Taught dropping the afternoon. Hey With Todd and dropped. Oh, yeah. Back with the new media show and we're doing it at 8PM, instead of 3PM, which is our usual time. So I appreciate you joining us later in the day. Again, this week, And I think we're gonna be doing this later time till like 20 or something like that. Yeah. Yeah. For for a while. Okay. Alright. Yeah. So it's been an interesting
week in the podcasting space. As usual, the the industry keeps trying new things and playing around with the existing things and the thing if they can come up with some sort of magic solution to things. And the big thing that happened this week was Spotify, put out some information about them having the ability now to replace the audio files. Up on Spotify of audio that's been delivered to the Mp s. Rob the video file, and it's spark the controversy on on Twitter?
I don't thought what's your kinda of big picture on it? I may have to jump out and jump back in the audio completely disappeared on me. I'm I can't hear nothing. So I'll come right back. Okay. Alright. So we had those came out with some information about this in great detail, and I know Todd news covered it, and we will... When Todd comes back. We will dig into it a little bit deeper to unpack this situation. And I think that there was some parallels that were drawn between what's going on
here and what Youtube is doing. As we know, All know, you Youtube is accepting our test feeds now to create essentially a audio experience, but when you import the file, from the M mp 3 into Youtube, it actually creates a video file, which has been the case with every kind of publishing into Youtube. Everything goes in as a video. So what's different about what's going on here
with Spotify is that they're... They've all... They've been historically a a pass through platform for Rs assess feeds and your audio files that are coming off of your podcast hosting provider. And so that is something that's... That's been going on for quite
a while. I know that if you don't get submitted, and I don't know if this is still the case, but it used to be the case, but if you're not submitted through a host, like a podcast hosting platform that there is a chance that they will cash all your episodes. I'm talking about Spotify. And they will deliver your files outside of your pass, which means that you're... Wherever you're hosting will probably likely not get credit for the download of that
file to listeners on Spotify. And I do believe 1 of the reasons that they did that was because a lot of folks that would submit to Spotify. Weren't necessarily hosting on what would be considered to be a professional hosting platform like a blueberry or Lip or Buzz browser or in these platforms. And so there was a performance concern that Spotify had around the delivery of media files to their
their users. Right? The... And so they felt, I think, and Todd, what once you confirm this in the early days with Spotify, we base they had to negotiate with them to allow us to have a pass through. And from what I understand shows that are not submitted through blueberry and the official large pot hosting platforms. Spotify was caching those episodes and delivering them via a stream because they didn't trust the host on the the delivery of those Yeah. Outside of the.
They still do. Was Yeah. Having the situation now, where potentially, a, podcast that decides they wanna add video to their Spotify account are going to completely disconnect their audio. And get no stats, except for Spotify stats, which are not gonna be Ie certified back into back to their host. So it's really... This is what they've done here is is a
is abomination. It's it's not good. Yeah. And I think it it's 1 of those things If you look at this from a historical perspective and what Spotify has done in the past, this is relatively consistent with their external communications around Rs and And some ways, this is basically bypassing. Exactly. And if you deliver... Fund, we have not had any communications with Spotify, but essentially, what they have done is broke the pass through agreement. They will have violated the...
And and again, we gotta go back and take a look at this, and I'm I'm curious if there's any other hosts that have past agreements have done a test yet, to see if the audio file still being served from the Rs. Yeah I... Yeah. I agree Todd. And I think that's something that we we should emphasize here that we are still in the discovery phase of what they're actually doing here because like you said, it sounds like they haven't had direct communication with the podcast host
everyone to understand what's going on here. I know James is James K has been playing around with this, and he is not as concerned about it. Then again, I'm not sure that James has always got the hosts perspective on this. I think he's looking at it more broadly from the industry perspective. And I'm not all sure that those 2 things align. And so anyway Todd, is that... Where do we go from here with with this whole
situation. If a podcast wants to go in here and replace their audio files with the video file, it's still a little uncertain about right what that's gonna create for. Why didn't Spotify talk to us and say, hey, How can we work together? There is a way forward, whether it had... Yeah, Whether would have been host this support the alternate enclosure or support host that have a second feed for video. And then in used Rs assess, but it's obvious that they went their own way here.
I think podcast just need to be warned that if they go into Spotify, and they are hosting with Blueberry Lips, but whoever else has a pastor agreement, and they drop a video file in, they need to realize that their audio file will not be served for audio listeners. Their ads will not be served for audio listeners,
especially if it's dynamic ad insertion. If you've built your add into the content, then maybe it'll be okay if as long it's in the video, but you've just disconnected whatever percentage of monetization stream you're earning from Spotify in 1 full swoop. So this is bad. This is very bad what they have done, and they have basically taken 2 middle fingers and said we don't need rs assess, and we wanna get away from it. They really done what they wanna do. And... I think creators need to wake
up. Maybe we need to take some of the power away from Spotify and say okay. Fine. You can't have my content anymore. And move our audiences back to to open our assess where these games are not being played and the will of the podcast not being observed. I I think podcast should take a huge upfront to this. There... Because there was no disclaimer that by uploading a video file is going to disconnect the audio that's being served by your host through your Rs test feed. This is really...
This is bad, Really bad. And if James think this is a a good idea. He's wrong on this 1. Yeah. There's a lot of similarities between this and the technical kind of real realization or reality of what Youtube is doing too. So you can see and I wonder about this too Todd about the timing of it because think about June being the month that that Google podcast got taken down. Right? So that's off the table, which was a competitor to
Spotify in all these international markets. Right? Which was really the only competitor way when it comes right down to it as far as at that scale. And who knows, they may feel empowered now because there really is no competition on the android side now that they can just do whatever they wanna do now. And not be really be accountable to changes. And I don't know. What do you think about that? I often don't do am advertising. Probably are not at all concerned about this. Is say, okay,
Fine. Let's just do it this way. And those that do advertising are gonna be, like, hold up here when they start losing money. And some of these shows have huge spotify audiences. But as soon as their checks go down, if they haven't... If they're not paying attention, the shows like this or the newsletters or anything else that just talked about this they're and for root awakening in a month or so. When they're reporting is being done and and they've under delivered on an
advertising campaign. So we don't really know a technical question about this, which is we do know that when you upload the video to replace the audio file, it it does something to the audio file. I don't know if it deletes it or removes it from the servers, or if it still makes it available to be found like in search or something like that or in some companion experience with the video,
or with... Which I've also heard others express as a possibility that they're pulling the audio out of the video and making that available, they are gonna host both the video and the audio file on Spotify servers, which would give the audio experience, the audio experience and the video experience on spot. It's all off there podcast guess whole trying to do
too. 1 media file for 1 show, and this is why I've argued in a past against alternate enclosure is that the playback mechanism, whoever's running whatever, if it's Spotify or Youtube, they choose which media to serve. And in this case... So now... Yeah. It's if you have 2 different experiences. If your audio podcast is different than your video podcast as far as Production goes, now you've just completely wiped off the board, any need... You might as well
not even do audio. Un spotify since they've done this. If you're... Again, we we need to investigate see if the pass through is being honored in the audio files being served audio when if... There's been a video attached to it. But my bet is there's something in their terms of service or something to agree to this that they just disconnect it. Yeah. And I do wonder who's somewhat who's to blame for this? Not... Let me back up and look at it from a higher
perspective. Is it we've been as an industry, the podcast industry has been somewhat pushing back on supporting video. And are really focused on being an audio medium. And I think in a lot of ways, we've set ourselves disagree to happen. But, if we're an audit... I'm... I know your platform is not audio only, but most of the podcast hosting platforms have built for audio only, but the industry is my don't with the video increasingly.
And it's okay talk a lot of talk a lot of people talk about I have to. They don't want to add video. Sure. Todd. I'm not saying that doesn't happen. I'm just saying that that trends or motion video Youtube in spotify pushing the agenda of video. Now, let's just let's k. Let's be careful here. I'm talking about who is this about? A again. Okay. Who is okay. Yes. Research. Not. Who's stepping on the gas on that? The research fantasies agencies that are doing studies about the
of podcast and. We've increasingly thought I didn't wanna make this whole show about arguing about happenings video because listen. I'm not failing anything, Todd. I can't from an era of this podcasting medium. But again, video we're talking about small subset. Of shows, very large shows. No okay. I'm not talking about how big it is right now, Todd. I'm talking about where people are
pushing this industry. Then why did Youtube decide to be crazy a playlist with they want they hijack the word or just saw marketing opportunity. Because they're seeing momentum in the market, big companies don't make random decisions like that. They make... There's ground voices like there's ground. Can I take it? I need to continue to fight this. There's ground truth go through and find. But do Ab... Not as long as we keep fighting this, what we're doing is we're enabling these...
Price to come in and take that have supported video. Yeah. You're. Okay. But here's the problem. Know you have. How it baffles me why you're not more supportive of video in podcast podcasts. Yeah. We support it fully but Rs. Okay. But not saying them we don't. I... I'm saying we should. But the problem is... Here's the dialogue though that we have to just careful of leading content creators down the past the thinking they have to do video. They don't have to do video. No
Understand. But option quit... They have to quit pumping, video is a savior to what everyone is saying is the next big thing in podcasting because it's only Please. It's old note. For us... It's already happening. It's already happening. And people are talking about video all. I hear it all the time. Okay. Great there talked about is me Who's successful
about 200 shows. That's it. But that's not the dash that needs to be answered who's this part of the we have to put podcast Right, is that if you go down the video route. You have... I I talked about this at length, at the podcast show and everyone in the group agreed with me. The your chances is... You're... No. I talked about your all chances of finding success in building a big show with a video podcast is like 1 in a million. It's it's not easy. So if you want to build a big
show and find success. Audio is still the primary way to reach an on. Yes, you may reach a small percentage of people with video. You may with the... We have to continue to add disclaimers to this because people that are starting and trying to do video are not finding success. They're spending a lot of money. They're doing a lot of editing It's very frustrating for them to get video up and running and be successful.
So we have... There's also a lot of contact I disagree to We're seeing seeing unprecedented growth on the audio side, unlike we've ever seen in many years. So I disagree. Kills are finding his success. But it's the argument that only see... I'm nail with. We've bought into the video thing so hard No. I haven't bought into it Todd. I've been involved in this meeting long enough to have perspective on it. And. I've had a perspective that this video been report very few shows. Here's my ultimate
concern. You make a podcast understand that they have to think they have to do video, This industry will die. Why is it going to die? It's gonna die no. No. But I think there point is possibly true too. Yeah. We'll look right in front of you. Going on this to... What's face was. Tell me what's going on. Trying to up the from his face. You youtube. Right now. Okay. But again through... We have to I don't know how more clear it can be in front of you,
but it's there. It's right there. They're using video as a wedge. To get rid of Rs assess because the industry has not embraced video in Rs to get the content into these platforms. Even Youtube doesn't support Rs assess delivery of video files. And why is that? Because the podcast industry hasn't embraced it? I've had video support sense. I mean, the beginning of time in pipe. I know you have... But we nobody the industry has been promoting it. Even the Apple took the toggle out of their
experience between audio and video. So nick walked away from video, Todd. The industry I has walked away from interest. I was involved in creating a video experience with on Windows meeting. This narrative. 13 years ago. This false narrative. That you have to have a video podcast. But that's not the point here. It's not it's all narrative what it is sharing with people what is possible in this medium. And video is more on people's mind
that audio is right now. I'm not talking about how what the pathway to successes is and how you're gonna grow your show faster if you do this or you do that. It's looking at the medium and not giving these big media companies a pathway to disrupt the audio because that with you right now. To make sure that podcast understand as part of this in part. Like, I'm not I'm not arguing that point. I I agree that the podcast need to un understand what's involved in audio and video and
need to be educated on that. But at the end of the day, it's their choice. Dictating to them about what they're... Yes. But that's how it comes across. It comes across as hell cast what do may be told what they should be doing. And they can make a educated choice then on whether or not they want to go down this path. I agree with you. They need to be educated. There's no argument on that. They need to be educated about how it works, what the options are, how to do it all those things,
and I believe we're all doing that. I do that every week on my podcast tip show. And so it's really a matter of us embracing the medium for what it has always been. It's a medium of distribution of online media files. And we have chosen to remove ourselves from that because we saw Youtube come in and take away all the content from us 15 years ago. And and then back away from it. You didn't. Lips and didn't and po bean didn't, but the rest of the industry did. So that's the answer. In in part of.
Those other companies that don't support video have not been willing to take the hit on the bandwidth cost, for delivery video. Because it's those. Was expensive to spend deliver video. But now it... It's a lot cheaper now to to for bandwidth than it was back in take 24 the show as the sample. It'll come in at about 2 gigs. Mh this show an audio will come in at 80 megs. Yeah. So it's essentially 20 times more expensive to serve a single video play than it is an audio play.
And if you have any medium of success with a video podcast, it's a... You can't pay for a 20 dollar hosting account and expect the podcast hosting companies to survive. Todd, your assuming that the video podcast is gonna be so bad similar that it's going to... That's the... That's that. All it takes I12. All it takes number 2. And and some of these podcast hosts to be in big trouble. They're not moving pet of data. And they get a they get a... They get so
that is all about then, Todd. It's about costs with the podcast cost popular what it comes out. The video podcast and it it pulls down a pet of traffic. It just did the math on it. It's not hard to come up with it with what it costs. This show probably costs about a penny per listen or watch. About a penny is what it cost to deliver the show. Mh. So if you think about 20 dollar hosting account. You can see how fast those pennies will be will be used up Yeah. And video podcasting
is not for everyone, Todd. I agree with you 150 percent. It's not for everyone, and not everyone should do it. I'm not advocating that. They they can... If they wanna create video, they can just upload it directly to Youtube. I'm just saying that the industry has abandoned video really, at day. And I think have done. And so this is what we get. This is what we get. We get Spotify coming in and using videos as a weapon again. Open pod bean and Blueberry have not abandoned
video. We start with they now... Pod bean does. We do. I think we're seeing lip and pod beans start to promote it here because what they're seeing is what I'm seeing, which is an industry that is embracing video increasing now. And so they're seeing an opportunity. It's completely sitting and completely in the negate If you have for Youtube and Spotify, if... You're assuming this is where the majority of your listeners are coming from. I'm not assuming
It's never been. What's ends up gonna happen is that the Blueberry included. We won't have to pay for any of that bandwidth. Only what's assumed on the apps to support video and Apple Podcast. So or... So given what you've shared with me, and if this is reflective of the other host, this moved by spot I should be something that saves Yeah. The money. Podcast being able to monetize and a
few other things. It's always been what 1 of those things in the early days of video on the podcasting side with the host seat. It it was like, all those video podcasts left the platforms and the lot of platforms breathe the sigh of relief because how much money they were saving. And so they put all their energies into audio because audio was inexpensive to to deliver, and that's that's the business environment of what has happened with podcasting, and I think being honest about it
is the right path, and that's what... But but this is what we see as a reaction to that is that a platform like a Spotify sees an opportunity here just like Youtube did, and they're capitalizing on. And used to work for from Microsoft. I know those big companies look for opportunities like this to carve out a niche in the market that they see as a unmet need. That there's some kind of long term benefit that they can acquire for taking that approach in the
market. And I think the long term And here is to disrupt our assess, which spotify has been Yeah. It's publicly very aggressive against Morrison. They've been public about it. They're behind the scenes talks with the podcast hosts have have really made that very clear. And again, so was back to education, and I think our approach that we've had been to circle the Wagon since probably 1 of the reasons why our Spotify listener percentage or is lower than other host
because we spell it out. Do you really need to be over here? Or should you be building your audience somewhere else? I do see this as a bigger trend line. Todd, I'm sure maybe you do too. What we've seen happen with Youtube. And now what we've seen happen with Spotify is as as James Cri stated on Twitter, they're very similar strategies in the market, and they involve taking advantage of video right now, which is a strategy focus for Spotify to capture more
content on their platform. And with Youtube, it's a way to do anything Understand. But a little different approach in the market. So still there's a. That's probably the next thing, Todd. Is that the audio part is it is probably... I don't know. It's the audio part going through anywhere from the in this regard. But I'm saying is they've made it easy and haven't made it easy. You still have to do extra steps to get video over on spot.
Yeah. And that's part of the disruption, Todd is that increasingly, we're seeing direct upload strategies at these big media companies. It It exists today even at Apple. If you wanna premium the second, you hosted directly it to them. But you don't have to, but I'm saying that there's a pathway there for that that they built. Which is a direct upload model, and now Spotify is has... Or they've had
a direct upload model for many years. But this takes them into the video realm of a direct upload scenario, which they've had before, my vacation, if you wanna do video on Spotify, create a separate account in Spotify and upload your video through that, but don't disrupt your... Our assessment based distribution in there. Keep them separate from each other. But that's what gets the podcasting 2, Sam, that all spun up is because the industry isn't embracing the alternative enclosure, which would
bring these things together. And that gets back to my concern about the base and what we adopted the alternate enclosure. It's available now is Blueberry. But the problem is is it's... That is actually a vulnerability to Spotify. So basically, they could now If Spotify so chose, they could look for the alternate enclosure and really screw the the audio creators by Cap by doing, taking the video over the audio. Yeah. But...
Yeah. If they have you... The approach like Youtube has is the cash everything. For streaming delivery off of their own platform, and that's... That is a... That is basically... Is still supporting Rs assess, if they do with Rs asses, but it's also... It breaks the... Well, this is for those that don't do monetization, they don't give a shit what's happened here with Spotify. And that's probably 3 quarters of 90 percent. It doesn't do monetization. Yeah. How you think. Okay. We do.
To continue... We have to make sure that the height machine surprising surrounding this... You have to be doing video. You have to be doing video. This height machine needs to come to an end. There has to be, yes. If you choose to do video, here are your XYNZ ramifications of doing so and understand that if you're on a host and you're trying... In your monetize, do you add video to your Spotify show,
you are going to lose revenue. That's gonna fix this is that as soon as people start losing money and their ads aren't being served then all hell will break for a small amount of shows don't. No. But just like what you stated earlier is that the vast majority of shows don't care about monetization. So we're going to see a lot of shows probably do this because they don't really fully understand with getting all the... They're probably
perfectly fine with getting their staff. What happen is is what will happen is and what all think that... Oh, I can do this. And then about a year down the road, they find some success, and then they go, oh, I have to disrupt my audience Now because I need to separate the audio from the video, and they went down a path that really has no return. So from you your point of view, yes. You should have a second show on Spotify your video. Who version. You're gonna
do that. Don't replace your audio phone just as no unless listening to this show for we need James Translator letter. They don't know their audio files being replaced. They've done this under handed. Their announcement was really confusing. And I think the actual headline was una uploading video episodes if you're not hosted with Spotify. Which is a confusing message because you wouldn't be able to do it unless you're... It it it causes you to be hosted at
Spotify. It's what it really comes down to, but they're not saying that. It doesn't say that your files are now gonna be hosted by Spotify. It doesn't say that. No. Of course not. There P r. Yeah. It's just a. It's just convenient thing. Everybody wants video now on 1 video. If you look at this announcement by Spotify, they're assuming that everybody's hot to get video going. I'll say wouldn't have done this. This is a clue that video is top of mind for lots of people right now? Not
say. Some... Else, W done. Everyone. I think we have to be careful. I'm not seeing everyone here. Todd I'm saying, but there is a general knowledge out there of people that are not as knowledgeable that assume that they need to be doing video. Now, whether or not that's accurate or not based on the success metric, There's a perception out there that everybody because of shorts, reels, all this Tiktok stuff, everything out there. Everybody's thinking about the.
It's a just... That narrative... The reality continue to shrink the podcasting space. And that that's what I'm trying to avoid here by by raising the alarm bells that the industry needs to either get on board, they're gonna get taken out. So that's my either either swim with the fishes or you get out of the pool and there's a lot of this sits out of our control because I can support video all day. 10 apps. But again... You do, which is terrific, Todd. I'm using your...
My other show App Apple included don't fix this and support video that that they're adding to the demise. But the truth is it's Ba apple does support video. It's just they've... They're not promoting it. It's not visible in their platform. It's... I'm scared what's gonna happen here, Todd is that apple's gonna come to conclusion. I don't think. Upload your videos directly to us. And I don't think so. Everybody else is going that way. They've been pretty good in supporting.
They don't... They understand what is a it great. Hopefully, they understand what's a greater stake here? They're already embracing video submission into their platform, which I can't say is the case for Youtube or Spotify? So they are taking in video. The question is that why haven't they prioritized letting everybody know that they support video. Well Understand. So this is the confusing thing about what's going on in the market right now is that we're we're letting these big media companies
Here's ear lies... Plague us around like, the long term issue. And anyway white why do you think pushing on my show and the to use a new podcast staff from podcast apps dot com. Yeah. Get back the narrative or live lit today with audio. You go to I thought we were maybe I never push the bat signal. Though the... I keep hearing that the value for value model is a little bit under attack right now. From the side of the payment side of with Satoshi. So there's talk about other forms of
payment. There's gonna be some transition Which I think is be a good thing. Is... It's all about regulatory stuff. Yeah. And it's not easy. I tried to set up an account with L to I have an account, but I couldn't actually fund it. So now there's still pathway from me a suggest of you need a fountain account right now. So I think there's gonna be some... There's big brains working on transitioning this to... And it as much as I love the the way to do streaming
stats. We gotta be able to have the listeners be able to participate in an easier way. So I think there's a solution coming. Right. It may not be on Crypto. Yeah. So I did hear that from my presidential, side. Donald Trump is supportive of Vetting. It's... But I heard that Biden put out a public announcement saying that he was supporting Crypto as well, but then he came out subsequent. Challenges is. He's not. In regardless to the political thing, They can't shut this down. What
they... Where they're gonna... Where they're gonna cause pain is in... Is in the banking site because it's really about the custodial and non custodial wallets. And Man that was the wallace when knowing who jews bones that wallet. When and it's really all about trying to prevent what they're worried about as drug dealers and stop using... Yeah. So this is where I'm laundering. The the wallet stuff becomes the challenging
because he... If you become a bank, that there's all kinds And I don't even pretend to even understand at all, but that's what it boils down to. Todd, I hope we're not not talking about something that's with this whole topic about find what's going on that we're not talking over the top of a lot of our listeners and not really understanding what we're really concerned about and talking about here, but if you have any questions.
You can certainly post those to the comment field of any kind of live platform that you're on right now, and I can see them, and I can bring them up on the screen and Todd and I can answer those questions. Don't feel like you have to sit quiet and not participate in the show. I'll be more than happy to take your question and bring it up on the screen and talk about your question if we have been confused about what we've been talking about.
If you know something more like the something all goes back to to educating to educating podcast. I really do think that's the case. Yeah. And I think that's always been the focus of all the podcast hosts, education and trying to get people to better understand how to work with the platform and how to do these things. And I don't know that The listening platforms do a very good job of that, but I think to
some degree they attempt to. So in my youtube, which I did not have the tab open and Dave says, small shows are Creating video to leverage it and promoting their podcast. Yeah. If you wanna promote clips and stuff. And if fact that it's easy to do contributes to inspired money. Youtube may put a video podcast in front of viewers. Podcast must say if the actual work is worth of choice. Rick says Costs a lot more than that. Mike Dell Video and Rs did not fail because
podcast because hosting companies didn't support it. It's because the listeners didn't support it. Audio is the backbone of podcasting. Inspired money, most. It is the backbone. That's is the I we see it. Very good. Yeah. Yeah. Yeah. Audio is the backbone 1. I was talking about why the perception is that video failed. I'm not sure that video failed because of the listeners didn't support. I think it was more of the... Most listeners via rs asus us are not demands video. Oh, I agree
Completely. Rick says I was like to get in the video side of podcast because audio was easier cheaper and video is so expensive. I still think podcasting is audio. Dave says the listener and the planet don't need in all video podcast ecosystems. There are some shiny object aspect to it. But video is all learning in his king in the media world. I agree. In the media world. That's who's driving this narrative. They are trying to push content creators to go to Spotify.
We are moving into an era of mainstream media replacement, and we can talk about this little bit this part of the reason why I I wanted to talk about this topic that Stephen Goldstein been raised which either the rest of the comments here. Inspired cases there's risk a committed publish video to spotify. Video doesn't take off the company will pivot
again. That's true. Beauty Bubble 61.56 market cap says to me play now, then only crush when you can afford reduced podcast are far too independent of thought and progress. And a temporary pivot is good for you all. And inspired money says, I wonder what percentage Spotify users consume audio only versus video podcast. Suspect videos is relatively small. Sony... Okay. Go ahead. Looks like Harold supposed come in in here too. Is there an Apple T v? Yes. And that I can view radio with.
Any balance on Apple Tv. It's... It's actually been around for probably 15 years or... You can watch this show right now on Apple Tv around. Just go to the podcast app. And that's part of what I'm talking about here is that the infrastructure has been there for video for a long time, and it just moved to Youtube because When I go to an event and show my video podcast on my Apple podcast app, people, they're shocked. Guess what? Apple hasn't made it visible in
their app. So it it used to have right upfront presentation in their consumption apps. But anyway... Yeah. So Steven Goldstein has this article that he wrote talking about the breakdown of the age demos around consumption of media. And where podcasting fits into that and where Tv, print media fits into and radio to some degree cable channels,
those kind of things. Or that traditional media is, like, the average age is over 60, I believe or about 65, and potty average podcast listener or consumer is like 35. So in part of where I'm making this connection is that I think that part of what we're seeing is a switch over from people seeing
podcasts as their new media. Right? Which is what we've been doing for all these years is talking about this transition from mainstream media over to podcasting, of course, we've been talking about this on this show for what 13, 14 years Todd? That's the trend line that's driving a lot of this. The... That age group, that 35 age group is heavily into
video and audio. So they're doing both. If you look at the studies and the research on this, they are consuming audio and video together, and they want that increasingly. So this trend that we're seeing that I'm really talking about isn't so much that it's a hundred percent here yet. I'm talking about where things are going and where the industry may well find itself 5 years from now is that only embracing audio may allowing these big media companies to to get ahead sort
of the open nature and right. Podcasting, and that's what worries me. I don't know. I guess we'll see. And again, I'm... I... I think things will self adjust. Because there is there this hype. Yeah. We'll see. It's hype. Yeah. It... But that's when you see the significant shifts start to happen is when there's a hype cycle. It's just something thing that happened with podcasting in the early days when Adam Curry went out and did all that media, and there's was a
lot of hype get... Got, like, front page article in the Usa today and mainstream media was all over podcasting trying to play up. Its significance when it really had no significance at the really in the early days of podcasting, it wasn't a significant medium. It it was more kind of buzz. Right talk about the opportunity of it. Was really
what was going on? Because just from my own show that I was doing at the time, I was getting minis minuscule downloads as a podcast, but I was getting huge numbers on streaming and off radio back in those days. So we're seeing the shift over to replacing those things. Don't know. Streaming may pick I don't think so. I don't know what you think about the people But I think a lot of people... If those are gonna do video organ. Life stream. But No. So you think long term, the download is gonna
be the dominant way that people get. You know, The media. A listener doesn't know if it's streaming or download. It... It's all transparent at this point. So how it's delivered? It doesn't matter. They most probably most listeners think the audio being streamed. We don't stop that. That's true. In a lot of ways, it probably is. It's just not stream with a. By the way, because freaking your record keeping, Rob. But we we did the first episode of what is now the new media show on 09/12/2010...
14 years here soon. Oh, wow. 14 years. Wow, done. The show is near some ways hasn't changed much, but in some ways, it has. It's. I don't know about that. I think this show's has been always about exploring. And it's also been my job on controversial shows. Trying to stay ahead of the hype farm. Yeah. And it's been my job in the again, we've been doing video since the beginning on
this show. So 2010, when he's nice in this show owns 99 percent of people that listen to the show, listen and not watch. Actually, it's about 80 20. Though I've seen on on on my channels since I've been streaming this on my Youtube channel that the numbers are getting, promoting audio are you promoting videos as a Youtube channel? That's the thing. What are you promoting? Since this is a live show. Obviously, so you the video. Live aspect of it, Done I can't... Yeah. Which is what we've
always done. So... And so the whole thing around the video side of this is that we've always done video. So it's always been, like, a unique aspect of the show that people could tune in and see us both doing it. It's not as I think you want wasn't feedback is that because some podcast are so wrapped around the axle of having to edit things so heavily that that won't do a lie because they can't live with the
original version of this going out live. They can't live with that being the master content. So they're gonna they're gonna record video in private and then upload it. Harold gil Chris that left a comment here that I have up on the screen and he writes as a podcast viewer not creator, I find the Youtube app incredibly easy to use to shop and download video podcasts. So this Todd, the question here isn't whether or not it's technically a video podcast. It's more to do with what's the
perception of what it is. People are perceiving what they're are watching. We as a podcast and even 1 you to about that. So this comment reflects that. Yeah. Oh, we have. We've talked that lot. So Harold, thanks for the comment. Appreciate it. Keep him coming. So anyway, so we got that and so the whole thing around the demographic. I a shift. So we had to think about this from a 20 year perspective. When we started podcasting, the primary age range was really, the majority people were 35 to 55.
Majority. Which. Okay. So so let's continue thinking about that. So now 20 years later, those 55 year olds are 75. Those 35 year olds are fit... Are 55, and the they, the 35 year olds, and everyone else that's younger that has joined the podcasting space is joined the the older folks that have been listening to podcasts from the beginning. So, you know... Yep. Are now in there 55 plus age group now, which is also explains why they.
So, you know, so not what we have had is my kids were riding in my car. Listening to podcast podcasts when I was 40. And now they're adults and they're listening to podcast in their twenties, So, of course, this 18 to 25 year demographic, which was nonexistent existent in the beginning. They didn't listen. They were not here. It was, like, 2 or 3 percent or something. Of course, they've come on because all they've had, their entire life is 1 of these devices
in their hands. So of course they naturally listen and watch a variety of media. So it doesn't. The other thing that's changed out is what's the composition of the audience to, what's the composition? Oh, it's females versus males, transgender folks, racial groups are now part of... The... That's what I was talking about the demographic shifts that we've seen. In this meeting. The podcast show as a example is very well represented 50 50 cross diversity the whole 9 yards.
And I think that's 1 of the things that When I look back, I'm probably the most proud of is that we have moved from those early days of being in total geek that were Now it's we've just it's easy. So it's understanding that people are consuming content a variety of different ways. Yeah. And I think it it's a strength statement about the versatility of the concept of podcasting. It's and it's well... There's a fair amount of people in the industry that, like, embracing this
concept. Right? That this medium has become more inclusive it really is a almost like a mirror reflection of the population of the world now. Right? I think in there everyone's involved It's not like the old days. It's all a bunch of old white. Just naturally got easy. But your toppings. You don't... Yeah. You know. Yeah. To be saw thread the other day Someone that's doing their entire podcast on their mobile
phone. They don't even have a slate. They don't have a laptop So I'm like, I can't imagine doing a building and growing a show with just on my phone, but it is possible. Yeah. And I saw... I believe that there was an announcement from Apple saying that you could make a phone call on your phone now and completely record that on your phone and ran. Think that's coming... I don't know if they said they could publish as a podcast, but it's there's an Ios update coming then allow you to record.
Right. So that could make that possible easier. Again, It's always... I wanna listen to a show that's been recorded. That's the that's always the bigger question. Right? It's the tension that's been around even the ipad. Right. Of using that as much. Apple podcast podcasts on Apple Tv, I'm watching now on Apple Tv. I'm watching on I don't have Apple Tv. Apple Tv device. You can even watch this show live on the Apple Tv using the Youtube app. Correct? And also the row gru as well.
Oh, We are through we don't have... We were... As we've talked before, I had app number 11:12 and 13 on Roku. Whereas side outside loaded apps. So, matter of fact, some of the apps are still online, and we can't get roll to remove them. So don't go load the tech podcast app. You might be in for bad experience. And, Todd, I think it's interesting that it it's still not possible. To stream alive to Spotify. Maybe they have to be that... See that, but maybe not.
Who knows. It depends on what they wanna do and then and it's been possible for for a while to streamline well. Thought I don't have them as a destination. But, yeah. I think you have to set them up as their own kind of set up. And then I'm not sure that everybody has access to the to do that at this point. And then the Instagram platform, you can do it. I don't choose to do it because
it's hassle. Currently until they fix it, but it it is possible to do this whole show that we're doing right now on Instagram. So there's a lot of people that are surprised by the cool. Not a strong history of We we came up with the comment. The facility team did and the response on this spotify Youtube thing. And it's gonna look. I can't remember what Mike put together, but I think that we're just being very upfront in caution podcast that be very careful.
Care what you wish for and uploading video on the top of your Mh. Audio podcast on Spotify. Yeah. I'm not recommending the people do that. Everybody's got Johnny. Amazon's store can live today... As so that it's interesting. Those... A lot of people are make a lot of money on that doing home shopping networks on on Amazon. Believe you have to have an Amazon store on ring sense, Sleeping streaming on Spotify. Please know. Yeah. I can see that coming next though. To be honest with
you. And then wouldn't it'd be funny if we could stream live to Apple points. Part of my 5 points of what should we be doing? And there was a lot of video discussion. So and didn't talk about streaming live to Apple though. And we're streaming live now to new modern podcast apps at podcast apps dot com. Yeah. That's true. Yeah. We're actually only streams right. It's possible and when I get back in the studio we'll be
video streaming again. To be interesting the... If anybody's talk to marco a mysterious turn. He's supporting financially. Dark title 2, but has not implemented hardly anything. So... Or anything. I don't know. It's just weird. Todd, based on your travels, where do we... Where where do you think we are in the bigger picture of the podcast right? Flat pretty flat here in the Us right now? Is it that way you've been outside of the Us. Would you say. I, I think it's flat. Different.
Yeah. Because we've had we've got an international audience flat everywhere. Or initial customer base. So it's flat everywhere. Now, again, I don't have a lot of customers in the Philippines. I don't... As dominated this market. I think arab markets. I think the arab market is probably... You think exploding the most in and in India, in places like that. I'm sure it's it's growing like Gangster. Oh, yeah. Yeah. I I would agree that there was a lot of energy and activity going on
in the... Yeah. The South Asia area with India and and that kind of stuff, a lot of people interested in this medium. What do you think it's gonna take to bring the energy back? I think the... Think just a better economy. I might be wrong. I don't know. Again, here's you're saying we had some values call this kind of flattening of the market. Astounding... We had some astounding growth rates. During Covid. And people haven't got off the Covid growth train. We're back.
Be honest with you. You look at historical growth averages, we're probably 50 percent down from historical growth, we're still seeing growth, we're still adding customers. And instead of chewing up 3 to 5 percent growth. If I get 2 percent growth this year, I'm gonna be happy. I'm not spending hundred million dollars in Sem business to get that growth either. It's sustainable long term growth
that stays and continues. It's not shows that come in and saw a Google ad and clicked click, let me start my podcast, and then you had this massive failure rate. It's hard enough as it is. But even today with a new customer that signs up for blueberry. There's about a 40 percent chance that they will not make it episode 1. And I'm getting someone through serious intention versus a an Sem ad click We
see, we... Through our directory, we can see exactly with the failure rates of shows are across competitors and Pod bean L and buzz route that are buying all the spending all this money in Sem. They're losing a high percentage of those of those customers actually being becoming creators that has to affect their cost per acquisition, their as acquisition costs have to be pretty high. To acquire a paying customer. So then
what is the payback on that? Let's say the acquisition cost on Sem is 80 dollars. Or 90 dollars. In order to turn a profit for that show if they're on a monthly subscription in there on a 15 dollar plan will do the math. And if another 50 percent shows fail before they hit episode 7, your Cpa long term goes up even more. So maybe now your Cpa for a, an Sem Customers a hundred and 60 hundred and 70 dollars. That's a significant cost to acquire a customer. Long
term customer. Yeah. That is. So, Todd, I saw that Tom Webster did a presentation this afternoon about the the question of advertising loads in podcasting. And, yeah. And there was a deck that you put out, this was courtesy of sounds profitable, mister Tom Webster talking about advertising, and the concern around ad loads and how consumers are actually looking at
advertising today. So I've got up on the screen, the sounds profitable deck that that Tom presented this afternoon, and I think it's interesting, we could probably spend the entire show talking about this deck, Todd, but it it says when was the last time you heard a podcast that had an advertisement in it. This was... Their survey response was yesterday, 40 percent today, 32 percent and less than a week ago 29 so not exactly sure what this is telling us,
but it's... Are they telling us couple hearing shows. They have ads. Yeah. On a regular basis. Correct. And then the next the slide here is really talking about... Whether or not a listener actually doesn't mind or enjoys the ad that they are hearing in a podcast and breaks it up by male and female. It says, when listening to a podcast,
how do you feel about the ads? And so the male respondents are basically, would say probably what, 39 percent of the responses on males find the ads to be slightly annoying, but tolerable, but 47 percent of women or females. Which is a much higher number, slightly feel that they're slightly annoying, but there... It's a fairly low number Todd. I think it's interesting. It's around between 7 percent and 9 percent that feel that the ads are disruptive and barely tolerable.
So... But I think it's interesting that kind of distribution And would you tend to agree with that that assessment todd? IIII know I get irritated and I will look at ad load irritation. That's more important. So let's jump ahead by age. This is an age breakdown of the same question. How to how do different age groups feel about advertising. So it looks like the age 50 plus has a slightly annoying, but tolerable which at 50 percent, and then it looks like 34
percent is... Let me say, what's that? I believe it don't mind them. And then 7 percent of the 50 plus tolerable. It's amazing how are across age groups and just the minor change on the 50 plus. Yeah. So younger people 18 to 34 are I think a little bit more taller of them, and it looks like 28 don't mind them at all. So I guess these numbers are pretty optimistic about advertising and in podcasts. And I guess that's maybe a
good thing. And then the next slide that I have up is have you ever discovered a product or you liked through a podcast ad. And 88 percent said yes. And it says, have you ever purchased a product because of an ad you heard on a podcast? 45 percent said, yes. It's pretty high number 2. So, obviously, podcasts based on this research are massively converting Harold says paying being able to pay to not listen to Youtube ads
on Youtube podcast podcasts is priceless. I think paying for Youtube premium is priceless and it's self, then Not have to be subjected to ads. I know I paid it. Not get ads to on Youtube. The next lot Have
was ads skipping. Most consumers tend to over state how often they skip ads when asked an hypothetical question, it it looks like people lie about this topic when they're asked or they just don't recall their actual behavior as much, which I think is interesting, which maybe makes a little bit of sense the more I think about it, and the people are thinking that they're clicking
skip more than they actually are. The next slide is how do you typically react when an ad starts laying during the podcast? 30 percent said, they continue listening without interruption 26 percent. They they leave the ad on, but ignore it. And 39 percent largest percent. Only that I skip boss myself is if I'm listening to show that has such a high load. And I've listened to the episode before, and I know that, okay, I'm gonna have 4 add spots here in a row.
I will mash the 30 second advance button 3 or 4 times. Sometimes going so far, and go over the ad, then they have to bounce back. But I... If the ad load isn't too high, I always listen. Yeah. And it it gets into that detail later in the presentation too about what the distribution is of how people react to various ad loads. And it says, the next lot of have up says, think of the last episode that you listened to that contained ads. How did you react to them? It says please
make sure I read this right. It says 18 percent listen to all of them. 22 percent listen to most of them. And 28 percent listened to some of them. Sip percent said skipped all of them. Where did 5 percent muted. The high percentage that Yeah. I don't know how. You would know when to unmute it then. So you could miss some content when you do that. And then add skipping says up on the screen now it says still ad skipping does occur as it does in any supported medium.
So that skipping is being has been done on commercial right, television, especially with the Dvr for many years. People could just fast forward through it. Traditional television you haven't been able to do that. And then I think we went through a phase where a lot of the streaming video providers totally disabled the ability to skip forward We have slide. Push what's that? Yeah. So the next slide is how often do you skip assets on a big network cost. And a 42. 29 percent? Is often. Yeah.
40... Yeah. 40... Yeah. 7. No. Yeah. 47 total is what it totals up to, and then... It's 40 30 percent. Said sometimes. But only 8. The quote 29 Yeah. Oh, wait no. I know that. Yeah. I'm looking at the actual number, though. Because it... If you add those numbers up, I think they go up tough. But anyway, the Yeah. Exactly. 18 percent skip ads rarely. Mh So is a pretty common behavior of skipping the ads. So I guess if you have like, a listening app that I was like, the 3... A lady skip
than the guys by 15 second. Yeah. Exactly. That's what this next slide says how often do you skip ads on your favorite podcast? So this just breaks it out by male and female, and it looks like females skip more, 48 percent. Versus males get 44 percent. So interesting, women are less tolerant of the ads, which is a little surprising, I would think it'd be the opposite. We're too lazy take we're too lazy take or you think about that pockets many against the 30
seconds. Men are always seeing as the ones that are trying to avoid going shopping or something like that So you think that women would enjoy the the ads, but I guess they get annoyed by them or something? So how often do you ads on your favorite podcast. So this breaks it up by age group? So it looks like the age group that skips the ads the most is the 18 to 34. So that's the money that depends. Actually it makes some sense to me. And then the 50 plus category
skips ads the least at 39 percent. And then the 35 to 49, which we were talking about. Most with the most disposable income 35 0 49 and 50 plus are the ones that skip the less. So it makes sense. 18 to 34 as the least amount of disposable income. So... I do wonder if this is a little bit of prem termination for for Podcast guess advertising though. When the younger... I think it's... Skips the ads more. My 20 year does they have money to go own and buy a lot of stuff. That's about
Right. They're not as big of a consumer quite yet. So I guess there's more it says, the next slide is, are you more likely to skip an add in your favorite podcast compared to you've just started listening to. So. It says 58 percent is about the same. So there's not a big difference between a podcast that you're extremely loyal to and ones
that you just started listening to. So I guess isn't seen as a distinction I do wonder though if you have a strong relationship, and that may account for the other 20, 22 percent of more likely or less likely is your relationship or your feeling of your relationship with the show host and whether or not the show host is utilizing Host reits. So I don't know have talk about that. Okay. Alright. And the next 1 is, do you believe skipping ads affects your currently for your favorite podcast?
No. It's so the 59 percent. No. It doesn't affect my support. Yes. Maybe the notes but there's some shit would tell you it doesn't affect. Yeah. I guess it it shouldn't in a way, but I guess if there's too many ads, maybe it might. Okay. The next 1 is users of beach medium who watch or listen to all of the ads they encounter on podcast podcasts. And you... Podcast comes up. Man I'm smith ads but I wasn't paying to have
displays was so annoying. Right. Yeah. They are because they interrupt right in the middle of the content. You know, They'll actually come right in the middle of a sentence. So I think that's probably driving people to get premium on Youtube, and that may be what their what their other goal is there. Who those and then add quantity. Okay. Here we're getting into the ad load. So... This
is what I was looking for. It says, have you ever stopped listening to a podcast altogether because you felt it had 10 include at 30 to said... Yes. It says... Yep. 30 percent said, yes. They would stop listening. 70 percent said no. So that either means that the shows that people are listening to are not that heavily heavy into the ads or their lights Yeah. Let's look get this skipping. Further into the deck. The next slide is how many ads do you recall hearing in
the last episode? That you listen to that contain ads. And it it said 37 percent of the podcast had 3 ads but a total of 67 percent had between 2 and 3 ads. It doesn't talk about the duration of the podcast, though. That's the other metro care that probably needs to be taken into account. But that's 67 percent that are here in 2 to threads. And it says 4 to 5 ads 21... So we're starting to get into... Once you get up in the 4 and 5 and 6 ads, you're gonna... I think you're gonna some
above 3. That's where I'm starting to skip. Yeah. Yeah. And that's that's a total of about 25 percent are in that 4 to 6 plus ads range here. So that's a pretty high number of shows that are... That have that kind of ad load says, thinking again of the last podcast you listened to a contain an ad, in your opinion were there 2 many fewer than expected or just the right number of too many ads email and gmail. 27 average of 27 percent, but male 24 percent.
Women 30 percent. Right amount was 57 as an average 61 52 interesting. So it sounds like people... Some of them shows have the balance right. A lot of shows do have the balance. Right? It's just... I do tend to wonder if a lot of the really wrong do restart insane ad loads. So I quit let's think to them. And then... So is this a different? Okay. There we. We didn't. Okay. Next slide is think about your favorite podcast that also has ads, how many total ads do you expect to hear in a typical
Percent 2 to 3... That podcast. Percent. Okay. Expect That's that's reasonable why that tells us where that sensitivity spot is, what once it gets up into the 4 or 5 and 6 range you're... Where my audience would tolerate 3 Right on a hour long program. Yeah. So this could... It does... It's pretty balanced between 2 and 3. There's not a a big difference between those 2. And then add quantity.
Okay? There's another slide here. It says if a episode of your favorite podcast had more ads than you expected. What would you likely do? 74 percent. You lose 26 percent. They said they would stop listening. I would think that could impact your Roi. Right? That's that's a that I expected. And I think that... That's a sensitivity, know, point right there that's starting to rear
its head. Okay. Next slide is, imagine your favorite podcast has an episode that is twice as long as usual but you hear more ads compared to the typical episode. So this gets back to the duration question. Right? The same. And so these have more ads, how would it impact your listening. So 59 percent said, I would listen to as much of the episode as usual the 35 cents that I would take a break. I don't wait. Know what 6 percent I would stop listening to the episode altogether.
Like again It's... So you do have this kinda but this a type of situation. What's the next slide? Oh, structure and positioning. Says how many times was there... Doesn't because her they said 3 to 5 ad breaks, 50 percent. So I guess people are in that up to 5. Wow. That it does kinda the face of the earlier. It shows that the numbers higher, 3 to 5 ads, 57 percent. I mean, if you have... I guess if you have 3 ads, that falls. Within that range of 50 percent.
So it probably weights very heavily towards the 3 end of that that range, but that 3 to 5. Because it does drop pretty significant when it gets up to the 6 plus. And then 38 percent is 1 to 2 breaks, which would be consistent with the other slide, So that makes sense. And since, where do you prefer to hear a podcast ad. This is an interesting kinda of distribution that seems to be pretty evenly distributed, which is fascinating. 57 percent said, during the middle as a break, pretty are
spread out evenly throughout the podcast. So... At the beginning, I'm a podcast fast is pretty high 24 percent. Those are the ones I'm more likely to skip. I think and then I think, like, putting a stop sign up. 19 percent wanna listen at the end. That's higher than I would have ever expected. No never would never listen to a ad at the end of a show. But I still... That never post the ad at the end. But is this... Sure. But in a listings it's preferred. Yeah.
It's not what the... I guess if you think about it from the perspective, depending on the kinda of content it is, Todd, Some content doesn't really lend itself to mid rolls. If you're doing like a storytelling program, mid rolls don't really work that well. So you... Your only spots are. At the end or at the beginning. So that could be where we see this distribution. Is there certain types of formats of shows have this kind of at the beginning and at the end, And then other formats of shows have
the the mid roll. So let's see here. 34 structure and positioning. This says How many times do you expect a 30 minute podcast episode to take a... How many times do you expect a 30 minute podcast episode to take a break for ads. That's your 36 percent said once at the beginning or in the middle. 50 percent said twice. Once in the beginning and once in the middle, and 13 percent said 3 times, once at the beginning, twice I think that makes sense. Someone once in
in beginning in once we're. I can understand why. Yeah. The sometimes all 6 percent of that basically covers it. Only say in the middle means first 25 percent of the podcast is when I want the mid role. Early mid role is the best the approach. That's why I would expected. So that's interesting. Okay. Henry stop listening to a podcast episode because you heard the same man same times. Yes. No. I tell you that no is re relevant to my show. 1746 episodes with Godaddy is a, actually 16 46.
With Godaddy sponsor? No. But you add isn't the same every same sponsor. Same promo code. But... Yeah. That's not stop listening because you heard the same ad. See, that's what's different with what you do that with a host read, a live host. Yeah. Is that they are different every episode. So it's not same here. Like, carrying the same Geico ad over and over again, which becomes a little annoying to people if they hear to be dives especially if it's Yeah. But it can annoying...
1 episode you're not used to it. Which happened, the nice is do you feel about hearing the same ad more this 1 becomes annoying time I strongly dislike at 51 percent. Yeah. Run into 2 of the ads are the same, Yeah. I can understand that. Yeah. I think this can happen in programmatic advertising because they're oftentimes pulling from 2 different ad sailing, ad sales platforms, and sometimes they can get duplicates coming into the show. Adam was that an issue? Let you guys have
faced on your own platform? We said a number of the same ads or... Wait we don't allow log to automatically we run from programmatic automatically and most shows only get 1. It's not technically possible for the same potentially if they do 2. It would potentially could get you, but we have a blood run into it. Pre roll mid roll. Yeah. Oh,
you have it. Okay. And let's says how do you feel about hearing the same ad more than once in a single episode says, like, females 47 percent, it becomes annoying over time. Males are are a little more tolerant at 40 percent. So even this is The lady say 31 percent. Yeah. They're. They have a higher level being in a the will over time. So makes sense. Okay? Correct. Alright. Yeah. I'm not sure. Yeah. Is where On the horse. There there on those slides. Yeah. Yeah. So anyway, if you wanna go
check it out. I did provide a link in the show notes, if you're watching this on Youtube or any of the the video platforms that are alive right now, you you can get a link to download the sounds profitable. We'll have that you go to sounds possible for the common and the other 99 percent of you. Get it yourself. So pretty good Better news there than I thought. Yeah. So that does bode for advertising and podcasting as you look to the future. I think the big thing is to keep the ad load
So we'll be under control. I don't think we wanted to come we'd love to hear commercial about what Spotify has done here based upon our earlier conversation and place your audio file when you put up a video file. Do you think you're gonna lose money? Do you even care. That's the same code she posted on my Youtube channel she were posted out hours from updates know. Yeah. Now. Thank you for all the comments. It in here too was great to hear everybody and their thoughts and Appreciate
it. And I hope the show was valuable to you, and please come back and check us out next Wednesday at 8PM Eastern. And more importantly, let go to news show dot com and follow or subscribe to the show. The favorite modern podcast app. Right. Yeah. And get them online version of ads. Just video. Right. So anyway, to get out of here. I'm todd at blueberry dot com or at geek news at gmail mail dot com. I'm at geek news on x and Mastodon as well as my news like geek news
dot chat. Yeah. And here's Todd's platform if you're not familiar with Blueberry. To go check it out if you're interested in still having a video podcast, you can do it over there. And alright. And then here's my Youtube channel, if you wanna follow this show as well. And then if you wanna reach out to me, there's my email address as well as I'm on x at rob Green. So thank you everybody for Joining me. And, Todd, again, on the show? This is What episode number are we at and
now Todd are we like to know. Something? Or on today was 5 90. We're getting close to that 600 mark. Again, we should do a special episode on that. Alrighty. Alright. Thanks for being here. And thanks. See you back here same time next week. And... Yeah. Thanks for listening. For watching. Yeah. Thank you everybody. Okay. Can