When Good Intentions Aren't Enough

Good intent is nice, and goes a long way sometimes — but if the result of good intentions is a bad outcome, then whatever the intent, it’s kind of irrelevant. Unfortunately there are plenty of examples of good intentions paired with bad outcomes. In this episode we look at a failed product that excited everyone — except the people who had to use it. We chat to women who are working closely with users and communities and analysing data to ensure their tech solutions solve real problems. And we discuss the difference between forcing change, and encouraging it; between assuming you know what people need and asking them in advance.