The "Owned Audience" Funnel

New Media

Apr 23, 2025•38 min

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Episode description

Matt and Ryan discuss how AI is transforming marketing, with a focus on content creation, advertising, and newsletter strategy. They also explore building effective newsletter funnels, increasing engagement and conversions, and adapting to new monetization models beyond conventional ad-based approaches.

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Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Exploring AI in Marketing

03:00 Creative Applications of AI Tools

06:08 Streamlining Content Creation with AI

08:57 Building Effective Newsletter Funnels

12:06 Maximizing Engagement and Conversion Rates

14:58 The Future of Newsletters and Monetization Strategies

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