Michael DeLon: Creating Your Book....Without Writing a Word

About Michael DeLon: Michael DeLon joins us again in this part two of this doubleheader episode. Michael is a well-known expert in credibility marketing and serves as the President of Paperback Expert. He guides business owners in strengthening their brand image and establishing themselves as credible experts in their industry. He does this through strategies like writing a book, becoming a bestselling author, and hosting a successful podcast, allowing these business owners to attract more clients, get more referrals, and ultimately grow their business. He wrote the book "On Marketing" and is the creator of "The Credibility Game Plan". With over 9 years of experience, he has helped business owners from across the US and globally establish and promote their credibility. Outside of work, Michael values family, is a dedicated Christian, and actively participates in his church community.

In this episode, Ryan and Michael DeLon discuss:

• The crucial role of having a clear message in the success of writing a book.
• The pitfalls of neglecting to consider why writing one’s book may not be the best choice.
• Why simply being an author and having a book is not enough.
• The noticeable impact a well-crafted book can have on a prospect's perception and engagement.

Key Takeaways:

• Having a clear message is essential to stand out in today's cluttered world. The process of creating a book must focus on uncovering the author's message and brain strategy through an interview, based on the principle that people are more likely to buy from individuals they see as credible.
• Creating a book starts by bringing in a professional writer to have conversations with the author and extract their expertise to create a compelling book outline. The goal is to help the author become an Amazon bestselling author by handling everything except the content, which they will "speak to write," and the writer will turn into a polished manuscript.
• Being an Amazon bestseller is about increasing your credibility. Michael’s goal is to turn clients into bestsellers, giving them a title that holds weight and raises their reputation. This title will become a permanent part of their brand, making a positive impact on their online presence and public platforms. 
• Having a book that potential clients can read before meeting with you sets the stage for a successful conversation. They'll have all their questions answered, understand your background, and see your expertise in action. 

"Even if you're an Amazon bestselling author and have all this credibility, if you don't know how to use your book in your marketing to gain clients, get referrals and grow your revenue, it's a doorstop. You're not going to get rich and make an impact by publishing a best-selling book and putting it on Amazon. You've got to know how to use your book in your marketing." — Michael DeLon

Connect with Michael DeLon: 

Website: https://paperbackexpert.com/

Book: https://www.amazon.com/Marketing-Definitive-Business-Owners-Second/dp/1511412054

Show: https://podcasts.apple.com/us/podcast/experts-speak/id1454536785

YouTube: https://www.youtube.com/channel/UCa05hG7SObdPO-M03mlgcKA

LinkedIn: https://www.linkedin.com/in/michaeldelon/

Facebook: https://www.facebook.com/PaperbackExpert 

Schedule your free 1:1 Profit Breakthrough Session with Ryan here: https://go.oncehub.com/profit

Connect with Ryan Kimler: 

Net Profit CFO Home Page: www.netprofitcfo.com

Email: ryan@netprofitcfo.com

Facebook: www.facebook.com/rkimler

LinkedIn: www.linkedin.com/in/ryankfinancialclarityllc/

LinkedIn NPC Company: https://www.linkedin.com/company/netprofitcfo/

LinkedIn FC Company: https://www.linkedin.com/company/financial-clarity-llc/

Show notes by Podcastologist Andy Santiago

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.