Ninja Selling Podcast - podcast cover

Ninja Selling Podcast

Ninja Sellingninjaselling.com
The Ninja Selling Podcast is for real estate agents, loan officers, sales professionals and anyone looking to better their business to increase their income per hour. Hear from the rotation of hosts from the Ninja Selling team as they share tips and tricks from top-producing agents around the country.
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Episodes

All About Success

Success is something that we all strive for, but today's episode looks at the different ways success can take form, and what it means to you. The definition of success is entirely subjective, and cannot simply be measured by wealth or titles. Matt and Garrett talk about creating your own definition of success, whether that be income-driven, spending time with family, or hammering out your ideal work schedule. The key is knowing what feels right for you, what lights you up, and doing your best to...

Jun 24, 202133 min

Pre-Listing Inspections On Property

Matt and Garrett have been preaching the pre-listing home inspection for many, many years, and today they devote an entire episode to break down why. Pre-listing home inspections are an important step to make sure you're putting people in safe homes. They also increase buyer confidence, raise your trustworthiness, protect both buyers and sellers, and decrease stress for all parties involved. They offer up all the knowledge you need to negotiate from a place of power, and to achieve the best poss...

Jun 21, 202129 min

Your Mindset Versus The Market

Many agents today are finding themselves stuck in the mindset that they can't find success in this marketplace, or make it work for them. Today Matt and Garrett explain how shifting your mindset first can help you see opportunities where others do not, and they remind us that people will always experience life events that require real estate changes, regardless of market trends. The opportunity to create business is always present, but you need to have the right frame of mind in order to see it....

Jun 17, 202131 min

All Things Postcards

Over the course of the pandemic, a lot of businesses have shifted their marketing strategies and dropped print marketing altogether. But the three most common elements that have allowed agents to continue thriving during this time are phone calls, postcards, and real estate reviews. Today Matt and Garrett explain why now is the perfect time to return to your postcard mailings, or fine tune the ones you're already sending for optimal success. Postcards are almost a guarantee to reach your targete...

Jun 14, 202127 min

Dual Agency Scenarios

The Dual Agency Scenario is an interesting one that keeps coming up in Matt and Garrett's recent coaching sessions. Today they look at how to handle the situation when you have multiple buyers interested in the same property, or you have a buyer who's interested in one of your listings. They acknowledge that protocols may vary depending on your state, but the key is to have open communication with your clients, and be upfront about your procedure for this, and any other potential situations that...

Jun 10, 202127 min

Fair Market Value And Emotions Of Buyers

Emotions are playing a big role in today's marketplace, often leading buyers to offer significantly more than asking price because of the intrinsic value they place on a home. And while emotional value has always been a factor in real estate, the current imbalance of supply and demand has really brought this to the forefront, and emotionally driven bids are increasing fair market value more than ever before. Today Matt and Garrett talk about the current trend of buyers making enormous offers bas...

Jun 07, 202126 min

Communication With Fellow Agents

As the multiple offer scenario becomes increasingly common in today's market, so too does agent competition, which can lead to tension and frustration between realtors. Today's show looks at the importance of having good communication with fellow agents, even though you are in competition with each other, as it is another important aspect of building relationships. Being empathetic and considerate of other agents' time is extremely beneficial as you grow your business as it can help secure backu...

Jun 03, 202126 min

Let's Not Get Distracted From The Ninja Systems

Around this time of year, Matt and Garrett typically start to notice agents getting distracted by shiny objects, and letting their Ninja Systems slide. Today they're here to set us back on track, and warn against neglecting our foundational activities, such as making F.O.R.D. calls, building relationships, and writing notes. The Ninja Systems offer safety and security in every market, and if they begin to feel tedious, it's important to remember the big picture of how they will help you reach yo...

May 31, 202130 min

The 16 Step Selling Process

Today's topic was inspired by a listener request, and Matt and Garrett are very excited to finally dive in and discuss the Sweet 16 Listing Presentation. Hailed as "The World's Greatest Listing Presentation," this process engages potential clients immediately, and provides all the tools you need to position yourself as a trusted advisor, get more listings (and sell them faster), identify your client's greatest fears, and differentiate yourself from the competition. The 16 Step Selling Process cr...

May 27, 202151 min

Supply and Demand Challenges & Knowing Your Industry

As realtors, we need to be educated and pay attention to trends in the economy that may affect our clients. Today Matt and Garrett dive into an issue that's having a huge impact on our industry at the moment - supply and demand. They explain the role that rising costs are playing in real estate, why contractors are leaving prices open-ended or even abandoning jobs altogether, and the impact that other factors could have on homeowners, such as inflation rates and tax policies. Understanding the c...

May 24, 202130 min

Building A Thriving Business As A New Agent

If you're a new agent looking to grow your business and thrive from the outset, you'll definitely want to tune in to today's episode. Matt and Garrett give their advice for building a solid foundation for success, tell us which habits to instill early on and which to avoid, and explain why flow should be your number one priority. They discuss being 'new' and why it's actually an advantage in creating relationships as you are ready to learn and do not have to rebrand yourself, and they encourage ...

May 20, 202130 min

Going From Your Comfort Zone to The Growth Zone

Today's episode looks at John Assaraf's four stages in the journey toward growth: Comfort Zone, Fear Zone, Learning Zone, and finally Growth Zone. Being in your Comfort Zone might feel familiar and safe because you have control over your situation, but no real growth or change can come from there. Matt and Garrett explain why so many people find themselves stuck in their Comfort Zones, and what they can do about it. The first step is acknowledging what is holding you back, and analyzing your fea...

May 17, 202132 min

Your Business Is A Vehicle - Which Seat Are You In?

Today's episode opens with a question for you - if your business is a vehicle, which seat are you in? Are you in the driver's seat, making every decision about where you want to take your business? Or are you in the passenger seat, making a few calls but largely handing control over to others? Matt and Garrett discuss the importance of accepting your current reality so that you can make the necessary changes to get back in the driver's seat, even if you're starting from the back seat or worse, t...

May 13, 202123 min

Knowing Your Product

Knowing your product is a crucial part of running your business. But many agents are getting caught up in today's fast-paced market and neglecting this key step. Today's episode looks at the importance of doing your research, taking the time to truly understand the properties in your marketplace (not just the homes, but the neighborhoods, nearby schools, parks, trails, and stores), and how this skill can help you expand into more luxury areas and price points. Matt shares his experience visiting...

May 10, 202124 min

Turning A Want Into A Need

Matt and Garrett are diving deeper into the idea that your clients don't need you, they should want to work with you - because you can actually take this to the next level, and turn that "want" into a "need". Once you have established your expertise and given your client the best experience possible, clients will not only want to work with you, but they will recognize just how much they need you moving forward on all their real estate decisions. Our hosts break down this cycle, and how the Ninja...

May 06, 202134 min

Podcasts In The Realtor Community

Today's podcast is about...podcasts! Join Matt and Garrett as they discuss how podcasts are being used in the real estate community, how they can help build your brand and create professional relationships, and whether an Arts or Science format is the best approach. They'll help you decide if starting a podcast is right for you, and share their tips for doing it successfully. They talk about finding a topic, releasing episodes on a consistent basis, and including entertainment value into your sh...

May 03, 202134 min

It's Not About You, It's About The Client

If your marketing strategy is all about you, you, you - your accolades, your tricks, your success - Matt and Garrett are here to tell you, you need to make some major changes. It's not about you, it's about the client and how you can make their world better. On today's episode, our hosts discuss the pre-listing packet, and how you can use this promotional tool to showcase what you can do for your clients, how you will help guide them to their hopes and dreams, and demonstrate your value by outli...

Apr 29, 202137 min

The Law of Influence

Today's episode looks at the Law of Influence - what it means to truly have influence over other people, how it can lead to greater professional and personal success, and the way it evolves over time as you continue to build your business. Having influence comes down to how abundantly you place other people's interests first. Matt and Garrett discuss how you can build influence with others by asking questions, expressing empathy, and truly caring for them. Having this genuine connection creates ...

Apr 26, 202131 min

The Realtor's Prayer

"Dear Lord, please give me one more real estate boom, and I promise that I will not blow it this time. Amen." Many of you have said this without realizing it's the official Realtor's Prayer. But instead of waiting around for another boom in the marketplace, Matt and Garrett encourage us to recognize the opportunities that are right in front of us every day to optimize success. In today's episode, they explain that there is always a boom if you know how to look for it. People will always fall in ...

Apr 22, 202125 min

The Power Of Wanting An Agent, Not Needing One

Today Matt and Garrett are excited to discuss the common misconception that people need to use you as an agent – instead, they should want to work with you because of the guidance and expertise you bring, not just the service. They talk about having conversations early on to create relationships and build a foundation that shows your value, asking F.O.R.D. questions (family, occupation, recreation, and dreams) to engage and genuinely connect with people, and how this process sets clients up to a...

Apr 19, 202130 min

The Underutilized Backup Offer

Matt and Garrett discuss the backup offer, an overlooked opportunity in today's marketplace that holds so much potential. Even when a property is listed as pending, the percentage of transactions that fall through is probably higher than you realize, and sellers often move to backup offers to secure a sale. Matt and Garrett discuss why sellers do not remark properties as active again, and having a backup offer in place can help you use this to your advantage. They discuss why you should still vi...

Apr 15, 202123 min

Revisiting The 10-Step Buyer Process

Matt and Garrett revisit a question that keeps coming back around – what adjustments do we need to make to the Buyer Process in this fast-moving market? In short, nothing! They discuss the importance of continuing the 10-Step Buyer Process and the clarity that each step provides. Matt explains why reviewing the Buyer Process is actually more important than ever, and likens it to preparing your buyers for the battle that lies ahead. Our hosts share how the Buyer Process prevents getting blindside...

Apr 12, 202123 min

The Scratch Pad Solution with Gretchen Adams

Matt and Garrett sit down with certified Ninja Coach, Gretchen Adams, to discuss the Scratch Pad Solution and why it's so important in today's fast-paced market. The Scratch Pad Solution (sometimes referred to as the Scratch Pad Close) is used to help clients who are on the fence about whether to place an offer. It allows them to sketch out the details of an offer and take the time to consider whether certain terms and conditions truly fit with their long-term goals. Gretchen explains how this c...

Apr 08, 202137 min

Why "Let's Be Realistic" May Be Holding You Back

Today's episode looks at one of Matt and Garrett's least favorite phrases: "Let's be realistic." They explain how this expression is often followed by a list of excuses that hold people back from seizing opportunities, simply because they are afraid of being let down. But is the outcome you're afraid of even based in your own reality, or are you afraid of repeating someone else's mistakes? "Let's be realistic" can easily lead to a negative belief system, which then becomes an affirmation. Matt a...

Apr 05, 202127 min

The Ninja Response to 'Asking for the Business'

With the market heating up all over the place, and real estate moving so quickly these days, one topic that seems to increasingly arise in Matt and Garrett's conversations with realtors is how to 'ask for the business'. Recognizing that the real questions here are how to become a trusted advisor and when and how to offer your assistance, in today's episode our hosts offer their seasoned advice, augmented with a useful time frame that has been successfully implemented by one of the agents with wh...

Apr 01, 202141 min

Mastery in One's Career and Beyond

Today Matt and Garrett dive into one of the core foundational documents of Ninja Selling: Stewart Emery's Mastery, and the idea that we must commit to excellence, consistently go beyond our limits, and remove anything in our lives that promotes mediocrity, whether it be professional or personal, mental or physical. Matt and Garrett dissect each powerful paragraph in Mastery and remind us what we can accomplish when we refuse to accept the ordinary. The pandemic has led a lot of us to accept aver...

Mar 29, 202155 min

The Return of 'Face to Face'

Today's episode comes with a big disclaimer from Matt and Garrett – they're not saying to go out and re-enter the world the way we once did pre-pandemic. What they are saying, is that the world is beginning to open up again at different levels in different areas, and that means the potential for face to face meetings is increasing. Given all that, it's time to start planning for this return, while still following the guidelines in your area and your own comfort level as well, and find ways to ma...

Mar 25, 202136 min

Maximizing Your Time When The Systems Are Falling Behind

Matt and Garrett discuss a roadblock that so many of us are facing right now: How do we fit in the systems when we are running out of time? In this busy marketplace, it's easy to get swept up in your day-to-day business, but it's more important than ever to prioritize and schedule activities that lead to future growth. In the hustle and bustle of all your listings, big offers, and multiple closings, you want to make sure you are still in control of your success rather than riding the market wave...

Mar 22, 202133 min

Negotiating 'Home Plate' with Larry Kendall

Larry Kendall's most recent visit to the podcast was so jam-packed with information that Matt and Garrett decided they needed to have him back again to continue the discussion, and lucky for all of us, today is that day! In this episode, Larry picks up where he left off by delving into the concept of negotiating home plate in an effort to reverse the cancelled contracts that some realtors are experiencing in the current market. When Larry speaks, it's wise to listen closely, and today is no exce...

Mar 18, 202151 min

Taking Referrals Seriously

Matt and Garrett have planned a really fun episode all about the referral process for today. They're seeing a tremendous amount of referrals happening out there currently which is great, but they're also seeing some frustration around the process when it's not taken seriously. Referrals can be a source of great success for all parties concerned, and today our hosts outline how to ensure that is the case each and every time. They discuss extensively the importance of taking some time to get to kn...

Mar 15, 202128 min
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