Michael Pedersen: How to build an online community
Episode description
🎙 Podcast by Pierre Lindh with Michael Pedersen, Chief Commercial Officer at Livespins
In this podcast, we explore the importance of community building around a brand. Michael recently joined Livespins as their new CCO, a project which is looking to bring a true social casino experience to its players. What are the core principles of building a community? We take a look at Tinders origin story and their ingenious approach to reach critical mass
ABOUT MICHAEL PEDERSEN
Strategic brand and marketing leader with high EQ, driving growth for tier-1 brands. 14 years within the online gambling industry and 20+ years of commercial leadership experience.
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This episode of the iGaming NEXT Podcast is sponsored by:
Pragmatic Solutions – Leading iGaming platform technology