainstream. There's a section on Netflix dedicated purely to white,

liberal funded black cinema. And I've been thinking that the new hip hop is almost conservative, like because everything in black culture, the way we felt about the police is so falsely over red resented in the media. Like I was on seeing it Bro and they were playing for the police. The beat Bro almost cried, like, what the fuck did the baby get canceled over some ship that you feel like was really entrenched in the black community

or outside the black community outside. I think the baby situation what was so funny to me is I don't think it was homophobic at oh. I think at worst it was like exclusionary, like, yeah, you're excluded if you suck that. I'm just saying, like, he's like, yo, if you suck dick, if you suck dick, if you don't suck dick, makes some noise, if you ain't sucking thing in the part, that's exclusion. They like, I wouldn't go to el John concert to be upset back you if

you suck make some noise. I just wouldn't make noise. I would not leave the concert feeling like that Elton John excluded me. That's different than the In this case, there's a there's a bridge that needs to be addressed between the act and the recoil. You know, but but but but even so, back up, back up. So the festivals, right are controlled by corporations, right, so are starting to control So are the apps? Yep, that's true. Twitter, yet whatever you think you better get every app YouTube is

owned by Google. Google owns the search engines, Apple owns Apple Music, Spotify. Are these are all big, large scale corporate that are funded by effectively the same four or five financial entities. Yeah, And to be honest, we've had blatant language put out by the Press Secretary to President United States saying, we are monitoring these various companies for content that goes onto their platforms that we disagree with it that we feel as quote threatening to our message

end quote. Yeah. So when you're talking about that, that's why I say there's a difference between the inflammatory Act and the bridge to the recoil. The bridge and the real The recoil was what we saw. The act was

what he said. The bridge was white liberal corporate America and political powers that works symbiotically with those entities, saying, holy shit, if we see a fracturing between gay and black America and one of them defects to the other party, we're gonna lose like a ten percent market share of the vote, and we're gonna lose all our fucking power. So we can't allow any fracturing between all these miniature minority groups. So we've glued together. So I deptly because

if one of them defaults, we lose our majority. M hm. Ship as working right there. Hip hop long story short, great point. Um, but that's what I was saying, King, So hip hop the way we're doing it now, people think they need exposure, so they think that same generic story. It's just missing exposure. It's like, no, that story is not exciting anymore. Um. I was gonna put out a song. I had a song on Spotify. I got a song with me a gang called Gainst. The book is real dope.

Shout out to Fingers he produced it this fire. Um. But I was trying to figure out how to market it right. Stop asking that everybody, Like, man, how do we need to market this song? The song is on Spotify? So how do we market the song on Spotify? I was like, oh, you should shoot a video for it. I'm like, well, you have to put the video on YouTube, and then I have to make marketable content for YouTube.

I'm trying to get people to be on Spotify. I don't want to make them jump from platform and the platform. How do I market it right on Spotify? Um? Oh, well you could make a dance. How somebody make a dance and put it on TikTok, I'm like, but then I have to make more content to TikTok, and then I have to market it on TikTok and to get people go to Spotify. And what I realized was nobody

fucking had a solution. Everything meant going to another platform to create more content that I would have to spend money to market, right, to try to get people to go back to Spotify. Yeah, and that's that. The more I learned that, I'm starting to realize people don't know shit about marketing. Even some of the people that's paid good money don't know. I mean, that's the same kind of quadre as you would look at in n where you would say, well, what's the video value that Dr

dre felt for nothing but a g thing video? And where were the ramifications on the profit side that you would see Blockbuster music in the suburbs who saw the video and then went to the store and bought it. Because that's kind of the same thing. I'm gonna tell you what's different about Well, I'm gonna tell you what's

different right. So at that time, right, you only saw videos in two places YEP, MTV BT, So at that point, it is only exposure, right, and then even then if they just did a video like you did videos in the eighties in New York videos, now, how many places really not? How many players can you see a video? How many places can you identify video that was seen

over ten million times on that platform? Like four six max ship Man, I see videos on Okay, So it's like, the problem is like if I say YouTube, YouTube has millions of billions of channel, millions of channels, millions, right, so you have to spend a ton of money just to try to get the exposure. Really that scattered out um Twitter? I see videos there. I see videos on Facebook. I see videos on Instagram, I see videos on Vine.

So and and there's videos on Vine this year, man, stop and nobody's seen nothing on Vine about five excuse TikTok one of the alright, TikTok. So you basically you're talking about three corporations Google, Facebook, TikTok. But I'm saying the problem is now there's millions of channels between them, millions of channels versus MTV and BT. But the same thing, it's like you're you're still talking about sourcing and stuff

like that. So most of those channels are like startup record labels that nobody ever heard from and nobody has ever seen. Most of those channels have a told cumulative viewership of less than a hundred. But I'm not even talking about the villis of those I'm saying the things that's needed is completely different. Right, the way you get exposure.

Not to mention he was at when they dropped Number the G thing, right and I and I believe this in my whole heart, like one day of Sugar Out will talk to him about it, but I genuinely believe they didn't even gamble with Number the G Thing. I think they looked at the success that was Boys in the Hood that had just happened the year before, and they was like, Yo, this is what people want. They want this from the West Coast. I think that changed

how snooping it was gonna dress. I think it changed everything how they shot the videos because of the success of Boys in the Hood at the film this is a fucking hood movie that does seventy million dollars with a brand new producer Rest of Soul and John brand new Director of Soul, John Singleton. Um So I don't even think they gambled culturally, I think they you know, Colors had already did a lot of the heavy lifting.

Um boys in the hood finished the job, and now somebody just had to bring it to music versus today, if you shoot that same video, it's just not exciting. You could put low riders in there, people playing volleyball at the park, going to a party, and it's not the same. But like, how many rappers tried to do the same thing out of l A at the same time and failed, Like nobody did that in nobody had tried and failed after but but again after them dudes did at first, sure, but at that point when we

start trying to account for unicorns and marketing. But but that's not that's not a unicorn, nough p Like hip hop is about culture, right, and you're really displaying lifestyle. That's that's what it's about. The languages, lifestyle, the visuals is lifestyle, right, So it's not a unicorn. It's the earliest culturally you've seen in music when it came to West Coast l a gainst the rep this is the first.

That wasn't the first. It was the first to do it, right, But I don't know who was the first Tride who was before Dr Dre and Snoop and n that put thirty low riders in the video volleyball though like that, like n w A and I teeing, those guys were trying to say somehow capture that and they were not doing it successfully. Well, I don't think that's what they did. I think I think musically they were able to do certain things right, but I think even visually they gave

you pieces right where you're seeing dickies. I don't recall in w A videos having low riders in them because they didn't know at that time that anybody gave a damn about it, Which is why I said, bushes in the Hood became the test study on what people wanted from us. For me too, Papa Must Die became a test study of what people want from me, you know what I mean. And that's the tricky part, Like I had to gamble myself right what they have boys in the hood to gamble. So back to marketing, it's a

confusion that people feel like they just lack exposure. They don't. It's not a lack of exposure. You don't have anything worthy of being exposed. You just have content. So when people come to me and they say, Okay. When people come to me and they say, gee, man, what am I doing wrong? And I'm like, yeah, you just gotta develop your act. Your act is underdeveloped. You know what I'm saying. Your act is underdeveloped. And we're in the time now where somebody could get lucky, right and they

can make one song and that song. Right now, we're watching people practice like people don't have to try out for the league. Man, Like they could draft you at the park and put you right into the NBA. You may be an underdeveloped talent, but because everybody's watching you and you got the attention and you had a good game, people really think you could play in the league, and

they put you in there. Undeveloped. Um. Back to the original point about people like Karen Civil and people like uh, any publicist or marketing person, it still comes down to you having something worthy of being marketed. Is your act developed? And most people don't think about that day. Everybody is so confused right now that they don't understand their job is to create the event. They're too busy mistaking themselves for the event. Your job, right king, is to create

the event. What's the moment you just score the moment, and I don't think people do a good job of that. And I don't care who you hire, you know, I don't give a funk who you hire. Like, if you don't have a fully developed act, you're gonna spend a lot more money that you're gonna make you don't lose some money. And like, comedy is an easier case study of this because there's less variables. Like I said, comedy is I don't want to say it's the hardest thing to do, but it's the most I am. I saying

this is like some half as parts time comedian. Like there's literally nothing else in which you could go in front of an audience and have nothing else there but you. If you go out and sing a song, even if you wrote the song and the music when you perform it, there's music playing behind you, you know, and it all like, this is probably not your music. Maybe it is commed. You walk out into a stone silent room with a

microphone and a spotlight. Those are your tools, you know, So if you don't have it, it's not like, oh, well, Stone Stones a good rapper, but they were on a bad label at the wrong time or whatever. The funk. It might be like there's a million excuses you walk out there. Everybody else has nothing but a spotlight and the mic. If you suck, you suck. If you're good, you're good. It's definitely a lot pure of a judge

of talent. Yeah, so that's to to assess, like, who would you say is the funniest person that was marketing will but they really ain't that funny? Uh the who do you think I'm gonna fucking say? I don't know. Who's not real funny? But it's marketed like the Messiah but is not funny? Yeah, who's not funny? Who? Who can't write a joke on a piece of paper? Fucking Kevin Hart? Kevin is funny? Something NRT look And it's not even the hard Cat beef and I'm a Cat

Williams guy, Right, it's not even about that. The two of them never never interact with another one another, even indirectly, one time in life. Because you're satting out two things that remind me, remember that that interview that Cat Williams did on that radio show in Atlanta a few years ago at Wanda Lady. She was yeah, and he says something about the other chick. He's like, look, I'm a writer. I only care what you can write. Anybody can read

that can read you know. So to me, if I can't turn the ship on silent and just watched the the what do you call it? Where the words come across the TV and it's funny to me, I don't really give a funk. You go up there with a material is trash. He's he He performs that beautifully. He's one of the best. He Kevin Hart is the greatest brilliant performer of bad jokes that has ever existed in

that genre. He's a He's a virtuoso of performance. And he is the most average passer by a comedian um with depend on the path that has ever made a made a dollar in that industry. So he's not funny at all. I've never laughed, and I've seen him live. I've seen him live four or five times in small rooms to an hour eighty minute set. I've seen every ship he's ever done. I never laughed. He's a brilliant comedy.

I mean, honestly, I've said since Jump, since since since soul Play, I'm like, yeah, I didn't like that movie. Fuck the movie. He's a really really likable guy, and he's a great actor, and he's brilliant conveying the human experience on screen whatever, like you ever noticed, like he's

his character is always that. But even if you take that out out, even when he's just a guy who can have a hard day, who's a well intended guy and a nice guy who's down on his luck caught a bad break, he can transcend some sort of a feeling of of of empathy or sympathy or whichever one through the screen with the greatest actors who have ever lived. He's as good at that as Tom Hanks. He gets no credit for that. He gets all the credit for comedy, which he sucks at. I don't give a fuck. He

can call me whatever he is. He Tom Hanks, like like Tom Hanks before Forrest Gump in Philadelphia was like the top of the pyramid for like comedic actors. He did from Bosom Buddies to like the House With like like the Money Pit Movie to the Biggest Great He was as good as it gets, unlikable, funny, whatever. Kevin hard is better than that. I don't know if I agree with Kevin Hardby like he's better than that. He's not. He ain't fucking I mean as far as film film funny,

that's a different funny. It's a different script. It's a different world. Like, that's a different thing. You know, if I would say, Kevin Hart, what is my favorite Kevin hartbid? Um? You know what? The what was the thing? The Ostrich? The Ostrich bid is fucking funny? Is the Ostris been funny? You got? Like, honestly, I don't even remember any individual bid he's ever done. God damn man Like, so just I mean, give me a synopsis of it. Okay, okay, you know what I get it. I mean, he's he's

the only like Kevin. I like Kevin is not a bit I like Kevin Harts the film he does. So you're saying ship is really all marketing. I'm not saying it's all marketing. So there is talent, as far as it's all performance and the personality is marketable. It's all personality and it's all marketing that person So you're saying the gift is his delivery, not necessarily the continency for sure, but the marketing, like your personality, like cat is is it's just sun Yeah. But he's just generally a much

funny your human being. But he's not. He's not marketable. He's not large scale marketable scale matters like is my mom gonna go buy PEPs it because Cat Williams popped on the screen and says so no. But if Kevin Hart says he is thirsty and had a long day, she's buying a pepper? Why is that? Though? What? What is it? What would it be about Kevin Hart? Excuse me? What would it be about? Cat? And I? Actually no, Cat like well like Cat is the night like a

few He is the nicest comedian I ever met. In my hate the image people have of Cat Williams bro when I tell you he is one of the bro. He came to my studio right, Me and Tommy got the studio signal hill right. He's like, yeah, I'm gonna come funk with you. I was like, for sure, because I'm aout to lat Like I'm gonna come. We're gonna do two songs. It's like all right, for sure? So I texted the address. He pulled up. He got about seven bras with him. Right. This is before I finished

the Blue room, the second room. He set up a bar in the blue room had the girl's servant drinks. He's rapping it. We're chopping it up. He just giving me game when I kill you. He is the most pleasant human being you can meet, as far as just a great guy. To be that successful, even at that time it was crazy and it's just this ridiculous thing. Even when I saw him going to a war stow, he said, gee, what's up, man, You're good. I'm good, because for sure, Man, let me like. He is just

an awesome guy. But the narrative on him is so fucked up. The marketing on Cat as a person is horrible. It is so not fitting to how wonderful of a fucking guy he is. And some of that is on Cat. And like I'll tell you, I got my my cast story is different. The night that he and Sugar we're going to the comedy store and there was this thing with TMZ and all the police showed up and shut Sunset down and someone pulled a gun on TMZ. Well, probably Cat, but I'm in the green room backstage afterwards.

This Cat is freeway ric. It's like Red Grant. It's me. It's this girl who lived in his apartment building that I was doing leasing sales at who wanted to try to see some entertainment ship, try to whatever because she was graduate USC and stuff and like two other girls like whatever. Cat was like, you know how a freeway. Rick doesn't have a facial expression. I've seen him ten times.

Cat was on another level talking about some ship and whatever else to the point where like Rick is looking across the room like with his first I ever seen the facial expression. It was the can somebody get this man? And then everybody leaves the room and I'm near with this girl who I wasn't trying to funk her nothing like I didn't give nothing about this woman and he but Cat sees me sitting next to her, and he's

so fucking nice. He goes out, gets a bottle of champagne, comes back and pours us drinks and asks if I need anything. M He wouldn't have known me if he ran me over in the driveway on his way out. I just people saying Cat, I have never unless he's like another person, because I think Cat is a kind of person that you can't do things too, because he's gonna stand up for herself, and I think sometimes we get the story of him standing up for herself I

think that's the marketing. We're giddy, Oh Cat did this? What did you do the Cat? Because that became my question for everybody, Oh man, Cat do this? What did they do to Cat? Once I started finding out what they did, I think he did half of the ship that I would have did. Well, let's look at Cat like, because I can relate to Cat in this regard. I heard like through like, I used to run around with Red Grand a lot. He used to work with him, and they're all cool people. But Cat's a small guy,

so he's kind of like everything about it. It's like when I go to the nightclub, if I'm not with all my friends, Oh that's that white dude. He knows such and such. He's talked to us and girls. People come. Cat is targeted, so they try to punk him at every chance and every time he stands up. That's what we see on the news. Yeah, okay, so but that's my point back to marketing, right, it becomes that same conversation where but let me tell you the thing about

real niggas, like he needs Cat vers Kevin. Kevin is great at portraying himself as the victim for the for the camera, Cat doesn't do that. Yeah, well you know what it is, Kat, Kevin and Lebron are the same kind of people, right, They're busy trying to control the narrative. A person like me and Cat are the same, very very good We're not trying to control the narratives. Like as much as I give a funk about what you think about me, I don't give a funk that I

give a funk about what you think of me. And I think that's where a nigger like me, a cat was cool, like he could tell like I just didn't give a funk. And it was like the girl that came here that day, right, she lied to somebody and said I hit women. She was here today, No, that was here a couple of weeks ago, years ago. Remember I wasn't here that day, Yes she was. Yeah, I was confused, Yeah yeah, yeah. So somebody asked me how did I feel about it? And I'm like, man, this crip.

I don't give a fucking bitches think I hit bitches. I'm not in the business of trying to show people. I'm not trying to present myself as a good human being. I'm too busy being a good human being to worry about if you think I'm good, and that's a hard thing for people to swallow. I'm not trying to staying lying around you. What's like, what are you gonna do?

You know what I'm saying, that's really my attitude. Like, my marketing has been off so bad for years that as I started to read, you know, as I started to finally align it up, you know, around two thousand nineteen two problems done. Since then, like I've been aligning it and and and putting it in order, you could see the tyrant two people that I am. It's starting to match up to where you know, King might think I'm just like this fucked up person, but at least

everybody else thinks so too. You know, it's nobody. Yeah, yeah, it's no, it's nobody. It's no confusion now. Um, But I don't also spend time worrying about what King thinks of me. I'm his boy, I got your back, I got your best entriest at heart. I'm not trying to convince you. I'm not trying to market myself as your friend. I'm too busy being your friend in with this podcast. I'm not trying to convince you that we can be successful. I'm too busy trying to figure out how to be successful.

I'm using the energy of my verbs differently like I'm I'm I'm putting the energy that I use to to to bring verbs to life differently. I'm not trying to convince King that I'm his partner. I'm being a good partner. So that's the point where you're not worried about marketing right, But you gotta also do it in front of everybody and not give a funk. So if I make a song right and people don't like the song, that's your fault. I'm not trying to convince you to like the song.

Fuck you. That's my marketing. My marketing is every bit of This is what I realized about the appeal in the marketing power of gangster rapping. Gangster rap because is the greatest thing every vented. Because gangster rappers all about attitude. As long as you got an attitude to chip on your shoulder, you'll be fine in this motherfucker. The first day you lose your thorns as a rose, you're worthless. You're worthless. So being a gangster rapper, my job is

to be able to creatively talk about crimes. Yeah right now gangster rapping still because everybody's rapping about the same crime. I'll murder you. I'll murder you. It's the only crime. You compare that to ice cubes crimes. Ice kill was talking about burning up Korean people's stores, jumping on jewels, anybody he felt was a threat to the to his status Q as the black man in the black community,

he had no problem talking about committing crimes. He was the most colorful crime creator, the most colorful crime creator in are John right and and so when Dre and Snoop came about and they were talking about remember snooping them talking about making me and stuff, they dick and Snoop was like he was protected by niggas with big Dick. I don't know, what is it about the nineties where these niggas was like super duper saying a lot of gay ship dubb and it was talking about people cold

hankers till you love me. What is it about the nineties to wear these niggas was just like super love with the thought of doing sexual ship to men. It was just quite weird. But maybe it's prints it came from, you know, I don't know, but she was like on the regional level. To me, I think that, and I'm extraordinarily a Bias is one of my top two or three favorite rappers of all time. But like they were not there. There was like the pimp fad phase of hip hop for a few years, you know, all that

ship and it wasn't anything worth a damn. But like sugar Free was calmed down and really talking about really living that life and really talking about them cries and really taking those and I think that's the different That's the cornerstone of gangster rap. So a gangster, right is somebody willing or that commits crimes to advance their agendists Like how like this as a guy, as a rapper, as or whatever what was the name of a song,

And I really like, I'm not trying to ship. It just happens to be an example for this one particular song, the song with like the steel drums and fifty did with Snoop about Peppina. Okay, how fucking far is that from a sugar Free track. It's a light year away. It's just other than the same letter P existing in a song. It's not even the same crime. It's definitely not detailed as well. But but to get back to the point, King, That's what I'm saying though, because that's

what I'm saying, Pete, Like gangster rap is about crime. Now, can you make the crime desirable enough for people to get behind you and root for you to get away with committing it? Question? That's the trick. Do you think that like it took me? I was probably an early teenager when I first really heard a lot of ship of UM sorry DJ Quicks music, like to really sit

down and listen to it. I didn't know what a lot of this ship was that he was talking about until I was until I had really lived in l A and being around and really entrenched in parts of Los Angeles where I can understand what he's talking about. The trees and ship. I don't know what his ship was, super duper. It was very very consific. Yeah, versus like you listen to let me ride, want to seven around

and get kindle very frank. I always say that UM with Dre and them and and if Snoop was able to do with West Coast gangster Rap, there's a lot to do with what Michael Jackson was able to do with you know, R and b or whatever. Yeah, where it's like you're able to convey it in a much easier and digestible thing. You know. They called Michael Jackson the king of pop. Prior to him, the music was not pop. No, pop was not what he was making. No, no,

he just got really popular. Okay, So back to the point I'm glad I'm saying, so marketing again, right, becomes that so if you understand, most people don't do the work to understand. So they're just hiring somebody and they're like, Okay, I just lack exposure. No, you don't lack exposure. You lacked an act. That's ego, but who don't have it in it? I'm so great. If more people just heard me, they'd appreciate it. Was. It was a young dude on Me and head Me and DJ head Live. I heard that,

Yeah better than Snoop. I'm better than Snoop to pocket and and and he was like, yeah, well y'all got me. Don't hear something? Now y'all heard my song? So I want anyone? I'm like, yeah, that's not marketing, bro, that that's not really a good storyline, Like you just become the guy whose music who said that music is, but everybody who heard the song wasn't particularly infastuated with it.

And I understand. It seems so simple because you're looking at the way the little satan little boy with the rainbow here is moving. So you're like, well, whatever it takes. And I'm like, he's probably the worst example that. That's the scary thing in marketing, man, where you I'm starting to realize people will do anything, and it's like, I'm starting to think some men are getting slept, but like some men is taking dick to get in on this business.

Like you heard those stories, You're starting to think that I did not believe that forever about that in the nineties, I did not say the niggas. Hey, I thought you said that he was doing that to night He's talking all that gay ship, doing that co hangers and ship