The Power and Energy of the Handwritten Note

Like if all of you were to start binge drinking today, you will see hardcore results in the wrong direction. So it's like it works in all different directions here. But with your handwritten notes and what we're watching right now is is that We're coming out of a time we're sh we're still in a time.

where people are craving social interaction. And one of the best things that I'm watching right now is it I I refer to notes as your daily gratitudes, their outward gratitudes. They're giving gratitude to people around you. People need it right now. They're loving it. They're loving receiving a good note from somebody and knowing that somebody out there that they haven't talked to in a while is actually thinking about them.

And I I think that people need to double down on it. I'm actually starting to tell people if you can do double your notes, that would probably be a good thing to do. And I mean, as you said, anytime you amplify a good thing, you're gonna get even more results. And so this is I think leaning into notes right now, particularly since I think Ford conversations

are still a challenge. I'm having a lot of people saying, you know, I can only make so many phone calls. And if I'm not able to get out in public, like I'm just not seeing people and having as many conversations because my phone conversations are long. And I said, okay, well then overweight your notes. So that you can make up for that. And I think it's the right strategy right now.

Like you get to just amplify the situation of the phone call too. So I I laugh because like I will I can make a phone call way faster than I can write a note. Notes in me have a special relationship with how long it takes me to write one.

'Cause they're just trying to find extra hours in the day. They're trying to streamline their businesses.

And so when you sit here and say, like, gosh, write more notes, I know some of you are out there going like, When? When in the world am I gonna write notes? And I so Matt, I like your idea of like, okay, so how can you maximize time and Some of these people were not gonna get them on the phone and and a handwritten note is a great way to have them go like, Oh my gosh, like there's there's the fries and have that opportunity to connect with them.

So I think that uh again, what an it's just an incredible opportunity. Now, I wanna go down a quick little path here because where this all started was I was I was on a coaching call And the topic kind of came up of like, can you send too many notes? And I've watched people over the years that have like these really in-depth

Where they're like, all right, sent a note to Matt Benelli. That means Matt Benelli doesn't get another one for six months. Nope, let's make it a year. And click the box and the CRM in one year pops up and says, Time to send a note to Matt Benelli.

That's there's a different level of that type of note to the one I just described of I just had an amazing conversation with them and I want to write a note to them to let them know that I heard them. Yeah. And I I see people get stuck in this trap, Matt. Do you see that same type of thing?

And that's really what we're looking to do. And once you step back from trying to write so many notes and just think about how can I make somebody feel good, all of a sudden you have more notes to write.

You can write, I think as often as you think about pen palace back in the day. You would write a note, wait for a note to come back, write a note back, and that was the way you would communicate. So notes can be sent. Very, very frequently. Think about how often you text message people and you write nice things via text. If it's okay to send that many text messages, why would it not be okay to send that many handwritten notes?

Like that's the power of it. Like the mere fact that we put our energy into something like that while thinking about them to specifically make their day better. That's where the power of the note comes from. And everybody needs it right now. So again, I just want to like the agent that that shared this with me, which I loved, she said, she said, you know, when I was young, I took a trip to Europe.

And she said, While I was traveling through Europe, my mom sent me a note every day she sent a piece of mail. She says, I still have'em. This was a while back. Mom's no longer around and she still has all the notes from her trip when she was a teenager going through Europe. That's the power of a handwritten note. And again, that was one every single day, and she still hasn't. That's what I want people to take away from this today.

And the I like the example here of the mother writing the daughter a note while she's traveling every day. And some people say, well, I'm not gonna write to my clients every day when they're traveling in Europe or whatever. But the whole point is is that's a personal note.

And I think that's why that example is so irrelevant because a lot of people get stuck with, well, like, I can only send a note with my logo on it so many times. Yeah, you're absolutely right about that. So get some other note cards that don't have your logo on it. So you can write some personal notes to people. Nothing wrong with writing notes that have your business information on it, particularly if it's to clients or things like that.

I personally don't have a problem with it, but when you're talking about amplifying your personal notes to another level, they need to be personal. Yeah. And that's where the win is.

that her mom was trying to, you know, emphasize and her mom missed her and loved her and wanted to, you know, continue that that connection with her while she was, you know, in a foreign country and and bring safety and comfort into her world if she was scared or nervous or whatnot, traveling by herself. There were so many great reasons that that note went out. And I think that that's where you gotta look at your clients and be there

Yeah, no, I don't want a note from you guys every day. Please, everybody out there, do not send me a note every day just going like, hey, hey, Garrett, me again. Like, hope you're having a great start to your morning. I don't need that.

Not to everybody. I mean we wouldn't do it to a stranger. Strangers would be like this guy's lost his mind.

And every now and then there would be a note sitting at the table like where I'd have my breakfast. And I loved that. I mean, it was so powerful to me, even though I would know I would see him at some point that day or be able to talk to him on the phone because we live in the same house.

That still worked for me. So I mean, th this is this is where notes can go. I mean, imagine getting a note from your spouse in the morning. You know, if you if you got up early, you wrote a note to your spouse, so probably really like that. That's something you could do every day.

says I am so incredibly thankful and just plain lucky to have you. And there's little exclamation points with little hearts on the bottom of'em. This I I've kept this note. I got this a little it was it was about a week or two ago. And I've had my desk, I've cleaned my desk a couple of times. I've taken everything off, thrown out paperwork, scrapped stuff, shredded stuff.

The this is my thing that I'm keeping on my desk. It makes me smile every single time I see it. I have not shared one of those with anybody, by the way. It's totally a personal thing. But that's the power of a note. And I think some of us we go and we overthink it and we're like, Well, what stationery am I going to use? And what you know, this it turns in this big process and the reality that was a green post it note.

That she just took the time in the evening after I'd gone to bed to write it and stick it on my desk. And it meant the world to me when I woke up and came down and read it. That that's what we're going for. That's the impact.

I figure it out. I'm not saying go tear a piece of paper off and send it to somebody that you've never yeah, you've been talked to in a while, because that that may not be appropriate, but you probably already know that. So I don't need to tell you that, even though I just did.

And just start looking at those names and ask yourself, who can I write a note to? And just start writing notes and just start writing them and writing them and writing them. Address them later. Don't I don't care if you have their addresses or not, write all the notes that you want to write.

And then you can go find the addresses for them later on or go ask them later on because that's what I do. I'll sit and I'll just write a bunch of notes. And I'm like, hmm, I don't have addresses for these people I just wrote notes to. Let me go get it. And I send them an email or give them a call and say, hey, what's your address?

And they stop it. They stop that note from going out. Probably would be a really good note too. Like really from the heart, like they were thinking about this person. It wasn't just like a system at that point in time. But it gets shut down by that. And I I we get it all the time where people will reach out and say, Hey, I just want to send you something. What's a great what's a good address to send it to you? That is not weird. Just everybody knows out there. Calling and asking or emailing.

And asking for somebody's address is not an unusual thing in today's society. And it's a great way then to all of a sudden be able to build into your database too. So you can start to grow and grow and grow how you know and all the information you have and

And a really good note will start a volley. It'll start a volley of maybe another note coming back. It might be an email that comes back. It might be a phone call. It might be a gift that comes back in return. They may you may send them a great note. They may send you a book.

Uh you may then make a phone call and all of a sudden we've got this great volley going on of energy, but notes are an incredible way to start the volley. For me, that's how I've always looked at it's like especially with newer people, is like how can I start a transfer of energy with people?

and put it in the mail. And that same day, that person called him because they were thinking about getting started with a home search. Hadn't talked to them in a while, but wrote the note. It wasn't even on the way yet.

And they got connected. And I was like, that's no coincidence. That's not just, oh my goodness, that happened. Now, maybe that person was already thinking about this and that inspired him to write the note non-consciously, right? There was maybe an energy transfer happening before that, but that the cool thing that can happen by just actually looking at people and saying, who can I share energy with? Who can I write a note to?

forget the whole process of like how does it get sent and all that stuff. You can figure that out later. That's semantics. Logistics, there's companies that do logistics, by the way. Like logistics can be solved. Okay. Yeah. So

And we just focused on them. Just just brought'em to our mind, thought about'em, you know, uh, you know, how do we know'em? Who are they? Who are they to our lives? That kind of stuff. And every day we would focus on them and some people put'em on the steering wheels of their cars and you know, some people attached them into their, you know, on their phones.

One of the gentlemen that I had doing it called me about three days into the into the exercise and he said, uh, you're not gonna believe what just happened. He says, they called. I said, okay, who? I could tell me more about the situation. He says, a guy that I have not talked to since kindergarten. And it wasn't a phone call, actually. Let me go back. It was a Facebook request. It was a Facebook friend w request.

He said he started thinking about this guy going like and he was like, This was the long shot. This was the person where he was like, Yeah, there's no way. Like this will be this will be the challenge. And he says, sure enough, he goes, All of a sudden my Facebook pops up with a friend request from this guy.

There is way more going on out here than you guys even remotely understand that I even understand. It's an incredible opportunity. And so when you open up these like these channels of energy. People out there going like, Oh my gosh, they're going down the the rabbit hole of energy.

release that energy without thinking, oh, how do I turn this into a real estate transaction? And that is where I need that people just need to stop short of is going like, oh, but you know, that's this isn't working. Consistency here is going to be the key. I don't want You need to get all excited listening to this, like, yeah, I'm gonna amp up my notes and then you do it for a week and then you fall off again. Like this is something that consistency over time.

Uh, working with a new person uh in North Carolina, Lori Van Eaton, and she writes a hundred notes a month.

Um, but if she's got her heart behind it and her intention is correct, you pump, you pump out that many notes. Like you will see incredible things happen in your world. As I said, whatever you do at that level and being consistent with it, you're gonna get crazy results.

Well, the the company that I get like my vitamins and supplements from first form, every now right now it's a little bit different'cause of coronavirus, but every package has a handwritten note in it. That's Not just like a hey thanks. It's hey Matt, these are some great selections. That flavor of protein is one of my favorites.

Hope that you're doing well. You're crushing it in the gym. If there's anything that we can do for you, let us know. Like on every single package that I get, a different note from a different person who's checking that package. Now they've had And the CEO, Andy Frisello, we've talked about him before, has had people come into his company saying, This is ridiculous. Like this is inefficient. There you can pump out so much more product and send more things if you

eliminated that. You didn't have these people packaging these boxes and writing these notes. And he says, You don't understand. That is where a lot of our value comes from. That's where all of the power of our connections with our relationships come from because we care about these people. We care about our customers. We're not just trying to deliver them a product.

We're delivering them a lifestyle and we want them to know that we're here for them. And it that company is one of the fastest growing companies. Definitely in in that space and probably in this country. I mean, he just built a mega facility out there and time when other companies are contracting. So that's the power of handwritten notes at scale on that level. Imagine what it can do for your business, just personal connections that you have.

And also saying we just wanted to put some treats in here for you so you can see some new things that we're adding to our lineup here for the next year. You know, can't wait to be working with you again. That means a a ton to me when that box comes in and I'm I when I get little treats for free, love treats.

Yeah. And yeah, it's always kind of fun. Little gift. And then on the inside of it again, they've actually acknowledged me and our working relationship and they're how thankful they are. So that's one. The other one that I've seen this recently is when we we were started going through this whole thing of COVID, one of uh our local restaurants.

They were trying to figure out what to do with their inventory. They were worried about all the meat and all the veggies and everything like that. And they said, Well, let's just let's get this out to our clients. We'll give them a maybe a discount on it.

and we'll just bring the fresh produce instead of us cooking it in a house, we'll bring the fresh produce and fresh food to them. And it turned into actually a a business for them. Over the last couple of months, like they are making great money

by delivering the food to people's doors, freshest produce, freshest everything that I've I've been able to buy in town. They put a a personal note on top of it saying, Thank you so much, uh, talking about just like we we appreciate you and helping us through these times and we're hoping to help you out.

And you know, Sarah even probably she goes, This was so nice to receive an like did you see they actually wrote a handwritten note to us from the owner of the company? He's writing those for every single box that goes out to people's doors. That makes a difference.

And it doesn't it doesn't look nearly as good. I get some notes and I'm like, wow.

So I know what I can do when I'm moving fast. I also know, and if you watch anybody who has really clean, clear handwriting. They're slow. They slow down. I don't know anybody that blasts out really good handwriting as fast as we're trying to get it down, but like

I know that's that's my issue. It's not that I don't have good handwriting, and I think all of you guys have the ability of having good handwriting. Just slow down. Slow down for a second. Take your time with the note. And I guarantee you you will have legible handwriting. The ones that just go like my handwriting stinks and I'm going to own it. That's you not wanting to slow down. I'll just put it out that way. Just slow down for a second.

And I was writing and I was like, man, I'm I'm running up on the edge of this time block that I have available to get this done. But it was worth it, totally worth it.

sit down in the evening and say, look, what do I need to do to have nice handwriting so that people can read it? And if you're going to write in all you know uh capital letters because that's what comes out really clear for you, have fun with it.

And I think it's very helpful. So if you're looking for a way to elevate and practice, write your gratitudes out every morning because you get a double whammy there. You get to practice your handwriting and you get to spend a little bit more time with that that positive energy to start your

with a pencil and the reason for it is is it makes me slow down. The drag of the pencil on the paper makes my hand not go into like whirlwind mode. More like a really fast rollerball? Oh man, you wanna not be able to read anything that I wrote? Ha ha.

Get one of those really smooth, fast pens. So I mean, that's just what I've noticed for myself. And so once I noticed it, and you know, I went and bought a box of pencils and I bought myself a nice little sharpener and I'm like, you know what? I'm ditching the pens. Because I can read and I can be more efficient and I can write better with a pencil. If that's your thing and you figure that out about yourself, don't get stuck on it. Use a pencil. Make it so it works for you.

Senior wrote that excellent podcast. I love this podcast. Recently discovered it after listening to the audiobook Ninja Selling, which if you haven't listened to the audiobook Ninja Selling, it is awesome. Larry Kendall reads it himself. says it reinforces the strategies from the book with real life examples. And I think that was a good one to read for today because we're talking about real life examples right now. So Haas Senior

Really appreciate that. And uh hope that you are getting some good advice here and you're gonna write out some handwritten notes yourself. So and thank you everybody else for tuning in because this is so much fun, man. I love this.

To make these systems happen in their world. And you hear about us talking about coaching. Matt and I are coaches, and we do have coaches out here that can help you with all this stuff. So if you uh want to know more about that, go to ninja coaching dot com. Uh we can answer all your questions on there and uh we just appreciate every single one of you. Thank you so much and have an a Enjoyed today's episode and with Mike Moore.