The Art of the Rebrand: Addison Rae
YOU KNEW IT WAS COMING!!!!Our Addison Rae episode is finally here JOIN THE DISCORD: Follow me on IG: #addisonrae #musicindustry #musicmarketing
Jun 28, 2025•40 min
Nicky at Night
Welcome to my solo podcast!!!
My name is Nicky and I used to work in the entertainment industry for 3 years on the social strategy & marketing side before I ever became a Creator.
I am obsessed with analyzing the stories behind Music, Movies, and Marketing. I truly believe the media we consume is so important to our development and how we interact in society.
Growing up in the suburbs of Virginia as a very closeted teenager, I remember how isolated I felt. It was Youtube and Music that made me feel scene for the first time.
Hopefully I can make someone else feel that way too <3
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Episodes
The $1.8 BILLION Marketing Secret of Labubu
Everyone seems to be talking about Labubu...It seems like overnight he just spawned out of nowhere, and now you can't escape it. Viral tiktoks, celebrity sightings, appearing at fashion shows... you name it and he is there.But what is the lore of Labubu? How did he even start? Why did he become so popular? Well that is exactly what we set out to solve today! JOIN THE DISCORD:https://discord.gg/FjSrEF2JZ4 #labubu #popmart #socialmediamarketing #videoessay...
Jun 20, 2025•35 min
How to Market Yourself like a Popstar (Ft SVP Warner Records)
HIII!LONG time no see omg! I was on vacation out of the country for a month so I apologize for the massive gap in episodes, but it feels GOOD to be backToday we are sitting down with Sam Riddle, the SVP of Marketing at Warner Records. His team works across the marketing for artists such as Dua Lipa, Sombr, Benson Boone, Nessa Barrett, Teddy Swims, Omar Apollo, and so many more! It was so cool to hear his insight as someone who is REALLY in it when it comes to rolling out an artists project. #mus...
Jun 16, 2025•55 min
The Death of Body Positivity & the Twisted Marketing of "Skinny"
Welcome back to Nicky at Night!!!This week we are back with another video essay-- very in line with the "Epidemic of Escapism" episode, but this time I really wanted to hone in on this idea of "wellness" or "glow-up culture" on the internet.Lately, it has really felt like Body Standards are regressing. With the rampant use of things like Ozempic, and this return of "trend dieting". People are manufacturing these subcultures like the "Pink Pilates Princess" to sell you a product. I think it has c...
Apr 23, 2025•40 min
In Defense of White Lotus Season 3...
White Lotus Season 3 was just SOOOO good I had to do a reviewI know it's a week after, but I hope you all still enjoyed! :)JOIN THE DISCORD :Follow me on IG: #whitelotus #whitelotusseason3 #thewhitelotus #popculturepodcast
Apr 14, 2025•47 min
The 3 things that Make or Break a New Artist
How does one grow as a new artist in 2025?It really seems like the game has changed these days. From the rise of Chappell Roan, Doechii, Sabrina Carpenter, Role Model, and so many more. We have more artists breaking through than ever.Not only that-- some of these people SKYROCKETED to the top of the charts.But why? What did they do differently from everyone else? How did this artists grow and what can new artists learn from their success?In this week's episode we discuss exactly that question Ho...
Apr 10, 2025•44 min
How much does Spotify actually pay Artists?
Today we are answering the question that EVERYONE has been asking..."How much does Spotify actually pay artists?"I sat down with Sam Duboff, the Global Head of Spotify for Artists to answer that exact question.Prior to this interview, I did a lot of research on the business of streaming as a whole, and how the music industry collects revenue. My goal with this video is not to push anyone's opinion one way or another, but to add some clarity for exactly how this monetization structure works for A...
Apr 03, 2025•51 min
We are living in a New Music RENAISSANCE (ft Sulinna Ong)
Welcome back to Nicky at Night!!!This week we have our first ever guest episode with none other than Sulinna Ong, the Global Head of Editorial Music at Spotify.Her team oversees ALL of the music & playlisting at Spotify. Curating every New Music Friday, Today's Top Hits, Rap Caviar, etc. Overseeing the largest source of music discovery on the largest music streaming platform in the world.Sulinna is one of the most brilliant people I have ever met, and any time I discuss music, art and cultur...
Mar 25, 2025•1 hr 6 min
The Power of Performance
WELCOME BACK TO NICKY AT NIGHT!!This week we are diving deeper into a video I made a while ago about the music industry and different kinds of artists.In my mind, I classify people into one of three ways.WritersVocalistsPerformersThis week, we are analyzing the "Performer" archetype JOIN THE DISCORD: Follow me on IG: #musicindustry #ladygaga #dojacat #tatemcrae #aspiringartist #musicreview
Mar 17, 2025•45 min
The Paradox of "Relatable" Billionaires
WELCOME BACK TO NICKY AT NIGHT!!!This week wanted to do a more deep dive on this trend I have seen in politics lately. This idea of the "relatable billionaire", and these tech CEOs somehow becoming this symbol of aspiration.It's so fascinating to me how public displays of wealth have become such a symbol of aspiration-- yet one of the biggest reasons why everything is SO expensive right now is exactly because of the actions of these same people who are being idolized.It is truly this paradox tha...
Mar 04, 2025•39 min
The Epidemic of Escapism
WELCOME BACK TO NICKY AT NIGHT Sorry for the delay! I had the flu last week but we are back This week I wanted to dive into this concept of escapism I have seen taking over our society. JOIN THE DISCORD Follow me on IG #videoessay #podcast #overconsumption
Feb 25, 2025•35 min
So I went to the Grammys... (storytime)
SOOO A CRAZY THING HAPPENED...And a HUGEEE thank you so Spotify again :')JOIN THE DISCORD :Follow me on IG :#grammys #beyonce #chappellroan #podcast
Feb 13, 2025•35 min
The Sinister Symbolism of Society in The Substance
Welcome back to Nicky at Night!!!This was an episode I recorded like a week before the TikTok ban that was lost in Capcut limbo that i finally got around to editing!We are diving in to one of my favorite movies of the past year, The Substance. This entire film is proglonged commentary on society that I found absolutely FASCINATING so I wanted to dissect it all with you :)JOIN THE DISCORD:https://discord.gg/FjSrEF2JZ4 Follow me on IG:https://www.instagram.com/nicky.reardon/#podcast #thesubstance ...
Feb 09, 2025•22 min
The Death of Nuance & The Critical Thinking Drought
Welcome back to Nicky at Night!!! This week we are going full video essay mode on this topic idea I have been thinking about for a LONG time on "The Death of Nuance". How EVERYTHING in our society has become so extreme, argumentative, and hyper-individualistic. Without any thought or consideration for other people or the context around them JOIN THE DISCORD : Follow me on IG : #videoessay #medialiteracy #commentary...
Feb 01, 2025•56 min
How Doechii Broke the Music Industry Formula
WELCOME BACK TO NICKY AT NIGHT!!! I am sososo sorry for the huge delay on episodes. My car broke down the first week of the year, then we had to evacuate for LA fires, and I've just been catching up on everything. Good news is we will have some double upload weeks coming over the next few weeks! Expect lots of Nicky at Night Content coming soon hehehe Follow me on IG : JOIN THE DISCORD: #Doechii #musicpodcast #femalerap #musicreview #podcast...
Jan 23, 2025•31 min
I actually made a 2025 BINGO Card
HAPPY NEW YEAR!!!! Welcome to our first episode of Nicky at Night in 2025 :) This week we are giving 25 predictions for 2025 Follow me on IG : #popculturepodcast #2025predcitions #musicpodcast
Jan 03, 2025•30 min
Who will win AOTY?
WELCOME BACK TO NICKY AT NIGHT!!! I hope yall had a wonderful holiday and are about to have an amazing New Year. 2024 was undoubtedly one of the greatest years of pop music we have ever had. I wanted to go back and look at some of the biggest albums of the year in retrospect, review the data, and discuss what I liked or disliked about each release. There was also SO much amazing music I didn't get to cover in this video. I wanted to keep it focused towards some of the biggest artists and biggest...
Dec 27, 2024•36 min
The Evolution of Trisha Paytas
WELCOME BACK TO NICKY AT NIGHT!!! This week we are doing a deep dive on the career of the iconic, the legendary, one of my favorite youtubers of all time-- THE Trisha Paytas JOIN THE DISCORD : Follow me on IG: #trishapaytas #popculturepodcast
Dec 17, 2024•36 min
How Celebrity Obsession Killed Personal Style...
WELCOME BACK TO NICKY AT NIGHT Sorry for the slight delay from our normal monday upload, but happy to be here This week is a video response to Mina Le's video "The Death of Personal Style". One of my FAVORITE videos from one of my favorite creators JOIN THE DISCORD : Follow me on IG: #minale #videoessay #fashionindustry
Dec 11, 2024•39 min
Analyzing the Influencer to Popstar Pipeline
WELCOME BACK TO NICKY AT NIGHT! This we are diving into this concept of the "influencer to popstar pipeline" and analyzing the strategies behind the ones who did it successfully, as well as discussing why so many people fail **JOIN THE DISCORD ** Follow me on Instagram 0:00 - Intro 3:35 - Thesis 5:17 - The First Influencer 8:35 - Importance of Artistry 12:58 - The Myspace Era 16:17 - The Youtube Era 29:36 - The Vine Era 32:42 - The Tiktok Era 40:05 - Creating a World #troyesivan #addisonrae #mad...
Dec 03, 2024•50 min
The Untold Lore of Rachel Zegler
JOIN THE DISCORD: WELCOME BACK TO NICKY AT NIGHT!!! It's been a while since I did an "Untold Lore of" episode, and I thought it would be fun to do one on an actor this time! I got the idea for this episode after seeing Rachel Zegler alllllll over my fyp lately with clips of her and Kit Conner in the Romeo & Juliet Broadway production. People were LOVING it and only saying the nicest things, which reminded me of this same time last year when people were HATING on her for that 1 tiny remark a...
Nov 26, 2024•29 min
How 500 Days of Summer changed the way I view Love
**JOIN THE DISCORD:** WELCOME BACK TO NICKY AT NIGHT!! This week we are doing our first ever movie review on my favorite movie of all time-- 500 Days of Summer There are very few pieces of media that genuinely shift the way I view the world down to my core. This is absolutely one of them. #500daysofsummer #moviereview #romcom
Nov 18, 2024•32 min
Why is Everything New SO Ugly?
WELCOME BACK TO NICKY AT NIGHT!!! I am SO sorry for the extreme delay. My mother was here visiting me for 2 weeks, and then Halloween festivities, but we are BACK with the weekly uploads I want to give a HUGEEE shoutout to Mina Le who's video entirely inspired this one. I was so fascinated by her thesis that I wanted to review some of the information with my own POV. PLEASE please go give her a sub and check out her original video Follow the Pod on Youtube Follow me on Instagram Timestamps: 0:00...
Nov 07, 2024•43 min
Everything Is Romantic
SURPRISE DOUBLE UPLOAD WEEKWanted to share my thoughts and give a review of the Brat Remix Album. What was your favorite song off the remix? Comment your top 5 im dying to hear :) Follow me on IG: Subscribe to the Youtube!!! 0:00 - Intro 5:52 - Everything is Romantic 10:42 - I think about it all the time 16:64 - I might say something stupid 19:21 - So I 23:16 - Sympathy is a Knife 28:35 - Closing thesis #charlixcx #arianagrande #musicreview...
Oct 12, 2024•35 min
The Disastrous Demise of Katy Perry's Career
Sorry for the late episode this week! Been dealing with some IRL things but it feels GOOD to be back :) Follow the Pod on YOUTUBE Follow me on Instagram #katyperry #musicmarketing #musicreview
Oct 09, 2024•30 min
The Sinister Marketing Secrets of Brand Trips
Welcome back to Nicky at Night!! This week we are taking a deep dive into the VERY shady world of influencer brand trips-- discussing the marketing behind them to determine if they really are "good" strategies Follow the Pod on YOUTUBE Follow me on IG: Timestamps: 0:00 - Intro 3:46 - Origin of the Brand Trip 11:56 - How much $ do they actually cost? 16:40 - The Controversy & Ethics 27:30 - The Trophy Effect 30:13 - Are Brand Trips ACTUALLY Good Marketing?? #brandtrip #creatoreconomy #socialm...
Sep 27, 2024•35 min
The Greatest Rebrand in History: Addison Rae
Welcome back!!! This week we are doing a deep dive on the marketing and rebrand of Addison Rae Follow the Pod on Youtube: https://www.youtube.com/channel/UCof5APIJ8OHOJbiVGU3wouA Follow me on IG: https://www.instagram.com/nicky.reardon/ #addisonrae #musicmarketing #musicreview 0:00 - Intro 2:41 - Thesis 6:28 - Origin Story 13:51 - AR EP 20:53 - The Rebrand Begins 25:21 - Diet Pepsi 35:46 - What is next for Addison?
Sep 18, 2024•40 min
The Paradox of being "Relatable" and Rich
WELCOME BACK TO THE SHOW! Huge shoutouts to CharliChats whose video inspired this one!!! Please go check out her video Check out her video here: https://www.youtube.com/watch?v=Orl0iJ9IhmU&t=177s Follow the Podcast on Youtube: Follow me on IG: https://www.instagram.com/nicky.reardon/ #emmachamberlain #creatoreconomy #popcultureanalysis
Sep 10, 2024•21 min
It Ends With... a Marketing DISASTER
HI BEAUTIFUL!!! Welcome back :) This week we take a deep dive into the movie "It Ends With Us" and how a string of Marketing and PR nightmares from Blake Lively was not only EXTREMELY tone deaf... but completely distracted from the conversations that should be had around this film Follow the Pod on SPOTIFY: https://open.spotify.com/show/0WWqkpzdSCY7Sj6XlTROY1 Follow the Pod on APPLE: https://podcasts.apple.com/us/podcast/nicky-at-night/id1758627077 Follow me on IG: https://www.instagram.com/nick...
Sep 03, 2024•50 min
Short N' Sweet is UNHINGED (Lyric Analysis)
Follow the YouTube Channel: https://www.youtube.com/watch?v=zbsZE_q-2xY Follow me on Instagram: https://www.instagram.com/nicky.reardon/ 0:00 - Intro 4:32 - Taste 8:18 - Good Graces 9:39 - Sharpest Tool 12:03 - Coincidence 16:09 - Bed Chem 19:07 - Dumb & Poetic 21:31 - Slim Pickins 23:35 - Juno 27:08 - Lie To Girls 28:46 - Don't Smile 30:53 - Closing Arguments #sabrinacarpetner #shortnsweet #musicreview #albumreaction...
Aug 26, 2024•37 min
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