In this episode, Alexander Mühl from Borussia Dortmund shares how BVB builds global loyalty by putting purpose over profit. From youth academies in the U.S. to keeping beer prices low, the focus stays on fan culture and authenticity. We also talk about how BVB uses AI in content creation, without losing its human touch. And with the Club World Cup in New York, BVB just opened its own “Embassy” to connect with U.S. fans.
Jul 02, 2025•49 min•Ep. 155
This week’s guests are Chong-Won Lim and Bjoern Simski from Motorola: the brand bringing the flip phone back and reshaping how younger generations connect with tech. Recorded in a unique setting: a flower shop in Berlin during Design Week. This episode dives into what it takes to compete with iOS, how Gen Z discovers and chooses products, and why storytelling is still the most powerful tool in marketing. We talk brand positioning, customer retention, and how Motorola plans to stay relevant in an...
Jun 18, 2025•37 min•Ep. 154
This week’s guest is Eugen Fink, co-founder of Kraft Runners – one of the most exciting running communities in Europe. Recorded live in front of an audience, this episode dives into what it really takes to build a movement from the ground up. Eugen shares how Kraft Runners became more than just a run club, how to create real connection through community, and what creators need to know when working with brands.
Jun 04, 2025•42 min•Ep. 153
SOCIALS:TikTok: https://tiktok.com/@newtrendsocietyInstagram: https://instagram.com/newtrendsocietyWebsite: https://newtrendsociety.com
May 21, 2025•54 min•Ep. 152
This week’s guest is Ben Cohen, Talent Manager and founder of 28th Ave. We talked about what it takes to represent A-list talent, the power of relationships in the entertainment industry, and how to get into the room when no one’s opening the door.
May 07, 2025•1 hr 4 min•Ep. 151
In this episode, female entrepreneur Danielle Sabrina from Society22 PR shares how she became the youngest trader on Wall Street, fought her way back from bankruptcy, and built a career as one of the most successful celebrity publicists in Hollywood.
Apr 23, 2025•50 min•Ep. 150
In this episode, we sit down with Ryan Tierney, founder of Lo Siento Tequila. We talk about building a million-dollar tequila brand, standing out in a market dominated by celebrity names like Kendall Jenner, and what he’d do with an unlimited marketing budget. A conversation about strategy, differentiation, and thinking bigger.
Apr 09, 2025•47 min•Ep. 149
In this episode, we chat with LA-based photographer and creator Jesse Rodriguez aka Jesse Shoots about his creative journey. From turning a pandemic hobby into a passion to building one of the largest creative communities on the West Coast, Jesse shares insights on staying authentic, finding inspiration, and exploring Los Angeles’ hidden gems. We also discuss setting boundaries to lower stress and boost creativity. Follow Jesse on Instagram: @jesse.shoots...
Feb 12, 2025•46 min•Ep. 148
In this Episode, we sit down with Ryan Crownholm, entrepreneur and productivity expert, to explore how a life-changing accident reshaped his approach to work and life. Ryan shares his remarkable journey from leading his company as a hands-on operator to building a business that thrives independently. Flollow Ryan on Social Media: @ryancrownholm
Dec 25, 2024•38 min•Ep. 147
In this episode, Sebastian Zelger, CEO of LIQUI MOLY USA, shares insights their US expansion. Discover why LIQUI MOLY prioritizes in-person networking, the strategy behind their analog presence, and how building connections with car brands elevates their story. We get an exclusive insight into how F1 sponsorships work and the cultural differences in business between Germany and the U.S.
Dec 18, 2024•52 min•Ep. 146
Today we welcome Julian Junghöfer, the CEO of Vereda Agency. He gives an inside into the evolving world of websites, automation, and marketing. From building his first site at 11 to leading a modern agency, he reveals how websites remain the backbone of business success. Learn how a variety of tools can simplify your processes, why structure and clarity are vital for websites, and how AI is reshaping the future. Discover how smart systems and lean teams drive efficiency, creativity, and lasting ...
Dec 11, 2024•46 min•Ep. 145
In this episode, we welcome Tim Krasenbrink, the founder of NO925 Community. He shares some special insights on what we can learn from Tony Robbins and how to optimize your social media presence. Tim explains, why raw and authentic content is more effective for building a community than polished, high-quality productions. Follow Tim on Instagram: @timelevaty
Dec 04, 2024•45 min•Ep. 144
In this episode, we welcome our regular guest Sarah Emmerich as we dive into the story behind The Mastermind Experience and its lasting impact on your lifes. We share our biggest learnings and setbacks from our journey and reflect on how these experiences have shaped us. Additionally, we discuss how to navigate situations when things don’t go as planned, recognizing that you can’t control everything and we also explore what sets a premium event apart from an ordinary one. Check out mastermindexp...
Nov 27, 2024•40 min•Ep. 143
In this episode, we welcome Michael Frohoff, the CEO and Founder of Kruger Media, to explore the world of modern brand collaborations and influencer partnerships. Michael dives into what it takes to build a strong, effective team and shares his insights on the essential qualities that define a brand’s unique DNA. He unpacks how Porsche and Dua Lipa created a unique partnership and gives us a behind-the-scenes look at Kruger Media’s latest Remix Conference, a summit celebrating. Join us for this ...
Nov 20, 2024•46 min•Ep. 142
In dieser Folge begrüßen wir Isabelle Guenou, die inspirierende Gründerin des Health-Tech-Startups theblood . Sie gibt uns spannende Einblicke in die Entstehung ihres Unternehmens, erzählt von Herausforderungen und Rückschlägen und verrät, warum manchmal nur drei Sekunden Mut den Unterschied machen können. Wir erfahren außerdem, wie sie als Gründerin auf persönlicher Ebene gewachsen ist und warum Persönlichkeitsentwicklung und authentische Ehrlichkeit in der Führung eines Unternehmens so entsche...
Nov 13, 2024•42 min•Ep. 141
In this episode, we welcome Andrea Sasse, the German Consul General in Los Angeles. She shares fascinating insights into her daily work and her efforts to strengthen transatlantic ties between Germany and the U.S. We also explore how to build an international network and stay informed about key local and global issues. Follow the German Consulate General on Instagram: @germanyinla
Nov 06, 2024•47 min•Ep. 140
In this episode, we welcome Kade Speiser, DJ Leisan and Tim Kasper at Paulaner Sunset for an insightful conversation on marketing, building your career as an artist, and much more. Join us as we dive deep into the world of social media content, exploring top strategies and creative methods for branding and community building. We cover the best types of content for each social media platform and share tips on standing out in a sea of content. Check out our Guests on Instagram: @leisan.lealea , @k...
Oct 30, 2024•1 hr 6 min•Ep. 139
In this episode, we welcome Tristan Bordallo, member of EO and CEO of Fr8topia, he uncovers the fascinating world of trucking and logistics in the U.S. Tristan breaks down the real challenges facing the industry today, from driver shortages to the future of autonomous vehicles. Discover why trucking remains the backbone of America's economy and how he's leveraging social media to modernize this traditional industry and generating new leads. Follow Tristan on LinkedIn: Tristan Bordallo...
Oct 23, 2024•42 min•Ep. 138
In this episode, we have an insightful conversation with Jo Dietrich, Co-Founder of ZEAM, about the role of Customer Lifetime Value, the immense potential of targeting younger audiences, and the challenges and rewards of leading a major marketing agency. We also explore how cultivating a reading habit can significantly benefit your business. Join us for an inspiring talk about Gen Z, the future of marketing and much more! Connect with Jo on LinkedIn: Jo Dietrich...
Oct 16, 2024•45 min•Ep. 137
In this episode, we welcome Hannah Toni Trueb, the Creative Director of John Reed Fitness and Gold’s Gym. Hannah shares her journey into the creative industry and provides insights into sports brand marketing. She explains the reason behind various brand slogans, and we explore the differences between European and U.S. marketing campaigns. Join us for an inspiring look into the world of marketing and brand building. Connect with Hannah on LinkedIn: Hannah Toni Trueb...
Oct 02, 2024•52 min•Ep. 136
In this episode, we are joined by Magnus Resch, a German professor at Yale University and the former founder of Gymondo. Magnus takes us deep into the fascinating world of the art gallery business, revealing insider secrets on what it really takes to succeed as an artist in this competitive industry. From building strong networks to mastering the art of self-promotion, we explore the key strategies every artist needs to thrive. Join us for an insightful conversation on how to navigate the inters...
Sep 25, 2024•41 min•Ep. 135
In this episode, we welcome back our returning guest and partner, Dennis Kluba, to discuss the new approach to personal branding and building professional business relationships. We also explore the rise of newspapers in the U.S., the evolution of media in the past and what the future might hold, and the latest insights on Benjamin Diedering's personal brand. Follow Dennis on Instagram: @dennis_kluba
Sep 18, 2024•40 min•Ep. 134
In dieser Folge sprechen wir mit Antonia Cox, der Unternehmerin und Gründerin des Pflanzentopf-Startups Pottburri . Wir tauchen ein in die Geschichte hinter dem Familienstartup und sprechen über die spannende Frage, was hinter den Kulissen von "Die Höhle der Löwen" geschieht! Außerdem sprechen wir über Herausforderungen bei der nachhaltigen Produktion der Töpfe und wie man das perfekte Business-Netzwerk baut. Folge Pottburri auf Instagram: @pottburri...
Sep 11, 2024•40 min•Ep. 133
In this episode, we are talking with Leisan Valieva, a passionate DJ and podcaster who has built a successful career in Los Angeles over the past years. She shares her journey from moving to LA with nothing to performing with top artists, emphasizing the importance of embracing challenges and learning from mistakes. We discuss wether to prioritize happiness over money, and how to stay true to oneself while adapting in a competitive industry. Join us for insights on thriving in the creative world...
Sep 04, 2024•48 min•Ep. 132
We want to revive one of the most popular episodes of last year! This was the episode with Cole Walliser - He is a Canadian filmmaker and music video director. The man behind the "Glambot" is in conversation with Benjamin Diedering and the audience. He tells us interesting stories about his career from scratch and talks about very interesting insights. Website: colewalliser.com Instagram: @colewalliser...
Aug 28, 2024•48 min•Ep. 131
In this episode we welcome Martin Torres, the head coach of Adidas Runners and trail runner, to share his passion for the sport and the magic of run clubs. We explore how trail running has evolved from a simple hobby to a thriving community and lifestyle, emphasizing the importance of creating a welcoming environment for newcomers. Additionally, we delve into the growing popularity of trail running and the unique opportunities it offers, especially in a city like LA. Join us for an inspiring tal...
Aug 14, 2024•46 min•Ep. 130
In this episode, out of the box content director Dennis Kluba and Benjamin Diedering are talking about marketing and how social content is produced best. They are also talking about why finding a niche is important for your brand and Dennis shares his experience and ideas on simple but effective social media marketing. Join us, for an inspiring talk about work, passion and creativity! Follow Dennis on Instagram: @dennis_kluba...
Aug 07, 2024•41 min•Ep. 129
In dieser Folge begrüßen wir David Ayrian und Tareq Jomaa von SalesHAX. Sie erklären, wie sie mit ihrer Consulting-Agentur Unternehmen mit individuellen Strategien zu mehr Umsatz verhelfen und die Performance im Vertrieb optimieren. Außerdem sprechen wir über Lead-Generierung, die Bedeutung persönlicher Kundenbetreuung und wie man seine Kunden dadurch langfristig bindet. Die beiden teilen ihre Erfahrungen aus der Zeit vor SalesHAX und geben wertvolle Tipps für angehende Unternehmer, wie man das ...
Jul 31, 2024•36 min•Ep. 128
In dieser Folge begrüßen wir den BrewDog CEO und Podcast Host Adrian Klie. Wir blicken gemeinsam hinter die Kulissen der Bierindustrie und klären die Frage, was den deutschen Biermarkt vom amerikanischen unterscheidet. Außerdem berichtet Adrian von seinen abenteuerlichen Reisen durch die gesamte Welt und wie sich dadurch ein lukratives Podcast-Imperium aufbauen lässt, zudem teilt er wertvolle Tipps für angehende Unternehmer und Reisende mit uns. Adrian auf Instagram @_beer_baron...
Jul 24, 2024•40 min•Ep. 127
In this episode, we welcome Anuschka van Lent, a German-Dutch actress living in LA, to share her journey and the pursuit of dreams in Hollywood. We dive into the challenges of making it in the film industry, highlighting the importance of creativity and boldness. Additionally we explore the question of why it can be motivating to step out of your comfort zone, also offering insights on navigating life in LA. Join us for an inspiring conversation filled with practical advice and valuable tips for...
Jul 17, 2024•48 min•Ep. 126
