Why Fashion’s Elite Are Entering Web3

Daria Shapovalova and Natalia Modenova are the founders of DressX, a leading digital fashion retailer with an app and NFT marketplace. Over the last three years, they’ve partnered with the likes of Bershka, H&M, DUNDAS, and Agoria. Recently, the brand raised a $15 million series A round led by Greenfield with participation from Slow Ventures, Warner Music, Red DAO, The Artemis Fund, and others. The funding will be used to focus on achieving interoperability of DressX’s digital fashion assets across multiple metaverses and games, as well as to enhance the performance of its app and marketplace.

In this episode, we cover: 

- The early moments that helped establish the DressX brand

- Why big fashion and luxury brands are entering web3

- Brands that Shapovalova and Modenova consider web3 fashion successes

- What excites them most about the future of digital fashion

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