#146: This is Why The Solar Industry is Dying
Episode description
Welcome to a new episode of Next Level Pros! In this high-energy workshop, solar industry expert Chris Lee breaks down the critical strategies for building a profitable solar business. Designed for solar entrepreneurs, sales professionals, and installation company owners struggling with low margins and industry challenges, this episode provides a roadmap to transform your solar business from surviving to thriving.
Highlights:
"There's no such thing as lazy people. Only unclear people."
"Competition is only the pain that you are solving."
"Customers do not buy because of price, and reps do not work for you because of commission."
"I would much rather recruit a C player and train them up to be a B player."
Timestamps:
00:00 Industry Introduction: Solar's Current Challenges
09:50 Attracting Top Talent Through Clear Vision
13:58 Why the "Red Line" Model Destroys Businesses
20:30 The Importance of Prioritizing Company Health
22:58 Breaking Down Revenue and Margin Structures
25:22 W2 vs 1099: Building a Valuable Organization
28:02 Motivating Sales Reps Beyond Commission
29:01 The Fallacy of High Commission Rates
30:16 Recruiting and Developing Sales Talent
35:00 Leveraging AI and Technology in Business
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