Ep19: Is the Agency Model Dead? And What Comes Next...
Episode description
National advertising spend last year fell for the first time in seven years. Disruption from consultants, reducing budgets and thinning margins are squeezing agencies right now. But is it too early to talk of their demise, and what model would replace it?
During this podcast, you'll discover:
- How we got here and why it's important
- What is happening at the coal face in the industry today
- What marketers need to know to get the best from their agency relationships
- How to prepare for the future
Panellists include:
- Stephen Ball, Head Of Marketing, Pacific, AVEVA
- Emily Forrest, Head of Business Development, Reload Media
Panel Facilitator: Liam Fitzpatrick, Founder & Head of Communications, Commswork
Further resource links:
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