NCF-354 Branding to Attract Investment
Episode description
Welcome back to New Cyber Frontier! On this episode, we have a former guest, Dr. Subhash Paluru, the Chief Executive Officer of Freedom Motors, Inc., and a former senior executive at the U.S. Department of Energy. Freedom Motors has been in business for twenty-two years, and Dr Paluru has drastically improved mass-manufacturing. We are also excited that Dr. Paluru is now on the Board of Directors of BlockFrame, Inc., and adds his extensive knowledge of cyber security. In all new companies, branding is essential to encourage investments into the company and its products. Dr. Paluru says, “The inventor will always believe the product is going to change the world. That is excellent motivation, but there also has to be awareness and research behind it.” Turning an idea into a company brand takes extremely hard work and dedication, but it also needs flexibility and creativity to increase the marketing and longevity of the company. Learn how you can attract customers and investors to your brand in today's episode!
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