NGC #061: Understanding and Marketing to Generation Z with Angie Read and Jeff Fromm
Feb 14, 2018•30 min•Ep. 61
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Episode description
Millennial and Generation Z keynote speaker and author, Ryan Jenkins, welcomes Jeff Fromm and Angie Read, the authors of the upcoming book: Marketing to Generation Z, to the Next Generation Catalyst Podcast.
The topic discussed is understanding and marketing to Generation Z. We also cover...
- Who is Generation Z
- How is Generation Z different from the Millennial Generation
- What does Generation Z believe and value
- What perspectives shape Generation Z's experiences
- When faced with decisions, what drives Generation Z to make a choice
- What makes brands relevant to Generation Z
- What makes employers relevant to Generation Z
- What makes leaders relevant to Generation Z
- And more...
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