3 Things Are Killing Your Social Media Game
There are three things that you are doing on social media that is just killing your chances of any success for your nightclub or bar.
Jan 28, 2019•3 min•Ep. 19
Nightclub & Bar Marketing Podcast - Louie La Vella
Discover how Louie La Vella fills venues using the social media algorithm to his ”unfair advantage”. While most businesses fight the algorithm and give up on social media, the LAVELLAMETHOD uses social media to develop a successful strategy and predictably sell out nightclubs and bars. Learn from speaker/author and global concert, nightclub and festival marketing expert Louie La Vella.
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Episodes
Ahh! I don't want your email anymore.
I don't want your email anymore. Why? Listen in for my top reasons as to what's killing email marketing and what I've replaced it with.
Oct 20, 2016•4 min
Is the music EPK done?
When we get bombarded with links and messages all day long, we don't have time to review an EPK (electronic press kit) - so what do I personally look for when reviewing music and DJ mixes (to sign for brand development or bookings)?
Sep 22, 2016•5 min
Which is more important: Branding or Marketing?
Trick question, the obvious answer is BOTH. But the real question I get all of the time is, what is the difference between the two? Branding vs Marketing.
Aug 22, 2016•2 min
When you miss marketing strategy, your tactics fail.
Do you know social media tactics? How to boost a post? What about the strategy? Whoa, there is a huge difference between the two.
Aug 08, 2016•3 min
Messed up? Don't worry, people will forget.
The beauty of social media behaviours is that people as so quick to jump on you for a mistake and also just as quick to forget - IF you handle the situation properly. Not doing so can
Jun 10, 2016•2 min
Your music fans want to know you care. Good or Bad.
Social media behaviours is changing us super fast. People really like to voice their opinions. Your job is to care about it.
Jun 10, 2016•2 min
Are you advertising your music/venue competition?
Social media marketing does not to well if you "set it and forget it." Automation tools are amazing, but if you get lazy and forget to engage, you just might find yourself spending ad dollars to promote your competition.
Jun 10, 2016•3 min
I will beat you at music marketing EVERY TIME.
How is it possible for you to beat me at the music marketing game? I've been in this long enough to know I can win, every time. BUT, there is a way to beat me... how?
May 28, 2016•3 min
When the smallest influencers might be the biggest.
Timing is everything. In social media marketing and using influencers, sometimes timing can bring a person with 100 followers the power of 100,000.
May 28, 2016•2 min
YouTube has a new 6 second ad, you can't skip!
What happens when you can't skip YouTube ads! Ahhhh! We loved counting down 5-4-3-2-1-SKIP every time we get interrupted with a YouTube ad, and now their new 6 second ad product is non-skippable. As a marketer, you NEED to create content that is quick but also very entertaining and engaging. This interruption can cause a consumer to get annoyed and actually start to hate your brand, not what you want. Entertaining advertising? Great content? They may love the quick video and click out. That's ex...
Apr 26, 2016•3 min
What do we do about the new Instagram algorithm?
Is it time to panic? NOPE. Keep engaging with your audience and the Instagram newsfeed algorithm will actually help you!
Apr 18, 2016•6 min
Where do you find the best Instagram influencers?
What are the best ways to find and use Instagram and Snapchat influencers? How can these people expand your marketing reach? Have we seen this before? Yes we have.
Apr 18, 2016•7 min
Has social engagement changed in 2016?
How has use behaviours changed this year? Are you engaging with your audience and getting the most impact from your social marketing?
Apr 18, 2016•10 min
When is collaborating with the competition a good thing?
Is there ever a good time to collaborate with the enemy!? There sure is. Keep your doors open.
Apr 18, 2016•6 min
Is it worth spending money on a social media manager?
Are you wasting money on a social media expert or agency? OR are you losing potential revenue by doing it yourself?
Apr 11, 2016•10 min
Generation Z has has a marketing secret we need to know
What does Generation Z have up their sleeve? Social marketing is going to change again, and it's all because of GenZ. Closed social networks are on the rise and marketers need to know what they are, how to use them and how we are possibly going to market in them!
Apr 11, 2016•7 min
Do you still need Twitter for bar marketing?
Why do we use Twitter anymore? How effective is the platform for nightclub and bar marketing, especially since our demographic is now coming into age - and use platforms like Facebook, Instagram and even Snapchat now.
Apr 01, 2016•7 min
Are you watching your bar competition?
What are the kinds of things you need to be looking for when watching your competition? What are direct and indirect types of competition?
Mar 18, 2016•4 min
Your logo on everyone's Snapchat?
How are these brands getting their logos on everyone's Snapchat images/videos? It's called geo filters and just released to businesses. Find out what they are and how your nightclub or bar should be using them.
Mar 18, 2016•6 min
Virtual Reality for Your Facebook Page? Almost!
Virtual reality for your Facebook videos? Well it's pretty close to it. 360 degree video is here for Facebook and YouTube. What is it and how can you get in on this new marketing tool.
Mar 05, 2016•7 min
Don't Post on the Wrong Instagram Account. Multi Account Usage.
Ever post on the wrong Instagram? Yikes! Not such a big deal if you are the owner of your own bar, but a huge deal if you are a promoter and post a flyer on the wrong club account. Fear not, Instagram finally allows multiple accounts on their app, easily switch between them.
Mar 05, 2016•4 min
Getting your bar staff to post on social. Best Times? Automation?
How do you get your staff excited to post your social media marketing? What are the best times to post? Is automation good or bad?
Mar 03, 2016•7 min
Get Better Organic Facebook Reach: Expired Posts
Our Facebook organic reach sucks. Are we clogging up our own newsfeed with redundant and non important posts? Get rid of them, automatically. Learn about expiring your posts on Facebook and when this is a great idea to use.
Mar 03, 2016•7 min
The Basics of Snapchat for Nightclubs & Bars
The White House is using Snapchat? How quickly do these social media platforms grow!? Well, Snapchat is here to stay and yes, going mainstream means that 13 year olds aren't the only demographic on the site, our customers are on the site now. So what is Snapchat?
Mar 03, 2016•9 min
Will you take advantage of ads in Facebook Messenger?
Rumor has it that Facebook will be giving businesses the opportunity to advertise in it's Messenger app. Not banners, not images, but the ability to 'send a message' to your fans. Have we seen this before? Text message marketing 2.0.
Mar 01, 2016•8 min
How do I fill my clients bars? Targeting.
How am I so effective at targeting the perfect bar customer? You'll be surprised to hear how little nightclub and bar owners know about their own customers. Sure, the general idea we have down, but I'm talking about the real deep interests. This is unbelievable information to use in marketing.
Mar 01, 2016•8 min
Are you too old school to win at bar marketing?
Old School vs Social Media: What happens when traditional bar marketing ways just don't work anymore? Do flyers, posters, and promoters even bring ROI? How do you compare offline tools to social media, and what social media will help fill your bar?
Mar 01, 2016•8 min
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