Episode description

What sets successful companies apart in marketing? How can influencer marketing be built effectively? What makes companies like Rocket Internet thrive?

Our guest today is Bastian Purrer, Founder of Helio by BetterSocial. Helio is a social network designed to facilitate healthy, fact-based & uncensored communication between real human beings.  The podcast episode covers effective marketing strategies, including influencer marketing and SEO, and explores the success of companies like Rocket Internet, Groupon, and Zalora.

It also touches on managing teams across countries, challenges in e-commerce, and personal insights on life, education, and finding a life partner. Bastian shares his experiences living in Indonesia, returning to Harvard, and thoughts on the power of the internet.

Arman Suleimenov: https://www.instagram.com/armansu/

Bastian Purrer: https://www.instagram.com/bastianpurrer/

Producer, Daniyar Akhmetzhanov: https://www.instagram.com/good.years/

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