Todd and Rob in the afternoon. Afternoon delight. With Todd and Rob. Oh, yeah. Oh, yeah. And here we are for, excuse me, another edition of the new media show. And, Rob, I've got my fingers crossed here because, the RODECaster DUO continues to disconnect from my, MacBook. Oh. Yeah. So we we shall see how many times I have to restart the
RODECaster Duo today. So I'm I'm very pleased that you're recording because the only way to save this catastrophe is if, quote, unquote, the the, the RODEcaster is rebooted. Now if anybody's had this issue Could it be the the Mac that you're using is causing it? You think a driver conflict or something? Well, you know, sad sadly, it updated the Mac, a few days ago for some sort of update. So I'm sure there's some incompatibility there that is, been introduced. So I tried unplugging devices and,
you know, it is what it is. But I I was I was 7 minutes into my recording of my, tech show on Monday, and it it just it's all of a sudden, they saw the flash on the Chrome where it disconnected. So nothing beats a hardwired connection in the least. So and and I'm actually using an a a Oh, just lost you.
So, anyway, we wanted to talk tonight about, you know, and we'll talk to get his audio back going again, about what we saw last night in the presidential election and what it means in the context of what we've been seeing over the last 6 months about, how the presidential election has been influenced by the growth and prominence of podcasting and how these presidential candidates have been taking advantage of the opportunity of podcasting.
And I think that there's many in the in the mainstream media, even in the independent media that are, increasingly talking about, how the online media space, and that would be independent creators, podcasters are rapidly becoming the dominant medium, in the world right now around, you know, getting information out, getting more detailed information out and is, not or less likely, I guess, to to, kind of put out falsehoods and divisive narratives that we have
come to expect from the mainstream media, at least here in the United States. I think this is probably happening internationally as well. But it may, this may precipitate a significant reduction increasingly faster in the mainstream cable media. And so we may see this happening, at a much more rapid pace as we move forward because of what we what we've been seeing happen and especially with the outcome of the election here in the United States. So, Todd, are you back with me?
I think so. And it auto reconnected. I didn't have to reboot. So Oh, you didn't? Okay. Who knows what's going on? And and by the way, Rob, I guess you missed it, but we got put on major blast last week for talking politics during the show. So just Well Yeah. I I I guess people were not happy with us. Oh, well. Know, there's some big takeaways from that, too, that I want to talk about on on the show. And it really should not be about politics. That's not what these topics are are about.
No. It's, you know, is as, I saw someone had posted in my company, had posted something we saw on Instagram. And, let's see if I can find a thread because I wanna it was pretty, it was pretty eye opening, and it was a good takeaway. Okay. Let me read this. It was from Nick Goodner. He said let's see if this loads. Oh, don't make me log in. Come on. I just wanna I just wanna read this thing. See if I can do that again and and trick it here. Okay. Let me just x yeah. Continue as
this. Okay. Because I don't wanna have to log in. Okay. Well, it's not letting me. I I have to enter a stupid code because Instagram is being Instagram. But go ahead. I'll see if I can find this link. Yeah. I don't wanna make this conversation about politics tonight, though It increasingly makes me upset that, everything has to be painted in the colors of politics when we talk about anything these days that
maybe people don't agree with. And I think that's, that's one of the big takeaways from what I think, is, is going on in the world. And it also is involved in the independent media space too. You know, there is a payoff for being extreme on both sides, right? People tend to get more attention from the online community, when they go extreme one side or the other. And so that's kind of what we're seeing happen, you know, like what happened with us. I think last week we weren't talking
about taking a side. We were talking about the context of what was happening around politics with media and, and it's continuing this week as well, because guess what? It's top of news, top of mind around podcasting right now. And I mean, for us to just ignore it is kind of not very bright either. No. So here's a comment. This is from Nick Goodner. He said, I'm not a I'm not a political analyst, and this is not
political count. I don't want to trivialize people's feelings about the election or get into policy matters. However, as a creative marketing communicator, common a a com commentator, I want to offer a takeaway from elections that I noticed. He goes on to say, like Barack Obama's campaign, Harris's campaign used traditional Hollywood celebrities. There was no shortage of celebrities lining up to endorse Harris from Paul Rudd to Harrison Ford to Beyonce. Harris had the big names
out to support her. This strategy were early worked really well for Obama. However, something is similarly changed in the past 16 years since Obama's 2008 campaign, the rise of the new kind of celebrity. People like Rogan, Jake Paul, Theo Vonn, Dave Ramsey, these people are not famous because of how they performed. The other these people are famous because of the communities they built
around them through their social media presence. These people feel real and tangible and like you can actually react, you can actually reach them because they're on social media feeds every single day. And in your ear, he calls it ear holes, every week with 4 hour podcast. While Trump didn't have the Hollywood a listers, he went out of his way to appear on these people's show to do interviews and
get their endorsements. Last night watching the coverage and noticed at least 8 times when people at the poll said, I'm here because of Joe Rogan. Many of the pundits even talked about Joe Rogan's impact last night. But I didn't hear people say I'm here because of Taylor Swift or because of Paul Rudd's in line. Takeaway for all of you budding content creators out there being famous on Instagram is not like being is not like being rich in monopoly.
The influence is showing up online and talking to an audience daily is greater than the influence of performing to an audience occasionally. I'm not saying this is completely why Harris lost and Trump won, but it did have a marginal impact on voters. So I think it goes to the point of a strategy. Mhmm. And maybe it leads to some of the things that we're saying here is and I contend. And, again, this is not at all political.
This is just showing the power of this medium is we have this genuine ability to reach people and to connect with them. And we built these. We built our communities, in such a way that why why do I still have a GoDaddy sponsorship 19 plus years? I have a GoDaddy sponsorship because I tell my audience, go buy GoDaddy products and services. I they they they respond and they connect
to that. Why why do I do commentary and why do we do commentary in this show and why do we have people listen to this show is because people trust you and I and our commentary and our input. We are not political on this show except for what we've been talking about here the last two episodes. But the simple fact that old media, which everyone says they don't trust, at least at least Yeah. All the research is showing that most people, the vast majority of people
don't trust the media anymore. And so in that regards, well, here we are. And, I and I I, you know, I don't I don't wanna pick sides on this, but I think there was a very smart strategy done by one campaign to be on social again, how much did it move the needle? We talked about Rogan's numbers. Really know. We don't really know. But it's it certainly reached a lot of people based on the numbers that I've seen.
Right? Yeah. So a lot more people were reached through these podcasts than any mainstream media conversation that was put out. You know, they did 16 I think the number was $16,000,000,000 in media spend. Well, that's buying advertising. If you want the most inauthentic way of of communicating to people, It's by political ads, which I I think is kind of a waste of money, to be quite frank with you.
I think these long form conversations with the with the candidates on podcasts gave a much deeper glimpse into who these people were and what their policies are if they talked about their policies than anything that you would get out of mainstream media. I'm sorry, but that's just the facts. You know, I was, because I'm on 12 hours 13 hours opposite right now. I was I woke up and my television set here has a I don't know how they do it, but it's
free for view. I guess that's the best way to say it. 3000 channels. And I was able to switch between if and I and I don't watch mainstream media because or old media because it just gives me stress and, you know, so that, you know, what did I do? I tuned in to some mainstream media shows, and I was clicking between, like, Fox, CNN, MSNBC, and, you know, and really within about an hour, hour and a half, I just I I quit because it was the same s h I t.
It's just bashing constantly. Right? So so I basically then went on Twitter or x and started watching some live streams that were and so I reverted from watching mainstream media because it's it's just the same same disco. Why did this happen? Why did that happen? Well, people just voted. That's what happened. You know? And and it it it is what it is.
So, but I can't help, but think that come another election and, you know, this is good or bad, if you love political content, I just have a a funny feeling that those shows are gonna thrive in going forward when it comes to well, you look at the congressional dish. You know, that's a great podcast, you know Yeah. That, has been around a long time. And it it you know? And I it she can be a little partisan at times, but, you know, it's what who can't. Right?
And and there's there's a few, political shows out there that have done very, very well. So I'm sure those shows are gonna continue to thrive. And you you look at the, what is it, Daily Wire? I think that's what they only do or mostly do is is political commentary. So but some some people are gonna say, oh, I can't trust Daily Wire. So I guess you have to pick your poison on which
content that you subscribe to. So because this are now let's nothing taken away from those shows, but are they as much of a entertainment show Mhmm. As mainstream media. So we can't we can't just discount that some podcasts are not more politically entertaining. And they're definitely whatever side they lean on. You know, the the Daily Wire is definitely a a a conservative podcast. Yeah. Well, I think what we're seeing is a form of tribalism,
that's happening around media now. So, you know, this is, I think, I believe this is why mainstream media has gone in this direction is because controversy and taking a side that can build an audience that has a similar belief structure will build audience, you know, taking a kind of a neutral position, kind of like we try and do on this show pisses off everybody because we're not taking aside necessarily. There can be things that we say that
maybe can be extrude. You know, it, can be interpreted as maybe biased towards one side or the other. But people are hypersensitive to any kind of, kind of indication that you might have a little bit of bias in you and attack the other side for any kind of sign of bias. Right? That is different than what that attacker believes. So, you know, that's the kind of toxic environment that we have right now around media.
And I don't blame these big, you know, these online outlets like the Daily Wire or or, there's others out there that go with the spectrum. I'm just drawing a blank on some of the names of these shows. But but, you know, there's a reason why these shows take a side is because that's how to grow an audience now because the audience is increasingly being trained to take a side. Because if you don't take a side, then
you don't have a place. Right? So where do you go if you're not a Democrat or you're not a a Republican. Well, you know, at the same time and and I don't wanna spend an hour and a half on this today, and although it's hard not to, is I think people have trived up for a long, long time. You know? So Yeah. But now it's being weaponized against people is the problem. Yeah. Yeah.
You know, and I and I I've said it on this show before, before there was any mass media, any before the I even knew the, Well, the Internet probably existed in its infancy when I was, you know, a young still a teenager really. And I remember explicitly being amazed about my late grandfather who was a staunch conservative. Oh, he was as as Republican as you as you would even imagine. And, in all definitions of the word.
And, you know, he he just loved to be down in his workshop and have someone that rolled in, and he would always just switch to being democrat. I mean, I mean, just flip on his head and then they would have this debate. And I would just sit back and watch these these, you know, these older men have this this, deep conversations about things that are going on in the country as they knew it. And in this to be kinda honest, it's a little bit rudimentary at that time because Yeah.
We And that's healthy, Todd. That's all healthy. Yeah. I mean, he would play devil's advocate, but, you know, and he need that person would leave, and then he would have nothing nothing nice to say, you know, about this other political party. You know, I I remember him saying, you know, you know, the damn word and combine that with a with a political party. You know? So,
you know, there was. So from that aspect, I think there's always been a bit of spite in people that it's, you know, you know so this this this hate for one political party or another has has been around a very, very long time. You know? And Well, it has, but it's not at the level of vitriol that it's at now. No. And I I blame mainstream media for creating that atmosphere. Yeah. And he and he would say it ingest to a certain extent.
You know. So but I I think that, you know, his in James, let's see if I can preempt this a little bit here. Hold on. I'm not ready to to to play a James clip, but, you know, James was irritated with us talking American politics. But I think I didn't see it. So where did you hear that comment? It was on, it was on Podcast Index in the, the commentary on, mastodon. So but but, again, I think if we go back to our crutch of this conversation, it's a good thing for for podcasting right now.
Yeah. I think it's it's it's the number one, I think, story in the medium right now is the impact of this medium is changing the world. And, you know, I don't think there's any way to see it. I it's hard to say what's gonna happen to to the legacy media, but I'm increasingly hearing more and more people say that they're they're in trouble and that they may have to make changes in order to maintain any kind of kind of a relationship with audience. Well, they got their, their semiannual
influx of political money. So they've got enough money to carry themselves for nothing. It was political ads. So, you know, you know, that $16,000,000,000 was not spent on podcast, for sure. No. I don't think that there was that much political advertising in podcasting. No.
No. Than ever. And so, you know, from that existence, we don't have to, you know, I guess the question then becomes, well, the next can't with the next election 2 years from now, here in the United States, invoke a whole bunch of pod advertising in podcast, which I'm sure is is bound to happen. But then I think the audience will just be utterly disgusted
because they can't run away from it. So I I think it would be I think it would be a big mistake for the medium to push political advertising into the medium. I think it would it wouldn't be a good thing. I just wonder how many, how many ads were actually run-in podcasts that were political in nature? I I I I don't know what that number even is. Well, you have to factor in the impact of the brand safety and brand suitability tools as a as a gate on that kind of stuff. Right?
If your if your brand suitability or brand safety score, leaned a certain way, you're not going to get ads. Yeah. So it's it's, you know, especially from 1 party or the other. So, you know, as as we move into higher content moderation, if that continues, I think the opportunity for advertising in general is going to be less. Yeah. So, unfortunately And I I do have a juicy, bit of rumor stuff here. I I wanna we can wait until later because we're gonna talk about Spotify a little bit later,
in the show today. But I've got some don't let me forget to talk about a conversation that's happening in a, how should we say it, a a group. They're, largely out of, out of the UK. I think you're in the same group, aren't you, Rob, and then the WhatsApp? Yeah. Yeah. So but yeah. So Yeah. It was, started by by the CEO of Hubhopper and and myself, actually. So Oh, so you 2 were the 2 that started that group. So Right. Yeah.
Yeah. There's been some conversation in there over the last 24 hours that I'm I've got a little bit of a moment. I guess I'm I won't tease people any longer. But Mhmm. There was a podcast host, and I won't say who it is, that basically has had to do a fire drill. Apparently, Spotify is no longer up was not updating any of their shows. They were using a service to cache their feeds and using built in compression called Brotli, b r o t l I and gzip. Now again, I I'm we've never used compression or
for feeds. Feeds, we've always made sure the number one that they did would not cache basically, when we replace the feed, we want to replace. We don't want it to be cached anywhere. And it he basically said, it looks like Spotify feed parsing is no longer playing nice with that. He said just sharing in case it fast forwards anyone else. And, but it looks that mean, Todd, that they're they're they're caching the RSS information and then compressing it? This host this host was caching feeds
via a The host was caching. The host was caching. Yeah. The host was caching. And the specific caching that the host was using, brotli, b r o t l I, appears that Spotify would not pull those feeds no more. And, what I basically responded is that we've never used and I'm not gonna name the service, the Cash Feeds
not worth the minor cost savings. In other words, you know, we we you know, the if you're serving it raw, a little heavier load and You have a hard time comprehending how how that would save much of anything? Yeah. Again, I don't know the strategy behind it, but I I know that we don't do it. But I we have seen, recently, more and more podcasters come to us that have gotten a response from Spotify saying, hey. Your your host feeds are effed up. You you you you've got a they they're
they're in compliant. They're wrong. There's something, you know, it's always this pointing his finger back towards the host. And then along with the oh, by the way, you know, you should just move your show to Spotify. And, I'm wondering if, this is a another obtuse method to get podcasters to think that their hosts are having issues and, wedge, put a wedge between us and our customers.
I'm just don't have any proof on this, but to me, it just makes you go, if someone's, feeds have been pulling into Spotify, normally for a long, long time, then all of a sudden, they don't start pulling in anymore because of tech that they've been using, and they've made a change on the other side. Was it was it a just a change that they didn't think was gonna affect people or
is there something more there? And, I'm not saying it is or isn't, but based upon some of the tickets we've gotten at, at our company from our customers who've seen they send us the response that Spotify sends. And, they never admit it's their issue. Never. Never at all. It's always the host's problem. The host has a problem. The host has a problem. The host has a problem. They they are not a good community neighbor at this point,
in any regards. Well well, is is the host using kind of a nonstandard practice here that Spotify doesn't support because it's not a common practice? It's well, I you know, compression using gzip and Brotli have been that's pretty standard for the web. Most people that are running websites, they are using some sort of compression on their website. I I don't know. Is expecting Spotify to support a a process that they're doing Well, that only our RSS feed data that Spotify is not kind of
compliant with. It just sound like me. Well, again, I don't wanna speak to the pulling of an RSS feed because I don't have the technical background from my team. Because I asked a question. I know we don't because I know how our feeds are served. And we, you know, we serve we we want our feeds to be super high performance, but we don't we don't put them on a CDN. Let's just put it that way. We don't put the feeds out on a CDN. So, again, I don't know. But something changed and it broke them.
And, you know, that's something that you wake up to in the morning and don't, all of a sudden your customers are complaining that the episodes are not updating over there. Generally, this these services have been pretty, this is the first time I've heard of a compression protocol causing feeds not to update. So because and to be honest with you, a lot of people that are running websites are using GZIP and different types of things.
So I would assume, this is gonna cause an impact for people that are self hosting that may be running this particular compression. Maybe their feeds if they are not submitting it through their host, maybe, some people start having issues of of stuff not updating. So So we're not seeing this kind of process concern, in regards to Apple Podcasts. It's only New. New. New. New. New. Not at all. So it's okay to use this caching protocol on the on the hosting side with Apple,
but just not Spotify. Is that what's going on here? But the problem is you can't you can't pick or choose. You either use it or you don't use it. You know? And if you turn on gzip Right. Right. But but if Apple is supporting it and but Spotify isn't, then that would be a 2 fingers pointed at Spotify is the problem. Right?
Yeah. And if other podcasts consumption apps or platforms like the podcast index and others aren't having a problem with it, then there's something that points to Spotify that's And and to be fair, I'm and to be fair, I've never heard it. You don't use 2 compressions together. So you I if if I'm a if there's a IT guy out there that's screaming no, Todd, you can, then please, you know, get in the
chat room or send us an email. But, Broadly is a lossless data compression algorithm that supposedly well well, by Google, too. So this is a Google protocol, and it could be used in not in conjunction, but other than GZIP. And there's other ones out there. There's other compression stuff out there. So So is it a compression algorithm that basically compresses the amount of data that's needed to transfer the the information to between servers? Is that what it is? Okay.
Okay. And and combine that with caching, you know, you get a bit of a performance increase there. So, again, I I don't know. It's been out a long, long time, this particular protocol. Yeah. So was there any clue as to what problem? It just wasn't updating the the episode new episode information? Feeds would no longer pull. Just wouldn't pull at all. Yeah. It wouldn't update at all. So, apparently, he of course, I'm not seeing too much commentary
since, this morning, but or last night. But he, he updated, I think, to gzip, and I think it's it's working fine. So, but, again, it's this ongoing thing that I have seen on my side where everything is now the host's fault. You know, it's a host's it's the host's fault. It's the host's fault. It's the host's fault. And, yeah. So I I just you know, they're they're not, in my opinion, playing a a great neighbor at this point, and and and, it's pretty obvious why.
Oh, it is? Okay. Yeah. They want people to move to their service. You know, they're direct they're directly competing, at a much higher level. And, you know, is it is it weaponization? I I don't know. But, it's always But it doesn't doesn't impact you guys. Well We haven't heard it impact any of the really big podcast hosts. It
doesn't impact us. But, again, we've seen based upon support tickets we've got that there's always this finger being pointed back at the host as being the issue when there's no issue. Okay. For a myriad of reasons. And, you know, every once in a while and I think it's pretty rare now, but it used to be people would say, well, my Apple feed hasn't updated. How come it hasn't updated? Well, Apple is now
doing really, really good. And then and we don't see those tickets come across anymore where people's feeds have not updated at Apple. So that said and definitely, if you're on any of the new podcast apps, it's not an issue either because the second you post a feed, post an episode now, we send out what's called a pod ping and we basically announce to the world that this new episode is available.
Please update your you know, we send them the metadata, you know, update your your, your directories. So Yeah. Okay. But anyway, that was just a back channel conversation that was going on. Yeah. We'll we'll update you as we learn more about, you know, the the complexities of this situation, I guess, and, and see if it's more more widespread. I mean, if if anybody that's watching this that works for another podcast host, is this something that impacts you as well? We'd love to hear. Hey.
By the way, in the YouTube chat, Marcus Couch says, podcasting saved the country yesterday, possibly the world. Okay. And now that's not gonna be inflammatory at all, Marcus. Well You know, they're Well, everybody's entitled to their view on it. Yeah. I think that's the key takeaway. I mean, all of us have have have a right have a constitutional right to say what we want to say. It's not hurting anybody to say that. Yeah. So, you know, if you feel that way, I
think it's okay to say it. I think our constitution in this country assures that that right. Beedie Bevel says one solution. If your Mac only has a u has if your Mac only has USB a input, you can use USB c to USB a. Now I'm USB c completely. This is a gen 2 or gen 3 MacBook Pro. So, maybe I will try the opposite way. Maybe I will try, And and the duo was probably USB c too, probably. Right? Yeah. It's USB c. So maybe I'll try a dongle and go from, USB a
no. USB. Yeah. Maybe I'll put a dongle on and and do a USB to USB a to USB c. I don't know. It's staying connected now, so knock on wood here. Mhmm. That's good. That's good. I'd have to go out and look and see if there's a firmware update that yeah. Other people complain about this Rodecaster Duo having this disconnection issue. Oh, really? I haven't heard about that. Amazed it reconnected, that I I didn't reboot anything. So who knows?
So I noticed that Rob Walsh put out a a his own RSS feed off of Lipson that basically has all of the podcasts that the presidential candidates, did in, in one one feed. So he built that. Actually in the notes here. Yeah. Oh, yeah. Interesting. And it's actually sourcing those episodes directly from the show's RSS feed. So the shows are getting credit for the plays. Yeah. So it isn't like he hijacked all of those episodes. I know. Rehosting them or anything
like that. It's just that he compiled them all into one one feed that has all of the interviews with Kamala Harris as well as, I think r RFK and and, Donald Trump. So there's you know, that's something that, we could share in the show notes too. Yeah. I'm not sure people are gonna wanna go back and, and listen now, but maybe. I think there's still think about I mean, if you think bigger picture about it, Todd, I think a lot of policy,
comments were were made in these podcasts. And I think that they could be, information that people could use in the food future to say, well, this candidate said this, and he needs to deliver on it. Right? I think that's the that's the inherent advantage of them going on. And like Donald Trump did, Donald Trump did a 3 hour interview from with Joe Rogan. There's a lot of policy discussion that happened in that podcast. There was a lot of gibberish too. So
well, sure. But that's what podcasts are. Right? That's what they should be. Right? Is let's let's let's get to know the the the person. Right? Not just a 32nd sound bite that maybe potentially was edited for for, you know, some sort of a manipulation of of what was said. These are generally unedited. I guess we don't really know if what was recorded.
Did not go through some postproduction work. That was a big that that was a big part of the commentary on, on Podcast Index was people taken basically the my commentary about editing. I think it's Brian Andrew said, Todd, as a tinfoil hat wearing conspiracy theories, I think there's multiple pro approaches and purposes editing. They're often lumped together. I think you remove mistakes, improve the final product, offer a better experience. Yeah. I'm fine with
that. This is what most of us podcasters do to editing to remove contacts from a clip, which allows you to confirm bias and or promote a certain idea to mislead people. I think that is why some people hate editing. I I agree with number 1. Editing to remove mistakes, improve final product, and offer a better experience. You wanna do that? Knock yourself out. That's fantastic. Hours and hours of work or or increasingly people are using, tools like Descript and other ones to And
and Dave's Dave's left. I said a while back, I started adding a blooper reel to end of my shows. Not every time, but if I flubbed in a funny way, the main reason was to prove that is, that is ramshackle as a show is. I actually do edit the effing thing. Ivo says, I don't understand the disdain to editing. I don't have a disdain to editing. Everyone took that the wrong way, the last podcast. I have a disdain to removing context. That's what I have a disdain for.
Well, Todd, I think you've been pretty clear over many years that you don't believe in editing at all. If you Well I know unless it's just like trimming the ends. Right? For me. Right. You know, for for me, myself, I, and you because you're forced because I produce the show that I don't edit. So, you know, when you edit, you shrink the show. I see what you do. You you you edit. So it's a personal preference.
It is. It is. And there's there's pluses and minuses to it, out there that, you know, you can you can trim out a lot of filler words that are said and say people time to there's there's a wide spectrum of opinion on this topic, right? That I don't think any any thought is probably wrong. I do object to over editing. Yeah, there's no question. But I think you have to use these editing tools, these AI editing tools with a certain amount of caution to some degree. Yeah.
You know, at at the beginning when I started to use them, I think I over edited. But over time, I've kinda backed off from it and kinda set the settings to be a little lighter on the edits. So Yeah. Go ahead. Yeah. Mark Stedman said, I saw my doc about high blood pressure this week. She prescribed removing the immediatia from my cue, instant improvement. So but I again Well, okay. And then James Simpson say this is a hotly partisan
political podcast. It certainly is not. Yeah. There's so many others out there that are much more hot than we are. James says, I wonder whether Todd is aware that editing podcast isn't just done to misrepresent guests. It's most often done to make a better podcast. What a load of conspiracy nonsense. What a conspiracy he says, what a load of conspiracy theory nonsense in the new media show this week. We didn't promote conspiracy theory. We just said, we want people to provide.
If they're gonna do these types of interviews, give us the full freaking context. Get give it don't don't take a sound bite like the old media does. That's it. It's a spectrum. People really reacted. I mean, it's a spectrum just like anything else. And and why we are so divided on so many issues is that we don't accept anything that's toward the middle, that there might be something a little less than an extreme view that
may be okay too. Right? So this is this is kind of madness to some degree that we're falling into as a society Yeah. Is is that we can't see subtlety. We can only see extremes. You know, and and I and I I re basically replied, to let's see if I can find my response because, you know, I basically said I I think you over analyze what was said. My basis is that if you edit and change the context of a question or an answer in an interview that is suspect,
and that is what old media does. I could care less if you edit, remove breath, equalize, etcetera. Again, this was in response to homes and ahs or something like that that doesn't add context. This was in response to blatant editing and context changing of the old media. So I mean and people just went kinda it was kinda fun to see the commentary, but we don't we don't take anything out of the context of this show. You get to hear everything from and we don't rearrange. Good and bad
from the perspective of the listener. Right? So, you know, I mean, we put ourselves out there. We take a risk every week when we go on the show to talk about controversial topics. But I don't think this show is controversial on any kind of spectrum that is anything close to what we're seeing that's more mainstream out there in the world right now. No. Not at all. So it's just yeah. I'm like, okay. You can wow. Yeah. You got your blood
pressure up. I understand from the politics thing is everyone's blood pressure is either up or down right now. Everybody's kind of I mean, if you were on the the democratic side of the fence, you're Yeah. You're hurt and you're you're deflated. You feel like you've been defeated. It's it's I mean, I played college basketball for for 4 years. Right? Somebody won and somebody lost. Right? That's right. And just like the last election, you know, the opposite side was down. So it's Right.
It comes in doubles. It's not the it's not the end of the world. And one other level to this, which basically adds adds another component to what I just said, is that there's been games when I played competitive basketball that my team beat the other team 80 to 10. And I was embarrassed by that because I could I I had compassion for the other side Yeah. And how that would make them feel. Yeah. But I I scored, like, 25 points
in that game or something like that. So I contributed 25 out of the 80 points to the win for my my team. Right? You know? But I felt really bad for the team we beat because they they only made 5 shots the whole game. But but Rob, on the other side of things, when I started running cross country in high school, yes. I only weighed a £110 soaking wet and was very in in my early days, I was not a good cross country runner. And I got humiliated by being 89 or 90th.
And you know what I did? That's a set of fire in me to get get tired of having my ass being kicked. And I worked harder, and then and then I started setting state records. And I wasn't I wasn't 89th. I was first. So, you know, it was because of the humility of being, you know, okay, Cochran. You you you you contributed 0 points to the team this time. You know? Thanks for the effort, bud. You know, the coach would humiliate me. So, yeah, humiliation,
Again, it shouldn't go about this. It's not about humiliation, but I was humiliated. So it's really was about becoming better. And Yeah. And that's that's the key takeaway from an election like this. If you've never played competitive sports, I don't think you get it. Right? And I think that's that's something that I'm trying to share here is the fact that, you know, just because you lose doesn't mean you quit, doesn't mean you get all upset and have a temper tantrum. Rob, Rob, Rob, Rob,
Rob. Be careful. It doesn't mean because, you know, there's some people that are listening to the show that are, you know, they they have they're worried about, you know, everything. The the I get it. I get it. Me too. People feel threatened by a choice that others have made that they feel is going to impact them. Right. But but the analogy is still sound right. Those those players on the other team that I beat 80 to 10 felt humiliated. Right? Right. Right.
Some of them started to cry. Some of them felt humiliated. Right? Right. Right. Some of them started to cry. Some of them got upset. Right. But guess what? They they need to walk away from that and say, well, how can I get better as a player? And it's the same thing that the Democrats need to do right now is they have to reassess what their positions were that wasn't successful. And and that's just that's the nature of
our system. That's that's the nature of the United States of America and how we've set this up as a 2 party system. There's a winner and there's a loser. Right? So meanwhile. No, I mean, all I'm stating is the obvious here. So. Yeah. Yeah. So anyway, we can move on and talk about another topic that's related to Spotify if you want to. Sure. Then in their IAB situation. Yeah. Around that. Well, no. Around their growth
of year over year around video advertising. I'm more excited to talk about the changing language about their analytics. Oh, well, we can do that too. That's that's that's part of it. Right? Yeah. Yeah. Well, you know, it's, you know, so with their 12% growth year on year in video advertising, it all goes back to the advertising story. It says that the video ads accounted for 20% of all their digital ads. Okay. Great. I mean, it's not a huge chunk of it yet, but But the thing is that
our our podcasters being rewarded for that? No. Are they getting a piece of that? No. A small percentage, 3, 4 100 shows are. That's it. They get a piece of that advertising. So the rest of the podcasters are you know, thank you very much for putting your content up there and, and let's let's monetize around it. So same thing with YouTube. So, yeah, 20% of all digital ads. Well, it was still only 20%, considering they're an audio primary platform. But it's one thing they didn't say in this this
this announcement that was on Podnews. Thank you, James. Was what their what their CPMs were on the video side versus the the audio side. And I did notice that, Lipson Ads made a choice to not put out their I believe it was their monthly or weekly average CPM. Yeah. And that that, basically sounds like, the change of, their CEO has implemented some new policies over there. I wonder what else they're implementing. Well, I I I wonder if it's not a good story.
Usually, a a company makes a change like that when the information that's being disclosed is probably not as favorable as it was when they started. When you have other entities advertising $70 CPMs and that kind of stuff, then, you know, it's probably not a good story when you're at 22 or 23. But in reality, the $70 CPM is probably only for a select few select announcements. You know, I can spend anything, 25 ways to Sunday. I I remember having that. And again, I've talked about this for years.
The guy that got $20,000, you know, huge amounts of money for reaching neurosurgeons. You know, his his per episode CPM was incredible. I could I could cherry pick and say, yeah. You know, I've I would, I had a a 150 deals at $20 CPM and one deal at 20,000, and I do the math on that. And boy, oh, boy. That that if I average that out, I could say my average CPM was, you know, $800 or something like that. So you can spend any number you any number you want. Well, that's odd.
Also, I believe in I if I was at Lipson, I probably would have been in favor of doing what they did to begin with, putting out a number like that. Because what you're doing is you're setting a baseline for buyers. Right. Right. And and it's more difficult to pitch higher CPMs to buyers if you're publicly putting out what the what the average is. Now we we got a we got a comment last week. Let me see if I can turn this off. From Brian, he and he sent 1701
sass. He says, maybe it's my tinfoil hat moment, but I think and this is regarding streaming. Maybe it's my tinfoil hat moment, but I think the real driver behind the industry push towards streaming is about unskippable ads. I think the other stuff is potentially true intangible, but the real reason we can make the case this Parsley Metrics, but I think it's just semantics. I think it's unskippable ads, and I would agree with with Brian that it's the chase of the almighty dollar,
for the push. And we said that in the last show that it we felt that this desire is all about all about the money. So, yeah, it goes back to, you know, the 95% of the other podcast out there that could give could give 2 craps whether it was delivered via doubt. Well, I believe well, the problem with having it only as a stream is then you can't listen on an airplane. So, you know, that defeats the purpose of being
off grid with your podcast. But, you know, people claim Well, Todd, some some platforms will cash episodes even though they're streaming. They can cash. This is what I I've never seen that. Well, that's what YouTube has the ability to do that. They have the ability to, you have to manually it. Yeah. No, that's what I'm talking about.
So if you know that you want to listen to an episode on the airplane and you're not gonna have Internet access, you can click a button in the YouTube app that will download it to your local device. I think what they're downloading there is probably a a a different type of file, an MP 4, m 4 a. You're you're not getting a true stream at that point. No. You're not. I mean, you're getting it so you can play back when you're not online. So so that's the that's the difference
here. And then this whole comment about not being able to skip ads is because when you're a stream, you're only delivering as much data to the player as the player is able to play. They're not in the does does this, does Spotify support and skip 30 seconds? I don't think they do. I don't think YouTube does either. Yeah. I don't think so. But I think skip. Right? The bigger on this go ahead. Well, on YouTube, they do have the ability to you can skip an ad after it plays for Oh,
yeah. Yeah. A short period of time, like 5 seconds or that kind of thing. There's usually a button button at the bottom that says skip. Yeah. And not all ads now are skippable over there. But but here's the thing that's kinda curious when it's in regards to the IV stuff. Spotify appears to quietly change its language about its analytics, dropping the claim this definition of streams aligns with the IAB dash definition of a download.
Specifically, Spotify says the streams are not deduplicated by unique listeners. See, that's very important. In other words, you can listen 3 times to episode from the same device and you count 3 streams, but it would be 1 IB download. So, you know, they're able to step on the pedal here. You get more money out of their ads just like another podcasting company has been very famous for. That takes you back to an earlier time, Todd. That Yes. Doesn't it to you? Yes. It does.
And a listener in Spotify is deduplicated through the life of your podcast. A listener according to IB guideline works very Oh, really? Interesting. Uh-huh. And listener is deduplicate. Well, they got the listener data so they can they can deduplicate. But the question can, but do they? Oh, yeah. Yeah. The question is do they? And, you know, we're going through our current, recertification
right now. We did our first 90 minutes with the team, and we're gonna be doing another 90 minutes with them when they dig through our code. And hopefully, we'll get you prequalified before the end of the year, but, you know, we're we're in process right now at least with the, with the auditors. So I can guarantee you, that, Blueberry is, you know, need a hearing to spec.
Yeah. So just to kind of paint a little bit broader picture on this whole thing of, the duplicated concepts here with the the play three times, and each one of it gets counted as a full play. In the early days of podcasting, and, Todd, correct me if I'm saying this right. Each request for an episode from Apple Podcast made 6 different pings on the server that at one point in time, people were counting. That's not a good 6. Well, you're used to your prior employer. Well well,
yeah. I'm not saying that everybody was supporting that, but that was a practice that was I don't know if it was touching 6 times, but, you know, there was, situations going on where Was at least 3 or 4 times. Maybe the audio file was sampled to make sure to check the file size. And then the initiation of the download would happen. So, you know, there was some back and forth pinging that was going on. In the early days before 2008, we measured everything, Rob. Didn't matter if it was a bot.
I mean, it I think they called that a hit. Didn't they call that a hit back then? Yeah. It was pretty much a hit counter. So that's why I always laugh. You know, I thought I had like, oh, I think I had like 40,000 listeners in 2005, 2006. And then when Angela built our first stat system, you know, I was quite humbled. I'm going, oh, no. I I I I don't have that. It's, you know, back down around 10,000. You know, remove the you know, that was the true haircut back
in those early days. We were all reporting crazy numbers and monetizing on all that. And then the, you know, the first true measurement system came in place and, like, no, you don't have you don't have that. You've you've only got about, you know, 8, 9, 10000 versus 40 or 45. Yeah. I mean, because that even impacted display advertising too.
Back in the early days, people would track how many hits hit their website and what a lot of people didn't realize what they were saying with hits were that was every file request related to your web page. Right? So each image, each piece of code that you're pulling off of the server could be a JavaScript code or something like that. Every little piece of data that you pull from the server was counted as a hit. Well, that's fine. One one web page load that had, like,
like, 40 different hits. Right? That's why I that as though it was a page load. Yeah. That's why I'd be put in place, you know, specifications for display advertising because some of that stuff was happening as well that was not so good. People made a lot of money off that in those early days. Yeah. They did. Because people didn't understand what a hit was. All all it was was interpreting it as a was a web page load, and that's
that wasn't true. So this kind of this kind of this conversation kind of reminds me of that to some degree. You know, and the whole dark tag is another one. This, kind of kind of reminds me of that. And and podcasting is trying to do the dart tag thing where there's, like, a 1 mega or 1 pixel image that's loaded on a web page. And each time that page loads, it counts as a as a hit.
And they try and connect that hit with a play with the web player to to to verify that that that play action that that happened. But that wasn't always accurate either. But anyway, It's called attribution, Rob. Yeah. Right. That's the modern term for it. Right? But back in the early days, they didn't call it that. So that was a big issue back when I was working for podcast 1 was the the dart tag. That was the key and the solution to all of our metrics problems, Todd. Did you know that?
Todd, did you freeze up on me? I think you did. So hopefully, you'll come back and join me here. We we can keep diving further into getting into trouble. So, there's all sorts of topics that are coming top of mind again as the industry moves increasingly towards commercialization. And that's where a lot of these conversations are stemming from is the interest of the podcast community to really drill down and focus on commercialization and monetization as a key
key driver to this. It looks like I've lost Todd completely now, so hopefully, he'll jump back in here in a second. But, in other news here, it appears that the the listen notes folks, have spotted, podcasts that are being produced increasingly in the notebook l m platform.
That's that's the Google platform that enables podcasters to create podcasts, that use AI, to do the the voice work, of a of a particular podcast and has has concluded that there are 17 181 podcasts are being created in the the Google notebook lm platform. And the conclusion that, Brianna from listen notes, said that of the 200 that, she listened to concluded, did not have any authenticity and were just a bunch of noise.
So I'm not sure what that really means, but that that was one of the the key takeaways, from from that particular conversation. So I know that there's been a lot of discussion about the the notebook l m platform, taking advantage of voice cloning and being able to generate a podcast completely with artificial intelligence using, voice cloning capabilities to create all the audio and a conversational experience between 2 cohosts.
So that that that's just another example of where we're at moving down the path towards AI, having a more significant impact on podcasts production and publishing is increasingly we're going to see these type of platforms come into play and people utilizing them. And then we start pushing this envelope around, what's good content? Do we trust anything that comes out of a platform like this? And will it need to be
flagged as AI generated? And I think increasingly, the the opinion of that is is that it needs to be identified as an AI created piece of content, and that will immediately, minimize its success. There's no question. So the pushback to this move towards AI generated content is is, happening, already. And I I think over the next couple of years, it's gonna increase, that that particular impact. So, Todd, I I think we're back. Yeah. The power went out here. Oh, jeez.
That couldn't be any more catastrophic. So I kept the show going. So so we can keep going. I talked about the the listen notes, kind of doing a little bit of a deep dive into the notebook lm platform around creating about 1781, AI generated podcasts. And the assessment is, is that they're without authenticity and a bunch of noise. So that's a pretty extreme view on it. I don't know if you saw that news or have an opinion on AI generated conversational content.
Well, to be honest with you, we're gonna see more of this. This is just I agree with you. You know? I was just talking about that. How and then increasingly, what we're gonna see is pressure to identify this kind of content, as AI generated content for, you know, disclosure reasons and authenticity reasons. And that's gonna be like putting a big red flag on it to say, you know, this isn't to be trusted. This isn't what we want. And, and it's gonna be undermined over time. Yeah.
Google has a new API, a new service where you can use their tools to Mhmm. Detect, AI generated content. So I think that there is an opportunity, I don't know what it cost, to use on a, you know, a usage basis, but, it's definitely, it's it's available. So I'm sure we're gonna see more of these types of services that are gonna cater to that. And, you know, I think we're probably gonna look at
that in a significant way. I have a, you know, I have a feeling we're going to, if it's cost effective, I think we're gonna look, because, you know, we we're we're big fans of the authentic, True Voice, you know, content. So, in in the Podiaos index, you know, they're they're working towards coming up with some sort of,
flagging as well. Of course, there's a lot of discussion about it and some people are for it, some people are against and, but I think some sort of yes, no, or is gonna be needed, in some level of, I guess, for a better word, is some level of disclosure. Yeah. Yeah. I I think it's inevitable that that's that's gonna be the,
the result of that. Because it's the same thing that happened to Google back in the early days of their their page advertising that they had their their AdWords stuff that they were doing, and they had to flag it as sponsored a sponsored link. Right? It's the same I think it's the same thing that's gonna happen, and that is gonna leave the opportunity for podcasters, human podcasters to still carve out a niche. And it's not going to replace us. I don't think.
Well, one thing's for sure. I'm gonna have to buy a UPS now. Yeah. It may not keep my Internet from being down, but at least at least the other gear that doesn't have a battery won't won't implode. Yeah. I've been I've been increasingly thinking about getting a battery backup from my house. So that might be You're thinking about a Generac or something like that? No. No. A battery backup, not a generator. Oh, so I would It's good to have a combination of both. You've already got solar. Right?
Yeah. Yeah. I have solar on the roof. Oh, and yeah. It's only going to the grid, though. So and then I'm still tapping my electricity from from the grid. So I have a kind of a two way connection with the grid. Yeah. That's the way they all work. They feedback. Yeah. I would like to be able to to charge up a battery with the grid and then and then obviously keep supplying it with with electricity from my soul solar panels on the roof. But yeah, why
not? And then the power goes out, you just flip over to the battery pack and it powers your house or some limited capacity in your house to keep you alive. Or some time You put enough capacity in, then you charge the batteries deemed during the day and, you Well, if you have yeah. I think it's complicated, especially with the connection that I have where my my generated electricity is going directly to the grid. I don't have a way to switch it to be able to use it in the house.
Well, I I think what it is is it feeds back you no. It just goes out to the grid. Here's the thing. Your your your your solar panels are not capable of the load unless it goes through a box. Right. And you have to have that that box in between. So, you know I have to be able to switch between Yeah. Put pushing it out to the grid or have or using it in my own own internal infrastructure.
And if you're getting a good if you're getting a good price, if you're getting one for one with your, your net metering, you definitely don't need to, at this point, worry about that. But if you add the battery piece, then you'll be able to have Charge the battery. I could charge the battery. And run your house off the battery. Yeah. Yeah. And I was looking at options to be able to do the same thing with my my Tesla car because it's got a huge battery pack in
there. Sure. Sure. And again, you need I don't know what it's called, but there's a converter that will support the load, the amperage load. The model year Tesla Model 3 that I have doesn't support, tapping into the vehicle. Oh, that's interesting. Or that the the only vehicle that Tesla has right now that has that ability is the Cybertruck. Well, you know, based upon the, what happened in the election, 50% of the country
is probably not gonna be buying Teslas. So you might get a good deal on a Tesla a new Tesla here soon, Rob. Well, Todd, I think you may be a little off the mark on that. I don't know if you saw what happened to Tesla stock today, but it went up 15%. Well, there's a reason for that. Well, I know there's a reason for that. And it's not that Tesla is not going to sell cars or keep becoming more and more profitable. It's the tariff that is forthcoming.
Well, it's it's keeping those Chinese electric vehicles out of the market that will keep the market solid for Tesla is what's gonna happen. And it also is gonna impact people that build stuff outside the United States, not just Chinese. So, you know Well, they have to build it inside of the United States. So that's that's a topic that we haven't really talked about is that, you know, if if you know, what changes are we going to see in the landscape,
with the Donald Trump administration? Right? But, Rob, this is not a political show. So I know. We're not talking about politics. What are the changes that are likely to happen? That's not politics. Well, again, let's let's leave that to the talking heads and let's stay on podcasting. Yeah. Yeah. Well, I'll yeah. I mean, I mean, always talk about it in the context of podcasting. I suppose in talking about solar panels isn't in that context. You're right.
So but that's alright. I mean, you talk about your your your UPS power supply, so I can talk about it. Yeah. I'm I'm sorry. And we we we we let ourselves into that path. Right. The, the one thing that I will say though, for sure is the the I think it's a great time to be a podcaster. I think this is, again, huge opportunities. We're still, you know, we're still seeing a lull in the number of new podcasters that are creating content.
I think it's a great time to create a new show if you're an existing podcaster and even thinking about 1, because it re we really are the the the in influx of new shows still continues to be very, very low. And I'm gonna be curious to see what happens, in regards to the AKA podcast, economy here over the next few months to start to see if people, start investing in shows, or if there's more pullback or where where it's gonna, you know, what will happen.
I think we're gonna see a temporary in increase in people that creating podcasts, specifically because of what happened over the past month. I think that'll give people an interest to say, hey. I can I can have a voice here? So we'll we'll see. There could be a bit of a rippling effect here that could cause a a a flux of new new new shows.
Todd, what do you think is the the core reason why we've seen it flat line on new growth of of of is it the economy, or is it the the expectation of instant, monetization, do you think? I think it's economy. That's well, you know, I think there's a lot of factors. One is economy. Number 2, there's just a huge number of outlets now to to create media. You know, look at TikTok. TikTok is is huge. Now I haven't been on TikTok in the last couple of days.
But if I wanna go find something, some news worthy that if I'm looking for a specific topic, I I that's my first place to go. And now because it's instantaneous. People are putting stuff up quick, easy. They don't have to spin up a live stream. They don't have to create a video. They just bam, they point their cell phone at them, and they they talk about or take a picture of what is happening, whether it be a national, a a disaster or Mhmm. Whatever it may be. That's the place
to go for instant information. Now we'll see what happens with TikTok now. Will they still be banned? Are they still gonna be forced to be sold? I think those questions are going to arise. I I don't think they can get around the sale. So, you know, that deadline is looming, although it is in court. So we'll we'll see, what happens here. But I think part of it is it's just a lot of different
ways to to create content now. And, when podcast was in its infancy, and there wasn't that many There was a lot of choices. Lot of choices. You know, podcasting was this revolutionary thing. It still is, in my opinion. Now I've also heard that x is going to be rolling out a bunch of new video capabilities. Yeah. I know that they they launched a OTT, app that gives access increasingly to video on smart televisions.
But I've I've heard that they're they're working on much more advanced, kind of areas for video on the platform. Well, one thing that something was changed over x because I was trying to find this show having been streamed over there. It's hard right now. And after you stream, when you're live, it's in your feed. But as soon as you stop the stream, it doesn't no longer shows up in your Yeah. It's a link to your post. Right? To your post. There's no more goes to another page.
And I think that's a clue to the direction that, that x is gonna go down is that I believe it's gonna be a separate area in the platform for video. Yeah. And and they're already setting it up to be that way. Yeah. Now our views on Twitter seem to or x have seem to not dropped off. But I think it's because of live nature. When we're live, people find it, they stop. But once you're done, then we don't see accumulation accumulation of new views. So Yeah. Because it's more buried right now.
And so I think what they have to do is they have to create a new area in the app for videos for each of their creators. We did have some people, and I'm remiss in my hosting duties here. Anita said good morning, gentlemen. Earlier, Felix said, hi, Todd. Hi. And then, hi, Rob. So we did get some comments that come in earlier. So I apologize for not putting those Alex. And, yeah. So I'm just waiting for the ball to drop
here. I'm waiting for the power to come back on and for my lights to blink again as they switch over to, to the grid. So if I disappear again Oh, so you think that you're on backup power? Oh, I know I'm on backup power right now. I can I heard the startup of the generator? Oh, okay. So so you're on a on a short leash here, aren't you? Well, I think that they got a generator runs the whole building, but, you know, at what point does
the the real power come back? And they don't have a very smooth transition here back to regular juice. You go black for a second and then things come back on. Got it. But alright. Anyway, anything else of of thought for the past week? You know, I think people have been even seen our support ticket slow down a little bit. So I think, people People were pretty distracted by the election Yeah. That that was going on. So hopefully, things
will get back to normal. Yeah. And and, you know, and again, I'm curious to see what happens with business as well, and whether or not things start doing an an uptick. And if we see a increase in a k a new creators Mhmm. Yeah. Absolutely. Good to see. You know, with the stock market being way up like it is right now. Oh, I cashed out some Bitcoin, by the way. I did that this morning. Look, I saw it. Yeah. I have some Bitcoin too. And it went Was it went up to 70. 70
70. No. It was up to, like, 76. Oh, so I I bounced some Bitcoin at 74 k. I doubled my money. I didn't cash all the way out, but I I took some profits. Yeah. I still have have all my holdings in there. I haven't pulled it out. But So I did have, all we did did I talk about I had talked about this already. Hey. I do appreciate everyone that's been, streaming the show. Darren You mean, restreaming it? No. Just stream streaming with sats and new podcast apps. Oh.
Oh. Oh. Got it. Papa PhD, and a number of folks have been streaming the show with with sats. We definitely appreciate it. So make sure you check your, get albie account, Rob, on because, you know, it's some folks are streaming at a 100 sats a minute, some at 20, 10. So I definitely appreciate when people No. I popped into it, I think it was last week. I've got a I've got a few 1,000,000 sats in there. So Ah, that's all good.
Yeah. You know, a few million sats right now is, I think I think a 1,000,000 sats is like, $12 or $1300 at this point. Wow. So yeah. I was actually looking at my balance on that side too this morning and, yeah. I've got a significant holding of SATs as well. Mhmm. But, I think hopefully, that situation will kinda get improved here soon on the value for value piece where they've been working on some new tech.
I've got holdings in 22 different accounts, and I was actually trying to transfer out some of the sets from the LV account in into my other one that has more more of the Bitcoin in it. And I found it difficult to transfer between platforms. So but anyway, looks like I lost you again, Todd. The The power went out. So I don't have any control over the the stream. That's, that's on Todd's side. So I guess you're you're stuck with me until Todd comes back and then is able to close the show
out here. I think we're getting towards the end anyway, and Todd is in a difficult position with, power outages going on right now. So so that's, that's what's going on. I've got a new episode of my podcast tip show that's coming up, later this week, actually. Well, tomorrow night. I I haven't set the live episode, quite yet in in YouTube and my my other platforms as well, like LinkedIn and
things like that. I'm still using the StreamYard platform to do that show and put it out as an audio and video podcast. It's, it's it's hosted currently on Blueberry. And so I'm enjoying doing that show talking talking in detail about giving podcast tips every every week. Last week, I talked about creating compelling cover art. And I've been really playing around a lot with the cover art stuff, with podcasting as well as,
doing it for YouTube. And it's an interesting blend between the the 2, and I'm trying to blend them into one experience. So what I do on YouTube is the same as what what I'm doing in my podcast. So it's a different size configuration. The the podcast is square, obviously, and the the YouTube side is 16 by 9 rectangular images. And so you kinda have to play with it. And I found that the Canva platform is really, really good at doing that. Well, Rob, you're back. There was an instant blink.
It took you down. Took me out. So, yeah, we'll we'll get something on order here. And I don't know if it's gonna save the Internet, but it'll save all the other stuff from disconnecting. But well, anyway, so you're talking about your I don't know. I I heard tail end of what you were talking about. So I was talking about my podcast tip show that I'm doing every Thursday night. So so and I I was talking about cover images,
in last week's episode. Oh, okay. So trying to walk this line between thumbnails for YouTube and podcast art, you know, and what you need to do with that. Well, you didn't make any YouTube art today for us, so I actually I I I did. I just didn't have time to send it to you. Oh, okay. So I Do you want me to send it to you? Yes, please. So I created my own with, chat g p t. So, got it. It wasn't too bad, but it's not the art that you produce. So That's true. That's true. Yeah. I actually, I may
call that in Canva. So so I have a template that I just update. Yeah. Makes sense. Pretty simple. Right. Yeah. Once you get the template set up, it makes it easier. Right? Yeah. Totally. Totally. And there's lots of effects and ways that you can strip out backgrounds from from bringing guests, you know, profile shots into your alamar. That makes it really simple to do it a lot easier than Photoshop. We'll see that way. Well and we're all Anyway, did you wanna
wrap it up? Yeah. And before before I get hammered again here with, with a Another power outage. Another power outage. Hey, everyone. Thanks for thanks for being here. And, it's been kind of a weird show for me. Weird show. It's a little mix of politics, a little mix of this, and a little mix of that. I I might have I might have a good recording because you stayed online the whole time. So Restream didn't disconnect. So Right. It kept going. Yeah. Hear that I've got
good audio and video. But Yeah. So I have a good good capture of it too. What happened? Oh, I think you lost the audio this time. Todd, you're falling apart. It's the, it's the disadvantage of doing a show remotely where you haven't you know, had the time to drill it down. Right. Oh, Todd, you're still not, you're still not back. So. It's not that I'm not drilled down. It's the stupid thing keeps disconnecting. So Yeah. And that's gonna happen to equipment. You know?
I mean, who who knows? I I've had my my Rodecaster here for a few years now. So, you know, it's probably due to start falling apart on me. Now this is a new one, so it shouldn't, but I've got this Oh, that's right. It's a duo. Right? Yeah. But I've got this road caster video here. I might have to just use that. We'll see if it makes any difference. But Yeah. It's got a lot of the same capability. Yeah. Anyway, as I was saying before, you know, technology rudely bent me over here.
You know, new media show.comforward/live. Of course, we're our x account is at nms podcast, so definitely, check that out. I'm [email protected]@geeknewson xor@[email protected] Mastodon. Rob? Yeah. I can be found on email as well. [email protected], is a great way to place or a great pathway if you wanna send us a message or a comment or a question or something like that. And I also have an x account at Rob Greenlee as well. LinkedIn,
under the name Rob Greenlee. And then I have a YouTube account too at Rob Greenlee. So I have lots of lots of content up there. And if you've been following our video content today, there's a QR code up in the top right hand of the screen that will allow you to follow the podcast through your most favorite modern podcast app. Oh. Yeah. So, definitely take advantage of that if you watch the video. And I'm gonna shut us off here before, the power bounces once again.
So thanks everyone for being here. We'll see you next week. Power and Internet connection and USB connections provided. So thanks everyone. We'll see you next time. Alright. Bye, everybody.