¶ Intro / Opening
Next level nation . Welcome back to another episode of next level university , where we help you level up your life , your love , your health and your wealth . We hope you enjoyed our latest episode . It was episode number one thousand four hundred and sixty one , powerful way to overcome your fears .
Today , for episode number One thousand four hundred and sixty one , what are your big three ? Look what we do for you . Nothing , I'm in a good mood , giggles McGee over here . Mm-hmm . Yeah , as I mentioned Alan on our previous episode , I Was spending a lot of time with family because of memes , and memes is now doing really well .
She's in rehab , getting her hip worked on , so all things ended up going better than expected . But it was quite scary for me because that was the most amount of time I have taken off , probably since we started this . Mm-hmm and I had planned on traveling , but I was still gonna batch my WhatsApp every day and there were still things I was gonna do .
I was waking up and going down to the hospital and then staying there and then going to my mom's house and then going back to the hospital . So I was very much off the grid for pretty much an entire week . And Well , I ended up going and seeing one of my buddies , matt , and he said how do you , how do you know what to do every day ?
He said if you were only gonna do like three things because you're spending time with your family , what would you do ? And I said well , for me . We're pretty clear on it . I've designed this myself . I didn't need any help in designing almost anything we have over here at NLU , so I came up with this Pretty easily by myself .
No , alan came up with this and I said one .
So if we were to say just three , one would be Get exposure to a new potential client , two would be try to convert somebody to a client , and then three would be client delivery Make sure that I check WhatsApp and make sure that everything at NLPS is going well , and all 50 of the podcast yes , client over delivery client over delivery .
Yes , I just yeah , I could have said that and he would have been mind-blown . He would have went wow , you really know what you're talking about . I don't , obviously can't even get it right .
¶ Kevin shared the three things he would do
But those are the three things that I have focused on in the past Week , week and a half and it's given me a lot of certainty . Now , again , alan's behind the scenes working and we have an amazing team .
So it's not just Alan and I and I also remember and I never believed this when I saw it it was an interview with someone , some successful entrepreneur , and the interview were said what do you do every day ? And they said I have three big rocks that I move . I make sure that I move three big rocks and then I'm pretty much all set for the day .
I'm not saying you should do that because my three rocks , or the G3 target , as Alan named it would have been drastically different in the beginning of the journey Five years ago . It wasn't those three things , because we didn't have any clients , there was no over-delivery and there was no way to make money in the very beginning .
That wasn't the way it would be set up . So be very careful when you see this type of stuff online , because it's different for everybody . It's different for you where you are on your journey , it's different for the season of what you're doing .
There's a lot of things that go into that , but I thought it would make for a really good episode , because you don't necessarily have to get really , really , really good at everything . If you're good at three things , if you're really focused on three things , you might move the needle on one big thing .
So I thought it would be a valuable episode to do , based on the fact that it's very appropriate for what I've been doing for the last week .
So this is a fundamental in my coaching , that I've been Working really hard with all my clients to get them honed in on what I call my G3 target , and it's essentially a genius zone , so it's just like the store target , the logo .
It's three different layers G1 , g2 , g3 and the idea underneath this is that everybody Can be very , very successful by getting really , really good at Basically three things . And the example I always use is Taylor Swift . If you took away country singing , you took away dancing and you took away Guitar , you would take away 99% of her impact and her profitability .
And I do believe that All of us can have a career where we we hone these things . Now to Kevin's original point . You can't start a business or start a podcast or start anything with going into it going . I'm only gonna do three things , right ?
No , the point of the G3 target is I'm gonna focus proactively on these three things , while knowing that I'm gonna have to do these other miscellaneous things along the way . At the very beginning of Kevin and I's journey we were probably two years in , maybe three we had the studio I'll never forget it and we did what's called a time audit .
We were overwhelmed , as it gets . We only had a couple people on the team at that stage and I said let's sit down and let's do a time audit and we Went in front of the big whiteboard that we had in the studio at the time .
We wrote out everything we do on a week-to-week basis and we actually tracked the amount of time and there's a hundred and sixty eight hours in a week and we came out with basically between the two of us I
¶ The point of the G3 target
Think , we had maybe 12 hours of those hundred and sixty eight that weren't completely accounted for and we realized this is not sustainable . We are going to burn to the ground and we can't do this .
So one of the cool things about the G3 target is that you Can hone these things and move the needle on these things and focus on these things , and it's gonna be responsible for a majority of your success in whatever endeavor .
But you just have to know along the way you're gonna have to do other stuff too , so I'll give you some examples , because we want to lead by example . So Kev just gave his my , my g1 , g2 and g3 is . G1 is coaching , which is one-on-one coaching . G2 is speaking . This includes monthly meet-ups . This includes book club .
This includes Speeches that we give in person . This includes relationship talks , virtual events that I do with Emilia . It includes anything that's one to many , so coaching is always one-to-one . It also includes podcasting . Right now I'm speaking . Okay , one to many . So G1 is one-to-one , g2 is one-to-many , g3 is writing and g3 , for me , is one-to-scale .
You don't have to do the one-to-one , one-to-many , one-to-scale thing if you don't want to . If you need help with this , please reach out , happy to help . I Want to give another example of a client .
I have most of my clients doing this right now because all of them are very , very busy and they felt spread too thin , and these are what are called the top leverage points , where , if you focus on these things , these are what's gonna move the needle most . So I'm gonna use Bianca as an example .
Bianca's g3 target is Number one is teaching , number two is therapy and number three is writing , and so the idea is ask yourself the question . You know , maybe , maybe , one of them is family , maybe one of them is fitness , and then maybe one of them is your career . I have a client who's doing that . It's fitness first , actually .
So g1 is fitness , g2 is family , g3 is career . Now here's why for that particular client and if that client's listening you'll know who you are Fitness is first because that's where her self-esteem is tied . I , when she's winning in fitness , her self-esteem is high . When her self-esteem is high , her relationship flourishes .
When her relationship flourishes , her career flourishes . So again , design this however you'd like , and if you need help , seriously reach out . This is really something that I love and I'm really good at is helping people dissect what are the three things that are going to move the needle .
I actually did a bunch of that today , but at the end of the day , you don't have to get good at 5000 things . You don't . You don't have to be good at 5000 things , not in today's economy . I have some people that are good at one or two , three things and they're really , really , really successful .
You know , if you're a world-class video editor , you probably do really well and you don't have to get that good at many other things . Now , I know that's weird coming from us on a holistic self-improvement podcast . We're not saying not to also be fit , not to be healthy , not to also be wealthy , not to be in love as well .
We're not saying not to focus on your relationship . What we are saying is that you can choose three things for this quarter or this year that you really want to hone in on and start winning it , and if you need help , reach out .
Well , and you'll also notice , for at least for you and I there is no . That's mostly business stuff , right , my G3 target is business , so it's podcasting , podcast coaching and sales . Those are my three things I'm focused on the most , but that's in the business .
I still go to the gym and all that , so I can understand how it might come off as we're not focused on that . The other thing I wanted to add was I wouldn't be able to just focus on those three things over the last week if we hadn't been doing so many other things for the past , however many years .
And if I only focused on those three things , a lot of things would crash and burn Not completely , but they wouldn't grow at the rate that I'd like them to grow . So just be very careful when you hear people say , well , these are the only three things I do , because they're not .
And if , let's put it this way , if you're not a big fan of the G3 , they might be the only three things that they do , but it's not the only three things that are getting done . Just because they're not doing them Does not mean they don't have somebody helping them with it or taking care of it or whatever it may be .
So just be very , very careful about that , because there are going to be things that you have to do , that you don't necessarily want to do , and they're going to be things that aren't necessarily in that bucket . What would be a good example ? Put you on the spot here . What is the typical expectations of somebody who comes to you as a client ?
That they're a dream chaser , slash early business owner ? So say somebody is a interior designer . What are their three ?
Sales is almost always one of them , or you can call it SRB strategic relationship building . One of them is you . I mean , it's very similar to what yours are at an LPS . So what were yours at an LPS ?
There was podcasting , podcast coaching and sales .
Yeah , but at the beginning you , you share oh yeah , exposure .
So exposure to somebody new , right , I'm Kevin , I'm a podcast coach , I'm a podcast or whatever Conversion . So following up with that person and saying , hey , we also
¶ Clients' usual G3 target
have an excellent podcast solutions . And then Overdelivery If you are a client , when you become one , I want to make sure I actually deliver . So it's almost Meeting new people , getting new people who want to be clients , over delivering for new clients . Rinse and repeat that forever , hopefully .
That's the exact thing . That's the exact answer for anyone who wants to be an interior designer . The only thing that's different is what the delivery looks like . So instead of delivering podcast production , they would be delivering interior design . But it's the same . It's the same basic principles All of us .
That's one of the things that you find when you coach so many people . It's the same fundamental principles .
Yeah .
If you want to build muscle in the gym , eat in a surplus , wait , train and make sure you stay mobile and sleep well . It's very similar .
Yeah .
And and that's the advice I would give to pretty much anyone . Now there's certain nuances , obviously , that change . But when it comes to the the big three things , start with any three that you think are really important and then just tweak it along the way . I mean , I've tweaked mine a bunch of times . I revisit this constantly . Yeah , for sure .
¶ Nathan expresses his appreciation for the invaluable coaching services he received from Alan
There was a client who I was working with who took is taking time off , but him and I are on really good terms and he's a buddy of mine and I reached out to him and I was like , hey , how's everything going ?
I know you said you wanted to start back up what's going on and he said and this is very telling , so if you find yourself in this position , stick with it for a second . He said I over the last couple of weeks I've had dozens of calls with different coaches and nothing seems to be working .
My belief is that it's because he's just not doing the right three he's doing . I know he's doing at least one of the three things he should . He was podcasting is not as much now , but he hasn't actually followed up on the other two things that he should be doing . I'm certain of it because we've had those conversations .
If you feel stuck , it might not be because you're not putting in the enough effort .
It might be because you're not putting in the specific effort in the specific way , in the specific bucket you should be , and that can be very frustrating obviously , even something as simple as being a fitness coach number one post on social media , motivating and inspiring fitness content .
Number two batch your direct messages . Number three over deliver for current clients and or get more clients . You can break it down into . I always say one is too few , five is too many . There's a book called the one thing . I think it's a powerful concept , but it's I mean no , you can't just do one thing .
I do think that the majority of your success , in whatever goal you want to achieve , is going to come down to three things . I'll give a couple more , just real quick examples . If I want to lose weight , I need to eat in a deficit , eat less calories than I burn . That's number one . Number two is I need to weight train and or exercise with cardio .
So exercise is number two . And then number three would be weigh myself every day , make sure that the scale is moving in the right direction and , if it's not , adjust number one . So it's a very , very powerful tool and that's why our habit tracker has three things that you track . I have one client of mine her name is Brenda .
I have her tracking , her three , her G one , g two and G three , and that's it . She's not tracking any other habits and she has a half a million dollar business . It's awesome . It really is these simple fundamentals that we just don't do consistently , and so the key is what are they ? Can you do them consistently and then can you get better at them ?
Obviously , taylor Swift couldn't be like guitar singing and dancing and then be like , okay , I'm good . No , she has to do them over and over and over and get better over and over and over . So you know for us , you know , imagine if you took away even just this podcast . Most of our success would go away .
So it's just really important to understand what are the three leverage points and how do I stay focused , stay focused , stay focused . I always tell my clients I want me in your ear and I want you throughout the day hearing me say stay on target , stay on target , stay on target .
One of my clients actually said can you send me an audio with you just repeating that ? I never did .
It's oftentimes one of the three is the one thing that you hate the most , definitely . That's why I've worked with so many podcasters who they're frustrated with their lack of results and I'm frustrated with their lack of effort , and I don't think that's a that's not a coincidence . I've I've told and do I know everything ?
No , of course not , but I know a lot more than most podcasters right at this point , and I'll just say these are the three things . You just have to do these three things , just let's keep doing them . And they'll say well , no , I stopped doing this thing , I stopped . It's like that's what , that's what's wrong here .
It's not that , it's not the coach , it's not the algorithm , it's not these things . So if you find yourself saying and I hear this all the time , and I know you probably do too I know I should be doing blank , but I'm not , there is a reason you know you should be doing blank . I always use the dog shelter thing .
If you want to start a dog shelter , if you want to start a charity , you should probably stay focused on researching charities and what that means . And how does how does it all work ? How does the charity work ? How does a nonprofit work ? That would be very beneficial . Understanding the legalities around that are probably super important .
Looking for real estate that would fit that is probably super important and then getting whatever Certifications you need , like that type of stuff . But a lot of that stuff sucks . A lot of stuff isn't fun .
It's not the horse
¶ You're not doing what you know you should be doing
Right , it's not a fun thing there .
No , I didn't say . I didn't say anything about pet and puppies . You know , get the pet puppies , yet you get pet the puppies after you .
That's the fun find the stuff .
Yeah , that's . That's the fun part . So if you ever find yourself saying , I know I should be doing blank , but I'm not , what I have seen and I'm curious to hear take , what I have seen more often than not , is that's the stuff we should be doing ? Definitely that's the stuff we .
We don't talk about this often on the podcast because it's probably not relevant to many Of you , whether you're watching or listening . But we have a department called next level social media when we do our client social media for them .
One of the reasons we started that is I heard so many podcasters say I know I should be posting on social media , but I'm not . It's gonna be very hard for you to win if you don't do that . So we ended up starting a department to help them do that . But a lot of people don't like posting on social media .
It makes sense because that's one of the big things that most of us need to do , now more than ever .
Yeah , this is a good distinction . One of them is probably something you love , one of them is probably something you do want to do , and then one of them is probably something you hate . So another example for me in fitness is I want a great physique .
You know , I love weight training , I love food , I love eating , but I hate mobility , and so I need to eat the right amount of food , I need to weight train and I need to do mobility . And I'm only doing two of those three . I'm actually doing all three as of last night . But the point is is one of them is going to be a struggle bus . It is .
I want you to feel permission on this . You don't . I don't , okay , even on my g3 target . I'm not saying that . I'm still called to do it . People say , well , why would you do it if you hate it ? Because I'm supposed to do it , I'm called to it . Just because I have resistance and just because it's hard doesn't mean I don't need to be doing it .
It's very much . I think there's something To be said for a permission slip of listen . It's okay for you to hate yoga . I know something . I'm not saying that . I'm still called to do it . People say well , why would you do it if you hate it ? It's okay for you to hate yoga . I know some people who hate weight training and love yoga .
I know other people who love weight training and hate yoga . It's okay , just own it and do it anyway . No , and and I feel like that's super empowering .
I might be alone in that , but I agree , I would understand and empathize with anybody who doesn't find it super empowering , but I do again , we are of the belief that You're gonna have to do some stuff you don't want to do . It just is that way .
Even if , even if you want to Make pizza , you still got to preheat the oven and you still got to make the pizza and you got to go to store and get the stuff and you got to , you got to wait for it and you got to test it and you got to let it cool off .
Like even in pizza there is suck , not if you order Domino's you still got to order it and you got to wait . And if you don't do contact list delivery , you have to speak to them with your mouth person-person .
One click you can do that . Contact list delivery .
Costy money .
That's true , see .
Costy money , it's expensive .
It's actually not that bad .
Yeah , I was gonna say all things . That's why they're so successful . This episode is sponsored by Domino's . Domino's Next level nugget . Before we go , sir .
The next level . Nugget is one is two few , five is too many . Find the three that you think are most important for you in this chapter of your life right now , and try to stay on target .
My next level nugget would be believe it or not ? I think one of the reasons many people feel stuck is because they are over complicating things . So focus on the three things that will move the needle . Yeah , that . And you can always add , you can always change , you can always subtract , but a lot of people are juggling too many things .
It's also really hard to know what's making the difference . Imagine you have a recipe and instead of adding one new thing , you add seven . I'm gonna add salt , pepper , garlic , we're gonna throw some cheese in there , I'm gonna throw tomato sauce , I'm gonna throw an egg and I'm also gonna throw chocolate , like all right . I have no idea If it comes out .
Good , you're like , I have no idea why .
If it comes out bad .
you also have no idea why , if it comes out good chocolate .
If it comes out bad , not enough chocolate , mostly . Next , level nation . If you are looking for a community of amazing human beings who value holistic self-improvement , self-awareness , hyper consciousness , removing the negative parts of the ego , becoming a better partner all those things . That is our private Facebook group next level nation . In a nutshell , please join .
The link will be in the show notes below .
So I was gonna talk about the blog and there is a latest blog , blog number nine . That is how to transform yourself and your life , and while I do know that's very , very powerful and I highly recommend it , I would rather actually talk about booking a half hour call with me .
If this G3 target was overwhelming and confusing , I understand , let's get on the phone and let's talk about it . Click the link in the show notes .
It will bring you to my calendar and you can book a half an hour session and we will unpack what are your goals and what are the three things that are gonna move the needle towards your most important goal , and that way you can give yourself the permission slip to and I say this at NLU all the time to the team members I say listen , stay on target .
You can let things fall outside of this target , but in this target and even when you were gonna go to Belgium , I basically said Kev , all as I ask is you don't let these three things fall while you're away .
And you said my goal is to make it seem like you don't even know that I'm away and if you're confused about what those G1 , g2 , g3 needs to be , just reach out , happy to help Tomorrow for episode number 1462 how to improve your relationship .
Flexibility and I'm not saying physical flexibility , because I'm not flexible enough to teach anybody how to be more flexible . As always , we love you , we appreciate you , grateful for each and every one of you . And at NLU we don't have fans , we have family . We will talk to you all tomorrow stay on target next level nation .