How To Write Newsletters That SELL
Episode description
Matt and Ryan talk about effective strategies, formats for newsletter content, the importance of writing a marketing email, and many more
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- Work with Ryan's agency Tailwind
- Work with Matt's agency GrowLetter
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 Lead with valuable content, tie to sale.
05:27 Emphasize specific, actionable value in newsletters.
08:53 Excited about new influencers and marketing strategies.
11:34 Writing effective newsletters require careful strategy.
13:33 Reduce excessive newsletter content and external links.
18:57 Webinars, marketing emails, social posts, newsletters.
20:07 Front-load marketing, send more emails. Missed opportunities.
22:47 Testing email sequences for launches; effective content.
26:43 Biohacking and focused marketing for future reports.
29:18 Test different angles, focusing on specific angles.
32:31 Using Quora for ad copy and success.
39:10 Sam's trends team provided unique, affordable market insights.
41:02 Attracted crowd, learning experience, successful business ventures.
43:58 Steps to grow podcast: review, subscribe, screenshot.