Bill Schuffenhauer on Winning Silver at the Olympics, Overcoming Adversity, Chasing His Olympic Dream, Entrepreneurship & Motivational Speaking | Nick Egan Times

Bill has an incredible story of inspiration of how he overcame significant adversary growing up to become a three-time Olympian and to have won a silver medal not only for himself but his nation at the 2002 Winter Olympics in Salt Lake City, United States. Welcome to the Multi-Talented Bill, and thanks for coming on the podcast.

So I grew up with that thinking that was normal life, um, you know, living on and off the streets, not having food to eat, seeing violence, 17 foster homes, uh getting in trouble with the law myself. Uh, and and at a young age, I just realized that I wanted something more for myself.

I thought more with the end in mind that one day I was gonna want to have a family and and and provide for them, and one day I was gonna, you know, want to do different things that I just didn't have any exposure to as a kid. And so at a young age, seventh grade, I just made a choice to start like researching and looking into like what is possible for for me, even as a seventh grade kid, right? What is possible?

And and you know, I just didn't want to provide my family in the future with the same lifestyle that I was being provided by my mom. And uh, you know, I really believed that there was something better out there for myself. And uh, you know, through that I started getting involved with talking to you know, teachers and coaches and family members and and just being curious.

You know, that's that's literally kind of wraps up my entire life, is that I'm I'm always curious to what's possible for for myself or anyone else. And uh, you know, came to the conclusion that there was something better on the other side of the fence. There was opportunities, there was a future for me outside of growing up, like you know, with how my mom, you know, led us through the life. And you know, I'm not here to talk negatively about her.

She did the very best that she could with the tools and resources she had, but I just realized at a young age that we live in this omnipotent universe that anything is possible. And I I just I wanted to find out what that was for myself. And so uh I got at a young age got involved with uh school first because if my grades weren't good, then I couldn't do the other things. Um, so got really interested in in what school really meant for someone like myself.

Uh, got involved with athletics because I was really good at running from cops and jumping fences. So it was a natural progression. Um, you know, once once I got a taste of what it was like to be on the team, um, I really just looked at the the past of what I was exposed to and said, I'm never going back to that. I'm never going back to that chaotic life of drugs, alcohol, street life, gangs and trouble with the law and courts and all that stuff.

And um, you know, getting involved with athletics, it's like there's almost, you know, there's a lot of opportunities in sports, but I'm a true believer that like getting involved with athletics is like the foundation of community and culture and support and and true athletics. And I really, really, really enjoyed that camaraderie in sport and like you know, having to set goals and and and reach for those goals and come up with a plan on how you're gonna achieve that. And you know what?

I just really, really embraced that and just was like, I'm not looking back. I I love this and I loved competition more than anything, man. I love I love a good competition. Um, in in anything nowadays, it's just really fun to have that friendly competition with other people, whether it's you know, business, sports, what have you. Um, and you know, just through the years, just became really curious that in how other people create success in their life.

And one of the things, one of the first things that I that I learned um outside of goal setting and things like that was to don't allow excuses to define my life. And so I just tried, you know, throughout my life, my careers to not not not allow any excuses in my architecture of life. And if I didn't know the answer for something, or if I couldn't do it at the time, you know, go back to that being curious and asking questions all the time.

And uh, you know, for me, that was like the catapult for me to really step away by choice from that lifestyle of getting in trouble all the time and so on and so on. So um, you know, that was that that was like a foundation of where I started for myself and a kid not knowing like what the big world had to offer. Um, I even though I didn't know what it had to offer, I knew it had something better than what I was exposed to, and just found passion in that and went after it.

Going through all that hard stuff um was very, very difficult and realizing that I've already been through some hard things, right? And and and I can utilize that is is like encouragement to tell myself I can do harder things in life as I go along. And so, you know, that resilience starting off with getting involved with sports, but utilizing my past as a tool to turn a negative into a positive.

And and you know, when you align yourself too with the right people, that that definitely helps out a lot. You know, I have a lot of clients that I coach from individuals to Fortune 100 executives around the world, and we we sometimes tend to isolate ourselves and and not reach out for help. And I'm a true believer that we're we're put on this earth to support one another and be of service to one another.

And another thing I learned at a young age, and and through those things and through that support and through realizing and being accountable to yourself, you know, that really just helped me build that resilience in everything I do. And instead of looking at like negative situations as quote unquote negative to like hold me down, I look at it and I welcome it as an opportunity to get better at what I do.

That was supposed to be the thing that everybody knew that Billy was pursuing the Summer Olympics, 2000 Sydney Games. And, you know, it is what it is. You know, we we all have different stories and different pasts, and it's all about what we learn from those stories and past on how we you know level up ourselves. And you know, it was it was in in in a lot of people's minds, including my mind, you know, getting ready for the Sydney Olympics was a done deal.

I qualified, I was top five in the world. Um, and all I had to do was go out there and perform just like I had, time over and time over, and make the Olympic team go to Sydney and potentially win an Olympic medal. Well, that's not what happened, obviously. That's why we're here having this conversation. Um, I, you know, two weeks before Olympic trials, I blew my ankle out during the long jump of a decathlon.

And um, we we kind of went into a little bit of a panic mode um when that injury happened. And and uh, of course we called the trainers to kind of like you know tape up my ankle and numb it up to see if we could keep going, and we just did more damage. And and the reality is we should have just stopped right when the injury happened, you know, went and did some rehab to get ready for Olympic trials. But um, it is what it is. We went into panic mode, it was a you know really bad situation.

Um, but then when we realized that, or when I realized that I wasn't gonna make the team because my injury is severe enough, I couldn't move on. Um, I wasn't gonna be ready now for um the Olympic trials in two weeks from the time we had the injury, and I was really defeated. I mean, I you know, I went home, I was in tears, I was depressed, I was turned into an alcoholic, felt sorry for myself.

Um, and you know, I was fortunate enough to have just amazing people um that surrounded me from coaches to family to friends and all that stuff. And somebody got wind of the Olympics happening in Salt Lake City, and uh I was approached by friends, they're like, oh my gosh, you should try the bobsled and the next Olympics. And I was like, first off, what is bobsled? And second, what what are the winter Olympics? Because I had no idea.

My mindset was 100% Summer Olympics, athletics, and you know, long story short, you know, we we we just all got together, my coaches and some family and friends, some strategic people, and just said, hey, like there's a sport called Bobsled. Here's the movie Cool Runnings, watch it so you can know what it is. I watched Cool Runnings, um, and then after I watched Cool Runnings, I had an opportunity to watch T USA competing over in St. Maritz, Switzerland.

And that's when I was like realized the athleticism it took to be a bobsled athlete. And uh, you know, we were like, you know what? The Olympics are a year and three months away. Now, the reality is most athletes won't switch sports into a sport they've never done, never even knew, and and make it a team, especially at Olympic level. But we just have the the mindset of like, why not? What do we have to lose? Right? We we've been training hard, we're in great shape.

Um, little little work on the mindset from the injury of not making Olympic trials, but that was easy. And then we said, what if what if we really did pull this off and made the Olympic team and we could create the story of this kid who grew up on the streets of Salt Lake City and turned his life around to make the Olympics in Salt Lake City, and we're like, man, that would be a good story and maybe a movie someday. Let's just go for it and see what happens, right? Let's just go for it.

And you know, I I really try to like really push that home because you know I I do a lot of research when I do talks or I'm in business, and and and you're not, you know, several years ago I came to the conclusion through research that 98% of all humans, 8.1 billion people on this planet, fail to take any actions on their dreams. And that only leaves like 2% of us that do. And so, you know, I wanted to be part of that 2%.

And I didn't want to look back and say, oh, I had an opportunity to do this, I should have done it, or I could have done it, or I would have done it. We just said, hey, why not? It's an opportunity, let's just go for it and see what happens. And if we don't make it, we don't make it. There was zero expectation from anyone else, right? And so so we went for it. And you know, the first team I made was a lower level, you know, US team.

They were probably ranked maybe fifth or sixth in the USA, no, no global ranking whatsoever. Uh, and I was with that team, and we went to America's Cup and won gold and and in uh two-man and four-man, and came to the America's Cup in Calgary and won gold in sil and and in uh both two-man and four-man again. And and I just really realized how I really enjoyed the sport first and foremost. It was like you know, going to a an amusement park.

I just continued on that path of staying focused and learning from the athletes and learning from the coaches, so how I could figure out how to take my athletic ability in athletics or track and field, and how do I, you know, make it happen in the bobsled. And you know, again, we were just like, just go for it, see what happens. And, you know, probably throughout that year and a half, I had team USA one, two, and three always knocking at my door, like, come come with us.

But I was pretty loyal to my team until we got closer to Olympic trials and my team hadn't qualified yet. Um, we were having you know some issues with like equipment that hadn't come in yet. And so the chances of that team making the Olympics was getting slimmer and slimmer every day. And at the same time, I had Team USA 1 approach me and say, hey, listen, we have an opportunity for you because we're the number one ranked team in the world that we can bring on a team alternate, right?

So we want to offer that to you. We've been watching you, um, we watched your athleticism, we watch how focused you are, you're a student of the sport, and you would probably be the best fit for our team. And the reality is that that pissed off a lot of other athletes who've been in the sport for a long time, right? The new guy shows up who makes it on the Olympic team as an alternate. Um, but you know, I I I I obviously I agreed to it after talking to my team, they gave me their blessing.

And, you know, I I got my first birth into the Olympics as an alternate. And you know, we I was carrying bags for the guys and taking care of their stuff and just being the donkey of the team. And but I didn't care, right? I was I was on an Olympic team as an alternate, and you know, as time went by, um bobsled driver Todd Hayes on this team, uh, you know, basically said, Hey, listen, a lot of coaches are mad, a lot of athletes are mad that we chose you because you haven't been here.

We weren't gonna plan on competing in the trials, but we want to to prove a point that you are the right choice. So I I jumped in and uh went from being an alternate to to an actual body on the sled, and we we dominated at the Olympic trials. We we beat everybody in two men, destroyed everybody in four men, and that kind of gave like clarity to the rest of the team and the coaches, like, yeah, he's the right guy.

Um, but I was still an alternate because there was, you know, we didn't lose anybody. They just we just wanted to prove a point. Um, you know, getting ready for the 2002 Olympics. Yes, there was a bunch of media, like you know, the the local boy made the team and it was all amazing, but I was still an alternate.

And um fortunately or unfortunately, however you want to look at it, for me, fortunately, uh, one of the athletes on that team um got kicked off the Olympic team uh for taking a banned substance that he didn't know about, sadly enough. And that skyrocketed me into his position to actually compete with the team at the 2002 Games. You know, it is it you couldn't have asked for a better script than that, took out the way it did with the time timeline that we had of a year and a half.

And um, you know, then we go on to compete at the Olympics, and and Team USA had not won an Olympic medal in the Games in 46 years. And uh obviously we come away with winning the first Olympic medal in the silver, and and then team USA too wins the bronze and a massive celebration. But uh it was you know kind of a feather in the cap, if you will, on on the thought process back when we said, hey, let's try this and give it a shot. We got nothing to lose.

To now we're standing on the podium home in Salt Lake City in front of family and friends that know me and have known me for years, you know, waving you know the American flag and holding up that that Olympic medal. And so it's just amazing and a blessing to be part of that and be a part of history.

And you know, at the same time, too, it just in my head, I was just like, it goes to show you with the right mindset and the right people around you and goals and strategic, you know, um planning and so on and so on, that we we can accomplish anything we want in life. And again, as long as we get rid of the egos and get rid of the excuses in life, the only people that are stopping us from achieving what we want is ourselves.

Sometimes we've got to get out of our own way and then have that opportunity to stand up and not only represent your country, but represent your family and your friends that are out in the crowd and cheering you on and holding up signs and telling you, you know, there were signs in the crowd from my family and friends saying dreams, I told you dreams do come true. Um, and you know, it is what it is. I was in tears, man.

Like I was in absolute tears of joy standing up there and and realizing that this dream, this goal that we had accomplished was so big, and it wasn't just about me. It was about everyone else who was there to support the goal and the dream. And you know, it it it hasn't gotten stale at all 20 plus years later, you know.

Um and I say that because a lot of times as human beings, we want to we want to point the finger and not take the blame for situations or what have you. Um, but you know, I've I've found throughout my life in both sports, relationships, and business, that I take 100% accountability for for everything. And when I do that, then I have more of an ability to really control the outcome that I want, right? And you know, I work with Jack Canfield on a regular basis.

For those that don't know, he's the creator of all the suit for your soul books. Uh, you know, he taught me that you know E plus R equals O. You have an event in life plus your reaction or your response, you can then dictate the outcome the way you want to. And the more we can take that accountability and respond. On to life as opposed to react to life, um, you know, that that's going to go a long way.

And just realizing that, you know, everyone lives in their own little life architecture that we're responsible for building. And we can either build it by default or we can build it by design. And, you know, I just encourage everyone out there to, you know, self-reflect on where they're at in life and what they've done.

And if they're not in a place where they really, really want to be, it's about taking accountability and decluttering those negative things out of your life and rebuild it with the intention that it's being rebuilt by design, right? Because we we we all a lot of us have a lot of things in our life that that don't serve us, and that can be people, places, things, practices, and if not serving you, then let's just go ahead and get rid of those because they're not helping you out, right?

But again, that really starts with that accountability piece.

Uh that I mean, honestly, those are my two big biggest ones is being accountable, being of service to others. And and when I take accountability for everything in my life, and then I provide service to the people around me that you know either want it or ask for it, um, everything comes back to me, you know, tenfold. And I don't, you know, I don't need to be known as the richest guy or the guy that has the most companies or any kind of stuff.

I just I I wanted to realize that against all odds, which funny enough, I have a documentary. I don't know if you've seen it, Nick, you know, that against all odds, I was able to create everything that I wanted in my life and for my family and for my friends and for nonprofits that I'm passionate about, and and did it in a way with with integrity.

You know, I'm a I'm a huge fan of that, you know, again, I'll I'll say it until or you know, blue in the face, but again, when I get to be of service to help somebody out with what they're doing and and in some cases help solve some of their biggest issues that they're dealing with in life, I love doing that. I love getting up and helping people out.

And and again, it's not it is not about me because I've figured out my uh equation in life, again, and I've said it several times, is the more I'm of service to others, the more everything I want and or need is returned to me on massive, massive scale, right? And and and and and then I love the whole competition of business. I love it.

Like I love, you know, tomorrow I'm flying out to to negotiate a potentially multi-billion dollar deal, and I'm absolutely 100% confident I'll come home with that agreement in my hand and and and and move on, and that's fun.

And and more than and it's more than just the money, it's it's also what what I can actually do with that money and you know what what others that are involved in this deal can do with the money and and you know, being involved with nonprofits, helping to educate our our humanity and and you know, build schools and all those different things, right? You know, because at the end of the day, how much money do we really need, right? To live our life in a healthy way.

So just getting up every day and the challenges that life has to offer, and and I think that's the biggest difference of you know, when you talk to a lot of people, like I look at challenges as opportunities in life to create. And people are like, oh my gosh, that's a hurdle. Like, what do I do? And I'm like, oh man, let's let's put more hurdles up there because the more hurdles I have, the more it's an opportunity for me to learn and after everyone I go over to, right?

So uh again, so the the inspiration is is is my family firstmost and what I can do to support them through the ventures that I'm involved with, and then like people within our companies, and then the nonprofits and all that stuff.

And I'm talking about some really dark stuff that has happened in my career that when I count on the other end, I was so much better of another human being that it just helped me level up again and again and again. So I wouldn't change anything, even though some of that stuff sucked and it wasn't fun. Um, it's helped me find out that I could be a better person and a bigger person than I ever thought I could be.

This is an omnipotent world, and whatever you want to happen, it is possible. It's sometimes harder than you know some situations, but we can create and create on a massive level and and and just do what we want. So thank you.