Organic Audience Growth is Getting Harder -- Here's What's Working Now
Episode description
Matt and Ryan share strategies for growing on LinkedIn, converting engagement into email subscribers, and building long-term content engines. They also explore video content, email optimization, and rebranding the podcast.
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- Work with Ryan's agency Tailwind
- Work with Matt's agency GrowLetter
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 Growing Your Audience on LinkedIn
02:42 Lead Magnet Strategies for Engagement
06:52 The Challenges of Email Subscriber Growth
08:07 Exploring Organic Channels for Email Signups
11:18 The Shift to Video Content
13:38 YouTube as a Growth Platform
20:04 Finding Effective Content Formats
24:51 The Long-Term Commitment to Audience Building
25:48 Optimizing Email Engagement through Base Sending Segments
30:05 Strategies for Managing Dormant Subscribers
33:52 The Importance of Email Frequency and Engagement
38:01 Rebranding and Expanding the Podcast's Focus
44:18 Exploring New Terminology for Audience-First Businesses