Conversations About Content Creating (Vol. 1) - podcast episode cover

Conversations About Content Creating (Vol. 1)

Jan 30, 202454 minSeason 3Ep. 47
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Episode description

In the 1st part of Glasses Malone's "Hip Hop Stimulus Package", Glasses Malone joined by Peter Bas and Joey Westside (1/2 of LA Giantz) ponders whether in this age of social media, has content creation superseded artistry in various aspects of the culture? Have the lines been blurred? Tune in and join the conversation in the socials below. 

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Transcript

Speaker 1

Watch up and welcome back to another episode of No Sealers Podcast with your hosts now fuck that with your low glasses alone.

Speaker 2

Because at for a minute, like I wasn't I wasn't hitting the barber, right. I was just like, man, I just like telling my ship down a little bit on my own because I ain't never shaved like I'm at my age, I ain't never shaved, nigga. I always went to the barber. I said, you know what, I'm gonna save a couple of dollars, my nigga, just shave my ship down. I ain't gonna do too much lining though, because you try to line yourself up, you're you were,

but I went too low. I went too low, and I was like, I don't I don't know if I like this ass face. You know when you're.

Speaker 3

Too low, like too short, too short, or too or you lined it too low, you just.

Speaker 4

Want to short.

Speaker 2

It's too short, just to everything. I was like, as soon as my little brother seen me, he said, nigga, what you do to your face?

Speaker 4

Yeremiah can't hide it because as soon as.

Speaker 2

But that's how I was like, this ship dude, look crazy man.

Speaker 1

Man all right, So y'all your audio is on y'all interfaces, Yes, sir, okay signing.

Speaker 4

So this was this was what was on my mind. Bro Is. We was talking about it earlier where.

Speaker 1

I'm not sure if these niggas know that they are not professional rappers creating content their professional create their professional content creators rapping.

Speaker 3

Yeah, what's.

Speaker 5

That's like Yachty kind of like, No, I think YACHTI is a professional rapper. Okay, I thought he got I thought he got started some other way.

Speaker 3

Was like it was, oh.

Speaker 1

Yeah, for sure, for sure, that whole generation of uh. So, there were these artists that Instagram broke, right, It was Extant Tasi on twenty one, Savage, Little Yachty, Little Uzi, and someone else, oh Kodak Black, and they were really popular on Instagram.

Speaker 4

They got broke on Instagram because of how they look like.

Speaker 1

I knew what Lil Yachti had red hair, Like, I knew that before I heard one of his songs, So at that time I could tell you who he was, and I hadn't heard none of his songs.

Speaker 4

Okay, Uzi vert had purple hair.

Speaker 1

Exten's Tasion had those kind of blond and black shit locks. Yeah, right, twenty one Savage had that sword in his face come to find out each munity, So that makes perfect sense. He had that sword in his face to night. Now it's a sword, and you never looked at how long that my motherfucker looked like a sword.

Speaker 4

Either way, it's a dagger.

Speaker 3

Or something because it will says an old school London.

Speaker 1

Dagger and Kodak Black had them pigtails. So I knew who that whole generation, that whole class of rappers were because Instagram broke them. So many people were making jokes about how they look. And you know Instagram is such a visual platform. That's how I discovered them. Now there are rappers who I discovered through content creat them like content creating, like Ao and Tao.

Speaker 4

They had the Roly song. The dude that be on uh.

Speaker 1

Metro producing some stuff, my homeboy Metro producing stuff on him. He's also on Nick Cannon Show. He was a content creator.

Speaker 3

This isn't that girl not? Who's the other girl with Sexy Red? Wasn't she a porn star?

Speaker 4

She?

Speaker 3

She don't even she seemed like a contact sexy No, the other one.

Speaker 1

All you're talking about lit Suki, Yeah, yeah.

Speaker 4

Porn star I don't believe it.

Speaker 2

She she she be doing like OnlyFans.

Speaker 4

Yeah, but I think I think that happened after she became a rapper. She did that to multiple music. I mean, I'm not sure, you know, I'm sure whoever this.

Speaker 2

Is porn shoot porn videos.

Speaker 4

Sure, yeah, at.

Speaker 1

This point, she you know, be sleeping with some dudes. But I think that's how she's marketing her brand. She's trying to prove that she's a like. Her brand is being a sleut so she creates.

Speaker 3

She seems more fake and less rap talented than does her counterpart.

Speaker 4

Yeah, totally agree.

Speaker 1

I'm I totally believe Sexy read, but I do not believe Suki Hannah. And Suki Hannah has videos fucking on tape, right, and I still don't believe it. I think all of them are her boyfriends, probably are, or whatever guy she's made. I haven't saw nothing, but I saw it, and it just it didn't really look that attractive to me.

Speaker 4

It was just like this.

Speaker 1

Rapper fucking you know, But I don't buy it. But I was telling Joey earlier, I think we're in this weird space of no one understanding exactly what business they're in and that's because I think everybody's in the business or.

Speaker 4

Their goal is to get famous.

Speaker 1

It's not really to do business, it's to get famous and to monetize who they are.

Speaker 2

Yeah, yeah, that makes that makes a lot of sense. I can agree with that. That's what it looked like. Yeah, because you can't just all time rapper and a full time content creator. And when I say content creator, I mean like creating all type of different types of content. You feel me it don't necessarily pertain to your actual rapping and your music. It's like, oh, I'm doing this, I'm shooting flogs about this, I'm doing that, you know what I mean. Like, it don't be about raping the music.

It's about look at me, give me the views and watch my content. That's what it seems like a lot of people that do. And they'd be like, y'all wrap too.

Speaker 3

Sure. It seems a little reverse engineered from maybe twenty years ago where you would see rappers jump off because they like were into rapping and they were good at it, and they got famous for it, and then it was like just safety paying anything to their name and like all of a sudden, they're selling tequila and they're selling shirts, and they're selling cologne, and they're selling christs or whatever else.

Speaker 4

Well, I mean, I get it, you know what I mean. But yeah, I think because.

Speaker 1

What's going on currently, everything isn't flushed out the same way. So like most rappers don't know how to rap, you know, they don't know how to monetize their raps. Their Kardashian rappers, they don't know how to monetize their raps. So guess what now, they're just doing anything to get popular with the goal of streaming their music. Like you know, some

people are in the business of streaming. And I was telling Joey earlier, like, as professional recording artists, right, we're hip hop artists, but we're professional recording artists, then we have to be in the business of selling records. That's the only way the record business can work.

Speaker 4

This is no sellings. Gl I'm my boy Peter flushing out some fucking thoughts.

Speaker 1

I brought down the Joey Wests off from La Giants once again because I flush out a lot of thoughts with you know, in conversation with him. But I think that's what's wrong. What's wrong is everyone is confused about what business they're in. Like I was explaining to someone else, Tech nine is in show business, like people think he's, you know, in the record business. I'm like, no, Tech

nine's business center is concerts. Everything else happens around the concerts, makes everything else happens around the concerts, And so what you have is a bunch of people confused. Like one of my homeboys hit me today, shout out to my homeboy from Reno, Guilty, and he was like, man, glasses, you should start a reaction channel where you start reacting to people's music video. And you know, I'm listening because Guilty as a smart dude. But I'm like thinking to myself, like,

why the fuck would I do that. I'm not in the business of just creating content.

Speaker 3

Did he come to the studio one time we met him? I feel like I met a guy from Reno once before.

Speaker 1

Yep, and he was a trollo, right, Yeah, that's my homie Guilty. So but I was thinking to myself, but I understand why he thinks that, because rappers have kind of, well what people think of rappers today, they've kind of blurred the line. I mean, they blurred the line of what a rapper is a professional rapper is and a content creator because they like, well, rappers have to create content.

But if you don't know the goal of why you're creating content, you know what I mean, and you're just creating content for the sake of creating content, most likely your content creator.

Speaker 4

Yeah, yeah, if you're.

Speaker 1

Creating content, if you're in the record business and you're not driving people to buy a record, and I think that's what's wrong with today's timing, right, Like people don't want to sell records, they want to stream records, so therefore they don't have a true business idea. They don't know what they want to do. They just doing some shit and they don't know what the fuck they're doing. It's like I had shot these four really dope interviews on I had shot these really dope interviews for my

YouTube channel. My YouTube channels struggling like crazy, like like I have I don't have any fake followers. I got fifty plus thousand subscribers on YouTube, but I'm looking at how my content is not going to the fifty thousand people.

So one is either is for sure shadow man because it's not passing it through the algorithm, right, probably because I got a lot of strikes from really you know, trivial you know, visuals or people kind of struggling because they just was mad at the point of view and too they want me to advertise just to reach the people that subscribe to me, And I'm like, so I shot these for interviews because I'm like, okay, if I chop up these interviews right it My goal was to

to to do a sit down with every last person that was you know, a future on Cancel These Nuts the album.

Speaker 4

Right.

Speaker 1

My goal was like, I'm going to do a feature with everybody on Cancel These Nuts, and I'm gonna do a video and I'm gonna break it up so I could keep offering you know, content daily to deliver the people to my fans. But I'm like, so I shot the I shot the content. Shout out to the me who shot it. The homie West really dope, and these dope interviews came from it, right, These really dope sit awns came from it, right, And I'm like, man, this

shit is dope. I'm like, bro, like, how am I going to get somebody to buy a record by looking at someone sit down and have a conversation with d smoke or even my big brother Cam.

Speaker 4

It doesn't make sense. Why would they go buy my record if.

Speaker 1

They see and, you know, sit down with Cam with some interviewer that they don't know.

Speaker 4

Who it is. It stopped making sense.

Speaker 1

So I was already three thousand dollars in on the interviews, and I just had to kind of like scrap them off of my page.

Speaker 4

And then I started.

Speaker 1

I created a program for a digital soapbox where guess the chronicles is because I programmed for that YouTube channel and I just created a new show over there and had them retagged because it fit over there better. But that fast, I almost lost my way and became a content creator versus a professional recording artist that sells records. And you're looking at the comics. The comics are the same way, right, Like, if you're a comic, right.

Speaker 4

You you should.

Speaker 1

Be making funny comedies, right, you should be making short stat's comics.

Speaker 4

But if you're a rapper, I don't know if.

Speaker 1

Making comics short funny comedies really that don't have anything to do with music is what you want. I don't know how that really draws people to your show. And I think there's a confusion again, I say of people trying to be popular at any cost, not for their trade, not for their craft, not being skilled at what they do, you know what I mean, not even in their business, just to be popular for the.

Speaker 4

Sake of feeling like it all transition over.

Speaker 2

So talking transition over me, over to to money or to come to over to business. Now y'all gonna listen to me rap now that I'm popular here. But it don't work that.

Speaker 1

Way, no, And it takes as much work to be popular as just a content creator. Like I think people think it's easy, and I'm like, bro, that shit's hard because you know, I mean, whatever you sell them, you gotta do it all the time. And at that same stance, shit, if you did hip hop as much as it be different. I'm watching people through two skits today but not dropping two songs a day. Sure, yeah, how do you feel about that?

Speaker 4

People?

Speaker 1

Being a comic and you know that that's how most comics are marketing themselves through comedy skits or small standards.

Speaker 4

However they use social media.

Speaker 1

How do you feel about that as a comic or like, as a.

Speaker 3

I mean, it depends on your skill set. Like some people. One thing I thought was really great that and this is going back a lot of years. That Kat Williams was talking about was who's the woman the comedian ship attractive lady black comedian. There's a lot of movies and ship attractive. Uh you, Tiffany Hattish?

Speaker 5

Yeah, yeah, yeah, in opposed to attractors mark Okay, okay.

Speaker 6

If you were to go into a comedy a room of comedians that are women, she's like the top two. Yeah yeah, comedians and women are not it.

Speaker 2

From from from comedy beauty standards.

Speaker 3

Yeah yeah, and talking about in that spectrum.

Speaker 1

Yeah, more was fun when she was young who some more used to like some more some morel was fun when she was younger too.

Speaker 3

Okay, there's two one and a half.

Speaker 2

She's known to be, she's known to be. I wanted a attractive comedy.

Speaker 1

Deal was fine when she was young. Who Adele Adele Adal Gibbons is that her name? She had them big lips. She'd be like, I'm such a fucking lady Adell Gibbings.

Speaker 2

Ah fine.

Speaker 3

There's a lot more Ellen de generous, Wanda Sykes, Rosans and Lunel's than there are those types of girls there.

Speaker 4

You got the other ones by the baskets.

Speaker 1

For yeah, oh yeah, Well, I mean t ain't tiv the c lady, you know what I mean. But I guess if you go to comedy, she'd be like, she's you're.

Speaker 3

Not gonna find a whole anyway. I was just looking for the name. But Kat was saying in that Wander video that he did that lady the Wander from Atlanta. I don't know her last name, No, not her the radio famous that famous interview God got you it was your favorite. Tiffany had his joke because she doesn't write,

you know. And at the point being, it's like some people are just naturally goofy, funny whatever, and their shit is at its best in a thirty second to two to three minute thing with production and visuals around it. Other people, like you couldn't take Dave Chappelle and have him do tiktoks and it works, No, but he can't fucking ask right, right, But you aren't going to make a thirty minute TikTok either, you know. So it's like

they're they're conflicting skill sets in some senses. And I think, like, yeah, rappers, book writers and comedians. I see a lot of people who write books, and I've heard them on five podcasts. I see them talk about their shit for you know, five hours, and by the time I'm like, I know what your book's about already. You're not selling books, you're heard of. You You've promoted to the point where you've now damaged your ability to sell this book because you've told everybody else in the goddamn.

Speaker 2

So it's like, there's like, what is it a lord, Like, it's just you didn't gave me everything already with talking about it. And because you feel like, because a lot of people feel like I got to be seen, I need to go on these podcasts. People need to see me. The neything me talk and you see a lot of that, and even with rappers, like rappers will do interviews with no music out, no new music out, no no visuals out.

It's just like, no watch me talk. Because I feel like this platform is giving me an opportunity to, like Glasses just said, be popular, to be saw. You can see me now, like niggas is really they want to do interviews just to be seen and with nothing going on at least we don't know what's going on. We just know you on this popular you know platform on the internet.

Speaker 1

That's why if you look at every one of my posts on social media on Instagram at this point, every post bro.

Speaker 4

I put the album.

Speaker 1

I put the album right there, click the link of my bio, like, I'm only doing this to sell records. I'm only doing this to sell records. I'm not posting for anything else.

Speaker 4

But to sell records.

Speaker 1

It's either one to reinforce my brand or two to sell records, and they go hand and in so prime example like how I almost got lost and did those YouTube interviews, which the interviews are dope, and when people see them on the Shaw and producing for a digital soapbox.

Speaker 4

People gonna love the that the interviews.

Speaker 1

But my platform needs to only be done with things to reinforce my brand and to sell records.

Speaker 4

That's the only post I should be happy.

Speaker 1

Somebody said to me that was brilliant on Instagram and they said, man, and I've had this thought before he even told me. I was like, I'm not trying to get fans, Like if you ever notice, I don't even the first day I came. I've never felt like I had fanatics. I've never thought to myself I have fans. I don't think there are any fanatics of glasses Malone, like how we'll entertain.

Speaker 4

A conversation about Drake not being hip hop.

Speaker 1

And he has fanatics that will hit me on Instagram and they'll just like or Tupac or people you know, disagree with the perspective of a song and they're threatened my life.

Speaker 4

I don't think I have fanatics like that. Fans.

Speaker 1

I've always looked at people like someone who supports me and my music, like they into the arts, they into the flavor, and they support dope shit.

Speaker 4

But I've never felt like.

Speaker 1

I've had fanatics, Like even on Twitter, it was some dude talking shit and to watch people respond and you know, defend or defend me or attack them for attacking me, it felt crazy.

Speaker 4

You know what I mean.

Speaker 1

And it was a humbling experience, you know what I mean, because it's like I don't quite know how to take that, you know what I mean. As far as like, damn, y'all, fuck with what I'm saying that much.

Speaker 2

It's yeah, you'll be surprised, man, because, uh, it's a lot of people out there on the Internet and in the world, man. So it's it's it's so many people. It's enough people for everybody, you know, of course you deal with people like like the names you just name like they got I mean, these are like mega stars, so it's people coming to they rescue that probably ain't even into them like that, but they like, this dude is a star. I don't view you as a star

like that. So that's why immediately they just say, oh, you hate. They don't even it, don't even be hate spewed in in the in the conversation, it's no dislike at all. Like it's like you can be so clear with your words. It's like like like with the most Depth, she asked him a question and before he even answered that, he was like, why are you doing this to me? Because he already know what comes with being honest. And then he said it, and the first thing people said was he's hating.

Speaker 4

And it was like most Death has a reason to hate on Drake.

Speaker 2

Because what you as success and and and and the lack thereof. So they like, oh, you must be hating even.

Speaker 1

Though Most Depth is a rap a bona fide hip hop star legend and after the star, yeah, it's been movies.

Speaker 3

Yeah that that that to me is just like it's such a chicken shit, like cheap low IQ clickbait thing.

Speaker 7

To do, and these oh so and so hate son so and you know, idiot jels what he had to say, you know, and.

Speaker 2

And they totally disregard what you're saying, like they're not even listening to you. It's like, I'm not about to listen to you. All I see is this. And I'm just addressing.

Speaker 3

That there's a binary that exists. There's two things that you can do. There's no spectrum, there's no gray area. Suck dick or you're a hater. That's it. It's where we know in the middle, there's no throat the guy or you're a hater. Period.

Speaker 4

Man. That's where we're at.

Speaker 3

That's where where to that point in the block of sphere the block sphere?

Speaker 2

Man, It's it's amazing. And I ain't gonna lie sometime and I'd be like, men, these ain't even real people, like and you get a little noise or sometime I just comment like if if if if, if it's a if it's a video that's up that glasses put up or whatever. You know, we got to support the movement in the brand. So when I see certain comments, it's like, Okay, I'll answer that question. For the homie York, you know whatever.

And sometimes people they'll come for you and just you a hater too, and then they'd go to your page and but idne got caught an old rapper? Uh? All type of shit. Man, You still trying to rap. It's like trying, like you just came to my page and seen me doing it. But for whatever they comparing it to they I'm trying to do it and you just got to learn to laugh. It's really funny. It's really funny. Man.

Speaker 1

What killed me about those kind of people, bro, is like somebody said that to me the other day.

Speaker 4

They said, man, and you talking shit.

Speaker 1

You only got fifty six likes on your picture, and I'm like, I went to his page and that nigga had three followers. I was like, bro, why would you want to clown? And you know me like, I'm not for the most part, ninety nine point nine percent of the times, I'm not gonna try to diss with you back.

Speaker 4

Man, I don't know you. If we gon bag, we had to.

Speaker 1

Be in person because if you say something too far, I need to be able to reach across that motherfucker deck your light out, phebe.

Speaker 4

But so I'm like if.

Speaker 3

You say some real shit like it's now in the ethos, frozen in time, you know, for however the fuck along?

Speaker 4

Yeah, but I don't get why the fuck would you say you have three?

Speaker 1

So I said, why would you be talking about social engagement and you have three followers?

Speaker 2

Man, he went and made that page when he's saying.

Speaker 4

It, And he told me that he said.

Speaker 2

That page just to say that.

Speaker 1

I said, I said, he said that. I said, he said, it's funny you only got fifty. It's funny somebody with fifty lights on their picture talking about something.

Speaker 4

I said, it's.

Speaker 1

Funnier somebody with three followers is talking about social engagement. He said, well, this is my burner page. I said, it's even more funny that you won't even tweet from your real page talking to somebody that you don't know.

Speaker 2

And he said, well, it's my burner page, as if like you got it like you sup.

Speaker 3

Basically like, well, I'm really too scared to say this to you, even not in your face, but with my face on it. Bugs, buddy page, Why.

Speaker 2

Do you have a First of all, why do you have a bird? Who are you?

Speaker 3

Like?

Speaker 2

Anyone?

Speaker 3

Like anyone's gonna roll up on this dude, and and.

Speaker 4

It's funny to me because it's like.

Speaker 1

You just called yourself a bitch ass nigga without saying you a bitch ass nigga.

Speaker 4

And I'm looking at myself.

Speaker 1

Like this is where we're at in society, because where niggas is openly admitting they bitch ass niggas. Like I won't tell you what I think from my page. What the I don't know you, and if I knowed you, it wouldn't it wouldn't even bother me if I knew So if you knew me, you would you would be bothered to say that, right, But if you didn't know me and you just still hiding and you made a burner page, or you could say raggedy shit. I remember I LKD Man tweet from your page, bro, fuck a burner page?

Speaker 3

Fuck you do they have burner gangsters and watts or you can't. You can't pull it off? Really, what's that? That's where you create a fake person to go, uh, you know, run up on somebody so that they don't know.

Speaker 2

There's so much of that ship going on on the Internet. It's it's it's cringey. Sometimes you'd be like wait, no, this, this, this didn't you be like this didn't just happen right, Like he didn't just do that, right, or he didn't just say that right like, yes he did. That's not a that's not a that's not a grown man sitting there talking to letting another man talk to him crazy like that and going back and forth like that. That's

not happening right now. Like wait, you you just recorded your phone and you start yelling at somebody that's not there. You looking at yourself yelling at somebody else. You didn't just do that, right, Yes, yes, the nigga just did that. These it's wild right now, man, And it's all for content creation.

Speaker 4

Okay, So here's a better question, Pete, Joey.

Speaker 1

If you okay Joey, if you saw a rapper, you know what, No, I'm gonna go to Pete, Pete. If you like a rapper, right, let's say you kind of getting into this MC and he's dope and you like his records, what type of content would you like to see from him being created.

Speaker 4

That would make you engage?

Speaker 1

Would it be things to prove he's a better rapper, or to prove he's a good rapper, like freestyle.

Speaker 3

The only thing, the only value to me that can be brought from that is if I'm getting like some backstory type shit, Like you might hear a song and it's like, oh, that's a cool song. This guy you know, he's nice on the song whatever. And because there aren't a lot of examples of that for me really where I can be like, oh, yeah, no, I've seen this guy do a bunch of shit that was just straight talking about a thing. And now I get these three or four songs more and they're kind of cooler because

I know they're about a thing. Would be like and I've brought him up before, I don't need to keep like beating a dead.

Speaker 2

Horse or whatever.

Speaker 3

But like like CML, for example, you know, because he raps about shit that he interviews about. So if you don't know the interview necessarily, or you aren't from two blocks from where he's from, you probably don't know what the song is really really about. It's just kind of like souths like rhymes. That would be kind of probably the only thing. Otherwise, like you could have the greatest like bars persona and be a dead pan personality or

vice versa. They don't necessarily correlate perfectly, you know what I mean? So, I mean sugar Free would be another example his ship. I don't need to hear him do an interview to understand what he's talking about on the mic when he's doing an album, but he's pretty fucking rad to hear talk. That's just kind of like separate. But it's not like it makes me more of it. I was like, Wow, that that song is way better now.

I'm like that was just as good before. That was a cool interview also, that's fine.

Speaker 4

So so clarity into the art with your with your content creating.

Speaker 3

Sometimes, yeah, if if your if your art is providing an avenue for that to be there. You know, I don't think that like Rick Ross necessarily doing an interview about a song that he created. Sure, here's your creative process, Rick, thank you, because.

Speaker 4

The music lacks the depth. Yeah, okay, that's fair. Joey. Now let me ask you something.

Speaker 1

What kind of content do you want your the comedians that you would like to support, What type of content should they be creating that would make you get up and go see them at the comedy.

Speaker 4

Store or at the laugh factory.

Speaker 2

Honestly, man, I'm noticing they doing a lot of things that like the uh the rappers, do you know what I'm saying As far as creating the stand up clips, like I seen the Comedian the day that that had a funny joke and it made me laugh to the point where I was like if I I wouldn't mind seeing them live. So those work just being funny.

Speaker 4

Really, That's what I said.

Speaker 1

I think I think comedy as a profession is definitely using social media one hundred times better, like as a profession than rappers are. Like I think rapping raps are Rap is still looking for it's it's niche when it comes to creating content.

Speaker 4

Like as a thing.

Speaker 1

Because you know, if you look at Desi Banks, if you look at.

Speaker 4

You know, uh like Daisi.

Speaker 1

Uh, what's the dude name from Country?

Speaker 4

You know the dude from Michigan because I've never seen Country range. What's du Michigan?

Speaker 5

Uhm Michigani?

Speaker 1

Hi David south Side We saw south Side in Atlanta. Shout out to the homie south Side in Atlanta. I think they have figured it out because they just do skits and it's them being funny versus rap, where it's like everybody in rap is just doing the silver mic out the sky.

Speaker 2

Right right right and that ship, you know, making people go see them.

Speaker 1

Yeah, because because a comic, you're looking for them to be funny, and it's crazy because even then they be wrong, because you know, being a being actor in a skit is totally different than seeing somebody do stand up.

Speaker 2

And that's what I was. I'm a fan of stand up so most of the time the dudes that do that right, and it's not me like, no, not to them, but I already know if live like stand up, it ain't gonna be the same. I watched too much stand up comedy, I'm like, And when I went to go see Daisy, I seen DC Young fly Like, yeah, I laughed.

Speaker 1

They they're but not as much as you laughed at their skits at all. But it's two different arts. It's two different you know what's funny. It's a it's a during from Sacramento that I watched all the time, and I've been seeing his stand up clip. But he do the dope skit, remember he show I sent it to you, Pete. He had this ship where he was the nigger READO on the rocks.

Speaker 4

Oh yes, that dude. Stand up is funny as fuck.

Speaker 3

Okay, okay, now one well, it's like you remember back in the nineteen nineties, every sitcom on network television was a successful stand up comedian. Somebody gave Jerry sein Felled a show, and then Tim Allen had a show, Paul Reiser had a show. Uh all, it was just comedian after comedian of comedian community. They just gave him a show and it was like, here's you were collaboratively with this team of ten writers and then go walk into an apartment in some city or a house in some

suburb and just like whatever the fuck. And I've never seen like Paul Reiser was the guy who did this show is pretty famous called Matt About You with Helen Hunt anywhere that from.

Speaker 2

When we were probably kids.

Speaker 3

I know he's a standup comedian. I've never seen a perform stand up comedy in my life. But they were just giving them away and yeah, totally separate. I mean I wouldn't think, oh yeah, well that show on Tuesday at eight PIM is pretty funny. Over there on ABC, this guy has gotta be you know.

Speaker 2

Great, it's two of your arts, man.

Speaker 4

But it's dope.

Speaker 1

But again, they stand up still will be successful the commerce the business of their stand up, but still have people there because right, because the skits are marketing, they're funny. Now again, the art of being funny and stand up is a completely different.

Speaker 2

It's like the TV stars.

Speaker 1

Yeah, it's a complete disc It's a different discipline. Lance Woods, Sir Lance Woods, that's his name, Sir Lance Woods.

Speaker 4

That nigga. I saw somethings stand there clips. I want to see him. He's funny. But again it's different, you know what I mean.

Speaker 1

But I'm saying you see how comedy found its niche on social media to where like now we know about ten or twenty different comics that we will all share our like skits, right I men, I seen you shit from Desi. Desi is one of the funniest niggas. What's the other brother that did the Todd Alabama roll Tide? He actually liked the Little White Man and it was after Alabama football games.

Speaker 4

Drew Ski is another one that's funny.

Speaker 1

But again, I think it's ten or twelve of these guys that I know right off the back.

Speaker 4

Because they have skits.

Speaker 1

You know, they created content for Instagram that works and it carries across Hey, this guy is funny, even if they're not funny on stage, that it's doing the commerce, it's promoting them being funny comedy. I don't remember the last thing I shared with you from a rapper. I don't even know what that looks like. And I think we have some ideas writing the clips and different things we talk about, but.

Speaker 4

We don't have, you know, the we don't have.

Speaker 1

That comic kind of thing with the with the skits that the comedians like. We don't have that in hip hop, like we don't. There's not no rapper Like the closest is probably like a litt Russell where we're sharing his stuff because he's kind of giving you, you know, he's talking about how to be successful in the music business as an independent artist. But we're not sharing the records like that, like, and I think it's because something has

came off. Something has came off about hip hop, Like I'm starting to believe more people is trying to be a rapper than a fucking comedian or something, because or either they found the niche when it comes to creating content to support their business.

Speaker 4

Hip hop, to me hasn't found that.

Speaker 1

It's too much relying on platforms like, okay, if you do the silver mic, you need to do the main silver mic platform. With comics, it ain't like that. We don't look to know comic page to tell us about comedy. Matter fact, all deaf comedy is behind on the other comics we like, I'm looking at Daisi Banks. I'm not really worried about what all deaf comedy is posting. I mean, but hip hop is different. We're looking for, you know, influencers to say hey, would followers say hey, you like this?

And that means we still have work to do as content creators in the hip hop space. Excuse me as hip hop artists using content or creating content to market the records?

Speaker 2

Quick question?

Speaker 3

Do you think that? For example, like a guy likes like Vlad and and I'm acusur because I know him, and I'm not saying this positive or negative.

Speaker 4

I depend on how this goes.

Speaker 3

So, but nanda does Vlad provide Do his interviews provide more value to the interviewees or is he solely gaining value from the interviews that he does based off of who comes on?

Speaker 4

You know what?

Speaker 1

If you think about it, Lad would be only to promote your brand, That's it?

Speaker 4

Like yeah, I'm look.

Speaker 1

But does it to see how it translated streams? But I don't think Bootsy is streaming more music because he's a resident guest on Vlad. I think it keeps him relevant to his audience. But I don't think he's streaming more music.

Speaker 4

Like but but but min, who's get it?

Speaker 3

Who's gaining the value? Is getting the value or other rappers getting the value?

Speaker 1

I think they're gaining value.

Speaker 4

I think they're both gaining value.

Speaker 1

Vlad definitely has his end together because the content is his thing. You're trying to fit your content into his content. That's his content, you know. I mean not fuck ownership, but the style of it is self promotes what he does, you know. So again, being a rapper or being a hip hop artist or a rapper, you have to figure out a way to rap and make it appealing so people be like man. And that's what I was thinking

about today when we were talking about content. And I know I'd be having some crazy thoughts because I'll be sober all of that damn time.

Speaker 4

So I'm never you know, on a vacation.

Speaker 1

Mentally, I'm always thinking, so yeah, man, like, we gotta figure out much better content, like people keep asking me questions about what's wrong with West Coast hip hopper, what's wrong with hip hop? And I'm like, bro, it's just not great enough. It's not exciting. I repeat this. I was looking at an ice Cube interview and ice Cube was saying he wasn't mad about where we were at. He was like, you're gonna have to be hella creative, And I think that's what's driving it. Like comedy for

a great point, them comics are not content creators. They not doing nothing else outside of comedy. You don't see Drewski trying to sell no fucking cars on his fucking Instagram.

Speaker 2

Yeah, he know, he's selling his funny funny.

Speaker 3

Well that's that's a little bit of the difference though. I mean, like, you're in no form of artistic expression. Are you more ass naked than stand up comedy? You have a dark space with a spotlight and a microphone and you have to get a laugh out of people. You don't have a beat behind you, you don't have

a song that people know. You have nothing. So if you can take that, it's translatable outwardly very easily, like in the sense that you can take a three minute bit some of that bit is going to be illustration of a scene. Some of it's going to be the punchline. You can turn that into a one minute bit and let the illustration happen without describing it verbally. And the funny part has already been defined as funny, so now you just do the thing. It's still funny, you just

don't have to lead it up. I feel like the answer to some degree maybe might be right in front of you know, the face of a rapper, because if you're a rapper, you're rapping about blank. Yeah, perfore mintive song. You can do a thirty second clip at location doing blank unless it's like you know whatever, But like there's an avenue for that. You can see the experience in a real time outside of the song where you're getting from a comedian. You get like a lot of these

skits or whatever. They're just they're just bits taken off stage and illustrate and illustrated around them, you know.

Speaker 2

M Yeah, you know what it is to uh with the rap thing too. Like lastly, like when you were speaking on a lot of times people really don't want to do what it takes like to to to be creative and be dope. Care, it takes work, and I think people they just see what everybody else it's It's it's interesting to watch what people believe what success is like. They literally just take what they see everybody doing and be like, oh, that means it's cracking because everybody's doing it.

So when I do it and then they do it lacks of days ago. It's like even what the hanging mic thing. I'll be watching rappers rap on the hanging mic and they don't even be rapping into the mic.

It's like, you're not even wrapping in the microphone. This is a performance you supposed to rap into the mic even though you to you you walking around it away from it, still rapping it like Nigga, you're doing a fucking this ain't even it and I and it's and people notice that, even if they not even there consciously, it's like they it's like, what is he doing? You

know what I'm saying. So they just be trying to do what they see every what they watching, Like I'm gonna just do what I'm watching, and I yeah, everybody else supposed to be watching it because I'm watching it, and it's.

Speaker 4

Like facts, but but uh an upcoming comic.

Speaker 1

Right, could look to Desi Banks and say, Okay, I need to make skits that fit me, Like there is nobody in hip hop to me that has the Desi Banks, Like they don't have the Drew ski there's no Drew Skie rapper content creating, you know, that's tens of thousands of comments that's overly engaging, that makes you want to share, right, because comic is funny.

Speaker 4

Funny.

Speaker 1

Comedy is funny. Funny is a huge arousal point. But it's five arousal points or six. It's funny things that put you in eye, things that make you excited, things that give you anxiety, or things that make you angry. Those are the things likely to go viral. Right, So we don't have that in hip hop. And I think that's what I was thinking about it. And I was thinking about We were talking about AD earlier, and I'm like, AD is a at this point?

Speaker 4

Is a content creator? Is a podcaster to a degree?

Speaker 1

Right, a content creator Like, Yeah, I'm finna get back into rap. But then like, I see why he dives out of it because it's like he don't he don't he wouldn't know how to create the business anymore, Like the business has changed so drastically because most people aren't selling records, which is why I kept it fundamental. I'm like, let me sell records. I don't give a fuck about. Like, I don't know where I would be at right now with this ship.

Speaker 2

Bro.

Speaker 4

If I wasn't selling vinyls, and if I wasn't selling.

Speaker 1

CDs or cassettes, like I really I probably would be done because really, there would be no business to do.

Speaker 4

That be no business, Like we are not in the business of.

Speaker 2

Content creator like freestyling and like freestyles every Friday, and and.

Speaker 1

Yeah, and imagine, imagine and freestyling is like imagine a comic just spewing jokes, nothing going on, but he's just spewing jokes randomly into the camera.

Speaker 2

That ain't that that don't work.

Speaker 4

That sounds cramagic. It just like even somebody like Bibles A lot of Bill Burr's podcasts, Huh.

Speaker 3

Bill Burr had a podcast where I can tell he's just bitballing content but.

Speaker 2

He's good though.

Speaker 3

He's yeah, he's really really good. But you can tell it's like, Okay, this is like this is not for that, this is phase one white paper for a joke. It's not even a joke in beta yet, it's before that, and you're just toying and tinkering and game planning with this concept. And that's your Monday whatever podcast. And that's fine, and it's interesting. It's an interesting guy. His shit's funny.

It eventually matures into great material whatever. But you get the sense that that's what's going on when you're listening to a real time especially like as a writer.

Speaker 2

And that makes sense. Death makes sense. I noticed comedians do that sometimes too, even in interviews. They try to get like a joke off and it's like all stay waiting to see if the if the guy that's interviewing him gonna laugh. He's like that was a bit right there, always rowing the jab okay, and he tried to hit him with a joke, like I caught that.

Speaker 1

So I think I say that to say that hip hop can take a page from using, you know, creating content to market the selle of records from comic from comedy from the comics on social media. Like imagine somebody with a silver mic just saying jokes to a camera with no crowd. It's probably would be weird, you know what I mean? It probably would be like listening to people rap. Like if you look at the Desi bank

skid right there, still skits ha ha. Davis is still some some props, you know, jew Ski is still props.

Speaker 4

They have a.

Speaker 1

Few things that sell the motherfucking bit. Hip Hop don't always use things to sell the bit, you know what I mean, because it's still the bit, right that maybe that's what we need to be looking at, is hip hop or creating content to market hip hop records for sale with like I said, taking a page from comedians on social media.

Speaker 2

Yeah, and even you know with the with the small movie series and all these other things that like all that giving them the culture, like you yeah, they they being funny. You could tell that. And you can see Desi bankshit is getting a lower he even producing them a lot even more. But he creative, but it don't take much, you know, like when he's doing the music videos, redoing.

Speaker 4

The nine telling Campbell shit, it's like, you.

Speaker 2

Know, he really taking his time to put that together. But the shit funny.

Speaker 4

Like and I think and I think hip hop.

Speaker 1

I think the concept of culture just being only out of things you said, is it's dead. It's flee people are demanding more like this ain't the eighties of the nineties. We're just saying something. Is the culture personified now? They're like they need more, like consider give you more like on social media, like like they give you voices talking back to you, like they'll be like the comic of voice the part and they'll be answering the voice to part.

Like hip hop isn't you know? Hip hop has kind of rested on the laurels of being pure culture for far too long, and at this point, if you want to create content to market records for sale, you know, you probably need to be looking towards comedy to make it happen. They they've already done the hard work and the heavy lifting.

Speaker 2

Yeah, they gave it to you. It's like, here it go, man, just do your music and do this too.

Speaker 4

What you think.

Speaker 3

And some of it's also like you know, with hip hop, like with comedy, you're you're not in pure old school stand up comedy. You're not being afforded the visual with the presentation. But for a long time it's still to this day, what comes out with your song the video. But the video is just the song, you know, it's just a visual with the song. So now you have a piece of content. If you look at the video you say, okay, well now I gotta beat that. I like,

that's cool. I heard what this guy is saying that's cool. And I'm seeing what he's talking about that's cool. There's not a lot of room to expand upon that. It's pretty all encompassing, so unless you were you'd have to then take it into some other type of space to expand upon it further. You know, whether it be like go to it like this is a spot where this song was talking about right with something you know there,

or just just it's just your personality at that. If it's not gonna be about the content, that has to just be about the rapper. So it's good have to be to me because those the only two things. You have, the content that the rapper's talking about, and you have the rapper and his personality dynamic ability to translate who he is just aside from the material.

Speaker 4

To the audience.

Speaker 3

So you have to pick one of those two things and expand from there to me, I could rap that.

Speaker 4

That's a great point.

Speaker 3

Like if you were a rapper from La you could say, all right, here we are. I'm I'm over off a hide park. This is the sixties. This is where nipping that crew. They really run over here and then.

Speaker 2

Cut.

Speaker 3

Now we're in the Jay's This is their rifles over here or in a trace or whatever else.

Speaker 1

That's the kind of and to me, that's not what rappers should be doing, outside of talking about things that rest their music. Like like, I'm watching rappers do that, like the.

Speaker 4

Most dangerous fish markets in LA. Like, but you don't have a song about the most dangerous fish market in LA.

Speaker 1

Like you get what I'm saying, Like, it's too much random content being creating that doesn't drive people to your brand or to your record.

Speaker 2

Oh yeah, it really. It becomes like oh and it's just it's like we want this from you now, and you might the music too.

Speaker 4

Yeah.

Speaker 1

The coldest part is don't let them find something they want from your motherfucking ass.

Speaker 4

They will be like, fuck your music, this is what.

Speaker 2

We want from That's the dangerous part of doing all that, like because it oh no, we want to see more of this.

Speaker 3

Like, gee, we're laid in it. We're fifty two and a half in. You can cut it in the fifty you can cut it right now.

Speaker 2

Give you a cue.

Speaker 3

I'm just saying, as a as a pasta at the wall thought, I feel like if you really cooked, that would be very interesting.

Speaker 4

Finny, get me putting the fans man.

Speaker 3

Fifty two and a half ince a cup point then, man, I'm just like.

Speaker 1

Good looking out for tuning into The note Seller's podcast, Please do us a favorite, subscribe, rate, comment, and share. This episode was recorded right here on the West coast of the USA and produced by my homeboy A King, for the Black Effect Podcast Network and now Hard Radio.

Speaker 4

Yeah

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