Positioning Your Brand for Legacy

Today’s episode is 100% a business blueprint. Be sure to tune in as your hosts discuss what’s poppin’ with Will Smith and Chris Rock in a way that only Nicky and Moose can. Get the business and branding layout from Biggs of Roc-A-Fella and the businessman himself, E-40.  They’ll also be discussing respecting and expanding the brand with the entrepreneur and CEO of Sovereign Brands, Brett Berish. You may want to take notes on this one so, grab your pen and paper or favorite device and plug into the conversation. What You Will Learn: What happens when you create a power brand. The importance of positioning the next person to take over and lead. The need for balancing caring and nurturing with positioning a team member for success. Using the power of the internet and social media vs. attempting to make it the traditional route. The importance of you respecting your brand. The power of “no”. Building respect for your brand. How to expand the brand.