Akhil Sarin: How Stake.com Became a Global Brand

🎙 NEXT.io Podcast #233 with Akhil Sarin, CMO of Stake.

Akhil Sarin, the marketing mastermind behind Stake, breaks down the blueprint behind Stake’s viral rise from streamer-led growth and global sports deals to launching KICK and going head-to-head with Twitch.

⏰ Timestamps:

00:00 - Introduction

00:34 - Sponsors

01:51 - Welcoming Akhil Sarin03:35 - Akhil's Journey to CMO

05:57 - The Early Days of Stake

08:54 - The Streaming Strategy

13:31 - Key Partnerships and Brand Elevation

15:22 - The Drake Partnership Story

20:02 - The Formula 1 Partnership

24:02 - Company Culture and Team Dynamics

26:30 - Measuring Success in Partnerships

29:05 - Evaluating Sponsorships & Marketing Decisions

32:36 - The Founder Mentality

35:36 - The UFC Brand Partnership

40: 02 - Leadership Culture42:50 - Building Kick: Strategies for Success

47:23 - Future Aspirations and Market Expansion

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This episode of NEXT.io is brought to you by:

Pragmatic Solutions – Leading iGaming platform technology.https://pragmatic.solutions/

Pragmatic Play – Industry-leading content provider.https://www.pragmaticplay.com/en/