Secrets to Thriving in Youth Entertainment - podcast episode cover

Secrets to Thriving in Youth Entertainment

Aug 14, 202426 min
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Episode description

Unlock the secrets of child stardom with Natasha Garcia, the star-making powerhouse and CEO of AGI Entertainment, who joins me, Tammy Williams, for an illuminating chat on the intricacies of child acting. Discover how the 'Triple Threat Philosophy'—excelling in singing, dancing, and acting—can dramatically boost a young performer's career prospects. Natasha, with her extensive background, debunks the myths surrounding the ease of acting and stresses the critical role of professional coaching in refining natural talent. We also share compelling stories that underscore the risks of undervaluing proper training and how a strong foundation in the performing arts is more than a stepping stone—it's a launching pad for those aiming for the limelight.

Journey with us as we celebrate the influential ripples AGI Entertainment has created in the industry, catching a glimpse into the lives of performers who've soared under Natasha's mentorship—including Broadway and 'The Voice' aspirants. Natasha's son, Brandon, also gets a spotlight as a creative force in his own right. For parents wading through the showbiz waters with their gifted little ones, our discussion turns to sage advice: prioritize quality training, keep your supportive parent hat firmly on, and ensure you're a joy to work with on set. We'll also touch on the nuances of managing natural hair in the industry, offering a broader perspective on what it takes to prepare a child for the dazzling world of entertainment. Whether your child has Broadway dreams or silver screen aspirations, this conversation is a treasure trove of insights for guiding emerging stars with care and acumen.

Naturally Brown Woman's mission is to empower women of color to be self-sufficient in all wellness sufficiency. Through the sharing of resources, ideas, and concepts. NBW is an educational collective that provides resources to help women of color live healthier and more prosperous lifestyles.

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Transcript

Triple Threat Philosophy in Child Acting

Speaker 1

Hello everyone and welcome to Naturally Brown Woman . I'm Tammy Williams . I am so excited to have with me one of the well , they call her the star maker . Let me just say that they call her the star maker and we're going to tell you all the reasons why . But she's a mother also . She is a CEO and founder of AGI Entertainment here in Atlanta .

She and her husband kind of tag team on the company and well , actually it's a whole family thing .

It's a whole family thing and today we want to address you know , we don't talk to parents , we don't talk to anyone who have children and you're thinking about like , hey , you know , I want to put my child in show business , I want them to be an actor , you know , and they want to be an actor and they should be an actor because they're always acting , and

an actor and they should be an actor because they're always acting , and so I want to get them out there . So we have the perfect person for you to talk to today and her name is Natasha Garcia . Hello , natasha , thank you for joining us today . Hey , thank you for having me .

You know , I would say that we're here in the studio , but we're all in our homes during this time , which is actually just great . You know we can work with that too . You have been in the business of entertainment and working with children and adults for about 20 years .

You know , over 20 years in this business , including being a performer yourself , and I want to jump right into it and I know that you have parents probably stop you on the street . Everybody wants to be an actor , especially here in Atlanta . That the film industry has just really blown up . What's your first response to that ?

Speaker 2

Well , first thing is like , if the kid is talented and they're showing like promise , or people are telling them , hey , you need to put your kid in performing arts , I think that that is a wonderful start for anyone , right ? Whether they want to be a star or not .

I think the performing arts just gives so much wealth of knowledge and personality and confidence to any human being , right ? So I always tell parents hey , get them in training . That's the first step . Don't already see yourself your kid on TV , or you know how fast it's going to be , or I want my kid to be a star right now .

No , it starts at the ground level of training and understanding . Even if they're talented , even if they have something , they still need to know how to use that something .

Speaker 1

So the first thing I do is say okay , you want your kid to be in the business . Here's my information you need to put them in classes . So first thing you say to parents is you got to get your kid in training and that is so important . And sometimes people think that acting is so easy . Well , I'm just going to say a few lines .

And but you and I with me being in the film industry and working as a producer , director , and we know how important that technique is Natural talent , but you have to learn the basics the basics .

Speaker 2

I tell people all the time just because you can run fast doesn't mean that you're going to be a track star . You need a coach , right ? You need a coach to learn how to use that natural talent to help you win the game .

And just because you have natural talent , again , without training and a coach , it won't last long , you won't be competitive , you won't be able to compete with other people that are training . So that raw talent thing is out the door . It's good to start with , but you have to be coached and trained to understand how to use it .

And I can even say that for myself . I grew up singing . You know , 10 years old , I was singing and performing . I didn't have training , formal training , until I was like 18 years old .

But by the time I turned 18 , I had already damaged my voice some , because I was singing without coaching , I didn't know how to breathe from my diaphragm , I didn't know how to maintain my vocals , I didn't know how to take care of my vocals .

So , again , I was singing and performing and doing what I love , but I was damaging my instrument because of lack of training that's so important .

Speaker 1

Oh , just , you know what ? And you train kids and , oh , and adults . I say kids , but we're focused today is on children . But you do both in all three , like three areas singing , dancing and acting .

And I remember coming to your school once and you have this , you had this thing of hey , cause I'm like'm like Natasha , I don't think I could really sing , and you're like , oh , I can teach you to sing , everybody can sing . You need to let them build that confidence and I'm like you know what ?

I never thought of that perspective , although you know I've never sat down with you for you to train me . I'm looking forward to that . I keep telling my husband I need a record deal and he kind of like goes , uh , I don't know , keep writing . But I believe , if you believe in me , natasha , that I believe in me . So , but you train in all three areas .

How important is that ? To , um , not just act , but you know entertainment in general , to have that knowledge .

Speaker 2

Well , I just , I feel like in order to be marketable , you have to bring more than one thing to the table . I tell people all the time we don't want a one trick pony . One trick ponies are not going to get casted in things .

Even if you're thinking about being a series regular in a TV show , that actor , that character is going to have an arc of a life and in that arc of a life they may end up going to dance school , they may end up taking vocal lessons , they may end up going to dance school , they may end up taking vocal lessons , they may end up doing whatever on that show

. And if you're not comfortable in your own skin and you're not at least okay with people hearing , you maybe not even sound good , because so many people get so nervous when you say , hey , sing something for me . If they can't sing , they're like , oh my God , I can't sing , and they may start crying and get really upset .

I just want people to be comfortable in their own skin . I want them to be okay , fearless , in whatever you ask me to do . You don't have to be great at all of it , but you want to bring as much to the table . So I have this triple threat philosophy that everyone does everything . I don't care who you are , we're going to do triple threat .

And I again just want you , if you had to stand up in front of a group of 200 people and sound a hot mess and you don't sound great , but you have the confidence to stand up and sing a song without folding , without being afraid , without crying , then I'm like okay , we're ready , because you don't know what you're going to be asked to do on a set or what

your character's life is going to be in that movie or that tv show yeah , yeah , yeah , you are so right , Because I've had people to say , hey , I have someone you know , my cousin , my friend , you know they can act and they want .

Speaker 1

You know , can you put them in there your next project ? And it's like , but they're a little shy , but they'll come out and I'm thinking , you know , that's great . But I really need for them to get beyond shy , because when it's time for cameras to roll and for them to hit their mark and do their thing , I can't .

That's not a time to bring out shyness to overcome fear , because we know that . You know , actors may be a little nervous sometimes anyway , but if you have someone who's totally shy , so you're right and training is definitely necessary . Make sure you're skin . Totally shy , so you're right , Training is definitely necessary . Make comfortable your own skin .

I love your philosophy . When I actually witnessed and saw you training and you have this thing , you'll say OK , the kids have to go out behind the curtain . They come out running and say I'm ready to work .

Speaker 2

Tell me about that and why you've incorporated that in your program . That and why you've incorporated that in your program . I think that , with children and people in general , we are used to walking into a room based on how we feel and not coming in with energy . As an actor , as a performer , we're supposed to bring something into the room .

We should light up the room when we walk in the room and I teach my little kids , like four to six years old , that we flip the switch . So when we flip the switch , it's time for you to be on . When we turn the switch off , then you can be off .

So if mommy says , hey , we're going on an audition with an agent , we don't want to know how you feel about that when we get there and I don't feel like doing it . No , when we flip the switch on , your personality comes out out .

So one of the things that I do at AGI is that we tell them okay , no , you can't come in here looking sad , looking tired , looking like you don't want to be here . No , when you come in , I'm here and I'm ready to work . And if we don't believe you , you go right back outside until we believe it . Right , because again , it's not about you .

It's what you bring to the table and you want to bring your energy , your personality . Some people have , like mean , resting faces and they don't know it . Like , for me , if I'm not smiling or if my lips are not parted open and I take a picture with my mouth closed , I look really mean .

Well , if I'm going to look mean and I'm coming on a casting with you , tammy , and you're thinking , hey , I need to cast a mom who's just a sweetheart , loves people , and I come in with my face looking mean , I may be perfect for the role , but you're thinking I don't really like her energy , right , and so I'm trying to help people understand that you have

to bring the energy in the room . It's not , oh , this is just who I am .

No , if you want to work in this business , you need to be able to show people that you're easy to work with , you're a team player , you're going to bring energy on the set , especially if it's a show that continues for seven years I've got to look at you for seven years and if you walk in there looking mean every day .

Speaker 1

You're going to make my job really hard , right , right , and you know what it's easier to work with somebody . It's easier to work with someone who has a great disposition , great character , you know , and talented , you know sometimes , sometimes you know we'll choose the character , the good energy , uh , over someone who may be even more talented .

It's like , yeah , they're talented , but their , their disposition is not good . You know , they're not responsible . All those things that you , you have to weigh out when you're bringing someone on set and you have to ask yourself , yeah , do , do I want to go through all this , in addition to having to move , you know , production along ? Yeah , yeah , the most .

AGI's Impact on Entertainment Industry

Speaker 2

I tell people now , the most talented people don't are not the ones that always book the job right . A lot of talented people are lazy . They're , they're entitled . You know , they don't practice and then you get someone that's eager and hungry . May may not be as talented , but their work ethic is strong . Yes , their disposition is strong . People just like them .

They light up the room . I'm going to cast them first .

Speaker 1

Yes .

Speaker 2

I can deal with the talent , I can make them look good , but I just like them as a person .

Speaker 1

Yeah , and you know what . You've done a great job at that . Natasha , I've known you for a long time . Yes , well , how many years ? I think we've maybe 10 , 15 years ago , probably 15 . Yeah , and we've done some projects and I've actually used some of your students in kids shows that we've had going on . Even you did a voiceover for a commercial that we did .

So , yeah , you did , and you know , and it's been really great . I can definitely say that everyone that you've sent our way has been just the best . As you know , not only they're talented , but just great people . They know what to do and they're very flexible . You know when things have to be changed , and I can't say enough from that .

And they've all come . You know , they've come from your place . So kudos to you and your whole AGI team . Now we also know that you are everywhere . Your students are cropping up all over television and that is so exciting to see . You know the voice . You know Hello .

Sunday , when those girls were singing on the voice , I'm like and they were talking about , well , we're from a company you know in atlanta , I was like , I know exactly where you're from . Look at that . I told my husband come and look , come and look , it came from natasha . This is yes and um to see them go into , I think , the top 10 .

That made it through the top 10 , like the top five .

Speaker 2

Yeah , yeah , so and then uh 13 when we started that and they were top 6 , 14 , youngest ever to do it first duo . Yeah , they did really well .

Speaker 1

Very proud of them yeah , and I love their name , even hello sunday . It's just something special about that name . Yeah , and you've had another person on the voice . You've had two , three , two to three people on the voice .

Speaker 2

Yes , Anaya Cheyenne also , who's my goddaughter , but also in the group Pink Heart . She did really good on the voice , made it to team Kelly really well . Came right after Hello Sunday , so even the people at the voice was like who is this lady ? Who is AGI ? Where are these kids coming from ? Because they are incredible . Brandon is my son .

Brandon is their creative director , so he was helping them with the vocal stuff and it was just amazing to see how everybody was responding to the type of people that we produce , which was great .

Speaker 1

Yeah , yeah , and Brandon himself on Songland . Oh my gosh , just he was writing and singing and yeah , like too , he's from your son , her son , brandon is very creative and very talented and we're all cheering for him on Songland . Yeah , to that , and you've done other things too . Um , you've had kids in . Uh , what the little uh , okay .

Speaker 2

So I had a dancer in little looking great . I actually got her that gig . I connected her with I feel like it was dance 411 and they were looking for people , but she wasn't signed to them , they just contacted , contacted me and asked me . I sent her over . She got the part , which was amazing . So that was her first book and her name is AJ Young Dylan .

I'm so proud to have a series regular on Young Dylan . Selena Smith she's 11 years old , living her dream , working with Tyler Perry and Nickelodeon . Jalen Hall is a series regular on All American . He also came from AGI . He's in his third season now he's 14 . He started with me when he was nine .

I got him as agent in Atlanta , his agent in LA , and the rest is history . Zoe Renee she started with me when she was probably 13 . She's 21 now . She was a series regular on the quad , but also the last thing that she did was the nancy drew movie , which she did a great job . So proud of her , and the list goes on and on .

I had selena smith was on lion king . Um , she actually did a year and a half tour at like nine years old , on the road with her mom doing lion king , which is incredible . Myesha McQueen , the waitress . I booked her on a Broadway tour . Oh my God , like an adult , which was great .

Speaker 1

Yes , so these children , I mean talent students , are everywhere , from singing to songwriting , to Broadway , to voiceovers , voiceover actors , yes , yes , I am so actors .

Speaker 2

Yes , yes .

Speaker 1

I am so excited for you . Natasha , tell me what is it . What's your motivation , what is it that gets you up ? Because we know that entertainment business is not . You know there are no guarantees and it could be a hard road to travel . What gets you up ? What gets you ?

Speaker 2

going . I want to say I realize now that I enjoy unlocking the potential in people , like that process . Um , some people invest in things . I like to invest in earthen vessels , people , and see them flourish and grow .

I think , being an entertainer myself , starting at 10 , um , and not really knowing everything about the business , when I decided , my husband and I decided to start AGI , which was 20 years ago , we wanted to right the wrongs , if you will . We wanted to be a place that was safe , that people could come , learn , develop , grow .

Parents didn't have to worry about what was going to happen with their kids , who was going to be with their kids , or the Hollywood thing . Oh , I don't want my kids to get Hollywood .

You know , being able to teach them character , integrity , work , ethic all of that stuff , along with talent , and hearing people tell me how amazing my kids are and adults on the set , makes me like , feel like wow , job well done .

So after 20 years of doing this , this , I just released my own single , which I'm so excited about and I'm excited because I'm like , please sing , please sing .

Speaker 1

I'll catch your videos on YouTube and go like , okay , she's singing , you know , I love it congratulations .

Speaker 2

Like when I started AGI 20 years ago it was based on the scripture , was so many different scriptures , but the one thing about if you make it happen for others , god will make it happen for you and that was kind of like my thing .

So , after 20 years and God bringing it back around and my son writing me a song say , hey , mom , we need to get in the studio and do the song . And I'm now 50 and I recorded this song , I put it out and now I have someone who just did a remix for it and he's telling me , oh my god , this song's gonna be a hit .

And I'm just like , wow , if that happens , or when that happens , I know that it's God literally saying , okay , you've sown 20 years . Yes , given all you have to all these people , now I'm gonna bring my promise back to you and make your dream happen , which was always my dream to sing . I love singing , so yeah , yeah .

Speaker 1

I'm so excited , I love it . Excited , I love it . I'm excited for you too . I'm excited for you too .

Parenting Tips for Entertainment Industry

So let's give , let's give parents some tips . What would be your top three things you would tell parents on ? Or even , if you have more of the do's and don'ts of entertainment . Well , it's .

Speaker 2

You know , I wrote a book . I don't know if you know about the book I wrote , but I wrote a book . It's on Amazon and it's called the Parent Guide and the subtitle is my Kid has Talent . Now what , right ?

Yes , because a lot of times here's the way this happens Parents will be out and about or kids or whatever , and people will come to you and say , hey , you know your kid should be on TV . Oh , my God , your kid has great personality . And as a parent you really don't know . God is funny like that .

Most times parents that have really talented kids are like accountants and doctors and they don't really have that performing thing . So they're like what do I do with that ? So I would say first step again is training . And just like you can find a church on any corner , you can find a training school on any corner too .

But you want to go to the right place , right . You want to go to the place that's going to develop your kid , that's going to nourish your kid , that's going to take care of your kid , but then also can help your kid . Right , because a lot of places will train you but they don't really connect you .

One of the reasons that we connect people is because , again , being an entertainer myself , no one connected me . So it's like , okay , am I going to just train forever and no one's going to help me ? So I want to help people . So that's a part of our school that most people don't do . Um , so , number one going somewhere to get training .

Um , number two never coaching your kids . I tell parents all the time do not coach your kids . Even if you've been in the business , you don't want to coach your kids . You want to be the mom , you want to be the dad . This industry is hard enough than to have an overbearing parent trying to tell you how to act , and they've never very good .

Very trying to tell you how to sing , and they've never said before . You know when I learned that lesson early on with my son , yes I think when he was 16 and I was an entertainer . But he said to me you know , mom , I just kind of need a mom like wow with me about my auditions like .

I'm already going off about clean your room so if you want to hear , clean your room and did you do so ? I learned that yes , mom , so that's another thing , um , and you know what ?

Speaker 1

sometimes parents are not always as patient with their own kids . Right , yeah , I've had someone come into my studio and they wanted to direct their child and doing a on camera movie reviews that they were doing , and and eventually I said can I assist you ?

And I was like , and he stepped to the side and I started directing his child and she just kind of flourished and he was like it's like , well , you're the dad , and you're dad and you're and you're .

You know you can direct other people but you can't direct your own child right now she's frustrated and you're frustrated and nothing's getting done so , yeah , yeah .

Speaker 2

And then I would say my third tip um is to you know how we tell children ? Um , we tell children a lot of times to be seen and not heard . I would say you know , when you walk in here you better be quiet . I'm going into this meeting . It's flipped for the parents and the children in the entertainment business .

I always tell my kids , my parents , to bring a book , bring something you can do , because you want to sit in the corner , tuck in the corner . You want to be an eyesight and earshot of your kid to make sure you can see them , but you don't want to say anything because you want to be easy to work with . Here's the thing .

Here's a secret no matter how talented your kid is , yes , I don't like you as a parent . I will not work with your kid , you know . Period , point blank .

Speaker 1

You hit the hammer with the nail , nail on the hammer . It's the same thing when we're , you know , casting for a film .

Exactly because that's one of those things that if the parent is hard to deal with , no matter how talented and beautiful that child is , and again you have to weigh out the whole thing and you're like no , I gotta find somebody who's yeah , the , the parent knows how to flow the children , the child knows how to flow . You're right , management can kill .

A performance can kill a child's career .

Speaker 2

You're exactly right , yeah yeah , all the time I say I don't care if you're a doctor , a lawyer , in this business yes mom , yeah , yeah , yeah , right over here . Come on , johnny , we'll work with you right now . And you have to really die to yourself and understand that this is not about me . Yes , I train parents as well .

In my program we do workshops for parents all the time because I've learned that if I have a trained parent that understands it , it's going to be easier for the kid .

Speaker 1

Very good .

Speaker 2

Very good .

Speaker 1

So you have a very well-rounded program there and definitely , guys , if you're looking to get your child into entertainment and you want to do the training , you know , do the work behind it , definitely check out AGI Entertainment , based here in Atlanta , and I'm sure if you need a virtual call , virtual coaching , she's available to do that as well , and you know

what . One thing about . Another thing about working in the business . You know and this is Naturally Brown Woman we talk about everything , including our natural hair , and I know that you had a whole natural hair journey . But also in the business , when parents have , you know , little girls and you're talking about hairstyles and wigs and all those type of things .

As we talk about hair , what is some of the tips you may give on what parents can expect as far as hair and what to do ?

Speaker 2

Well , I think that , especially with African-American kids , I always love big hair . Big hair does it and it seems like even in casting casting , you know big hair is a thing right now .

I always say , if you look at the tv shows and you look at the kids that are working and you look at the hairstyles , you can pretty much say , okay , I can tell what's in right .

So braids are not always the best thing to do because it kind of limits you , but the big natural hair where you twist your hair out and then pull it out , it's like my God , people just love that when they see a kid walk in the room with confidence and their hair is all over the place , which is why I normally wear my hair really big and just messy and

I love it . Right Now the stage has changed where , you know , before African-American women felt like they had to have perms , they had to have , you know , weaves down their back or whatever , just to work in the business . But now our authentic , beautiful , brown selves are being accepted in the industry for who we are , which is really good .

So I would say , the more natural you can go . You know no color and you know , don't you want to be a blank canvas , basically .

But when you do your headshots , if your kid is able to wear their hair big and curly , do that , and then maybe you can press it out as well , or maybe put it in a ponytail and that's another look , but you don't have to worry about someone trying to change your kid's hair .

If they want them to look different , then they can always put a wig or you know whatever , a ponytail or whatever they need to do .

Speaker 1

But , yeah , natural is in right now . Yes , yes , you know what . You've given us so much wonderful information today and I definitely want to thank you . And again , guys , check out AGI , natasha , tell us about some other platforms that you're on that people can connect with you guys .

Speaker 2

Absolutely so . We have an amazing website . I love it . A new website at agientertainmentcom . Check it out . I'm also on Instagram . I am Natasha Garcia . And also there's the AGI Entertainment official page on Instagram .

We're on Facebook I am Natasha Garcia and then there's another AGI Entertainment on Facebook and then we're on YouTube as well , so you can just put in AGI entertainment and see what comes up , watch some of our videos and all of that cool stuff .

Speaker 1

Thank you so much . Thank you so much for joining us today . And , guys , remember , behind every great actor , singer or dancer is a great coach , and you've met one today . So be sure and give her a call and tell everybody you know about AGI and Natasha Garcia . Thank you so much and we'll see you all next time . Thank you , thanks for having us .

You're so welcome , you , you , you .

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