Branding Against the Grain With Brett Berish

You’ve heard your hosts give the blueprint from today’s special guest before, but now, he’s actually “in the building”.  Mr. Brett Berish, entrepreneur and CEO of Sovereign Brands joins Nicky and Moose on today’s episode, giving all the game on branding, business relationships, failure. mindset and much much more. This is one you have to tell all your entrepreneur friends to check out. Got your pen and paper or favorite device? Jump in and get all the gems from today’s conversation. What You Will Learn: What to prioritize in branding Where to find the courage to tell the story What to include in a brand story The importance of making mistakes early in business Don’t force the brand on anyone, love the people that take to it. How to research for your brand The importance of having principles in business and branding Learn to be your own personal brand How to build authentic relationships in branding Relationships in branding take time The need for patience in brand building Tips on starting and growing a brand or business The importance in the person who wants it Tips on making deals with influencers and celebrities Brand building vs. business The importance of being involved in the day to day in your business Be uncomfortable and fail to get better How to know which idea to use Love what you do