Watch up and welcome back to another episode of No Sealer's podcast with your host. Now, fuck that with your low glasses, Malone ca what that is?
My household? The same thing too.
You don't know what? Huh?
Trying that mother had that head of ordu. Charlotta Magne did a dope back because that that's really nice right there.
Yeah, he paid, he paid some money. Hey, Charla, Man, you gotta autograph my ship, nigga, it's really nice the one you met.
Yeah, that's hard.
That's a good looking hat.
Black effect and white effect. Peter here man, it's all up.
I'm surprised you showed up on the Glasses podcast wearing a hat with a big letter B on it.
Boy banging on niggas work too?
Yeah? Peace. So Now that it's a good movie, like a dumb Money where they're teaching you about stocks and shit. It's kind of dope. It's like what it is on Apple TV. No, it's on Netflix. Dumb Money is about the film. It's a film about when kind of the public started fucking over like Wall Street with the game stock, the game stop Stock and it.
Was they made a movie out of that.
Yeah, and it's kind of cool. Because it kind of gives you some insights on how stocks work, but it's still very vague. Pete, this this your forte, because explain to us what happened. But in terms that niggas finances could get.
Yeah, I think basically they had orders out to make purchases, like some institutional investors on some of these stocks that were projected to on pretty good you know analysis or leaked infot or however the hell they did it, they're
supposed to go down. So a bunch of Internet slusive of sorts so to speak, or what do you want to call it, the Reddit you know crew, they all bought and because and then it just drove the price way up, which served you know them pretty well, but it also really screwed over the people who had order purchases in because you say, Okay, I'm gonna buy next week like one hundred thousand shares and you're expecting to get to be at six dollars, and all of a sudden,
it's at forty five dollars. So your commitments you kind of kind of fork over a big fat check.
What's crazy is it almost gave me the feel of a real like a revolution, like an economic revolution of sorts.
Yeah, yeah, that was the feel.
I got from watching the film. Make sure I check that out. Though dumb money. It's dope as fast as a motherfucker as far as how you got to pick up stocks, and if you don't know much about stocks, it's a bit weird, but they give you a decent insight to enjoy it. It's I'm fuck with you, gotta keep you, gotta pay attention, cub, but just open your eys. It'll be fine.
So I can stay in the house and I go outside to spend money.
Man, Cuse, every day I lead this motherfucker Cuz it's one hundred dollars to start. Wow, I'm not exaggerating. Somehow, one hundred.
Dollars You go to the strip club in Palm Delle every day.
Bruh, No fucking way I would even go at all. It's just life, man. Fucking I fill up my gas tank. I don't know how to just put ten to twenty dollars in everywhere I go, and then if I get some food, I eat that shit thirty dollars somehow, Like I can get grilled chicken. Bro it's a spot that sell grilled chicken with rice and beans. Right, I have played this twenty two dollars. A double cheese burger combo with no onions and extra sauce from doubles cost seventeen dollars and eighty six cents.
Man Chick fil A meals is twenty five dollars, and that's cheap.
Yeah for fast Harden. It's tough.
It's hard out here for a player, bro. And even the gas, like every time I find gas, the gas beat, you know. Then I eat Orange Ruffy, you know what I mean. Orge Ruffy is fifteen dollars a pounds, so you get two pounds of fish, you know what I mean? That motherfucker forty dollars.
They fried for you.
No, you got fried that shit yourself because it be fresh.
Yeah, the far raise, huh.
I mean, Orge Ruffy is just a better fish. I don't fuck with tilapia cause that shit came out when I remember when they dropped that shit. Then come to find out it really is a fake fish. And I don't like half fish cause cast fish got skinned like humans and they have periods. And then the red snapper, Bro, it ain't what it used to be. It ain't snapping no more.
Damn man, so I stayed.
With the orange ruffy you know what I mean, which is a deep c perch, so really could fish, but
it cost a couple of dollars. When we were talking about something earlier, Joey and it was we had a great conversation about content, and it just made me think, like I've been seeing the West Coast under heavy criticism from its own its own media, you know what I mean, like its own media, a ton of criticism about what's wrong, you know, I mean, it's broken, it's broken, it's broken, and it just I want to pick up from that same conversation. That's why I brought you back right about
content right and understanding the record business? Right? Business? Is it fair to say it's about commerce to some degree, right, Pete, some kind of commerce, that's all's happening for it to be business. So if you're not selling records, what are you marketing? And I think everybody is in the in the publicity like the publicity lottery. Everybody wants to blow up and sell themselves.
Yeah yeah, Oh, there's only two. There are two things you can sell musically. You can sell recordings and you can sell live performance. That's it. Anything else is ancillary and most of them or.
Their live performances, they're not even selling those. Most niggas that's trying to do it, they're not. They're not trying to. They're monetizing themselves. And look at me, I know how to wrap. Look I'm dope. Look at my clothes. I'm popping. It's like where's the music? Though, Like where can we go?
It's crazy? Man, he's got like five jobs.
I had a real interesting conversation with Head probably two months ago, and like when I first met Head DJ, Head shout out to Head. Head wasn't a DJ. He was a radio host at Sorito's College. He used to do radio at Sorito's College. And him and the homie Teddy shout out to the homy Teddy, Uh Teddy cheating Teddy is dope. It's my nigga. But again, like I've said this a few times, I convinced had to be a DJ. But Head was gifted and he's had a skill.
And I was telling him two months ago, I said, Head, look, man, I know you. You know you're doing all this other shit based off personality, but yo, you got an actual skill. Like Head is a dope DJ. And when I tell you this motherfucker picked it up quick, I mean lightning it fast. He could read the room and know how to move everybody to which you know, way he wanted
them to do. Like when I used to have head Bro, I wouldn't even have to really do a set, Like I would rehearse all my songs and Head would guide me in my songs. He would figure out what's popping. He'll figure out the room, play records, get the room, and he'll say, Okay, these are the records we're gonna do. Not tell me. He'll just start playing the motherfuckers and I just know how they bring in and do every record.
But that's how good he got. And I was telling him, like roughly sixty days ago, I say, man, you gotta get back to DJ in like I get you know, everything going on with what you're trying to do with publicity and your brand as DJ head the person, I said, but you skilled as a DJ that always opened every door. Every door for him was open because he was such a really good DJ. And I don't think he noticed
it at first. And ironically we talked today and he was talking about how he really noticed it and really saw it for the first time. No sellers. Gl got my man Pete in the house. We're doing some we're doing some work. I brought my man Joey Westside back from the La Giants. If you heard the conversation about content, we're picking up on that conversation about content creating. We're picking up on that conversation, you know when it comes
to marketing. So he's telling me how you went to OKAC and just rocked it, and that's head is like that fucking up. So he was like, yeah, man, I'm finna really get back into it. And I'm like, man, you a build a set that you could, you know, have five ten thousand people come see you do because that's how good you are with your personality. But it hit me during this conversation that everybody is in the personality lottery. They like, Okay, I want to just hit
it big and just be popular. And then I understand where the record business is going as far as the majors. That's why they're just getting popular people and giving records. Right. They're finding artists who they know will become popular or that that is popular and give them the hit and give them hit.
And put it in and put it behind them, push them, make it work.
So that's the business that the three majors are in. So you got everybody trying to follow that business. But they don't have the kind of promotional budgets for the social media's, whether Spotify, YouTube, and Instagram, none of them. They don't have the money to pay, you know, none of the looks. They don't have access to the playlisting, they don't have access to anything. They don't have access
to anything. And it's been hitting me over and over, dog over and fucking over, like this is what's wrong with the West Coast. Like, so it's simply the records are not good enough, right, But we're also in a weird time where people don't know how to judge music, Like we're in a weird time where people don't know how to judge food. If you ask most people what's
the best restaurant, it's probably gonna be some buzzshit. How do you argue if somebody say McDonald's is the best restaurant, it's the most populated, it's the one everybody goes spend their money at. It's the one that got fucking dried. Right now, if I go to the motherfucker the motherfucking line. It's out the motherfucking drive through. We could try to blame it on the marketing. No, it's marketing better, it's available.
But wendyse don't got no motherfucking line, cause like when I go to McDonald's, Taco Bell don't got no lines, like when I'm trying to go to McDonald's to get some shit. So how could I argue in a time when most a lot of people, especially children who are driving, A lot of the conversations will tell you this is the best fool So how the fuck do we tell
people what's good music, what's dope? M seeing? How the fuck do they know motherfucking McDonald's is the number one fucking fast food establishment in the country, if not the whole world.
Mmm, makes sense.
You, It's like, how do you how do you debate that? How do you how do you challenge that? It's like and that's how they look at it too, Like you say, even our media, they'd be like everybody going there and if you say something against that person where everybody's going to it, everybody can see you the hater.
Man. I just saw motherfucker you interview. I explained to them Cardi b disc crips and I said, my response to that is if she caught on fire, I wouldn't pistol put her out. Do you know people are mad at me said she's somebody's mom.
It's just this crip like like crips ain't got kids.
And it just hit me that we live in a time because where everybody is in the I'm telling you, bro, they want to be viewed as righteous. So they want to stand in the space that they feel the rest of the general public will view them as righteous. That's what makes gangster raps so great today because we're in that time again where everybody's trying to look like they're righteous. So I'm asking you, Pete, because Pete, you fuck with
music a lot more than everybody gives you credit. Why don't you listen to West Coast music as a West Coast guy?
Uh, I just said, I don't. There's there's not a lot of very compelling artists. There's not a lot of compelling really much of anything. I mean as far as personalities go, as far as I mean a lot of it, I mean like a lot for a long time. Really, there were some some good personalities you know, like Snoop
was a crazy good personality. Igh School was a great personality, you know, even like maybe not on a maybe not off off Wax, but like on the record, like why g had at least kind of a unique ish enough person I understand how he got popular, you know what I mean? Like I feel like ge Perico has a good on microphone personality, you know what I mean. So there are people like that, Uh, they're kind of fewing far between. I think it's I think some of it is,
like and it was. It's interesting like we were in the in Atlanta and the drive through it like who go Church's Chicken or something like that. You were talking to a guy on the phone who was like, oh, when I want to hear a West Coast song, I
want to sound like a West Coast song. Right at least is the only city that has to have a sound that sounds exactly the same forever, well, not other like like even like like Miami has a very had for a period of time, a very specific sound like the Luke the Luke sound that was not the same as the Trick sound, which was very specific for a very long time, and everybody down here sounded like that for like ten years, but then like Cool and Dre and those guys changed it up again, and the ones
doesn't sound like the other. And I think there's a little bit of there's there, there's some strain there with the expectation or the if it's I don't know if it's an expectation or what it is. It's like it's it's like this schizophrenic consumer desire of always wanting something new and fresh and different, but at the same time really going here because you want something that's familiar, and you know what that that creates a real intersectional challenge,
you know, for creativity and marketing. In my opinion, if that makes any sense, I can dig it.
What about you West I You're you're you and deucemag make up the La Giants. You're artists, you know what I mean. Y'all been making music now for a while. Now you're becoming a professional, starting to be in the record business. What do you think is wrong with the West?
Like we've just been talking about, I think a lot of dudes are It seemed like they don't know they did chase chasing that popularity, man not. I think a lot of them too. It seems like a lot of dudes are real amateur at it. Like when you listen to some dudes, you can hear the potential, but it's almost like they rap into it, be like a hustle, like you know what I'm saying, let me just put stuff out.
I'm a rap.
I'm like, I say, look at me. But it don't it be like it's like lacks of days ago. It's not like it's not produced well, you know, Russian, Russian to put it out, like you know, the conversation becomes putting out a lot of music maybe, or you know what I'm saying, or they feel like they need a feature, or sometimes niggas be thinking they got to dress a certain way, you know what I mean, they got to look a certain way in order for it to work.
And it's like you more, you more into what you look like than being good at creating the music itself.
But to Pete, but to Pete's point, in a time where we see everything, uh first, before we hear everything back, you know, thirty years ago. You know it's nineteen ninety four, we heard everything first, so you had to be extra careful with what you put out sonically because we heard it first Coie and Pete.
I think you hit on something that struck a nerve or be real quick and not in a bad way. But in LA hip hop is swept up and has been for a very long time in a very materialist sort of image. Right the West Coast has always hedged against that. Rappers from the West Coast look a lot more plain. They don't stun out a lot of the same stuff, and in LA that's not really a cool
thing to do in general. And if you were gonna like really like, you know, do some eye popping, it's gonna have to be like seventy eight hundred thousand dollars, Whereas if you're coming out of Manifest or you're coming out of Louisville, you can do some twenty thousand dollars and look like you did some great shit, right, And there's maybe some relatability to some listening audience to go, oh, yeah, no, that's cool. I get that. I can almost kind of
sort of relate that. Not like I'm gonna wear a pro club in khakis and hop out of a seven hundred thousand dollars car on a cliff and Malibu overlooking the ocean and a thirty million dollar mansion like that. It's too it's too far away from the minds of a lot of consumers.
You know what I'm saying.
To be impressive on the West Coast, to be impressive in other places that might be challenged too.
I've thought about that too. I've talked about this. I've said one of the greatest blessings of the West and the reason it did so well was because it was the everyday humans rap. Right, you can be ice Q the first day you saw NWA even growing up, I've remember seeing Yeah, I remember seeing some of the ll coolj's outfitting. I'm a nigging like this shit. You know this nigga wear MCM and badly these is two hundred dollars shoes in the fucking eighties of more, you.
Know what i mean.
So like the way, Yeah and Adidas jumpsuit and a gold chain must cost a ton of money in the middte all.
These gold change versus the first time you saw a Waight. But it goes to that point, Joey, We've been talking about that hip hop is the voice of the poor kids, the poor kids being the cool kids. It was the voice. So the first time you saw NWA. People don't realize why it was so polarizing because they looked like regular niggas. You could buy the outfit that they had on for twenty six dollars. The shoes was cheap. They wore a crew neck sweater, dickie work pants, work pants pants, and
people that worked at the factory. Even when you got to death Row, you know what I mean. You see these dudes wearing penalties. They sold that at every corner store around the country. Dickies. They had these old cars that you push out the yard and you painted them and you fixed them up. Everything about it embraced being poured in a way nobody else had ever done it before. Nobody had ever done it before, Like that hip hop was,
you know, in his earliest face. Even the first time you saw a million them, these dudes looked like real entertainers, you know what I'm saying. They was like they had custom outfits and ship and ll and you know Caine and look like money slick Rick. The niggas from the West No n w a Q quick.
At the liquor stove and they look like it.
And I guess that's why everybody related to them. Outside. Even the attitude was so free and to your point, Pete, fast forward thirty years. If you look at some of the videos, some of these houses are not obtainable. They're too far out the way, like cash money. It only worked with cash money. And the foreign cars because they looked like Project Niggas in foreign cars. They wasn't wearing designer.
Well that not all those cars were crazy fucking expensive, you know, like some of those things were just like E class Mercedeses and shit like that.
You know, as youngsters, we didn't know the difference. We just fans of what we see, you know what I'm saying.
Like I was thinking about who's this HyG did a song and I only know it because like Maya Bliss, who I used to know from the Stars, and a couple other girls whose faces were familiar to me. I remember seeing the video because I was like, oh, I know those girls. But they're next to a fucking Phantom, and then they're next to a Lamborghini, and then and they're like at a house they rented in the hills somewhere that is an eight figure property. It's just it's
way man, yea. And the other thing is it's there's no spectrum of it. It's not like, oh yeah, they're doing all this other stuff, but they got that cool watch. It's like a band and I want that. No, they don't have a watch on. All they have on is fifteen million dollars, so it's that or nothing, and then use.
It sometimes don't even match the scenery. It's like because videos and music is supposed to be cohesive, and it's like a nigga can be. It's just a lot going on. You could tell people are really trying to mimic whoever they listen to.
Like you, like, I hear a lot of like like street niggas like.
Singing, singing, rapping a lot now and just in pain and still gangster at the same time, like you know what I'm saying, Like like you got a West Coast rode wave over here, you know what I'm saying, Or or niggas is biting like uh, like you you sounded like Roddy Rich, you know what I'm saying, Like Roddy Rich sounded like somebody else, And now y'all trying to sound like Roddy Rich.
You know what I mean?
Even in that conversation, Ain't that kind of standard. You know what I mean. You start off when you start off rhyming. For most people, you start rhyming like the person you're listening to the most like usually your style developed into a his own style eventually, like in rioty situation.
It is the difference, right like you said, though, the difference is they honing they style in front of us. While back then, if you could have been rapping for a few years you know what I'm saying, and never been heard, and then when they find you, you know what I mean, it was developed. I mean like produced. You feel me that which is we lacking right now? Niggas are not being produced, Vocals are not being produced.
They looking at people, they seeing that they could come in the room create it theyself, and like I'm gonna put it out right now and hopefully I can win.
You know what I'm saying, No studying at all, just like I could do that and let me just try it.
Is anybody really winning though? Like once you get past the big dude, like the most successful people right the twenty ones, who's doing well? Maybe little baby is doing well out the a gunna came home and did decent. But you know, sexy read is probably the latest and greatest thing, and she's such a cultural phenomena. Just looking at hers like you never seen what's crazy is. I don't think we ever really saw the hood rat, not
like they got that embraced being. Remember little Kimminon was never really the hood.
He's embracing the real hood rat, like like basically like the n w A ship, Like you see her at the swap Meet. It's sexy rads at the swap me. They on the baddies East and South Central baddies, like whatever. All that is, Like that's what sexy Red is and she embracing it. And then you got people that's from that acting like they never seen it before.
Yeah, because now that's because because they're growing up. They're growing up. But yeah, yeah, yeah, everybody grows up in hip hop and immediately be hella hard over hip hop. Like I was talking to the homie from Intellectually Petty podcast That's Changing Mount's Dope. We did a great conversation and I'm like, sometimes the way we talk, you would
think we're not from the same place she's from. It's like, oh, but I grew up and it's like, well then the mod then wisdom should tell you allow that person to grow up right and and show love, fuck with it or don't fuck with it. But why would you give twenty five?
Hold?
Is she like twenty six or something? Yeah?
She gonna man?
Yeah, but so you so so you think so so this shit is really broken because Pete is talking about from a marketing perspective as far as what you see the brand of it all, and you actually talking about the music is broken. I mean, I guess that is true to some degree. It isn't very it isn't a very lost place. But you know what my greatest feory is because poverty is slipping away, you know what I'm saying, Like poverty drives hip hop, Like yeah, culture, you know
what I mean. Poverty drives culture. So without poverty, you don't really have the need to develop lingo, to develop fashion out of nothing?
Right where?
And saw all that now, like oh I don't want I'm going over there. We on Mayor Roads, we had Noble, we had maestros and.
Like just.
Like politically speaking, it's not politically but like the the demographics you can and this is true, I talk about it. As far as college football goes to they're the percent per capita on the West Coast of black people per one hundred, it's lower than other parts of the country. One thing that's changed for sure since hip hop started in the Bay Area and in LA is that those concentrations have now they're now scattered, you know, so you don't have an insular cultural time and place in space
that can't really develop and become cohesive. Now you got a few thousand people in San Bordino and in the High Desert that are Victorville, and then they're in the Valley and the Summit, and then the Bay Area to it fillmore districtetting fil no fillmore, no more. One hundred points tore down. Half of Oakland is gone, Richmond's gone. Like people are scattered around Oakley and Brentwood and you
know whatever, Vacaville and shit. It's harder to organ if they create a culture when you're pulling from fifty people at a middle school.
It's a great point. It's hard to even create a culture with everybody that spread it. Yeah, you know, yeah, you needed to have a lot of people packed into the same place, and then that that type of power that concentrate was able to create a lot of enough voice for everybody to hear the message versus now where Yeah you like s gattered, I.
Mean, because now internet slang is being.
It's like they creating words on the Internet that's becoming the words outside.
Yeah.
Like I remember when I moved to Phoenix, it was like, you know, the current like presently Phoenix has the demography of southern California. Didn't used to be that way so much, but it's like that now, you know. And I think that as an impact, you don't see too many rappers coming from like spots of of sparse you know, like minded, com like minded populations.
Mm hmm. So then we hold on the heritage at that point.
Huh yeah, And I think some of that's why it sounds kind of old. And you see that too, Like I see that with other people, like I can go I go deep in this. I mean even not even just in New York, but like you see, like I see high school football players that I know where you went to high school, and then you get to college and you can choose your hometown and they say that where they were at in the city when they were six years old. You know, you're not from there, You're
from Fontana, You're not Inglewoods. You went to Simi Valley. You're not from Guardena or Compton. You went to Lakewood or you went to the Corona or whatever.
They understanding prestige is saying they're from these places. People are not representing. Man, you see a lot of them.
They're not They're talking about and it's you know, the areas and and you know what, it's.
A lot of people too like that.
It'd be people that, like I know, individuals right that that try to claim certain areas that they're really not from and to a degree they not even really interested in the in the true culture of what they claiming they're from too.
No, it's like I'm I'm I'm from here. But like we said, but I go to Noble. You know, I ain't rock I ain't rocking over motherfucker Cortes. I ain't not wouldn't there wearing no.
Kse swiss nigga like you know what I'm saying, Like they want to, but they want to represent the place that popularized this.
Special thing, you know what I'm saying.
So well, that's where it gets tricky, right, because hip hop at its core is about celebrating poverty. You know what, I mean again, not.
Not like.
About the fact that you still are Okay, you still made good. You steal fresh. YEA only got these nineteen dollar pans, these dicky pants, but looking increase them, I'm still fresh. Yeahll only got these tennis shoes from the company k Swiss and they were fifteen dollars. But look how I put these laces and look how I make them.
Look you know what I mean? You start it. So even listening to what you're saying is a great point because if you have a bunch of people who are saying, look, I don't want to look poor anymore, you know what I mean, or I don't want to speak the language of the locals, then it probably wouldn't be hip hop. You know what I'm saying. If you don't embrace the culture that poverty has created, it's not hip hop because you just got to realize Noble is just a nationwide franchise.
Noble is not a Los Angeles thing, right.
But it's man, it's funny, man, It's amazing to watch sometime.
Man.
That's why like I'd be like, I don't know, man, this shit crazy?
Man?
Is I mean, like I remember we was kids that we used to bag on each other about and we was all poor. But we're like, ah, your mama in the county, nigga, your mom might be on the county too, though you use full STAPs, nigga, all our parents he was in full stabs, you know what I'm saying.
And now niggas has grown doing the same thing.
Well and changed, right. It went from trying to get it to having it.
Yeah, when niggas don't even have it. But no, but we're gonna act like we got it.
It was hip hop was but hip hop was about the grind, not to have. Like, don't get me wrong, some artists in early New York that talked about having, but for the most part, it's greatest pupils was about the grind. The song Juicy is all about the grind Snoop is all about the grind.
Video too.
Yeah, Tupac is all about the grind, you know what I mean. Jay is probably the first person that had and I think that could be what throws everybody off, you know what I mean, Like artists like whole.
He came in he said, I changed the game. The platinum and he came in flossy.
Yeah, and it's dope because he's a D boy, right, So it makes sense. But again that I also think that's why the public wasn't as indebted to him like they were to the Snoop Dogs, the Big East, the Pox, because I think they can relate to the other guys more than a D boy like me. Like I remember being one of the only people on jay Z like for a long time because I was hustling at the time and the music fit what I was doing at that time. But other people didn't see it like that.
They did not fuck with Hohle, And eventually he got to a space where he was able to wrap his success and he started just selling winning. So it's a weird thing. But the more I think about the West, it's almost like it has to be. It's counterproductive, Like it's counterproductive because like, if you're not going to celebrate the culture itself, then what the fuck do you have to offer the world? Why would the why would they buy Atlanta culture from a Los Angeles nigga?
I have no clue.
That's like buying Mexican food. I'm a black person. You're not gonna put nothing on that. You're not gonna ground the beef you're not gonna ground the beef. You're not gonna fry the shells, or you're gonna just put the shells on the on the on the on the thing without frying. You're just gonna toast them. If you're gonna sell a soddle, why the fuck would I buy this
ship from you? Nigga wine is right there, and the problem is everybody feels like, well, as long as I can cook, I can make me know the fuck you fucking can't. And somebody can't but know the fuck you can't.
Hey, man, what it what it really takes?
People underestimate They just like I could do it because you're looking at it like, man, a lot of this ship take real commitment and skill in learning, and you gotta care, you know what I'm saying, Like you're speaking like the tortilla, Like yeah, like you gotta like I was always my Pop's always told me, Man, I learned how to.
Cook because I enjoy it. I love doing it, like you got to put love in a food. You know what I'm saying. It ain't no, it ain't no, it ain't no love.
And what niggas is doing, they are just trying to get popular they get rich and then they're claiming rich too.
It's like you're trying to get popular.
Yeah, well, I mean it's it's also this this goes back into the like real dug in like meanings and roots of like what innovation means to a marketplace. This conversations going the West Coast didn't have a sound that snooping them jumped on. They were really really fucking good at what they did, and they made a sound and then other people jumped on their sound because they were so good that people associated that part of the country
with them. So like you can say, say, oh, you don't want to buy whatever you know Atlanta sound from people from LA. It's fine, but people from LA need to just put out any old sound that's just simply better. There wasn't a demand for people I need to hear about hip hop from LA. That didn't exist until somebody from LA came out and made a sound that was better than what the sound being made out of studios in New York was. Or whoever is good.
Yeah, that's my slogan, bro, two slow winners win and it's either good or is not. And I think for sure that's my automatically go to. I don't think the music is good from the coast right now. I think some of the programming is qualifying. There are some flash in the pants, but overall there's no consistency of an idea. Like you couldn't open a restaurant because you can't repeat the rest, because you don't understand why the recipe even hit in the first place.
Well, like, look at Eve forty and a click right, you've been in the bay. You just spent time there. I lived there. I mean, Vallejo is not a brand name place up there, you know what I mean, Like, it's just not you know what, you don't pop up, Oh yeah, I'm wrap, I'm from valle Oh damn man, that got from No. They just were really unique and good and then all the same now you've heard of Vallejo.
They made it cool.
What scaring me is through this whole conversation, all I think is like, oh, the ship is in trouble. Bro oh it is. At this point, I'm worried that we're on the Titanic, but not just because of the artists. I just feel there's no need to there's no poverty to embrace, Like you can be broke in Los Angeles and I keep saying this, but you can't be poor in Los Angeles, you know what I mean, Like, you
can't be poor. Like I was telling the HOMI said that we were comparing the murder rate of Chicago and Los Angeles, and I'm like, bro, it's probably twice as many black people in Los Angeles. It's probably four times the poverty in Chicago than there is in Los Angeles.
Then you'd be you'd be surprised on the on as far as the black population Los Sam's, it's not very high. It's single digits.
Yeah, I'm looking at Chicago. Bro, there were houses there for sale for eighteen thousand dollars.
Yeah, I mean twenty twenty one. Very recently, the city of La all of it that includes Mexicans, had three more homicides in the city of Memphis, which is not much bigger than Long Beach. Three more.
That's a good thing.
That's a very good thing.
I get the point. Yeah, No, nobody settling.
And you don't need the other is not being.
Settled primitively, like in most poor places.
And I think I just say that, like if you get off of one of the you get off of the one ten and go east to west, or you get off of the ten and or the one oh five and go north to south for a long long ways when you're in that part of the city where culture comes from, what dominates the feel of what you're looking at, Chicano Latino culture. Sure, it's just not as well. There's just forty five years ago it wouldn't have looked like that, but it does now. Yeah, whatever, But I
think that's an issue. I mean, like you have to look for black people to find them in La like but.
Even even but even that, right, like Chicano culture, we've used that. We've been a part of that as long as it's been in Los Angeles. Well, not as long because obviously it exist did games like white Fence's White Fence been in Los Angeles since the third But I'm saying we've always been able to fuse. Like we were all poor together. I don't even think but I don't even think they're poor anymore.
My point is critical mass on some of the because of them, you know, they do a lot of them be just getting here too.
But like.
It's different when there's one hundred thousand of you here with an intact culture and one hundred thousand of them there versus there's six thousand of you peppered all over their grid. You know what I'm saying, it's harder to I think that's a real cultural challenge.
But then we still embraced it, which is how we share low riding, which is why we share a lot of the things that we do. Right, the flannels, a thousand things right. But I'm part of the mask though, But I think them motherfucker's not poor no more.
That's the problem it costed.
Are you forcing? No culture can No culture can come. Culture don't come from middle class people.
Man or is the Westlake district. There's nobody rapping over there, And I.
Don't even know if that ship poured them. I think I was looking at over there there was three twelve. The cheapest west Lake is three peat. We was looking at a fucking condo in Atlanta for nineteen thousand dollars.
But like those apartments, there's dozens of people living in those things over seventh and eighth Street and over shit over.
There, man, shit twenty eight hundred a month.
But there's not one person paying for it. It's seven people in there.
That still you doing good? Because now you broke the rent up, and now everybody getting three thousand dollars a month. That ain't gonna force.
No sty rocking. That designer on the coning nigga.
They getting that money, they getting the fucking I'm telling you, I am worried. The more I have this conversation, I am worried that. Actually the only idea I've been telling Joey inducing is the West can't the culture can't evolve because it's dead, right, culture is dying or dead here right, like because there's no need like the just think about the schools. They're getting better teachers. It's more money to live in the community. So why is culture happening?
Well, like, what will be the hip hop cultural epicenter of Los Angeles? It's Sunday on Crashshaw now media. Yeah, Now, what's the median age over there? My age exactly what I said about forty five, maybe even actually older. Yeah yeah, but in real jozuz But yeah, he is right.
And if I feel like, even when we was younger, it seems fifty year olds, don't it was always a grown that was always a grown nigga thing.
Yeah, but but it was niggas twenty something Yeah, well you're not.
You're you're not fresh over there.
It's very rare. You gonna see a bunch of now you're on board.
Now, No, you're not seeing no today. No.
First of all is them niggas don't man. Niggas, don't even niggas today, powder Man, you gotta do it first of all with them.
Cars costs. These niggas. Way niggas want car notes.
You can't. You can't use no CPN to get this before.
They spend twenty five hundred on some on some Dayton's.
And then motherfuckers six thousand.
Now look okay, right, okay, so they six thousand, they rather put they rather pay.
Seventeen hundred a month.
Nigga for shit for because it's monthly for twenty eighteen.
That's spider, I don't.
That's the whole point.
Though.
You have an area where what is cool is now false, like it's fossilized, it's like calcified, and.
That's the old nigga. That's that old nigga shit.
Yeah, but what's the It's emblematic of the problem. You didn't have younger people move in doing because those are cars from like the sixties. You don't have people with, you know, being creative, doing something with cheap cars from the eighties or nineties and just moving them on up the street a little bit, or just setting up shop over there, and oh that's where the old timers hanging out, but els popping over there, all those guys a fresh cars.
Look at what they're doing is creatively. That is, you know, nineteen ninety six, whatever the fuck it never ever happened. What's cool in LA is frozen in time like a fossil. Like that's the root of the issue.
It's still a lot. Yeah, yeah, and that shit still be cracking and they still be having fun. They just old. Yeah.
Now now they're coming from Pips Sunday Brunch.
But I'm gonna tell you something crazy though. I think that's the feel of it in LA, but I don't think that's the feel of it outside of LA.
That's my point. That's why old Body.
With more line.
Like when we was talking about when we was in New York, the ideas we got because if you take, you take, really feed and and use like because it's still admire.
Just listen, if you take a Rag sixty one and piler through Memphis, you're gonna attract every young person there.
Is that fair to say, that's probably true. But they'll look at anything out there because they don't see anything out there.
Hence the dilemma, hence the problem. Right, you gotta take the fucking show on the fucking road.
But it's but here's here's I think the challenge. Are you taking a new show on the road or are you taking an old show on the road.
But this is the point. There is no old show to a twenty year old from Memphis. There is no old show. The show is only old in Los Angeles because people are spoiled by culture. In Memphis, the old show looks like three six mafia.
We spoil our culture here, man, I'm telling you because our culture is not even well.
Like to other people.
But the rest of the world they fuck with it to other people.
If I'm in Dallas and I'm dragging a foe down a boulevard, every twenty year old person there is going to stop and stare and want a piece of whatever's going on and lay. And this is what makes it hard. That's a great point. It's hard here, right, because you can't get everybody excited about something we've been celebrating for fifty years. Right, you can't get people, don't get me wrong, but low rider is still low right. There's not a community you're gonna go to that Everybody ain't gonna be
like this, motherfucker. I don't care if it's a twenty one year old woman, anybody. They're gonna be like, this is the shit. But it's hard to be as excited about something you've been celebrating for forty years.
But that's my question with so far as this kind of logical strain that's being created in that hip hop tends to embrace the new and the fresh. It's youth oriented. Young tend to want that.
So it's like.
You can show up with something that is not new, but it needs to be wrapped and new in some way.
But I think that's only for Los Angeles three ride outs to everywhere else it is.
Now. If that were the case, then any LA rapper just sounded like LA would blow up because they're just sounding like La.
They are Perco just sounds like LA. It took forever for his music to actually he was actually just a crip rapping for a long time.
His literal sound got him everything, everything, everything, every.
Move before he even got good at music. He had to deal with rock Nation because he had a fucking girl and he sounded like Eric Wright.
That shit worked.
Yeah, I think that.
It's like, I don't know, I'm trying to pull like streaming numbers of his, but that's.
What I'm okay, I streaming them.
They're seven million, twelve million, Sexy the Red Song Baby Daddy's one hundred and sixty million.
But you're talking the difference. But you're talking the difference of somebody doing g Perico's music right and motherfucking take Keith doing Sexy Reds music.
See the true that's the whole issue though.
No, but but but I'm telling you what. We were having a conversation rooted in brand, right, and I'm like, I'm telling you that the brand is only oh to La. So if you're trying to be the man in LA, that that looks like nothing no more because there has never been no man in LA for a long time. There's never gonna be another man in LA because LA don't really embrace me in. But you can be that La nigga to everybody outside of Los Angeles, and it's new to them. They don't care what LA think. Long
as he's real. They don't care what you think of the music. People don't care. They like, look, this is what we're fucking with. But the problem is, if you make something too cool for LA, it's not gonna happen anywhere else on a global scale. It's gonna stay at an underground minute level.
So how big can an LA rapper get? Then it's Marck that you know.
Well, I think you can get as big as I think you can get as big as Sexy Red. I don't think sexy Red is that big. I think sexy Red is current.
Sure. I'm just saying from a numbers standpoint that whatever.
Whatever the highest numbers you can get below where's Kendrick Lamar.
I don't know a nigga like forty million view, forty million monthly listening.
His daily streams looks like here one hundred and fifteen thousand, are a few hundred thousand here at a couple hundred thousand here.
So I think this is kind of an issue, right. I think trying to impress Los Angeles is going to be the death of Los Angeles.
You know what I mean? You see that, yeah, because it's part of LA culture is not being impressed by anything, So it's gonna be challenging.
How the fuck do you impress these motherfuckers. These motherfuckers is insatiable, and I'm telling you they're gonna be the first one Like man, I don't care about that. Man, that shit ain't nothing. You see this nigga, thish nigga, that's what we do. But the rest of the will he niggas won't. Then you've seen the new Ferrari truck nigga, and don't nobody but trust me, you can't drag a six fold through none of these motherfucker cities outside of
this bitch and the whole town is not impressed. Calling everybody talking about you see this nigga card.
But but you can't bring the thing into l A either. Nobody cares, you know. But if you took a donk there was Miami the fuck out through Memphis, people gonna be expla the same thing. You can take a stock rolls roy.
I don't want to do l A. Still just want they want to have fun. They want to party. It's my place.
At least one place you go go to, go to the club in l A. Everybody's okay you to the club, anywhere else they're having the time of their life.
Well, our party in fun is different, you know.
Yeah, we we club versus party.
We too school, We too cool for club.
Club party in l a versus house party somewhere else. It's the same ship.
No, our house party. We got some good house parties. You gotta you gotta take you this. I gotta take you to some Our house party still is cool. Our clubs is trash. I agree with you.
They hook a louses now.
The house parties, though, are just this is this is a house party.
But that But that's what hip hop is. It got spoiled, mistake it. It got spoiled and mistaked itself as a club. Hip Hop got spoiled and mistaked itself as the club. The disco is the club. Hip hop is the party. It always has been a party. And you have to break it back down to the party. Chase the club. Yeah, if you chase the club, if you chase status quo, you will fall every time. Sexy don't look like she belong to the fucking club.
She looked like all those bitches in the club.
She looked like the motherfucker's at the house party. Sexy Red couldn't even get into a club in Los Angeles. They would not be like, nah, you know how they hold the little rope on you and then let everybody pass you. That for sure would be sexy Red at any club on sunset. They would not even let get in the club.
That shit.
Still to this day, house think about that the other day, like damn, they really was like, man, if sexy Red and bitches in and shit, like.
If sexy Red took her ass the prime Greystone comes with that outfit on Barefoot, they would have that bitch waiting at that velvete rope the whole night. And what happened is I'm glad we got to this point because now I'm just really wrapping it up. Hip Hop is the party.
It is not the club.
And that is the greatest mistake hip hop is making. It's trying to transform itself into the club. The club is a mainstream experience.
I thought I had New Yorker's you know that was live DJ venue type shit.
No, it wasn't no live djving you the niggas was in the projects and at the park they plugged up into free electricity peak. That's when it was at its peak. At its highest when Snoop and then was throwing a party at their mother's house because their mother left and they was twenty two, still living at home. That's prime hip hop. Prime hip hop is not at the fucking club. The club, you know, the club came out because of the disco. They called it the Disco club. It's the disco.
Yeah, I get that, but I thought, like you, like the battle rapping and the break dancing and all that kind of.
Shit.
Wasn't all the battle rapping that was in like venues and stuff.
No, they was inside the fucking basement, the fucking projects. You didn't see the water and ship hanging, that b street shit food everybody, them niggas wasn't. Wasn't nobody letting No nigga dressed in like that at no fucking club. You couldn't dress like that and get into those fucking club and no motherfucking eighties y'all wish you would bring your ass up here wearing a big ass laces, some big ass shoes. Them people ain't letting you win. It's
people in here that's getting to some money. We're not letting you niggas in here. Hip Hop gave itself a voice because nobody would listen to them before. It wasn't because they was accepted at the club. They couldn't get in the club. Oh wasn't that niggas? First off, you look like fucking broke ass dope boys. You're wearing these tracks on these big ass shoes. You're not getting in here.
Sexy Red couldn't get into no club in LA, not Prime, Graystone, not Prime, Green Door, not Prime none of that playhouse. That bitch would be sitting on the side. LA has spoiled itself. It is overly spoiled.
Bro.
They think that they the niggas in LA and LA nigga like you niggas. Ain't them niggas y'all trying to come up here with us? Shut it down? Shut it down. I'm telling you. Hip hop was not in the motherfucking club man. Hip hop was at a fucking house party. It was at a project party. That's the origination. The actual flower that they passed around the start of pak in seventy three. August eleventh, seventy three was at a fucking projects fifteen twenty segwich. That's a project that's a
housing project in the Bronx. I got a picture there. I went there and talked to legends, and shit, that shit is crap and it's gentrified. Now I went there. That's a fucking housing project. They used to plug into the free fucking park electricity and play the music. It wasn't no motherfucking clubs. When when they seen them parties was happening in the club, was like, shit is too much money, man, we gotta let these niggas in. And then niggas got spoiled and thought they belonged there. And
that's what's happening to Los Angeles. Hip hop the West think they belonged there, so they take their ass there and really they look to do because don't, like I said, like your pointer originally don't. Nobody got no motherfucking mansions and ship in they fucking town. You see little Baby and them in a phantom man, they got fanas in real life. Guess what they driving into music videos? Hell Cats, the Obtainable Street Nigga Special, The Obtainable Street Nigga Special,
a hell cat a scat. Niggas don't even got demons, bigga got track holes, obtainable cp CPN finance specials.
Yeah, well that's I mean, that's the the whole thing.
That's poor ship.
Yeah, and and l A culturally wants to be way well, they want they want to be more grand than relatable.
I don't know.
I'm telling you, it's all all good posts was made man, It's uh. And that's why it's important to continue to be creative. And I still think it's a space for our culture and it's still admired. But you definitely gotta be presenting it to the to who fuck with him versus Karen. I'm worried about who not fucking with it.
I just know you gotta pull this ship out. I think you gotta stop pulling it out here because we spoil by it and you gotta take this ship on the road. I do think there's a real conversation about music, but I think again that's that's gonna take a lot of work for people. But culturally, we still the niggas bro. We just don't show up in these other times. We don't bring the culture with us in no other towns.
People don't see the culture. They gotta see that. They got to see the life right now, everybody's highlighting it. Our life has been celebrated again, I say for thirty years Man forty years. Fucking Colors came out in the eighties. People been celebrating us for a long time and looking up to us, and then so there's a bunch of kids who never saw it. They seeing it done improper. They want to see the real fucking thing, bro, they want to see it. I think the music. Me and
you had a conversation when we was leaving Atlanta. We was leaving there fucking because zay where I felt like there was a richer bottom end to what they were doing. And I still believe in it. I still think there's a darkness about the lowest points of hip hop coming out of the Midwest, out of the South, you know what I mean. There's a really dark place that we have to be able to employ into our music that connects to blackness that hip hop is currently in. So
we have to use that. But I think outside of the fact that the music needs to be better, you have to stay rooted and the rest of the country's belief in who you are if you are a street urban act.
That's that's like kind of goes back to the question though, it's like, does the rest of the audience want to know about what is going on in black culture in Los Angeles today or do they want to hear a story of what was going on in black culture in Los Angeles in nineteen eighty nine.
It's the same shit happening, Nick, It's the same game, Meg and shit. Tell me something that we could talk about what culturally has changed in Los Angeles.
Culturally, well, all all the optics, the close largely change.
They are the only part of the optics, Pete, that they ever cared about was crips and bloods, the low riders. They never even cared about the houses. The houses don't matter if a crip or blood lived there. Like they only cared about dough Boys house because crips and bloods lived there. They only cared about fucking a Kris house because somebody La from the street lived there. We never had the scenery that they connected to that, Like, we don't even have even back then, we didn't have horrible
looking landscape. Sure sure, sure Nigga Memphis, Chicago. Some of that shit I saw, bro that ship shouldn't even be legal. Yeah, when we all saw New Orleans for the first time in Juvenile Hot video. As far as like seeing the projects like that, nigga. That shit was frightening. It was new kids with flies on their face because it looked like Africa. And how they used to show us Africa when they used to ask us to do neighbors, little kids, them niggas was living, And how this nigga that was
boarded up projects. It never was that, No, for sure.
It was always us.
It was always the crips and the bloods. It was always how we transported ourselves. It was always what we was, kuzuine gin and juice and eight balls. It was never the landscape.
Well that's that's kind of my thing, though, Like what do you think, matter of fact, Oh.
The pete. The only thing they remember our landscape is the fucking tree that needs to be.
The fucking shape fucking fu So yeah, the palm well yeah, the line to palm trees. As far as the landscape goes, I just mean it so far as like I don't go anywhere and see people drinking eight balls that are twenty two years old. That's why you can't about eight balls, yeah, nor driving low riders that are twenty two years old. They don't really dress quite so much the same anymore either,
Like a lot of that stuff's changed. So it's like, are you gonna sell what it looks like today or it looked like then?
And what you couldn't sell what it looks like today because it doesn't look like anything.
That's the point.
That's not a point because by that same standard, you're like, well the game is over because if you say what it looks like today, it doesn't look like anything. There is no.
Cultural thing about a designer weed.
That nobody would care. Everybody got designer weed. You can't tell these niggas in Detroit they weed ain't as good as all that shit done. You can't tell them niggas in Colorado the weed ain't good no more. You can't tell no more. You can't tell the people in Detroit they we ain't that ship did. All those things are dead. You we don't even have that. The thing that listen hip hop is merging, right, because the social media is
forcing culture to really adapt and move fast. Right, He could find something out about how Chicago niggas talk, and within a week the whole world has it. The whole urban scene in every ghetto has it, and they're starting to talk about it like the term op, like Chicago had that shit a week. That shit was everybody's shit.
Man wouldn't use that shit like a motherfucker man.
So really, hip hop is just becoming an antique store, especially in Los Angeles and New York. It could only be an antique store, but everybody likes a fucking good classic because there is no new culture. What would be the what would be the cheap pair of shoes that everybody's wearing in La It would be the same pair of shoes that everybody's went all over. If you're gonna rap about Balenciaga, guess what everybody got Blienciaga. It's not special. It's a pop song. If you rap about a rolex,
everybody has rolexes. It becomes a pop song. If you don't have a cultural take about what you're doing to this shit it, you know, rapping about no Bulls, that ain't no West Coast shit. People don't realize no Bulls is in Miami, No Bulls is in different states. People don't know that. They just think no Bulls is in Santa Monica because they heard the Drake song. They don't realize no Bulls is in a lot of towns.
Yeah, I just it seemed save Atlanta which is yes, that's success things. It's well, we were talking about it when we were down there. It is done, bro, Atlanta, you can just sell anything. It's basically just anything that's black enough can just can justifiably come out of Atlanta.
But that that shit's done because their poverty is flyeing and we've been celebrating their culture for thirty years. That's why there isn't no new artists coming from Atlanta. Who's the new artist that's killing New York? Same thing they're like everybody's trying to adopt, like you're trying to have the Brooklyn drill, and that's what they're adopted right now. Niggi Minaj album has the New Jersey kind of dance break like you're just I told you this. We have
to mix it to make you work. But the appeal has to be the antique store because without it, culture is nothing void, Like what does new culture look like in Atlanta? A bunch of people being crimson bloods. That's not gonna work.
It's not.
So.
So hip hop has turned into the antique store, especially on the West, because poverty is no longer here. There's poverty is not Oakland is not you know what I mean, Like, what are you gonna do? Yeah, Oakland being gentrified every day.
And agents fighting all this shit.
So the places that are doing well in hip hop are still going through shit. Saint Louis. We're looking at the houses in Saint Louis Pete twelve thousand. I got twelve thousand in.
My pocket my house for you can't you can't move into the twelve thousand dollars house of Saint Louis.
I'm just saying, it's twelve thousand. We couldn't even live in the house. We couldn't get it. That's not even a down payment for no house in California. Yeah, that might be a down payment on the house and watch and you still don't have the closing costs or the fucking signing fees.
Deep like Ridge Crest and and a trailer. Maybe that's what I'm saying.
That's what I'm like. We're fighting an inevitable battle of us. California is doing such a great job of allowing everybody to come into the country and have six families and competing for the housing. You can't get the house no more. That's over. You're being priced out. Poverty is being priced out there like we'll be poor somewhere else. We'll get six families to move in this motherfucking pay twenty nine hundred. Yeah.
See, it's interesting because you know, twenty years ago Hillary Clinton wrote that book It Takes a Village. I didn't know that meant to come up with a down payment. I didn't realize that was a real estate investment. Bucking shit.
We don't have big selling beat that mother boy, take a village like a motherfucker.
Good looking out for tuning into The note Seller's Podcast. Please do us a favorite, subscribe, rate, comment, and share. This episode was recorded right here on the West coast of the USA and produced by my homeboy A King for the Black Effect Podcast Network and now Hard Radio. Yeah.