Ashley Lang: Breaking down the iGaming eco-system

🎙 NEXT.io Podcast #213 with Pierre and Ashley Lang, CEO of Pragmatic Solutions

Ashley shares insights on how platform technologies drive innovation, the transformative role of real-time data in player engagement, and how operators can unlock new opportunities by leveraging AI, flexible integrations, and a customer-first approach. 

From game content curation to building a scalable business in regulated markets, Ashley offers a masterclass in what it takes to thrive in an ever-complex iGaming landscape.

⏰ Timestamps:
00:00 – Introduction and Overview

01:10 – Ashley’s journey in iGaming

02:20 – How iGaming has changed since the 1990s

06:30 – Early challenges in iGaming platforms

09:45 – Impact of the shift to mobile

12:50 – Role of marketing in iGaming growth

15:30 – Real-time data and player retention

24:12 – AI in iGaming: Opportunities and realities

33:50 – How shared wallets changed the game

41:30 – Game content curation with metadata

52:00 – Pragmatic Solutions’ operator approach

01:00:00 – What is the Connected Series?

01:05:00 – Importance of vendor collaboration

01:10:30 – Flexibility through integration

01:15:20 – Challenges in adopting new tech

01:20:45 – Data-driven insights for players

01:30:10 – Trends in platform technology

01:40:50 – Advice for operators today

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This episode of the NEXT.io Podcast is brought to you by:

Pragmatic Play – Industry-leading game content provider. https://www.pragmaticplay.com/en/
Pragmatic Solutions – Leading iGaming platform technology. https://pragmatic.solutions/